--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Gangstar Vegas: World of Crime" developer_entity: "Gameloft SE" bundle_id: "com.gameloft.android.ANMP.GloftGGHM" category: "Action" primary_platform: "android" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "Android" app_last_updated: "2026-04-16" report_date: "2026-04-19" report_version: "9.4.2a" total_reviews: 6860750 overall_rating: 4.36 sentiment: "Mixed" sentiment_score: 60 confidence: "high" confidence_score: 0.95 data_age_days: 28 intelligence_version: 4 nemesis: "MadOut 2: Grand Auto racing" competitor_count: 11 tags: ["action", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "mature", "gamers", "enjoy"] canonical_url: "https://marlvel.ai/intel-report/action/gangstar-vegas-world-of-crime" license: "CC-BY-NC 4.0" last_verified: "2026-04-19T03:49:02.869Z" --- # Gangstar Vegas: World of Crime App Audit > **TL;DR:** Gangstar Vegas: World of Crime is a action app by Gameloft SE, rated 4.36/5 by 6.9M users, with Mixed user sentiment (60/100), available on Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Gangstar Vegas: World of Crime shows Mixed sentiment (4.36/5 from 6.9M reviews) — users praise graphics and visual quality but report issues with excessive advertisements. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.36/5 (6.9M reviews) | | **User Mood** | Mixed | | **Category** | Action | | **Developer** | Gameloft SE | | **Pricing** | Freemium | | **Platforms** | Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Gameloft SE - **Category:** Action - **Target Audience:** Mature gamers who enjoy open-world action, crime-themed RPGs, and competitive multiplayer experiences. - **Platforms:** Android - **Version Audited:** 9.4.2a - **Audit Date:** 2026-04-19 - **Signal Count:** 150 reviews analyzed - **Confidence:** High (0.95/1.0) - **Google Play ID:** com.gameloft.android.ANMP.GloftGGHM - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-04-19 - **Short Description:** Open-world mafia RPG with PvP and nonstop Vegas action. ## Executive Snapshot Gangstar Vegas is a high-production open-world mafia RPG that positions itself as a premium mobile alternative to console crime sandboxes. While it leads in graphical fidelity and narrative depth, it currently faces a 'Mixed' user sentiment due to aggressive ad monetization and technical bugs. The app is increasingly threatened by 'Roleplay' (RP) focused competitors like MadOut 2, which offer better social integration and multiplayer features. ## App DNA (Features & Intent) - **[Standard] Open-World Exploration:** Massive, free-roaming city environment modeled after Las Vegas with various vehicles and locations - **[Standard] TPS Combat Missions:** Third-person shooter missions involving gang wars, mafia battles, and street fights - **[Differentiator] Seasonal Battle Pass:** Limited-time events and seasonal content updates providing exclusive gear and challenges * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Vehicle & Weapon Customization:** Wide variety of collectible weapons, clothes, and vehicles including motorcycles, trucks, and boats * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] PvP and Clan Gameplay:** Competitive player-versus-player modes and clan-based social gameplay * *User Intent:* Users seek social connection and competitive engagement with peers. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free-to-play base game, In-app purchases for virtual items and currency - **Analysis:** Monetization relies on a high-volume free-to-play model supported by in-app purchases and third-party advertisements. ## 🟡 User Sentiment (High Confidence: 6.9M reviews) {#user-sentiment} - **Overall Rating:** 4.36/5 - **Platform Split:** Android 4.4/5 (6.9M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Graphics and Visual Quality** - **Open-World Gameplay** ### Top Complaints (Impact Areas) - **Excessive Advertisements** - **Technical Bugs and Data Loss** ## SWOT Analysis **Core Strengths:** - High graphical fidelity and AAA-style production values - Deep narrative-driven mission structure - Massive legacy user base with 6.8M+ ratings - Robust seasonal live-ops (Battle