--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Contacts2" developer_entity: "LASZLO FACZAN" bundle_id: "hu.faczan.contacts2" app_store_id: "900485189" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-12-14" report_date: "2026-07-04" last_verified: "2026-07-04T00:00:00.000Z" report_version: "2.05" total_reviews: 135 overall_rating: 4.4 sentiment: "Mixed" sentiment_score: 55 confidence: "medium" confidence_score: 0.85 top_praise_theme: "Simple and efficient contact backup and transfer functionality provides immediate utility for users" top_complaint_theme: "Search bar functionality fails to return results for existing contacts after the latest update" review_sample_size: 107 total_review_count: 107 analyzed_review_count: 65 data_age_days: 45 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "My Contacts Backup" competitor_count: 6 tags: ["business", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "iphone", "users", "needing"] canonical_url: "https://marlvel.ai/apps/contacts2" license: "CC-BY-NC 4.0" content_version: "v2" --- # Contacts2 Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Free - **Signal**: Rating 4.39 · Sentiment Mixed - **Recent focus**: Search bar functionality fails to return results for existing contacts after the latest update (top complaint) · Simple and efficient contact backup and transfer functionality provides immediate utility for users (top praise) > **TL;DR:** Contacts2 is a business app by LASZLO FACZAN, rated 4.39/5 by 135 users, with Mixed user sentiment (55/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Contacts2 shows Mixed sentiment (4.39/5 from 135 reviews) — users praise simple and efficient contact backup and transfer functionality provides immediate utility for users but report issues with search bar functionality fails to return results for existing contacts after the latest update. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.39/5 (135 reviews) | | **User Mood** | Mixed | | **Category** | Business | | **Developer** | LASZLO FACZAN | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.85/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** LASZLO FACZAN - **Category:** Business - **Target Audience:** iPhone users needing to migrate or back up contact data to desktop-based email clients or spreadsheet software. - **Platforms:** iOS - **Version Reviewed:** 2.05 - **Report Date:** 2026-07-04 - **Signal Count:** 107 reviews analyzed - **Confidence:** Medium (0.85/1.0) - **App Store ID (iOS):** 900485189 - **Bundle ID:** hu.faczan.contacts2 - **Data Window:** Analysis based on signals collected up to 2026-07-04 ## Executive Snapshot **What it is:** Contacts2 is a utility app for iPhone that converts address books into email-ready attachments for desktop import. **Why users hire it:** Users hire this app for low-friction data migration, seeking a simple way to move contacts to Excel or Outlook without complex cloud-sync setups. ## App DNA (Features & Intent) - **[Differentiator] One-tap Address Book Export:** Converts the entire address book into an email attachment with a single button press. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Universal Format Compatibility:** Generates attachments compatible with Gmail, Outlook, and Excel. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Contacts2 holds a niche position in the Communication category, appearing in the top 40 free charts across multiple international markets. The lack of a monetization layer suggests the app serves primarily as a legacy utility rather than a growth-focused revenue product. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app operates as a free utility with no visible monetization, relying on simplicity to maintain its user base. ## 🟡 User Sentiment (Medium Confidence: 65 of 107 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.39/5 - **Platform Split:** iOS 4.4/5 (135 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Simple and efficient contact backup and transfer functionality provides immediate utility for users** - **Family contact syncing features allow parents to monitor children's social connections effectively** ### Top Complaints (Impact Areas) - **Search bar functionality fails to return results for existing contacts after the latest update** ## SWOT Analysis {#swot} **Core Strengths:** - One-tap export mechanism lowers the barrier to data portability. - Lightweight, single-purpose design avoids feature bloat. **Growth Levers:** - Granular export controls could address user frustration with full-list sharing. - Wearable integration could expand utility beyond simple contact backup. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Contacts2 vs My Contacts Backup - **[My Contacts Backup](https://marlvel.ai/apps/my-contacts-backup)** by GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI: This app dominates the niche with a massive user base and consistent cross-platform presence, serving as the primary benchmark for contact management utility. - **Key differences:** - Maintains massive cross-platform parity between iOS and Android, unlike this app's fragmented update history. - Leverages a massive install base to drive network effects that smaller utilities cannot easily replicate. - Provides a standardized, high-trust interface that has become the default expectation for contact backup users. ### Contenders (Strong Challengers) - **[MCBackup : My Contacts Backup](https://marlvel.ai/apps/mcbackup-my-contacts-backup)** by Ravi Kotadiya: A strong alternative with high user satisfaction and a focused feature set that directly mirrors this app's core value proposition. - Maintains a significantly higher user rating, suggesting superior reliability in the core backup-and-restore workflow. - Focuses on a streamlined, high-performance interface that reduces the friction of the backup process. - **[Easy Backup.](https://marlvel.ai/apps/easy-backup)** by LSM Apps: A long-standing competitor