--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Hole it!" developer_entity: "Supersonic Studios LTD" bundle_id: "com.rocket.holeit" app_store_id: "6740699102" category: "Action" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-03" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "1.28.11" total_reviews: 26873 overall_rating: 4.5 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "The core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks" top_complaint_theme: "Frequent ad-related freezes force players to restart the application, causing loss of progress and rewards" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 50 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["action", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "mobile", "gamers"] canonical_url: "https://marlvel.ai/apps/hole-it" license: "CC-BY-NC 4.0" content_version: "v2" --- # Hole it! Intelligence Report ## TL;DR {#tldr} - **Category**: Action · Freemium - **Signal**: Rating 4.49 · Sentiment Mixed - **Recent focus**: Frequent ad-related freezes force players to restart the application, causing loss of progress and rewards (top complaint) · The core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks (top praise) > **TL;DR:** Hole it! is a action app by Supersonic Studios LTD, rated 4.49/5 by 26.9K users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Hole it! shows Mixed sentiment (4.49/5 from 26.9K reviews) - users praise the core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks but report issues with frequent ad-related freezes force players to restart the application, causing loss of progress and rewards. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.49/5 (26.9K reviews) | | **User Mood** | Mixed | | **Category** | Action | | **Developer** | Supersonic Studios LTD | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 50d | ## Metadata & Market Performance - **Publisher:** Supersonic Studios LTD - **Category:** Action - **Target Audience:** Casual mobile gamers seeking short, satisfying puzzle sessions with low barrier to entry. - **Platforms:** iOS & Android - **Version Reviewed:** 1.28.11 - **Report Date:** 2026-08-17 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6740699102 - **Bundle ID:** com.rocket.holeit - **Google Play ID:** com.rocket.holeit - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-17 - **Short Description:** The Growing Hole Adventure! ## Executive Snapshot **What it is:** Hole it! is a mission-based puzzle game for casual mobile users, featuring black-hole mechanics on iOS and Android. **Why users hire it:** Players use Hole it! to fill short, satisfying gaps in their day with puzzle challenges that reward strategic selection over simple consumption. ## App DNA (Features & Intent) - **[Differentiator] Mission-based Puzzle Mechanics:** Levels require collecting specific items rather than consuming all objects, increasing session complexity and ad-inventory. - **[Standard] Time-extension Boosters:** In-game power-ups that grant additional time to complete specific level missions, serving as a direct monetization lever. * *User Intent:* Users want to accelerate progress or gain temporary advantages. - **[Standard] Hand-crafted Level Progression:** Dozens of distinct, non-procedural maps designed for specific puzzle challenges, encouraging a daily active habit. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} Hole it! holds a #20 Grossing position in the US Action category, though its #100+ Free chart performance across several regions suggests a reliance on existing user retention over new-user acquisition. The gap between its discovery rank and grossing performance indicates that current monetization is effectively capturing the existing base. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to play with ad support, In-app purchases for boosters and items - **Analysis:** The freemium model relies on ad-supported gameplay and IAP-driven boosters to monetize a casual puzzle audience. ## 🟡 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.49/5 - **Platform Split:** Android 4.5/5 (26.9K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The core gameplay loop provides an addictive and relaxing experience that keeps players engaged for weeks** ### Top Complaints (Impact Areas) - **Frequent ad-related freezes force players to restart the application, causing loss of progress and rewards** ## SWOT Analysis {#swot} **Core Strengths:** - Mission-based mechanics increase ad-inventory potential - Hand-crafted levels encourage daily active habits **Growth Levers:** - Cloud-save implementation would reduce primary churn risk - Ad-load logic audit would stabilize session loops ## Recent Changes (v2 → v3) {#recent-changes} The analysis of Hole it! has shifted from a technical-fix focus to a broader critique of its monetization-to-retention ratio. The app's competitive stance is now framed as vulnerable to disruption due to aggressive monetization and a lack of new-user acquisition. **Overall trend**: Declining **Compared at**: 2026-08-17 ### High-impact changes - **[Shifted] Grossing rank