--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "eSIM Plus: Second Phone Number" developer_entity: "Appvillis" bundle_id: "com.esim.tele" app_store_id: "1482736281" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-02" report_date: "2026-04-14" report_version: "2.8.0" total_reviews: 1681 overall_rating: 4.04 sentiment: "Upset" sentiment_score: 12 confidence: "high" confidence_score: 0.85 data_age_days: 51 intelligence_version: 3 nemesis: "Numero eSIM" competitor_count: 9 tags: ["business", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "international", "travelers,", "digital"] canonical_url: "https://marlvel.ai/intel-report/business/esim-plus-second-phone-number" license: "CC-BY-NC 4.0" last_verified: "2026-04-17T23:30:39.549Z" --- # eSIM Plus: Second Phone Number App Audit > **TL;DR:** eSIM Plus: Second Phone Number is a business app by Appvillis, rated 4.04/5 by 1.7K users, with Upset user sentiment (12/100), available on iOS. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** eSIM Plus: Second Phone Number faces Upset user sentiment (4.04/5 from 1.7K reviews), with fraudulent business practices as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.04/5 (1.7K reviews) | | **User Mood** | Upset | | **Category** | Business | | **Developer** | Appvillis | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Appvillis - **Category:** Business - **Target Audience:** International travelers, digital nomads, and business professionals who require reliable mobile data and secondary phone numbers for global communication without roaming fees. - **Platforms:** iOS - **Version Audited:** 2.8.0 - **Audit Date:** 2026-04-14 - **Signal Count:** 1681 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1482736281 - **Bundle ID:** com.esim.tele - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-14 ## Executive Snapshot eSIM Plus provides a dual-service platform for global eSIM data and virtual phone numbers, targeting international travelers and digital nomads. While it differentiates through cryptocurrency payment support and a streamlined 'Activate. Connect. Done.' workflow, it is currently mired in a significant reputational crisis. Users report severe issues with billing transparency, non-functional numbers, and the unilateral downgrading of lifetime plans, placing the app at high risk of churn to more reliable competitors like Numero eSIM. ## App DNA (Features & Intent) - **[Differentiator] Virtual Phone Numbers:** Provides a secondary, real online number for SMS, calls, and service registration without needing a second SIM card or device. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Global eSIM Data Plans:** Provides mobile internet access in multiple countries via eSIM technology, eliminating the need for physical SIM swaps. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Multi-Currency/Crypto Payments:** Supports diverse payment methods including credit cards and cryptocurrency for global accessibility. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free app download with pay-as-you-go data plans, Subscription-based options to keep plans active - **Analysis:** The app utilizes a pay-as-you-go model for data and virtual numbers, supplemented by subscriptions. However, current sentiment suggests significant friction in the subscription cancellation process and pricing transparency. ## πŸ”΄ User Sentiment (High Confidence: 1.7K reviews) {#user-sentiment} - **Overall Rating:** 4.04/5 - **Platform Split:** iOS 4.0/5 (1.7K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.04/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **General Satisfaction** | *Evidence:* "THE BEST 10000%😘😘😘" ### Top Complaints (Impact Areas) - **Fraudulent Business Practices** | *Evidence:* "This app is a total bait and switch scam." - **Unilateral Contract Changes** | *Evidence:* "I bought a lifetime eSIM plan, and it was changed to 12 months without my consent." - **Non-Functional Service** | *Evidence:* "I bought a number that didn’t work even once." ## SWOT Analysis **Core Strengths:** - Cryptocurrency payment support for high-anonymity users - Unified data and VoIP value proposition - Rapid deployment workflow ('Activate. Connect. Done.') **Critical Frictions:** - Severe reputational damage due to billing complaints - High failure rate for SMS/WhatsApp registration on virtual numbers - Unresponsive or ineffective customer support **Growth Levers:** - Capture the crypto-native traveler market where major rivals (Airalo) are absent - Introduce 'Local Calling' to compete directly with Numero eSIM **Market Threats:** - App Store removal due to high fraud/scam report volume - Competitors like Hushed offering more stable 'Lifetime' number plans ## What's Changed (v2 β†’ v3) {#recent-changes} The app is experiencing a massive surge in negative review volume and a new, critical complaint regarding the unilateral downgrading of 'Lifetime' plans, despite the introduction of cryptocurrency payments as a strategic differentiator. - **[HIGH]** **[Declined] Escalation of Negative Sentiment:** Review volume increased from 49 to 1,681, with a new, high-impact complaint theme regarding unilateral contract changes (downgrading lifetime plans). - **[HIGH]** **[Added] Cryptocurrency Payment Support:** Added multi-currency and cryptocurrency payment support as a core differentiator to appeal to privacy-conscious users. - [MED] **[Added] New Strategic Threats and Opportunities:** Added 'Capture crypto-native market' as an opportunity and 'Competitors offering stable lifetime plans' as a specific threat. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### eSIM Plus: Second Phone Number vs Numero eSIM β€” Head to Head - **Numero eSIM** by Numero eSIM: Numero is the most direct mirror to eSIM Plus, offering the exact same dual-value proposition of international travel data and virtual phone numbers for SMS and social media registration. - **Key differences:** - Offers 'Local Calling' plans that allow users to make calls at local rates rather than just VoIP - Includes a dedicated 'Free Coins Center' where users can earn a second number through engagement - Provides more robust privacy features specifically marketed for social media account verification - **Publisher (Numero eSIM) strengths:** Specializes exclusively in the intersection of VoIP and eSIM technology; Strong global footprint with numbers available in over 80 countries - **Where eSIM Plus: Second Phone Number wins:** - βœ… Support for cryptocurrency payments, offering higher anonymity for privacy-conscious users - βœ… Simplified 'Activate. Connect. Done.' workflow designed for rapid deployment - **Where Numero eSIM wins:** - ❌ Significantly higher rating count and stronger overall user sentiment - ❌ More comprehensive feature set including call forwarding and personalized voicemail - **Verdict:** Numero eSIM holds a clear market edge due to its significantly larger user base and stronger sentiment. While eSIM Plus offers niche payment flexibility like crypto, Numero's superior reliability and broader feature set make it the more credible choice for professional users. ### Contenders (Strong Challengers) - **Airalo** by Airalo: The dominant market leader for travel eSIMs; while it focuses less on virtual numbers, it is the primary competitor for the data-roaming audience. - Massive global scale with localized support in dozens of languages - Highly sophisticated loyalty program (Airmoney) that incentivizes repeat purchases - **Hushed** by AffinityClick Inc.: The primary rival for the 'Second Phone Number' side of the business, known for high-quality SMS and calling features. - Offers 'Lifetime' number plans which are highly popular for long-term privacy - Integration with Slack and Dropbox for business workflow automation - **Holafly** by Holafly: A major travel eSIM competitor that differentiates by offering unlimited data plans in many popular destinations. - Focus on 'Unlimited Data' packages, removing the stress of data monitoring for travelers - Strong 24/7 multi-language support via WhatsApp - **Nomad** by LotusFlare: A premium eSIM provider that competes on user experience and highly competitive regional data pricing. - Superior UI/UX design that simplifies the complex process of eSIM installation - Strong regional 'Add-on' options that allow users to extend plans seamlessly ### Peers (What They Do Better) - **DENT** by DENT Wireless Ltd.: Focuses on a decentralized mobile data marketplace, appealing to the same tech-savvy/crypto-friendly audience as eSIM Plus. - Allows users to trade or sell unused mobile data on a global marketplace - Uses a blockchain-based ecosystem for data transactions - **TextNow** by TextNow, Inc.: A major player in the second-line space, though more focused on providing free ad-supported numbers in North America. - Offers a completely free, ad-supported tier for calling and texting - Provides its own physical SIM cards for nationwide talk and text in the US ### New Kids on the Block (What's Innovative) - **Saily** by Nord Security: A new, fast-growing eSIM service launched by the creators of NordVPN, leveraging a massive existing security-conscious user base. - Deep integration with the Nord Security ecosystem - Focus on extreme simplicity and one-tap activation for travelers - **Yesim** by Genesis Group AG: A rising threat that combines travel data, virtual numbers, and a unique 'Pay-as-you-go' model that doesn't expire. - Ycoins reward system that can be used to pay for data and numbers - Offers a 'Global' plan that covers 120+ countries with a single eSIM ## What's New - **Latest (v2.8.0, 1 weeks ago):** Performance optimizations and stability improvements for a smoother