--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ヘア&ビューティーサロン検索/ホットペッパービューティー" developer_entity: "Recruit Co.,Ltd." bundle_id: "jp.hotpepper.android.beauty.hair" category: "Beauty" primary_platform: "android" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "Android" app_last_updated: "2026-05-19" report_date: "2026-05-19" last_verified: "2026-05-19T21:40:54.427Z" report_version: "7.43.1" total_reviews: 56917 overall_rating: 4.71 confidence: "low" confidence_score: 0.25 data_age_days: 43 intelligence_version: 2 tags: ["beauty", "free", "mobile app", "app review", "app analysis", "consumers", "japan", "seeking"] canonical_url: "https://marlvel.ai/intel-report/beauty/jp-hotpepper-android-beauty-hair" license: "CC-BY-NC 4.0" content_version: "v2" --- # ヘア&ビューティーサロン検索/ホットペッパービューティー App Audit ## TL;DR {#tldr} - **Category**: Beauty · Free - **Signal**: Rating 4.71 > **TL;DR:** ヘア&ビューティーサロン検索/ホットペッパービューティー is a beauty app by Recruit Co.,Ltd., rated 4.71/5 by 56.9K users, available on Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** ヘア&ビューティーサロン検索/ホットペッパービューティー is a beauty app by Recruit Co.,Ltd.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.71/5 (56.9K reviews) | | **Category** | Beauty | | **Developer** | Recruit Co.,Ltd. | | **Pricing** | Free | | **Platforms** | Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Recruit Co.,Ltd. - **Category:** Beauty - **Target Audience:** Consumers in Japan seeking to discover and book local beauty and wellness services. - **Platforms:** Android - **Version Audited:** 7.43.1 - **Audit Date:** 2026-05-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **Google Play ID:** jp.hotpepper.android.beauty.hair - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Android app of "Hot Pepper Beauty", the largest hair salon reservation site in Japan! Browse hair catalogs, find a salon, and make a reservation. ## Executive Snapshot Hot Pepper Beauty is a comprehensive Japanese marketplace for booking hair, nail, eyelash, and relaxation salon services. It distinguishes itself through its massive scale, featuring over 150,000 listed salons and facilitating 180 million reservations annually. ## App DNA (Features & Intent) - **[Standard] Extensive Salon Directory:** Provides access to over 150,000 hair and beauty salons with detailed business information, maps, and atmosphere-revealing photos. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] 24/7 Reservation System:** Enables users to search and book appointments at any time from any location. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Advanced Search Filters:** Allows users to find salons based on region, nearest station, specific coupons, or service preferences like hair color and eyelash treatments. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Stylist Database:** Features profiles for over 250,000 registered hair salon stylists to help users find the right professional. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} ヘア&ビューティーサロン検索/ホットペッパービューティー is an established beauty app that is completely free. With a 4.71/5 rating from 56.9K reviews, it shows polarized user reception. > **Bottom Line:** As the dominant salon booking platform in Japan, the app's primary challenge for international users is its lack of English language support. **Best for:** Consumers in Japan seeking to discover and book local beauty and wellness services. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.71/5 | | Total Reviews | 56.9K | | Confidence | Low | | Pricing Model | Free | | Platforms | Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ヘア&ビューティーサロン検索/ホットペッパービューティー** (this app) | 4.71/5 | N/A | Recruit Co.,Ltd. | | [Axel Marens](https://marlvel.ai/intel-report/beauty/axel-marens) | N/A/5 | N/A | Shortcuts Software Pty Ltd | | [AI Virtual Try On - GIGI](https://marlvel.ai/intel-report/beauty/ai-virtual-try-on-gigi) | 4.1/5 | N/A | MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK | | [Outfit Editor](https://marlvel.ai/intel-report/beauty/outfit-editor) | N/A/5 | N/A | Monkey Taps LLC | | [Barber AI](https://marlvel.ai/intel-report/beauty/barber-ai) | 1.0/5 | N/A | Monkey Taps LLC | | [Slick Kuts](https://marlvel.ai/intel-report/beauty/slick-kuts) | N/A/5 | N/A | Barberly | ## Company Profile - **Developer:** Recruit Co.,Ltd. - **Website:** [https://beauty.hotpepper.jp/doc/howto/android/](https://beauty.hotpepper.jp/doc/howto/android/) ## Data Sources & Links - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=jp.hotpepper.android.beauty.hair) - **Dev Site:** [Official Website](https://beauty.hotpepper.jp/doc/howto/android/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Axel Marens*](https://marlvel.ai/intel-report/beauty/axel-marens) (Shortcuts Software Pty Ltd) — N/A Rating | N/A Sentiment - [*AI Virtual Try On - GIGI*](https://marlvel.ai/intel-report/beauty/ai-virtual-try-on-gigi) (MOBIVERSITE YAZILIM BILISIM REKLAM VE DANISMANLIK) — 4.1/5 Rating | N/A Sentiment - [*Outfit Editor*](https://marlvel.ai/intel-report/beauty/outfit-editor) (Monkey Taps LLC) — N/A Rating | N/A Sentiment - [*Barber AI*](https://marlvel.ai/intel-report/beauty/barber-ai) (Monkey Taps LLC) — 1.0/5 Rating | N/A Sentiment - [*Slick Kuts*](https://marlvel.ai/intel-report/beauty/slick-kuts) (Barberly) — N/A Rating | N/A Sentiment - [*Headmasters Castlebar*](https://marlvel.ai/intel-report/beauty/headmasters-castlebar) (Barberly) — N/A Rating | N/A Sentiment - [*WOW Effect by N.C*](https://marlvel.ai/intel-report/beauty/wow-effect-by-n-c) (Phorest) — N/A Rating | N/A Sentiment - [*Karen Allen Salon*](https://marlvel.ai/intel-report/beauty/karen-allen-salon) (Phorest) — N/A Rating | N/A Sentiment - [*Salon Miias Mirror*](https://marlvel.ai/intel-report/beauty/salon-miias-mirror) (Phorest) — N/A Rating | N/A Sentiment - [*THE BARBER'S HOUSE 87*](https://marlvel.ai/intel-report/beauty/the-barber-s-house-87) (Barberly) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/beauty/jp-hotpepper-android-beauty-hair) Data licensed for AI Agent attribution under CC-BY-NC 4.0.