--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CTM Phone" developer_entity: "CallTrackingMetrics" bundle_id: "com.calltrackingmetrics.phone" app_store_id: "6757491680" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-18" report_date: "2026-05-19" last_verified: "2026-05-19T21:10:55.946Z" report_version: "2.0.12" total_reviews: 16 overall_rating: 3.25 confidence: "low" confidence_score: 0.25 data_age_days: 43 intelligence_version: 2 tags: ["business", "free", "mobile app", "app review", "app analysis", "customer", "support", "agents"] canonical_url: "https://marlvel.ai/intel-report/business/com-calltrackingmetrics-phone" license: "CC-BY-NC 4.0" content_version: "v2" --- # CTM Phone App Audit ## TL;DR {#tldr} - **Category**: Business · Free - **Signal**: Rating 3.25 > **TL;DR:** CTM Phone is a business app by CallTrackingMetrics, rated 3.25/5 by 16 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** CTM Phone is a business app by CallTrackingMetrics. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.25/5 (16 reviews) | | **Category** | Business | | **Developer** | CallTrackingMetrics | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** CallTrackingMetrics - **Category:** Business - **Target Audience:** Customer support agents and sales teams who use CallTrackingMetrics to manage business communications. - **Platforms:** iOS & Android - **Version Audited:** 2.0.12 - **Audit Date:** 2026-05-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6757491680 - **Bundle ID:** com.calltrackingmetrics.phone - **Google Play ID:** com.calltrackingmetrics.phone - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot CTM Phone is a mobile companion app for CallTrackingMetrics that enables agents to manage business communications on the go. It allows users to handle inbound and outbound calls, text messages, and voicemails while maintaining access to CRM-style contact history and activity logs. The app is designed to sync mobile interactions directly with the primary CTM web platform. ## App DNA (Features & Intent) - **[Standard] Unified Communication:** Enables users to place and receive calls and text messages using their existing CTM tracking numbers. * *User Intent:* Users want real-time communication within the app experience. - **[Standard] Contextual Activity History:** Provides access to contact details, notes, tags, and recent activity across calls, texts, forms, and website chats. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Real-time Sync:** Allows agents to add notes and tags during active calls to ensure team synchronization within the CTM account. * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Push Notifications:** Delivers alerts for new incoming calls, text messages, and voicemails to keep agents connected. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} CTM Phone is an established business app that is completely free. With a 3.25/5 rating from 16 reviews, it shows polarized user reception. > **Bottom Line:** While the app provides essential mobile access to CTM features, recent user feedback highlights significant stability and usability concerns regarding call status management and interface updates. **Best for:** Customer support agents and sales teams who use CallTrackingMetrics to manage business communications. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.25/5 | | Total Reviews | 16 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CTM Phone** (this app) | 3.25/5 | N/A | CallTrackingMetrics | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.0/5 | N/A | Groupon, Inc. | | [Cisco Events App](https://marlvel.ai/intel-report/business/cisco-events-app) | 4.3/5 | N/A | Cisco | | [Hours - Tracker & Time Clock](https://marlvel.ai/intel-report/business/hours-tracker-time-clock) | 4.6/5 | N/A | One Wave AB | | [Subnet Calc](https://marlvel.ai/intel-report/business/subnet-calc) | 4.8/5 | N/A | Swipe Stack Ltd | | [Alloy Fleet+](https://marlvel.ai/intel-report/business/alloy-fleet) | N/A/5 | N/A | Cumberland Farms | ## Company Profile - **Developer:** CallTrackingMetrics - **Website:** [https://www.calltrackingmetrics.com](https://www.calltrackingmetrics.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/ni/app/ctm-phone/id6757491680?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.calltrackingmetrics.phone&hl=en&gl=ni) - **Dev Site:** [Official Website](https://www.calltrackingmetrics.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.0/5 Rating | N/A Sentiment - [*Cisco Events App*](https://marlvel.ai/intel-report/business/cisco-events-app) (Cisco) — 4.3/5 Rating | N/A Sentiment - [*Hours - Tracker & Time Clock*](https://marlvel.ai/intel-report/business/hours-tracker-time-clock) (One Wave AB) — 4.6/5 Rating | N/A Sentiment - [*Subnet Calc*](https://marlvel.ai/intel-report/business/subnet-calc) (Swipe Stack Ltd) — 4.8/5 Rating | N/A Sentiment - [*Alloy Fleet+*](https://marlvel.ai/intel-report/business/alloy-fleet) (Cumberland Farms) — N/A Rating | N/A Sentiment - [*Simple Countertops*](https://marlvel.ai/intel-report/business/simple-countertops) (Simple App Solutions) — 3.9/5 Rating | N/A Sentiment - [*Hours Tracker - Salarybook*](https://marlvel.ai/intel-report/business/hours-tracker-salarybook) (Centriqo) — 4.5/5 Rating | N/A Sentiment - [*Cisco dCloud Contact Center*](https://marlvel.ai/intel-report/business/cisco-dcloud-contact-center) (Cisco) — N/A Rating | N/A Sentiment - [*Time Manager Bar-Timers,Events*](https://marlvel.ai/intel-report/business/time-manager-bar-timers-events) (永文 胡) — N/A Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/intel-report/business/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/com-calltrackingmetrics-phone) Data licensed for AI Agent attribution under CC-BY-NC 4.0.