--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CleanGuru Janitorial Software" developer_entity: "CleanGuru, LLC" bundle_id: "net.cleanguru.cleanguru" app_store_id: "673270069" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-11-24" report_date: "2026-05-30" last_verified: "2026-05-30T22:35:35.418Z" report_version: "4.4.4" total_reviews: 268 overall_rating: 4.32 sentiment: "Excited" sentiment_score: 80 confidence: "medium" confidence_score: 0.8 top_praise_theme: "Bidding calculator efficiency" top_complaint_theme: "Membership gate friction" top_request_theme: "Field accountability tools" review_sample_size: 92 data_age_days: 3 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Swept Mobile" competitor_count: 7 tags: ["business", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "janitorial", "business", "owners"] canonical_url: "https://marlvel.ai/intel-report/business/cleanguru-janitorial-software" license: "CC-BY-NC 4.0" content_version: "v2" --- # CleanGuru Janitorial Software App Audit ## TL;DR {#tldr} - **Category**: Business · Subscription - **Signal**: Rating 4.32 · Sentiment Excited - **Recent focus**: Membership gate friction (top complaint) · Bidding calculator efficiency (top praise) · Field accountability tools (top request) > **TL;DR:** CleanGuru Janitorial Software is a business app by CleanGuru, LLC, rated 4.32/5 by 268 users, with Excited user sentiment (80/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** CleanGuru Janitorial Software maintains Excited user sentiment (4.32/5 from 268 reviews), with users consistently praising bidding calculator efficiency. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.32/5 (268 reviews) | | **User Mood** | Excited | | **Category** | Business | | **Developer** | CleanGuru, LLC | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** CleanGuru, LLC - **Category:** Business - **Target Audience:** Janitorial business owners and cleaning service contractors. - **Platforms:** iOS & Android - **Version Audited:** 4.4.4 - **Audit Date:** 2026-05-30 - **Signal Count:** 92 reviews analyzed - **Confidence:** Medium (0.8/1.0) - **App Store ID (iOS):** 673270069 - **Bundle ID:** net.cleanguru.cleanguru - **Google Play ID:** net.cleanguru.cleanguru - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-30 ## Executive Snapshot **What it is:** CleanGuru is a janitorial business management app for iOS and Android that provides automated bidding, invoicing, and inspection tools. **Why users hire it:** Contractors hire CleanGuru to standardize their pricing and proposal generation, replacing manual estimation with a repeatable, professional workflow that secures new contracts. ## App DNA (Features & Intent) - **[Differentiator] Janitorial Bidding Calculator:** Automated pricing engine using pre-loaded industry production rates. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Express Loading:** Auto-populates measurements based on building size estimates. - **[Differentiator] Email Verification:** Tracks delivery and open status of proposals. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} CleanGuru maintains a 4.5-star rating on iOS and a 4.2-star rating on Android, reflecting its utility as a niche B2B tool. The platform's focus on estimation accuracy differentiates it from broader field-management apps. ## Monetization Strategy - **Model:** Subscription - **Tiers:** 30-day free trial, Paid membership required - **Analysis:** Subscription model gated by membership requirement; anchored by a 30-day free trial to demonstrate bidding utility. ## 🟢 User Sentiment (Medium Confidence: 268 reviews) {#user-sentiment} - **Overall Rating:** 4.32/5 - **Platform Split:** iOS 4.5/5 (75 ratings) | Android 4.2/5 (193 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Bidding calculator efficiency** ### Top Complaints (Impact Areas) - **Membership gate friction** ### Top Requests (What Users Want) - **Field accountability tools** ## SWOT Analysis {#swot} **Core Strengths:** - Pre-loaded industry production rates enable rapid bidding - Email verification provides audit trails for sales **Critical Frictions:** - Mandatory membership gate creates conversion friction - Lack of photo-verified checklists reduces field accountability **Growth Levers:** - Integrate photo-proof requirements to match Swept Mobile - Add multi-language support for diverse cleaning crews **Market Threats:** - Swept Mobile's field-to-office communication edge - Specialized compliance tracking from new entrants ## Recent Changes (v4 → v5) {#recent-changes} CleanGuru remains stable in its bidding-focused niche, though public ratings have slightly declined and user sentiment remains sensitive to membership-gate friction. **Overall trend**: Stable **Compared at**: 2026-05-30 ### High-impact changes - **[Declined] Rating decrease** (sentiment) — Average rating declined from 4.5 to 4.37. - **[Shifted] Sentiment confidence shift** (sentiment) — Confidence in sentiment analysis moved from low to medium. ### Medium-impact changes - **[Improved] Sentiment score increase** (sentiment) — Internal sentiment score increased from 75 to 80. - **[Shifted] Weakness reclassification** (swot) — Lack of photo-verified checklists moved from an opportunity to a primary weakness. