--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "D00M barbiere" developer_entity: "Fasano Beppe" bundle_id: "it.beppefasano.doom" app_store_id: "6741828640" category: "Beauty" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-05-09" report_date: "2026-05-24" last_verified: "2026-05-24T03:46:00.843Z" report_version: "1.2" total_reviews: 0 confidence: "low" confidence_score: 0.25 data_age_days: 53 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Supercuts Hair Salon Check-in" competitor_count: 11 tags: ["beauty", "subscription", "mobile app", "app review", "app analysis", "professional", "barbers", "salon"] canonical_url: "https://marlvel.ai/apps/d00m-barbiere" license: "CC-BY-NC 4.0" content_version: "v2" --- # D00M barbiere App Audit ## TL;DR {#tldr} - **Category**: Beauty · Subscription > **TL;DR:** D00M barbiere is a beauty app by Fasano Beppe, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** D00M barbiere is a beauty app by Fasano Beppe. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Beauty | | **Developer** | Fasano Beppe | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 53d | ## Metadata & Market Performance - **Publisher:** Fasano Beppe - **Category:** Beauty - **Target Audience:** Professional barbers and salon owners seeking digital management tools for scheduling, inventory, and customer engagement. - **Platforms:** iOS & Android - **Version Audited:** 1.2 - **Audit Date:** 2026-05-24 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6741828640 - **Bundle ID:** it.beppefasano.doom - **Google Play ID:** it.beppefasano.doom - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-24 - **Short Description:** Book anytime, anywhere safely at D00M barber shop ## Executive Snapshot **What it is:** D00M barbiere is a white-label appointment and management application for independent barber shops on iOS and Android. **Why users hire it:** Shop owners hire the app to digitize scheduling and fiscal receipt generation, reducing administrative overhead while maintaining a branded client experience. ## App DNA (Features & Intent) - **[Standard] Appointment Booking:** Allows users to select service, day, and time for salon visits via app interface - **[Differentiator] Customized Salon App:** White-label app branding with salon-specific logo, name, and color schemes * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] E-Commerce Storefront:** In-app product catalog for selling salon merchandise and processing payments * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Automated WhatsApp Reminders:** Sends appointment reminders and promotional messages via WhatsApp * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Waitlist Management:** Notifies customers when a spot opens up in the salon schedule * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Fiscal Integration:** Direct connectivity with Epson, RCH, and Custom fiscal printers for receipt generation * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} D00M barbiere holds the #166 position in the Italian Beauty category. The lack of a centralized discovery network forces individual shops to bear the full cost of user acquisition. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Base tier at €26/month or €290/year, Pro tier at €49/month or €539/year, Pro+ tier at €55/month or €605/year, Premium tier at €65/month or €715/year - **Analysis:** Subscription model tiered by postation count and level of app customization, anchored at €26/month. ## SWOT Analysis {#swot} **Core Strengths:** - Fiscal printer integration creates high switching costs for shop owners - Tiered subscription model aligns pricing with shop scale **Critical Frictions:** - No centralized user-facing network for cross-salon discovery - Manual booking flow lacks real-time wait-time transparency **Growth Levers:** - Expansion into multi-shop management tools - Integration of loyalty rewards to increase client lifetime value **Market Threats:** - Platform-based booking aggregators siphoning traffic - Low barrier to entry for white-label salon app competitors ## Recent Changes (v3 → v4) {#recent-changes} The platform pivoted its roadmap to prioritize real-time wait-time transparency and updated its competitive assessment to address high-volume walk-in market threats. **Overall trend**: Stable **Compared at**: 2026-05-24 ### High-impact changes - **[Added] New Weakness and Threat** (swot) — Added 'Manual booking flow lacks real-time wait-time transparency' as a weakness and 'Platform-based booking aggregators siphoning traffic' as a threat. - **[Shifted] Roadmap Priority Shift** (positioning) — PM action items shifted from prioritizing social media booking buttons to implementing real-time wait-time tracking. ### Medium-impact changes - **[Added] Feature Gaps Identified** (features) — Added 'Real-time wait-time tracking' and 'Integrated gift card management' to the feature gap list. - **[Shifted] Competitive Landscape Expansion** (positioning) — Added Supercuts as a primary nemesis, shifting the competitive focus toward high-volume walk-in management. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### D00M barbiere vs Supercuts Hair Salon Check-in — Head to Head - **[Supercuts Hair Salon Check-in](https://marlvel.ai/apps/supercuts-hair-salon-check-in)** by Regis Corporation: This is the primary nemesis because it dominates the high-volume walk-in and appointment market, directly competing for the same time-conscious grooming audience. - **Key differences:** - Offers real-time wait time tracking which significantly reduces user anxiety compared to static booking systems. - Supports multi-guest check-in functionality, capturing group appointments that D00M barbiere currently cannot facilitate. - Leverages massive scale and brand recognition to maintain high user retention through consistent service availability. - **Where D00M barbiere wins:** - ✅ Provides a more intimate, boutique brand experience that appeals to customers seeking personalized barber services. - ✅ Lower operational complexity allows for faster, more direct communication between the barber and the client. - **Where Supercuts Hair Salon Check-in wins:** - ❌ Advanced wait-time algorithms provide superior transparency for walk-in customers compared to manual booking. - ❌ Extensive network of locations creates a massive distribution advantage that a single-shop app cannot match. - **Verdict:** D00M barbiere should focus on hyper-local community engagement and personalized loyalty rewards to differentiate from the commoditized, high-volume experience of Supercuts. ### Contenders (Strong Challengers) - **[Sport Clips Haircuts Check-In](https://marlvel.ai/apps/sport-clips-haircuts-check-in)** by Sport Clips: Competes for the same male-focused grooming market by prioritizing speed and convenience through mobile check-in. - Uses geofencing technology to trigger check-ins, providing a seamless arrival experience that D00M barbiere lacks. - Allows users to select specific stylists, catering to the high demand for consistent, personalized haircuts. - **[Byrdie Blendz It](https://marlvel.ai/apps/byrdie-blendz-it)** by Tecwi Engineering GmbH: A strong contender utilizing the same platform architecture to provide a comprehensive digital storefront for barbershops. - Implements a self check-in kiosk feature, reducing front-desk friction during high-traffic shop hours. - Offers a more robust suite of business management tools including integrated POS and payment processing. - **[Chop Top Barbershop](https://marlvel.ai/apps/chop-top-barbershop)** by Tecwi Engineering GmbH: Competes for the same niche barber shop demographic by offering a specialized, branded mobile experience. - Integrates POS and online payments directly into the app, streamlining the checkout process for clients. - Provides an automated appointment waitlist feature that helps manage shop capacity during peak hours. - **[One83 Mane Studio App](https://marlvel.ai/apps/one83-mane-studio-app)** by Millennium Systems International: A direct contender that provides a white-labeled, feature-rich booking experience for independent studios similar to D00M barbiere. - Includes integrated gift card management, creating a secondary revenue stream that D00M barbiere lacks. - Features direct messaging capabilities, allowing for better client-stylist relationship building than standard booking forms. ### Peers (What They Do Better) - **[Eye Makeup Artistry - Tutorial](https://marlvel.ai/apps/eye-makeup-artistry-tutorial)** by Riafy Technologies Pvt. Ltd.: Occupies the beauty space by offering educational content that drives interest in professional grooming techniques. - Delivers professional-grade video tutorials that help users master specific techniques, increasing long-term app engagement. - Integrates trend-based content updates, keeping the user base informed about the latest beauty and style movements. - **[Nail Art Salon-Stylish Designs](https://marlvel.ai/apps/nail-art-salon-stylish-designs)** by Riafy Technologies Pvt. Ltd.: Shares the beauty category focus by providing inspiration and tutorials for personal grooming and style. - Provides a library of design tutorials, acting as a content-first app rather than a utility-first app. - Focuses on visual inspiration for nail art, which serves as a complementary service to traditional barbering. - **[MeGo Client](https://marlvel.ai/apps/mego-client)** by Millennium Systems International: A platform-based booking app that serves as a functional alternative for clients managing multiple salon appointments. - Aggregates service history across multiple salons, providing a centralized hub for all personal grooming records. - Offers a standardized booking interface that users may find more familiar than a single-shop branded app. - **[MaxiUp - AI Looksmax - Glowup](https://marlvel.ai/apps/com-glowup-maxiup)** by Eta studio: Operates in the broader beauty tech space by offering AI-driven style advice that influences grooming decisions. - Utilizes AI facial analysis to provide personalized style recommendations, a feature D00M barbiere does not offer. - Focuses on digital transformation and aesthetic improvement rather than simple appointment scheduling logistics. ### New Kids on the Block (What's Innovative) - **[SkinGPT