--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "eSIM Plus: Second Phone Number" developer_entity: "Appvillis" bundle_id: "com.esim.tele" app_store_id: "1482736281" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-17" report_date: "2026-04-14" last_verified: "2026-04-14T00:00:00.000Z" report_version: "2.8.2" total_reviews: 1682 overall_rating: 4 sentiment: "Upset" sentiment_score: 12 confidence: "high" confidence_score: 0.85 top_praise_theme: "General Satisfaction" top_complaint_theme: "Fraudulent Business Practices" review_sample_size: 1681 data_age_days: 124 momentum_velocity: "maintenance" intelligence_version: 1 nemesis: "Numero eSIM" competitor_count: 9 tags: ["business", "freemium", "upset sentiment", "mobile app", "app review", "app analysis", "international", "travelers,", "digital"] canonical_url: "https://marlvel.ai/apps/esim-plus-second-phone-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # eSIM Plus: Second Phone Number Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Freemium - **Signal**: Rating 4.04 · Sentiment Upset - **Recent focus**: Users report: fraudulent Business Practices (top complaint) · General Satisfaction (top praise) > **TL;DR:** eSIM Plus: Second Phone Number is a business app by Appvillis, rated 4.04/5 by 1.7K users, with Upset user sentiment (12/100), available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** eSIM Plus: Second Phone Number faces Upset user sentiment (4.04/5 from 1.7K reviews), with users reporting fraudulent business practices as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.04/5 (1.7K reviews) | | **User Mood** | Upset | | **Category** | Business | | **Developer** | Appvillis | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.85/1.0) | | **Data Age** | 124d | ## Metadata & Market Performance - **Publisher:** Appvillis - **Category:** Business - **Target Audience:** International travelers, digital nomads, and business professionals who require reliable mobile data and secondary phone numbers for global communication without roaming fees. - **Platforms:** iOS - **Version Reviewed:** 2.8.2 - **Report Date:** 2026-04-14 - **Signal Count:** 1681 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1482736281 - **Bundle ID:** com.esim.tele - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-14 ## Executive Snapshot eSIM Plus provides a dual-service platform for global eSIM data and virtual phone numbers, targeting international travelers and digital nomads. While it differentiates through cryptocurrency payment support and a streamlined 'Activate. Connect. Done.' workflow, it is currently mired in a significant reputational crisis. Users report severe issues with billing transparency, non-functional numbers, and the unilateral downgrading of lifetime plans, placing the app at high risk of churn to more reliable competitors like Numero eSIM. ## App DNA (Features & Intent) - **[Differentiator] Virtual Phone Numbers:** Provides a secondary, real online number for SMS, calls, and service registration without needing a second SIM card or device. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Global eSIM Data Plans:** Provides mobile internet access in multiple countries via eSIM technology, eliminating the need for physical SIM swaps. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Multi-Currency/Crypto Payments:** Supports diverse payment methods including credit cards and cryptocurrency for global accessibility. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free app download with pay-as-you-go data plans, Subscription-based options to keep plans active - **Analysis:** The app utilizes a pay-as-you-go model for data and virtual numbers, supplemented by subscriptions. However, current sentiment suggests significant friction in the subscription cancellation process and pricing transparency. ## 🔴 User Sentiment (High Confidence: 1.7K reviews) {#user-sentiment} - **Overall Rating:** 4.04/5 - **Platform Split:** iOS 4.0/5 (1.7K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.04/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **General Satisfaction** ### Top Complaints (Impact Areas) - **Users report: Fraudulent Business