Pass) **Critical Frictions:** - Intrusive advertisement frequency causing 'unplayable' feedback - Critical bugs in cloud-saving and progress retention - Sensitive and difficult-to-master character controls **Growth Levers:** - Integration of a dedicated 'Roleplay' (RP) mode - Development of cooperative heist missions - Optimization for low-spec devices to capture broader markets **Market Threats:** - MadOut 2's superior multiplayer synchronization and RP focus - Roblox's dominance in user-generated City RP content - High churn risk from monetization fatigue ## What's Changed (v3 → v4) {#recent-changes} The app has transitioned into a maintenance phase, struggling with technical instability and ad-monetization while facing increased pressure from emerging 'Roleplay' genre competitors. - **[HIGH]** **[Declined] Sentiment Shift to Mixed:** Overall sentiment downgraded from positive to mixed, with the sentiment score falling from 65 to 60. - [MED] **[Shifted] PvP/Clan Systems Repositioning:** PvP and Clan gameplay downgraded from a competitive differentiator to a standard feature. - [MED] **[Added] Roleplay Competitors as Threats:** Added specific threats regarding MadOut 2 and Roblox's dominance in the 'Roleplay' sub-genre. - **[HIGH]** **[Declined] Escalation of Technical Complaints:** Technical bugs and data loss have become a top-tier complaint, replacing previous concerns about UI/HUD. - [MED] **[Shifted] Maintenance Mode Momentum:** Development momentum has shifted to a maintenance phase, focusing on seasonal battle passes rather than core innovation. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Gangstar Vegas: World of Crime vs MadOut 2: Grand Auto racing — Head to Head - **[MadOut 2: Grand Auto racing](https://marlvel.ai/intel-report/games/com-madout-big)** by Vladislav Ivanchuk: Direct sub-genre rival with a massive 1.1M rating footprint and an aggressive update cadence (12 releases in 6 months) targeting the same open-world crime audience. - **Key differences:** - Focuses on high-player-count online lobbies (up to 100 players) whereas target emphasizes single-player narrative missions. - Advanced car physics and deep vehicle customization engine—target positions more as a general TPS/RPG. - Includes a dedicated 'Roleplay' mode integrated into the main map to capitalize on the GTA RP trend. - **Where Gangstar Vegas: World of Crime wins:** - ✅ Superior narrative depth with cinematic voice-acted missions and a structured 'Mafia RPG' progression system. - ✅ Higher production value in world-building, specifically the 'Vegas' atmosphere and environmental storytelling. - **Where MadOut 2: Grand Auto racing wins:** - ❌ Technical edge in multiplayer synchronization, supporting significantly larger concurrent player counts in a single map instance. - ❌ Higher feature velocity with bi-weekly updates focusing on community-requested vehicle models and physics tweaks. - **Verdict:** The target app should defend its narrative lead while investigating a more robust 'Roleplay' server browser to counter MadOut 2's high social engagement and update frequency. ### Contenders (Strong Challengers) - **[Vegas Crime Simulator](https://marlvel.ai/intel-report/games/vegas-crime-simulator)** by Naxeex LTD: Directly competes for the 'Vegas' keyword with 1.3M ratings and a lightweight engine optimized for lower-end hardware. - Optimized for low-spec devices with a smaller install footprint compared to target's high-fidelity assets. - Heavier focus on 'superpower' mechanics (flying, laser eyes) within the crime sandbox, moving away from target's grounded mafia realism. - **[Rope Hero: Vice Town](https://marlvel.ai/intel-report/games/rope-hero-vice-town)** by Naxeex LTD: A dominant open-world alternative (1.8M ratings) that blends crime-sim mechanics with superhero traversal. - Traversal-first gameplay centered on a grappling hook mechanic that changes the verticality of the open world. - Hybrid genre positioning that attracts both superhero fans and traditional open-world action players. - **[Dude Theft Wars FPS Open World](https://marlvel.ai/intel-report/games/com-poxelstudios-dudetheftwars)** by Poxel Studios: Strong