---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "IPSY: Personalized Beauty"
bundle_id: "com.ipsy.mobile.production"
parent_report: "https://marlvel.ai/api/llm/apps/beauty/ipsy-personalized-beauty-1"
canonical_url: "https://marlvel.ai/apps/ipsy-personalized-beauty-1#user-sentiment"
report_date: "2026-08-14"
license: CC-BY-NC-4.0
citation: "Marlvel.ai - IPSY: Personalized Beauty User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.75/5
- **Platform Split:** iOS 4.8/5 (224.5K ratings) | Android 4.7/5 (153.6K ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.75/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Curated beauty product boxes provide a cost-effective way for subscribers to sample diverse skincare and makeup items**
- **Detailed shipping history tracking within the application helps users monitor their incoming beauty box deliveries effectively**

### Top Complaints (Impact Areas)

- **Users report deceptive billing practices where the service continues charging credit cards after account cancellation requests**

<!-- /section:sentiment -->
<!-- section:swot -->
