--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Entrust Identity" developer_entity: "Entrust" bundle_id: "com.entrust.IdentityGuardSoftToken" app_store_id: "384717687" google_play_id: "com.entrust.identityGuard.mobile" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-01" report_date: "2026-05-31" last_verified: "2026-05-31T00:00:00.000Z" report_version: "26.2.0" total_reviews: 7821 overall_rating: 3.9 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.9 top_praise_theme: "Reliable identity verification functionality provides secure access for office and banking services" top_complaint_theme: "Post-update UI regressions prevent users from interacting with essential login and consent screens" review_sample_size: 174 total_review_count: 174 analyzed_review_count: 71 data_age_days: 77 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Microsoft Authenticator" competitor_count: 7 tags: ["business", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "enterprise", "employees", "consumers"] canonical_url: "https://marlvel.ai/apps/entrust-identity" license: "CC-BY-NC 4.0" content_version: "v2" --- # Entrust Identity Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Free - **Signal**: Rating 3.86 · Sentiment Frustrated - **Recent focus**: Post-update UI regressions prevent users from interacting with essential login and consent screens (top complaint) · Reliable identity verification functionality provides secure access for office and banking services (top praise) > **TL;DR:** Entrust Identity is a business app by Entrust, rated 3.86/5 by 7.8K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Entrust Identity faces Frustrated user sentiment (3.86/5 from 7.8K reviews), with post-update ui regressions prevent users from interacting with essential login and consent screens as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.86/5 (7.8K reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Entrust | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 77d | ## Metadata & Market Performance - **Publisher:** Entrust - **Category:** Business - **Target Audience:** Enterprise employees and consumers who require secure identity verification and authentication for organizations using Entrust IAM platforms. - **Platforms:** iOS & Android - **Version Reviewed:** 26.2.0 - **Report Date:** 2026-05-31 - **Signal Count:** 174 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 384717687 - **Bundle ID:** com.entrust.IdentityGuardSoftToken - **Google Play ID:** com.entrust.identityGuard.mobile - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-31 ## Executive Snapshot **What it is:** Entrust Identity is a business-focused authentication platform providing MFA and transaction verification for enterprise employees and consumers on iOS and Android. **Why users hire it:** Users hire the app to secure high-assurance financial and office access, replacing hardware tokens with a mobile-first credentialing mechanism. ## App DNA (Features & Intent) - **[Standard] Soft Token Authentication:** Generates one-time passcodes for multi-factor authentication within the mobile application - **[Differentiator] Transaction Verification:** Receives push notifications to confirm online or financial transactions directly in-app * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Differentiator] Employee Password Management:** Allows employees to reset or unlock passwords directly from the mobile interface ## Market Position {#market-position} Entrust Identity maintains a presence in the Business category, though its #26 to #100 chart range across international markets reflects its role as an enterprise utility rather than a consumer-facing product. The 2.43 iOS rating significantly lags behind the 3.91 Android rating, signaling platform-specific quality control issues. ## Monetization Strategy - **Model:** Free - **Tiers:** Free application for use with Entrust Identity IAM platforms - **Analysis:** The application is free to download and functions as a client-side component for Entrust's B2B identity and access management solutions. ## 🔴 User Sentiment (High Confidence: 71 of 174 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.86/5 - **Platform Split:** iOS 2.4/5 (243 ratings) | Android 3.9/5 (7.6K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Reliable identity verification functionality provides secure access for office and banking services** ### Top Complaints (Impact Areas) - **Post-update UI regressions prevent users from interacting with essential