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### CleanGuru Janitorial Software vs Swept Mobile — Head to Head - **[Swept Mobile](https://marlvel.ai/intel-report/business/swept-mobile)** by Swept Technologies Inc.: Swept Mobile directly competes for the same janitorial service providers by focusing on field-to-office communication, time tracking, and quality control. - **Key differences:** - Offers multi-language messaging to support diverse cleaning crews, a feature currently missing in CleanGuru. - Provides integrated profitability reporting that links field performance directly to financial outcomes for business owners. - Utilizes photo proof requirements within checklists to ensure higher accountability for remote cleaning staff. - **Where CleanGuru Janitorial Software wins:** - ✅ CleanGuru offers a more robust suite of bidding and estimation tools for new contract acquisition. - ✅ The platform provides a more straightforward, user-friendly interface for small business owners managing daily operations. - **Where Swept Mobile wins:** - ❌ Swept Mobile excels in field communication with built-in translation features for non-native speaking staff. - ❌ Superior integration of GPS time tracking and photo-verified inspections creates a stronger audit trail. - **Verdict:** CleanGuru should prioritize adding automated photo-verification and multi-language support to neutralize Swept's operational edge. ### Peers (What They Do Better) - **[Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone)** by Agworld Pty Ltd: While focused on agriculture, this app competes for the same mobile-first field management user base requiring offline data synchronization. - Advanced offline data sync capabilities allow for uninterrupted field work in remote areas without connectivity. - Collaborative workflow tools enable complex team coordination that exceeds CleanGuru's current task management functionality. - **[Leap formerly JobProgress](https://marlvel.ai/intel-report/business/leap-formerly-jobprogress)** by JOBPROGRESS, LLC: Leap targets the same trade-service demographic by providing comprehensive tools for estimating, contracting, and project management. - Includes a deep labor and materials pricing library that accelerates the creation of accurate estimates. - Native integration with CompanyCam allows for seamless visual documentation of job sites within the workflow. - **[CoConstruct](https://marlvel.ai/intel-report/business/coconstruct)** by Buildertrend Solutions, Inc.: CoConstruct serves the broader construction and service industry, overlapping with CleanGuru's need for job site logs and documentation. - Advanced change order signature capture ensures legal and financial protection for service providers during projects. - Integrated photo markup tools allow for precise communication regarding site issues between field and office. - **[fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm)** by Field Margin Ltd: This app shares the 'field management' DNA, focusing on mapping and team collaboration for mobile-heavy workforces. - Digital farm mapping provides a visual interface for task assignment that is more intuitive than list-based systems. - Field health analysis features provide data-driven insights that go beyond simple timekeeping and invoicing. ### New Kids on the Block (What's Innovative) - **[Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile)** by Tank Track, LLC: A new entrant focusing on specialized field-to-office reporting, signaling a trend toward more granular compliance tracking in service industries. - Automated waste manifest reporting provides a niche compliance layer that could be adapted for janitorial chemical tracking. - **[Platoon: Firehouse](https://marlvel.ai/intel-report/social-networking/platoon-firehouse)** by Jacob Hinsenkamp: While in a different category, its focus on shift coordination and team management highlights modern expectations for mobile workforce apps. - Shift trade coordination and voting dashboards offer a community-driven UX that could improve janitorial staff engagement. ## What's New - **Latest (v4.4.4, 5 months ago):** General bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Maintains stable rating across both platforms. - Ships regular stability updates. > **Cadence:** 2 total versions · 0 majors in last 6 months · 169 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} CleanGuru Janitorial Software is a market-leading business app that is available. With a 4.32/5 rating from 268 reviews, it delivers strong user satisfaction. > **Bottom Line:** CleanGuru holds a strong position in bidding automation, but the lack of field-level accountability features invites churn to rivals like Swept Mobile, so the team must prioritize photo-verification to defend the core user base. **Best for:** Janitorial business owners and cleaning service contractors. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship photo-verified checklists because Swept Mobile uses them to ensure field accountability → increase customer retention — *Competitor analysis identifies photo-verification as a key differentiator for Swept Mobile.* _(trade-off: deprioritize Push the UI refresh for the bidding dashboard to Q3.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Add multi-language support because it is a top-requested feature for diverse crews → expand total addressable market — *User requests highlight the need for better support for non-native speaking cleaning staff.* _(trade-off: deprioritize Deprioritize the new email template designs.)_ ### Feature Gaps vs Competitors - Photo-verified checklists (available in Swept Mobile) - Multi-language messaging (available in Swept Mobile) - Integrated profitability reporting (available in Swept Mobile) ### Outlook: Stable The janitorial software market is shifting toward integrated field-management tools that bridge the gap between bidding and daily operations. CleanGuru's current focus on bidding is stable, but it must evolve to include field-level accountability to prevent churn to more comprehensive competitors. - 🟢 The bidding calculator remains a high-value asset that drives consistent new-user interest in the 30-day trial. - 🔴 The lack of field-level accountability features creates a churn risk as competitors like Swept Mobile gain traction. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.32/5 | | Total Reviews | 268 | | Sentiment | Excited (80/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CleanGuru Janitorial Software** (this app) | 4.32/5 | Excited | CleanGuru, LLC | | [Leap formerly JobProgress](https://marlvel.ai/intel-report/business/leap-formerly-jobprogress) | 3.7/5 | N/A | JOBPROGRESS, LLC | | [Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile) | N/A/5 | N/A | Tank Track, LLC | | [CoConstruct](https://marlvel.ai/intel-report/business/coconstruct) | 3.1/5 | Upset | Buildertrend Solutions, Inc. | | [fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | | [Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) | 4.6/5 | Mixed | Agworld Pty Ltd | ## Company Profile - **Developer:** CleanGuru, LLC - **Website:** [https://www.cleanguru.com/](https://www.cleanguru.com/) - **Social:** [Facebook](https://www.facebook.com/CleanGuru) · [YouTube](https://www.youtube.com/channel/UCKixPkWQkEHSSwVxtz4ZOYA) · [LinkedIn](https://www.linkedin.com/company/clean-guru-llc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/cleanguru-janitorial-software/id673270069?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=net.cleanguru.cleanguru&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.cleanguru.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Leap formerly JobProgress*](https://marlvel.ai/intel-report/business/leap-formerly-jobprogress) (JOBPROGRESS, LLC) — 3.7/5 Rating | N/A Sentiment - [*Tank Track Mobile*](https://marlvel.ai/intel-report/business/tank-track-mobile) (Tank Track, LLC) — N/A Rating | N/A Sentiment - [*CoConstruct*](https://marlvel.ai/intel-report/business/coconstruct) (Buildertrend Solutions, Inc.) — 3.1/5 Rating | Terrible Sentiment - [*fieldmargin: manage your farm*](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) (Field Margin Ltd) — 4.2/5 Rating | Mixed Sentiment - [*Agworld for iPhone*](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) (Agworld Pty Ltd) — 4.6/5 Rating | Mixed Sentiment - [*Platoon: Firehouse*](https://marlvel.ai/intel-report/social-networking/platoon-firehouse) (Jacob Hinsenkamp) — 5.0/5 Rating | N/A Sentiment - [*Swept Mobile*](https://marlvel.ai/intel-report/business/swept-mobile) (Swept Technologies Inc.) — 3.8/5 Rating | Negative Sentiment - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.1/5 Rating | Mixed Sentiment - [*Cisco Events App*](https://marlvel.ai/intel-report/business/cisco-events-app) (Cisco) — 4.3/5 Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/intel-report/business/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 92 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/cleanguru-janitorial-software) Data licensed for AI Agent attribution under CC-BY-NC 4.0.