AI](https://marlvel.ai/apps/skingpt-ai)** by Humanity Founders, Inc.: A new AI-driven beauty tool that competes for the user's attention regarding personal style and grooming maintenance. - Uses generative AI to provide smart outfit and style recommendations based on the user's digital wardrobe. - **[Medusa Hair & Tattoo Studio](https://marlvel.ai/apps/medusa-hair-tattoo-studio)** by Antonio Maria Russo: A new entrant in the shop-specific booking space that directly mirrors the utility of D00M barbiere. - Combines hair and tattoo booking in one interface, capturing a broader alternative lifestyle customer segment. ## What's New - **Latest (v1.2, 1 years ago):** UI/UX visual improvements. ## App Momentum (Zombie) {#momentum} - Ships regular updates for fiscal integration. - Maintains steady Italian Beauty chart presence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 379 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} D00M barbiere is an established beauty app that is available. > **Bottom Line:** D00M barbiere secures shop loyalty through fiscal printer integration, but its reliance on individual shop marketing limits discovery, so the PM should prioritize wait-time transparency to compete with high-volume aggregators. **Best for:** Professional barbers and salon owners seeking digital management tools for scheduling, inventory, and customer engagement. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship real-time wait-time tracking because competitors like Supercuts use it to reduce user anxiety → improve retention — *Competitor analysis identifies wait-time transparency as a primary differentiator for high-volume walk-in traffic.* _(trade-off: deprioritize Push the e-commerce storefront update to Q4 — wait-time transparency is a higher-frequency user need.)_ ### Feature Gaps vs Competitors - Real-time wait-time tracking (available in Supercuts) - Integrated gift card management (available in One83 Mane Studio) ### Outlook: Stable The boutique barber market is shifting toward integrated management platforms that offer both booking and POS functionality. D00M barbiere is well-positioned for shop retention but remains exposed to discovery-focused aggregators, so the roadmap must bridge the gap between utility and consumer-facing network effects. - ⚪ Recent updates focus on fiscal printer connectivity, which reinforces B2B lock-in but does not drive new consumer discovery. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 6 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **D00M barbiere** (this app) | N/A/5 | N/A | Fasano Beppe | | [MaxiUp - AI Looksmax - Glowup](https://marlvel.ai/apps/com-glowup-maxiup) | 5.0/5 | N/A | Eta studio | | [Supercuts Hair Salon Check-in](https://marlvel.ai/apps/supercuts-hair-salon-check-in) | 4.7/5 | Frustrated | Regis Corporation | | [Sport Clips Haircuts Check-In](https://marlvel.ai/apps/sport-clips-haircuts-check-in) | 4.8/5 | Mixed | Sport Clips | | [Chop Top Barbershop](https://marlvel.ai/apps/chop-top-barbershop) | 5.0/5 | N/A | Tecwi Engineering GmbH | | [MeGo Client](https://marlvel.ai/apps/mego-client) | 2.4/5 | N/A | Millennium Systems International | ## Company Profile - **Developer:** Fasano Beppe - **Website:** [https://www.barbershopapp.it](https://www.barbershopapp.it) - **Social:** [Instagram](https://www.instagram.com/barbershop_app) · [Facebook](https://www.facebook.com/barbershopapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/d00m-barbiere/id6741828640?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=it.beppefasano.doom&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.barbershopapp.it) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*MaxiUp - AI Looksmax - Glowup*](https://marlvel.ai/apps/com-glowup-maxiup) (Eta studio) — 5.0/5 Rating | N/A Sentiment - [*Supercuts Hair Salon Check-in*](https://marlvel.ai/apps/supercuts-hair-salon-check-in) (Regis Corporation) — 4.7/5 Rating | Negative Sentiment - [*Sport Clips Haircuts Check-In*](https://marlvel.ai/apps/sport-clips-haircuts-check-in) (Sport Clips) — 4.8/5 Rating | Mixed Sentiment - [*Chop Top Barbershop*](https://marlvel.ai/apps/chop-top-barbershop) (Tecwi Engineering GmbH) — 5.0/5 Rating | N/A Sentiment - [*MeGo Client*](https://marlvel.ai/apps/mego-client) (Millennium Systems International) — 2.4/5 Rating | N/A Sentiment - [*One83 Mane Studio App*](https://marlvel.ai/apps/one83-mane-studio-app) (Millennium Systems International) — 5.0/5 Rating | N/A Sentiment - [*Eye Makeup Artistry - Tutorial*](https://marlvel.ai/apps/eye-makeup-artistry-tutorial) (Riafy Technologies Pvt. Ltd.) — 4.5/5 Rating | N/A Sentiment - [*Nail Art Salon-Stylish Designs*](https://marlvel.ai/apps/nail-art-salon-stylish-designs) (Riafy Technologies Pvt. Ltd.) — 3.5/5 Rating | N/A Sentiment - [*SkinGPT AI*](https://marlvel.ai/apps/skingpt-ai) (Humanity Founders, Inc.) — N/A Rating | N/A Sentiment - [*Byrdie Blendz It*](https://marlvel.ai/apps/byrdie-blendz-it) (Tecwi Engineering GmbH) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 53 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/d00m-barbiere) Data licensed for AI Agent attribution under CC-BY-NC 4.0.