login and consent screens** ## SWOT Analysis {#swot} **Core Strengths:** - Specialized transaction verification for high-security financial use cases - Legacy infrastructure compatibility for enterprise-grade deployments **Growth Levers:** - Development of a wearable companion app - Expansion of self-service password reset workflows ## Recent Changes (v3 → v4) {#recent-changes} The platform experienced a sharp decline in user sentiment and functional stability, with new UI regressions and token refresh failures blocking core authentication workflows. **Overall trend**: Declining **Compared at**: 2026-05-31 ### High-impact changes - **[Declined] Rating and Sentiment Regression** (sentiment) - **[Added] New Functional Weaknesses** (swot) ### Medium-impact changes - **[Shifted] Focus on UI Stability** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Entrust Identity vs Microsoft Authenticator - **[Microsoft Authenticator](https://marlvel.ai/apps/microsoft-authenticator)** by Microsoft Corporation: Microsoft Authenticator is the primary nemesis due to its dominance in the enterprise identity space and its role as the default MFA provider for organizations already using the Microsoft 365 ecosystem. - **Key differences:** - Deep integration with Microsoft 365 ecosystem creates massive friction for users to switch providers - Offers native passwordless sign-in capabilities that significantly reduce friction compared to traditional token-based authentication - Massive scale and frequent release cadence ensure rapid adoption of new security standards and protocols ### Peers (What They Do Better) - **[Trend Micro ID Protection](https://marlvel.ai/apps/trend-micro-id-protection)** by Trend Micro, Incorporated: This app competes by bundling identity security with broader privacy and monitoring tools, appealing to users concerned with holistic digital safety. - Expands beyond simple MFA into proactive identity monitoring and social media privacy protection services - Leverages a strong security brand reputation to capture users looking for all-in-one digital protection suites - **[JumpCloud Protect](https://marlvel.ai/apps/jumpcloud-protect)** by JumpCloud: JumpCloud Protect is a direct competitor in the enterprise identity and access management space, targeting similar IT-managed authentication workflows. - Offers tighter integration with cloud-native directory services, appealing to modern, remote-first IT environments - Features self-service enrollment workflows that reduce the administrative burden on IT helpdesks compared to Entrust - **[Authenticator App ™](https://marlvel.ai/apps/authenticator-app-2)** by Codenhagen.IO ApS: This app serves as a direct alternative for users seeking a standalone TOTP and MFA solution for personal or small-business account security. - Provides a polished, consumer-friendly interface that prioritizes ease of use over enterprise-grade administrative controls - Includes integrated password management and autofill features that simplify the daily login experience for end users - **[WiFi Master-Show WiFi Password](https://marlvel.ai/apps/wifi-master-show-wifi-password)** by Mihir Sonani: This app competes for mobile utility real estate, though it focuses on network credential management rather than enterprise identity security. - Focuses on consumer-grade network utility rather than the high-security identity verification required by Entrust - Monetizes through ad-supported utility features which contrasts with Entrust's enterprise-focused, zero-cost identity platform ### New Kids on the Block (What's Innovative) - **[Passbolt - password manager](https://marlvel.ai/apps/passbolt-password-manager-1)** by Passbolt: Passbolt enters the business space with a focus on collaborative credential management, challenging the broader identity ecosystem Entrust occupies. - Emphasizes granular team-based sharing and collaborative password management features not currently prioritized in Entrust's platform - **[NetForge: Engineer's Toolkit](https://marlvel.ai/apps/netforge-engineer-s-toolkit)** by Andy Arevalo: This newcomer targets the technical professional audience, potentially overlapping with the network-savvy users who manage Entrust deployments. - Provides specialized diagnostic recipes and command references that cater specifically to network engineering workflows ## What's New - **Latest (v26.2.0, 1 weeks ago):** General performance improvements and bug fixes. ## App Momentum (Maintenance) {#momentum} - Shipped advanced employee