alternative with 1.3M ratings that uses a low-poly aesthetic to offer a physics-heavy 'ragdoll' sandbox experience. - Low-poly, 'funny' art style targets a younger demographic than target's mature mafia RPG branding. - Heavy emphasis on offline sandbox play and ragdoll physics interactions over scripted mission content. - **[Indian Bikes Driving 3D](https://marlvel.ai/intel-report/games/indian-bikes-driving-3d)** by Ashima Prabhakar: Massive regional contender (2.1M ratings) dominating the vehicle-simulation niche within the open-world category. - Hyper-focused on localized vehicle culture (Indian bikes and cars) which drives high organic engagement in specific Tier 1/2 markets. - Cheat-code driven sandbox mechanics that allow for instant vehicle spawning and world manipulation. ### Peers (What They Do Better) - **[Roblox](https://marlvel.ai/intel-report/games/roblox)** by Roblox Corporation: The primary platform for 'Roleplay' (RP) experiences that compete for the target's audience's time. - User-generated content (UGC) model allows for infinite 'City RP' variations that the target's fixed-content model cannot match. - Cross-platform social ecosystem where the 'game' is a social network first and an action sim second. - **[Cyberika: Action Adventure RPG](https://marlvel.ai/intel-report/games/cyberika-action-adventure-rpg)** by Brickworks Games: Adjacent sub-genre (Cyberpunk) that mirrors the target's RPG-heavy mission structure and city exploration. - Cybernetic augmentation system provides a deeper character-build RPG layer than target's weapon-based progression. - Isometric-leaning perspective and futuristic setting offer a distinct visual alternative to target's TPS Vegas style. - **[PUBG MOBILE](https://marlvel.ai/intel-report/games/pubg-mobile)** by Tencent Mobile International Limited: While Battle Royale focused, it competes for the 'TPS Action' and 'Vehicle Combat' user base at a massive scale. - Competitive-first design with ranked seasons and esports integration—target is more casual/narrative. - High-fidelity gunplay and tactical depth that exceeds the target's arcade-style shooting mechanics. - **[Grand Criminal Online: Heists](https://marlvel.ai/intel-report/games/grand-criminal-online-heists)** by Jet Games FZ-LLC: A high-quality peer focusing on the 'Heist' and cooperative multiplayer aspects of the crime genre. - Dedicated cooperative heist missions designed for team-based play, whereas target is primarily solo-mission focused. - Modern graphical fidelity that rivals the target's production values in a newer engine. ### New Kids on the Block (What's Innovative) - **[Flex City RP: Online Car Game](https://marlvel.ai/intel-report/games/com-jarvigames-viceonline)** by Jarvi Games Ltd: Rapidly emerging threat with 19 updates in 6 months, specifically targeting the 'Vice' and 'RP' trends. - **[OneState RP: Role Play Online](https://marlvel.ai/intel-report/games/onestate-rp-role-play-online)** by CHILLBASE LTD: Rising threat focusing on the 'Real Life' simulation aspect of open-world games with 10 recent updates. ## What's New - **Latest (v9.4.2a, 3 weeks ago):** Launched Vernal Equinox Battle Pass featuring new gear: Rift Ascender, Verdant Surge, Equinox Bastion, and Verdant Conduit. ## The "So What?" (Strategic Takeaway) {#so-what} Gangstar Vegas: World of Crime is an established action app that is free with in-app purchases. With a 4.36/5 rating from 6.9M reviews, it shows polarized user reception. > **Bottom Line:** Gangstar Vegas is a legacy leader with high production value, but it is currently being hollowed out by aggressive monetization and technical instability. To survive against the rising tide of 'Roleplay' sandboxes like MadOut 2, the product must prioritize technical stability and evolve its social features beyond solo missions. **Best for:** Mature gamers who enjoy open-world action, crime-themed RPGs, and competitive multiplayer experiences. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Optimize ad frequency and placement — *Excessive Advertisements is the #1 high-frequency complaint, directly cited as making the game 'unplayable' and driving churn.