app experience. ## The "So What?" (Strategic Takeaway) {#so-what} eSIM Plus: Second Phone Number is a challenged business app that is free with in-app purchases. With a 4.04/5 rating from 1.7K reviews, it faces significant user friction. > **Bottom Line:** If I were the PM, I would halt all new feature development to focus exclusively on billing transparency and service reliability. While the crypto-payment support is a strong differentiator, the current 'Upset' user base and allegations of fraud represent an existential threat to the app's presence on the App Store. **Best for:** International travelers, digital nomads, and business professionals who require reliable mobile data and secondary phone numbers for global communication without roaming fees. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Audit and fix subscription cancellation logic β€” *Directly addresses the 'Fraudulent Business Practices' complaint theme which is the #1 driver of 'Terrible' sentiment and churn.* - [ ] [HIGH] Restore integrity of 'Lifetime' plans β€” *Cites the 'Unilateral Contract Changes' complaint; failure to honor these plans is driving users to competitors like Hushed.* - [ ] [HIGH] Improve virtual number activation success for WhatsApp/SMS β€” *Addresses the 'Non-Functional Service' complaint; users are paying for numbers that fail their primary intended use case.* ### Feature Gaps vs Competitors - Local Calling plans (available in Numero eSIM) - Free Coins Center for engagement (available in Numero eSIM) - Airmoney/Loyalty program (available in Airalo) - Integration with Slack/Dropbox (available in Hushed) ### Outlook: Declining - πŸ”΄ Sentiment is 'Terrible' with high-frequency fraud allegationsβ€”this is a leading indicator of mass churn and platform intervention. - βšͺ v2.8.0 focused only on stability and bug fixes, failing to address the core service delivery issues reported by users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 1.7K | | Sentiment | Upset (12/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **eSIM Plus: Second Phone Number** (this app) | 4.04/5 | Upset | Appvillis | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.1/5 | Upset | Groupon, Inc. | | [Datasite](https://marlvel.ai/intel-report/business/datasite) | 4.8/5 | Thrilled | Datasite LLC | | [Spark Driver](https://marlvel.ai/intel-report/business/com-walmart-sparkdriver) | 4.2/5 | Mixed | Walmart | | [TN5250](https://marlvel.ai/intel-report/business/dk-mochasoft-tn5250) | N/A/5 | N/A | MochaSoft | | [Microsoft Teams](https://marlvel.ai/intel-report/business/microsoft-teams) | 4.7/5 | Frustrated | Microsoft Corporation | ## Company Profile - **Developer:** Appvillis - **Website:** [https://esimplus.me/](https://esimplus.me/) - **Social:** [Instagram](https://www.instagram.com/esimplus) Β· [Facebook](https://www.facebook.com/esimplus.me) Β· [X/Twitter](https://twitter.com/esim_plus) Β· [YouTube](https://www.youtube.com/watch) Β· [TikTok](https://www.tiktok.com/@esim_plus) Β· [LinkedIn](https://www.linkedin.com/company/esimplus) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/esim-plus-second-phone-number/id1482736281?uo=4) - **Dev Site:** [Official Website](https://esimplus.me/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) β€” 3.1/5 Rating | Terrible Sentiment - [*Datasite*](https://marlvel.ai/intel-report/business/datasite) (Datasite LLC) β€” 4.8/5 Rating | Excellent Sentiment - [*Spark Driver*](https://marlvel.ai/intel-report/business/com-walmart-sparkdriver) (Walmart) β€” 4.2/5 Rating | Mixed Sentiment - [*TN5250*](https://marlvel.ai/intel-report/business/dk-mochasoft-tn5250) (MochaSoft) β€” N/A Rating | N/A Sentiment - [*Microsoft Teams*](https://marlvel.ai/intel-report/business/microsoft-teams) (Microsoft Corporation) β€” 4.7/5 Rating | Negative Sentiment - [*Zoom Workplace*](https://marlvel.ai/intel-report/business/us-zoom-videomeetings) (Zoom Communications, Inc.) β€” 4.4/5 Rating | Positive Sentiment - [*Cisco dCloud Contact Center*](https://marlvel.ai/intel-report/business/cisco-dcloud-contact-center) (Cisco) β€” N/A Rating | N/A Sentiment - [*WhatsApp Business*](https://marlvel.ai/intel-report/business/whatsapp-business) (WhatsApp Inc.) β€” 4.7/5 Rating | Mixed Sentiment - [*Slack*](https://marlvel.ai/intel-report/business/com-tinyspeck-chatlyio) (Slack Technologies, Inc.) β€” 4.4/5 Rating | Positive Sentiment - [*Hours Tracker - Salarybook*](https://marlvel.ai/intel-report/business/hours-tracker-salarybook) (Centriqo) β€” 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** β€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** β€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** β€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.7K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/esim-plus-second-phone-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.