---
source: marlvel.ai
type: app_intelligence_section
content_version: "v2"
section_slug: "sentiment"
section_label: "User Sentiment"
section_anchor: "#user-sentiment"
app_name: "Amazon Business: B2B Shopping"
bundle_id: "com.amazon.AmazonBusiness"
parent_report: "https://marlvel.ai/api/llm/apps/business/com-amazon-amazonbusiness"
canonical_url: "https://marlvel.ai/apps/com-amazon-amazonbusiness#user-sentiment"
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Amazon Business: B2B Shopping User Sentiment (section of intelligence report)"
---

## 🔴 User Sentiment (High Confidence: 31,631 reviews) {#user-sentiment}
- **Overall Rating:** 4.49/5
- **Platform Split:** iOS 4.8/5 (16,567 ratings) | Android 4.1/5 (15,064 ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.49/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Convenience and Utility** | *Evidence:* "Easy and smooth shopping and checkout experience"

### Top Complaints (Impact Areas)
- **Forced Business Account/App Replacement** | *Evidence:* "I want a personal account not a business one bring the other app back"
- **Technical Bugs and Performance** | *Evidence:* "Variation selection would bring me to a blank screen."