Practices** ## SWOT Analysis {#swot} **Core Strengths:** - Cryptocurrency payment support for high-anonymity users - Unified data and VoIP value proposition - Rapid deployment workflow ('Activate. Connect. Done.') **Growth Levers:** - Capture the crypto-native traveler market where major rivals (Airalo) are absent - Introduce 'Local Calling' to compete directly with Numero eSIM ## Recent Changes (v2 → v3) {#recent-changes} The app is experiencing a massive surge in negative review volume and a new, critical complaint regarding the unilateral downgrading of 'Lifetime' plans, despite the introduction of cryptocurrency payments as a strategic differentiator. **Overall trend**: Declining **Compared at**: 2026-04-14 ### High-impact changes - **[Declined] Escalation of Negative Sentiment** (sentiment) - **[Added] Cryptocurrency Payment Support** (features) ### Medium-impact changes - **[Added] New Strategic Threats and Opportunities** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### eSIM Plus: Second Phone Number vs Numero eSIM - **Numero eSIM** by Numero eSIM: Numero is the most direct mirror to eSIM Plus, offering the exact same dual-value proposition of international travel data and virtual phone numbers for SMS and social media registration. - **Key differences:** - Offers 'Local Calling' plans that allow users to make calls at local rates rather than just VoIP - Includes a dedicated 'Free Coins Center' where users can earn a second number through engagement - Provides more robust privacy features specifically marketed for social media account verification ### Contenders (Strong Challengers) - **Airalo** by Airalo: The dominant market leader for travel eSIMs; while it focuses less on virtual numbers, it is the primary competitor for the data-roaming audience. - Massive global scale with localized support in dozens of languages - Highly sophisticated loyalty program (Airmoney) that incentivizes repeat purchases - **Hushed** by AffinityClick Inc.: The primary rival for the 'Second Phone Number' side of the business, known for high-quality SMS and calling features. - Offers 'Lifetime' number plans which are highly popular for long-term privacy - Integration with Slack and Dropbox for business workflow automation - **Holafly** by Holafly: A major travel eSIM competitor that differentiates by offering unlimited data plans in many popular destinations. - Focus on 'Unlimited Data' packages, removing the stress of data monitoring for travelers - Strong 24/7 multi-language support via WhatsApp - **Nomad** by LotusFlare: A premium eSIM provider that competes on user experience and highly competitive regional data pricing. - Superior UI/UX design that simplifies the complex process of eSIM installation - Strong regional 'Add-on' options that allow users to extend plans seamlessly ### Peers (What They Do Better) - **DENT** by DENT Wireless Ltd.: Focuses on a decentralized mobile data marketplace, appealing to the same tech-savvy/crypto-friendly audience as eSIM Plus. - Allows users to trade or sell unused mobile data on a global marketplace - Uses a blockchain-based ecosystem for data transactions - **TextNow** by TextNow, Inc.: A major player in the second-line space, though more focused on providing free ad-supported numbers in North America. - Offers a completely free, ad-supported tier for calling and texting - Provides its own physical SIM cards for nationwide talk and text in the US ### New Kids on the Block (What's Innovative) - **Saily** by Nord Security: A new, fast-growing eSIM service launched by the creators of NordVPN, leveraging a massive existing security-conscious user base. - Deep integration with the Nord Security ecosystem - Focus on extreme simplicity and one-tap activation for travelers - **Yesim** by Genesis Group AG: A rising threat that combines travel data, virtual numbers, and a unique 'Pay-as-you-go' model that doesn't expire. - Ycoins reward system that can be used to pay for data and numbers - Offers a 'Global' plan that covers 120+ countries with a single eSIM ## What's New - **Latest (v2.8.0, 1 weeks ago):** Performance optimizations and stability improvements for a smoother app