with a massive review volume, proving high market penetration and sustained user trust. - Offers a highly polished, mature user experience refined over a decade of continuous market presence. - Provides robust, battle-tested backup reliability that appeals to users prioritizing data security over new features. ### Peers (What They Do Better) - **[Cleanup Duplicate Contacts!](https://marlvel.ai/apps/cleanup-duplicate-contacts)** by Business Contacts Solutions, LLC: While focused on cleanup rather than just backup, it occupies the same productivity space and addresses a critical adjacent user pain point. - Targets the specific pain point of contact fragmentation, which is a natural extension of the backup workflow. - Provides a specialized utility that complements, rather than replaces, standard contact backup applications. - **[Contact.s Back Up](https://marlvel.ai/apps/contact-s-back-up)** by Symon Johnson: A highly active competitor that has demonstrated strong recent development velocity, making it a persistent threat in the productivity category. - Demonstrates higher development velocity with multiple releases in the last six months compared to this app. - Focuses on a simplified, user-friendly design that lowers the barrier to entry for non-technical users. ### New Kids on the Block (What's Innovative) - **[Contacts Sync-for Google Gmail](https://marlvel.ai/apps/contacts-sync-for-google-gmail)** by Haresh Purbiya: Aggressive release cadence indicates a pivot toward active feature expansion and rapid market capture. ## What's New - **Latest (v1.0.1, 11 years ago):** Minor bug fixes. - **Last Major (v1.20, 11 years ago):** Added support for iPad, iOS 8, iPhone 6, and iPhone 6s. ## App Momentum (Zombie) {#momentum} - Ships infrequent stability-focused updates. - Maintains consistent top-40 category presence. > **Cadence:** 5 total versions · 0 majors in last 6 months · 79 days since last update · 814 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Contacts2 is an established business app that is completely free. It holds a 4.39/5 rating from 135 reviews. > **Bottom Line:** Contacts2 provides essential data portability, but the latest update's technical regressions break the core user experience, so the PM must prioritize stability over new features to prevent total churn to more reliable incumbents. **Best for:** iPhone users needing to migrate or back up contact data to desktop-based email clients or spreadsheet software. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild search and sync logic because the latest update broke core utility → restore user trust ### Feature Gaps vs Competitors - Automated cloud synchronization (available in Contacts Sync-for Google Gmail but missing here) ### Outlook: Declining The contact management market is consolidating around automated, cross-platform synchronization tools, leaving static backup utilities like Contacts2 increasingly exposed. Without a pivot to active sync or a significant increase in maintenance velocity, the app will continue to lose ground to competitors that offer higher reliability and modern integration. - 🔴 Search and sync failures in the latest release disrupt core data management habits, which compounds the rating drag already visible on the platform. - 🔴 The lack of active feature development compared to high-velocity competitors accelerates churn pressure on the user base into the next quarter. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.39/5 | | Total Reviews | 135 | | Sentiment | Mixed (55/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Contacts2** (this app) | 4.39/5 | Mixed | LASZLO FACZAN | | [My Contacts Backup](https://marlvel.ai/apps/my-contacts-backup) | 4.5/5 | Mixed | GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI | | [Cleanup Duplicate Contacts!](https://marlvel.ai/apps/cleanup-duplicate-contacts) | 4.4/5 | N/A | Business Contacts Solutions, LLC | | [Easy Backup.](https://marlvel.ai/apps/easy-backup) | 4.8/5 | N/A | LSM Apps | | [Contacts Sync-for Google Gmail](https://marlvel.ai/apps/contacts-sync-for-google-gmail) | 4.4/5 | Mixed | Haresh Purbiya | | [MCBackup : My Contacts Backup](https://marlvel.ai/apps/mcbackup-my-contacts-backup) | 4.7/5 | N/A | Ravi Kotadiya | ## Company Profile - **Developer:** LASZLO FACZAN - **Website:** [https://www.android.com/](https://www.android.com/) - **Social:** [Instagram](https://www.instagram.com/android) · [Facebook](https://www.facebook.com/AndroidOfficial) · [X/Twitter](https://twitter.com/android) · [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/contacts2/id900485189?uo=4) - **Dev Site:** [Official Website](https://www.android.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*My Contacts Backup*](https://marlvel.ai/apps/my-contacts-backup) (GLOBILE BILISIM BILGISAYAR HIZMETLERI ILETISIM DANISMANLIK SANAYI TICARET LIMITED SIRKETI) · 4.5/5 Rating - [*Cleanup Duplicate Contacts!*](https://marlvel.ai/apps/cleanup-duplicate-contacts) (Business Contacts Solutions, LLC) · 4.4/5 Rating - [*Easy Backup.*](https://marlvel.ai/apps/easy-backup) (LSM Apps) · 4.8/5 Rating - [*Contacts Sync-for Google Gmail*](https://marlvel.ai/apps/contacts-sync-for-google-gmail) (Haresh Purbiya) · 4.4/5 Rating - [*MCBackup : My Contacts Backup*](https://marlvel.ai/apps/mcbackup-my-contacts-backup) (Ravi Kotadiya) · 4.7/5 Rating - [*Contact.s Back Up*](https://marlvel.ai/apps/contact-s-back-up) (Symon Johnson) · 4.5/5 Rating - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating - [*AA Crew Check In*](https://marlvel.ai/apps/aa-crew-check-in) (American Airlines) · 1.6/5 Rating - [*Cisco Events App*](https://marlvel.ai/apps/cisco-events-app) (Cisco) · 4.3/5 Rating - [*Hours Tracker - Salarybook*](https://marlvel.ai/apps/hours-tracker-salarybook) (Centriqo) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 107 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/contacts2) Data licensed for AI Agent attribution under CC-BY-NC 4.0.