password reset capabilities. - Ships frequent performance and bug fixes. > **Cadence:** 2 total versions · 0 majors in last 6 months · 11 days since last update · 17 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Entrust Identity is a business app that is completely free. With a 3.86/5 rating from 7.8K reviews, it faces significant user friction. > **Bottom Line:** Entrust Identity maintains its enterprise relevance through specialized transaction verification, but the current UI regressions create an unacceptable barrier to authentication, so the team must prioritize layout stability over new feature development to prevent enterprise churn. **Best for:** Enterprise employees and consumers who require secure identity verification and authentication for organizations using Entrust IAM platforms. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild consent and login UI components because current layout regressions block authentication flows → restore daily active usage ### Feature Gaps vs Competitors - Wearable companion app (available in consumer-focused alternatives but absent here) ### Outlook: Declining The enterprise identity market is shifting toward passwordless and cloud-native integration, leaving Entrust's legacy-reliant platform exposed. Unless the team addresses the current UI and synchronization regressions, the platform risks losing its position as a trusted enterprise utility to more stable, cloud-native competitors. - 🔴 UI regressions in the latest release (unclickable consent screens) erode the daily active habit, which compounds the rating drag already visible on Android. - 🔴 Persistent token refresh failures force manual restarts, which increases user frustration and drives negative sentiment in the latest review cycle. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.86/5 | | Total Reviews | 7.8K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Entrust Identity** (this app) | 3.86/5 | Frustrated | Entrust | | [Microsoft Authenticator](https://marlvel.ai/apps/microsoft-authenticator) | 4.7/5 | Mixed | Microsoft Corporation | | [NetForge: Engineer's Toolkit](https://marlvel.ai/apps/netforge-engineer-s-toolkit) | N/A/5 | N/A | Andy Arevalo | | [Trend Micro ID Protection](https://marlvel.ai/apps/trend-micro-id-protection) | 4.7/5 | N/A | Trend Micro, Incorporated | | [Passbolt - password manager](https://marlvel.ai/apps/passbolt-password-manager-1) | N/A/5 | N/A | Passbolt | | [JumpCloud Protect](https://marlvel.ai/apps/jumpcloud-protect) | 4.4/5 | n/a | JumpCloud | ## Company Profile - **Developer:** Entrust - **Website:** [https://www.entrust.com/mobile/info](https://www.entrust.com/mobile/info) - **Social:** [Instagram](https://www.instagram.com/discoverentrust) · [Facebook](https://www.facebook.com/DiscoverEntrust) · [X/Twitter](https://twitter.com/Entrust_Corp) · [YouTube](https://www.youtube.com/c/EntrustVideo) · [LinkedIn](https://www.linkedin.com/company/Entrust) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/entrust-identity/id384717687?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.entrust.identityGuard.mobile&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.entrust.com/mobile/info) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Microsoft Authenticator*](https://marlvel.ai/apps/microsoft-authenticator) (Microsoft Corporation) · 4.7/5 Rating - [*NetForge: Engineer's Toolkit*](https://marlvel.ai/apps/netforge-engineer-s-toolkit) (Andy Arevalo) · N/A Rating - [*Trend Micro ID Protection*](https://marlvel.ai/apps/trend-micro-id-protection) (Trend Micro, Incorporated) · 4.7/5 Rating - [*Passbolt - password manager*](https://marlvel.ai/apps/passbolt-password-manager-1) (Passbolt) · N/A Rating - [*JumpCloud Protect*](https://marlvel.ai/apps/jumpcloud-protect) (JumpCloud) · 4.4/5 Rating - [*Authenticator App ™*](https://marlvel.ai/apps/authenticator-app-2) (Codenhagen.IO ApS) · 4.4/5 Rating - [*WiFi Master-Show WiFi Password*](https://marlvel.ai/apps/wifi-master-show-wifi-password) (Mihir Sonani) · 4.4/5 Rating - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.1/5 Rating - [*Cisco Events App*](https://marlvel.ai/apps/cisco-events-app) (Cisco) · 4.3/5 Rating - [*AA Crew Check In*](https://marlvel.ai/apps/aa-crew-check-in) (American Airlines) · 1.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 174 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 77 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/entrust-identity) Data licensed for AI Agent attribution under CC-BY-NC 4.0.