experience. ## App Momentum (Maintenance) {#momentum} The app is currently in maintenance mode, with the most recent update focusing exclusively on performance and stability improvements. > **Cadence:** 1 total versions · 0 majors in last 6 months · 11 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} eSIM Plus: Second Phone Number is a business app that is free with in-app purchases. With a 4.04/5 rating from 1.7K reviews, it faces significant user friction. > **Bottom Line:** If I were the PM, I would halt all new feature development to focus exclusively on billing transparency and service reliability. While the crypto-payment support is a strong differentiator, the current 'Upset' user base and allegations of fraud represent an existential threat to the app's presence on the App Store. **Best for:** International travelers, digital nomads, and business professionals who require reliable mobile data and secondary phone numbers for global communication without roaming fees. ### PM Action Plan (Next Best Moves) - [ ] Audit and fix subscription cancellation logic ### Feature Gaps vs Competitors - Local Calling plans (available in Numero eSIM) ### Outlook: Declining - 🔴 Users report: sentiment is 'Terrible' with high-frequency fraud allegations—this is a leading indicator of mass churn and platform intervention. - ⚪ v2.8.0 focused only on stability and bug fixes, failing to address the core service delivery issues reported by users. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.04/5 | | Total Reviews | 1.7K | | Sentiment | Upset (12/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **eSIM Plus: Second Phone Number** (this app) | 4.04/5 | Upset | Appvillis | | [Mud Engineer](https://marlvel.ai/apps/com-alho00ot-mud-eng) | 1.0/5 | N/A | bader alshammari | | [Voice Recorder & Audio Memo +](https://marlvel.ai/apps/com-utilapps-voicememo) | 4.8/5 | Thrilled | Kruti Patel | | [Voice Recorder Pro & Editor](https://marlvel.ai/apps/com-livebirdtech-voicerecorder) | 5.0/5 | N/A | LiveBird Tech Inc | | [MyToast](https://marlvel.ai/apps/com-toasttab-toastemployee) | 4.8/5 | Excited | Toast, Inc. | | [TN5250](https://marlvel.ai/apps/dk-mochasoft-tn5250) | 3.0/5 | N/A | MochaSoft | ## Company Profile - **Developer:** Appvillis - **Website:** [https://esimplus.me/](https://esimplus.me/) - **Social:** [Instagram](https://www.instagram.com/esimplus) · [Facebook](https://www.facebook.com/esimplus.me) · [X/Twitter](https://twitter.com/esim_plus) · [YouTube](https://www.youtube.com/watch) · [TikTok](https://www.tiktok.com/@esim_plus) · [LinkedIn](https://www.linkedin.com/company/esimplus) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/esim-plus-second-phone-number/id1482736281?uo=4) - **Dev Site:** [Official Website](https://esimplus.me/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Mud Engineer*](https://marlvel.ai/apps/com-alho00ot-mud-eng) (bader alshammari) · 1.0/5 Rating - [*Voice Recorder & Audio Memo +*](https://marlvel.ai/apps/com-utilapps-voicememo) (Kruti Patel) · 4.8/5 Rating | Excellent Sentiment - [*Voice Recorder Pro & Editor*](https://marlvel.ai/apps/com-livebirdtech-voicerecorder) (LiveBird Tech Inc) · 5.0/5 Rating - [*MyToast*](https://marlvel.ai/apps/com-toasttab-toastemployee) (Toast, Inc.) · 4.8/5 Rating | Positive Sentiment - [*TN5250*](https://marlvel.ai/apps/dk-mochasoft-tn5250) (MochaSoft) · 3.0/5 Rating - [*Barcode - to Web Scanner*](https://marlvel.ai/apps/dk-mochasoft-barcode) (MochaSoft) · 4.5/5 Rating | Excellent Sentiment - [*WinFab - Sheet Metal Ductulator*](https://marlvel.ai/apps/com-dipaola-airductcalc) (pasquale dipaola) · 4.8/5 Rating - [*CameraVision*](https://marlvel.ai/apps/org-akamatsu-cameravision) (Masayuki Akamatsu) · 3.9/5 Rating - [*My Task Board - To Do Tracker*](https://marlvel.ai/apps/com-pauljadam-kanbanboard) (PaulJAdam.com) · 5.0/5 Rating - [*Amazon Flex*](https://marlvel.ai/apps/com-amazon-flex-irabbit) (AMZN Mobile LLC) · 4.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1.7K - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 124 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/esim-plus-second-phone-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.