---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Asure Time & Attendance"
developer_entity: "Asure Software"
bundle_id: "com.asuresoftware.asureforce"
app_store_id: "523532606"
category: "Business"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-07-22"
report_date: "2026-08-11"
last_verified: "2026-08-11T00:00:00.000Z"
report_version: "3.16"
total_reviews: 18
overall_rating: 2.2
sentiment: "Frustrated"
sentiment_score: 25
confidence: "medium"
confidence_score: 0.4
top_praise_theme: "Core time tracking and time-off request features provide basic utility for daily work routines"
top_complaint_theme: "Frequent application crashes and freezing during login or shift punching disrupt essential field operations"
review_sample_size: 26
total_review_count: 26
analyzed_review_count: 26
data_age_days: 92
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["business", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "mobile", "workforces", "their"]
canonical_url: "https://marlvel.ai/apps/asure-time-attendance"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Asure Time & Attendance Intelligence Report

## TL;DR {#tldr}

- **Category**: Business · Freemium
- **Signal**: Rating 2.22 · Sentiment Frustrated
- **Recent focus**: Frequent application crashes and freezing during login or shift punching disrupt essential field operations (top complaint) · Core time tracking and time-off request features provide basic utility for daily work routines (top praise)

> **TL;DR:** Asure Time & Attendance is a business app by Asure Software, rated 2.22/5 by 18 users, with Frustrated user sentiment (25/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Asure Time & Attendance faces Frustrated user sentiment (2.22/5 from 18 reviews), with users reporting frequent application crashes and freezing during login or shift punching disrupt essential field operations as the primary concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 2.22/5 (18 reviews) |
| **User Mood** | Frustrated |
| **Category** | Business |
| **Developer** | Asure Software |
| **Pricing** | Freemium |
| **Platforms** | iOS |
| **Confidence** | Medium (0.4/1.0) |
| **Data Age** | 92d |

## Metadata & Market Performance
- **Publisher:** Asure Software
- **Category:** Business
- **Target Audience:** Mobile workforces and their supervisors who use AsureForce Time for attendance tracking and payroll management.
- **Platforms:** iOS
- **Version Reviewed:** 3.16
- **Report Date:** 2026-08-11
- **Signal Count:** 26 reviews analyzed
- **Confidence:** Medium (0.4/1.0)
- **App Store ID (iOS):** 523532606
- **Bundle ID:** com.asuresoftware.asureforce
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-11

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Asure Time & Attendance is a mobile interface for the AsureForce Time enterprise backend, allowing employees to punch in and manage schedules.
**Why users hire it:** It serves the job of remote workforce compliance and attendance tracking for employees already tied to the AsureForce enterprise backend.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Crew Punch:** Allows supervisors to record time entries for multiple employees simultaneously.
- **[Standard] Geo-positioning Verification:** Verifies site location of mobile workers during clock-in and clock-out events.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Asure Time & Attendance functions as a captive mobile client for the AsureForce enterprise backend, maintaining a 2.2-star rating across 18 reviews. Its market position is defined by enterprise lock-in rather than consumer-facing feature competition.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free mobile app download, Requires paid AsureForce Time 10.9.2 backend connectivity
- **Analysis:** The app functions as a free client interface for a mandatory, separately sold enterprise backend.

<!-- section:sentiment -->
## 🔴 User Sentiment (Medium Confidence: 26 of 26 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 2.22/5
- **Platform Split:** iOS 2.2/5 (18 ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **Core time tracking and time-off request features provide basic utility for daily work routines**

### Top Complaints (Impact Areas)

- **Frequent application crashes and freezing during login or shift punching disrupt essential field operations**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Crew Punch feature enables supervisors to manage multiple employees simultaneously

**Growth Levers:**
- Biometric authentication integration could replace manual credential entry


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's competitive positioning has shifted from a struggling standalone product to a captive enterprise utility, with no material changes to features, pricing, or user sentiment.

**Overall trend**: Stable
**Compared at**: 2026-08-11

### High-impact changes
- **[Shifted] Enterprise Lock-in Positioning** (positioning)

### Medium-impact changes
- **[Shifted] SWOT Analysis Refinement** (swot)

<!-- section:whats-new -->
## What's New

- **Latest (v3.16, 2 weeks ago):** Performance improvements and bug fixes for pay calendars, PTO accrual display, timecard locking, and manager punch permissions.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships stability fixes for manager permissions.
- Maintains maintenance-level update cadence.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 20 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Asure Time & Attendance is a business app that is free with in-app purchases.
With a 2.22/5 rating from 18 reviews, it faces significant user friction.

<!-- speakable-start -->
> **Bottom Line:** Asure Time & Attendance provides essential workforce tracking for existing AsureForce customers, but persistent stability issues and poor UI contrast erode its utility, so the PM must prioritize core performance fixes to prevent users from abandoning the mobile interface for the web portal.
<!-- speakable-end -->

**Best for:** Mobile workforces and their supervisors who use AsureForce Time for attendance tracking and payroll management.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [PIVOT] Rebuild UI contrast and visual confirmation indicators because users report uncertainty regarding punch status and unreadable text → improve daily usage reliability
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The app remains in a maintenance-mode posture, serving as a utility for existing enterprise customers without aggressive expansion. Stability remains the primary risk, as performance degradation directly drives users to the web portal, undermining the mobile-first value proposition.

- 🔴 Frequent crashes during shift punching disrupt field operations, which forces employees to use desktop alternatives and reduces the app's utility.
- ⚪ Recent updates focused on stability and permission logic, maintaining a maintenance-level cadence without new feature expansion.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 2.22/5 |
| Total Reviews | 18 |
| Sentiment | Frustrated (25/100) |
| Confidence | Medium |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Asure Time & Attendance** (this app) | 2.22/5 | Frustrated | Asure Software |
| [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. |
| [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. |
| [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno |
| [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. |
| [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. |

## Company Profile
- **Developer:** Asure Software

## Data Sources & Links
- **App Store ID:** 523532606
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating
- [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating
- [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating
- [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating
- [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating
- [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating
- [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating
- [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating
- [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating
- [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.4/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 26
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 92 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/asure-time-attendance)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.