---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Ulta Beauty: Makeup & Skincare"
bundle_id: "com.ulta"
parent_report: "https://marlvel.ai/api/llm/apps/beauty/ulta-beauty-makeup-skincare"
canonical_url: "https://marlvel.ai/apps/ulta-beauty-makeup-skincare#user-sentiment"
report_date: "2026-08-08"
license: CC-BY-NC-4.0
citation: "Marlvel.ai - Ulta Beauty: Makeup & Skincare User Sentiment (section of intelligence report)"
---

## 🟡 User Sentiment (High Confidence: 97 of 99 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.84/5
- **Platform Split:** iOS 4.9/5 (2.4M ratings) | Android 4.6/5 (215.6K ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Curbside pickup and same-day delivery options provide significant convenience for users needing beauty products quickly**
- **In-store staff interactions and helpful beauty advice consistently drive positive sentiment for the physical retail experience**
- **The app provides a reliable platform for tracking rewards points and accessing exclusive coupons for frequent shoppers**

### Top Complaints (Impact Areas)

- **Persistent login failures and authentication loops prevent users from accessing their accounts and rewards post-update**

<!-- /section:sentiment -->
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