re-evaluated as a liability** (positioning) - **[Added] New threat: Aggressive monetization** (swot) ### Medium-impact changes - **[Added] New weakness: Paid content failures** (swot) - **[Shifted] Contrarian take pivot** (positioning) ## What's New - **Latest (v1.28.11, 1 weeks ago):** Expanded gameplay with new levels and items, alongside physics engine refinements for improved responsiveness. ## App Momentum (Maintenance) {#momentum} - Ships updates every 13 days. - Refined physics in latest release. > **Cadence:** 2 total versions · 1 majors in last 6 months · 13 days since last update · 0 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Hole it! is an action app that is free with in-app purchases. With a 4.49/5 rating from 26.9K reviews, it shows mixed user reception. > **Bottom Line:** Hole it! possesses a strong core loop, but technical instability and the lack of cloud-save are actively eroding the player base. Prioritizing stability and account persistence would stabilize the funnel and allow the monetization model to scale without the current churn penalty. **Best for:** Casual mobile gamers seeking short, satisfying puzzle sessions with low barrier to entry. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-load logic because ad-related freezes are the top complaint → stabilize session retention ### Outlook: Mixed The casual action-puzzle market is consolidating, and Hole it! is currently exposed by its technical instability. Unless the team addresses the ad-freeze and progress-loss issues, the current monetization pressure will accelerate churn into the next quarter. - 🔴 Ad-related freezes in the latest release force restarts, which compounds the rating drag already visible on the Android platform. - ⚪ The 13-day release cadence maintains stability but lacks the feature expansion needed to differentiate against fresh entrants in the action-puzzle category. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.49/5 | | Total Reviews | 26.9K | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Hole it!** (this app) | 4.49/5 | Mixed | Supersonic Studios LTD | | [Actraiser Renaissance](https://marlvel.ai/apps/com-square_enix-android_googleplay-actraiserr) | 3.9/5 | N/A | SQUARE ENIX Co.,Ltd. | | [Airborne Attack](https://marlvel.ai/apps/airborne-attack) | 4.6/5 | Mixed | VOODOO | | [Air Defence 3D](https://marlvel.ai/apps/air-defence-3d) | 4.6/5 | Mixed | VOODOO | | [AK-xolotl](https://marlvel.ai/apps/ak-xolotl) | 3.1/5 | Mixed | Playstack | | [Alien Escape](https://marlvel.ai/apps/alien-escape) | 3.2/5 | N/A | DodoLabs | ## Company Profile - **Developer:** Supersonic Studios LTD - **Website:** [https://supersonic.com/](https://supersonic.com/) - **Social:** [Instagram](https://www.instagram.com/supersonic.studios) · [YouTube](https://www.youtube.com/c/supersonicstudios) · [LinkedIn](https://www.linkedin.com/company/supersonic-studios) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/hole-it-3d/id6740699102?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.rocket.holeit&hl=en&gl=us) - **Dev Site:** [Official Website](https://supersonic.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Actraiser Renaissance*](https://marlvel.ai/apps/com-square_enix-android_googleplay-actraiserr) (SQUARE ENIX Co.,Ltd.) · 3.9/5 Rating - [*Airborne Attack*](https://marlvel.ai/apps/airborne-attack) (VOODOO) · 4.6/5 Rating - [*Air Defence 3D*](https://marlvel.ai/apps/air-defence-3d) (VOODOO) · 4.6/5 Rating - [*AK-xolotl*](https://marlvel.ai/apps/ak-xolotl) (Playstack) · 3.1/5 Rating - [*Alien Escape*](https://marlvel.ai/apps/alien-escape) (DodoLabs) · 3.2/5 Rating - [*Alien Guard : Egg Guardian*](https://marlvel.ai/apps/alien-guard-egg-guardian) (Playense) · N/A Rating - [*Alien Hole*](https://marlvel.ai/apps/alien-hole) (Atakan Soylu) · 4.4/5 Rating - [*Always Jump*](https://marlvel.ai/apps/always-jump) (GOODROID,Inc.) · N/A Rating - [*Amazing Powerhero New York*](https://marlvel.ai/apps/amazing-powerhero-new-york) (HGames-ArtWorks) · 4.0/5 Rating - [*Angry Sharks*](https://marlvel.ai/apps/angry-sharks) (OneTec) · N/A Rating ## Frequently Asked Questions {#faq} ### Is Hole it! safe for kids to play? Hole it! is rated Teen, meaning it may contain content not suitable for younger children. Parents should review the app's ad-supported nature and in-app purchase options before allowing access. ### Does Hole it! work offline? While the game is designed for puzzle-swallowing, recent user reports indicate that progress synchronization and ad-loading require an active internet connection. ### What should I play if I like Hole it!? Players who enjoy mission-based puzzle games often look for other casual titles in the action category that offer more stable performance and cloud-save features. ### Does Hole it! have intrusive ads? Hole it! is a free-to-play game supported by ads. Users report that these ads can occasionally freeze the game, which is a known point of frustration. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 50 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/hole-it) Data licensed for AI Agent attribution under CC-BY-NC 4.0.