* - [ ] [HIGH] Audit and stabilize the cloud-save system — *Technical Bugs and Data Loss is a medium-frequency theme that causes catastrophic user loss and negative customer support sentiment.* - [ ] [MEDIUM] Develop a dedicated 'Roleplay' server browser — *The Nemesis (MadOut 2) and New Kids (OneState RP) are successfully capturing the 'GTA RP' trend which is currently a feature gap for this app.* ### Feature Gaps vs Competitors - High-player-count online lobbies (available in MadOut 2) - Dedicated Roleplay (RP) mode (available in MadOut 2 and OneState RP) - Cooperative heist missions (available in Grand Criminal Online) - Grappling hook traversal (available in Rope Hero: Vice Town) ### Outlook: Stable - 🟢 v9.4.2a (April 2026) added Vernal Equinox Battle Pass — indicates active feature investment and live-ops. - 🔴 Frustrated user base reporting 'hell loads of ads' — indicates a high risk of monetization-driven churn. - ⚪ Rise of 'Roleplay' competitors — indicates a shift in market expectations that the current mission-based model lacks. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.36/5 | | Total Reviews | 6.9M | | Sentiment | Mixed (60/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | Android | | Key Features | 5 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Gangstar Vegas: World of Crime** (this app) | 4.36/5 | Mixed | Gameloft SE | | [MadOut 2: Grand Auto racing](https://marlvel.ai/intel-report/games/com-madout-big) | 4.6/5 | N/A | Vladislav Ivanchuk | | [Flex City RP: Online Car Game](https://marlvel.ai/intel-report/games/com-jarvigames-viceonline) | 4.7/5 | N/A | Jarvi Games Ltd | | [Dude Theft Wars FPS Open World](https://marlvel.ai/intel-report/games/com-poxelstudios-dudetheftwars) | 4.3/5 | N/A | Poxel Studios | | [Roblox](https://marlvel.ai/intel-report/games/roblox) | 4.5/5 | Mixed | Roblox Corporation | | [PUBG MOBILE](https://marlvel.ai/intel-report/games/pubg-mobile) | 4.3/5 | Excited | Tencent Mobile International Limited | ## Company Profile - **Developer:** Gameloft SE - **Website:** [https://www.gameloft.com/](https://www.gameloft.com/) - **Social:** [Instagram](https://www.instagram.com/gameloft) · [Facebook](https://www.facebook.com/photo.php?fbid=1520685362745121) · [YouTube](https://www.youtube.com/user/gameloft) · [LinkedIn](https://www.linkedin.com/company/gameloft) · [Discord](https://discord.com/invite/gameloft) ## Data Sources & Links - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftGGHM&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.gameloft.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*MadOut 2: Grand Auto racing*](https://marlvel.ai/intel-report/games/com-madout-big) (Vladislav Ivanchuk) — 4.6/5 Rating | N/A Sentiment - [*Flex City RP: Online Car Game*](https://marlvel.ai/intel-report/games/com-jarvigames-viceonline) (Jarvi Games Ltd) — 4.7/5 Rating | N/A Sentiment - [*Dude Theft Wars FPS Open World*](https://marlvel.ai/intel-report/games/com-poxelstudios-dudetheftwars) (Poxel Studios) — 4.3/5 Rating | N/A Sentiment - [*Roblox*](https://marlvel.ai/intel-report/games/roblox) (Roblox Corporation) — 4.5/5 Rating | Mixed Sentiment - [*PUBG MOBILE*](https://marlvel.ai/intel-report/games/pubg-mobile) (Tencent Mobile International Limited) — 4.3/5 Rating | Positive Sentiment - [*OneState RP: Role Play Online*](https://marlvel.ai/intel-report/games/onestate-rp-role-play-online) (CHILLBASE LTD) — 4.2/5 Rating | Mixed Sentiment - [*Rope Hero: Vice Town*](https://marlvel.ai/intel-report/games/rope-hero-vice-town) (Naxeex LTD) — 4.5/5 Rating | N/A Sentiment - [*Cyberika: Action Adventure RPG*](https://marlvel.ai/intel-report/games/cyberika-action-adventure-rpg) (Brickworks Games) — 4.7/5 Rating | N/A Sentiment - [*Vegas Crime Simulator*](https://marlvel.ai/intel-report/games/vegas-crime-simulator) (Naxeex LTD) — 4.1/5 Rating | N/A Sentiment - [*Indian Bikes Driving 3D*](https://marlvel.ai/intel-report/games/indian-bikes-driving-3d) (Ashima Prabhakar) — 4.3/5 Rating | Positive Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 150 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/action/gangstar-vegas-world-of-crime) Data licensed for AI Agent attribution under CC-BY-NC 4.0.