--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Feedz" developer_entity: "TOTVS" bundle_id: "com.feedz.mobile" app_store_id: "1569022343" google_play_id: "com.feedzapp" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-14" report_date: "2026-07-15" last_verified: "2026-07-15T00:00:00.000Z" report_version: "1.8.4" total_reviews: 0 confidence: "low" confidence_score: 0.3 data_age_days: 32 momentum_velocity: "maintenance" intelligence_version: 28 nemesis: "UWV" competitor_count: 11 tags: ["business", "subscription", "mobile app", "app review", "app analysis", "departments", "business", "leaders"] canonical_url: "https://marlvel.ai/apps/feedz" license: "CC-BY-NC 4.0" content_version: "v2" --- # Feedz Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Subscription > **TL;DR:** Feedz is a business app by TOTVS, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Feedz is a business app by TOTVS. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | TOTVS | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 32d | ## Metadata & Market Performance - **Publisher:** TOTVS - **Category:** Business - **Target Audience:** HR departments and business leaders in companies with 25 or more employees. - **Platforms:** iOS & Android - **Version Reviewed:** 1.8.4 - **Report Date:** 2026-07-15 - **Signal Count:** 26 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1569022343 - **Bundle ID:** com.feedz.mobile - **Google Play ID:** com.feedzapp - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-07-15 ## Executive Snapshot **What it is:** Feedz is a B2B employee engagement and performance management platform for companies with 25+ employees, available on iOS and Android. **Why users hire it:** HR departments hire Feedz to centralize OKR tracking, performance reviews, and internal communication, replacing fragmented manual processes with an integrated ERP-linked workflow. ## App DNA (Features & Intent) - **[Differentiator] OKR and Performance Management:** Goal tracking, OKR mapping, and 9Box reporting serve as a primary retention loop for HR departments. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] TOTVS Ecosystem Integration:** Native integration with TOTVS RH RM and Protheus lines functions as a B2B distribution barrier. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Feedz holds the #186 Free position in the Business category (BR) and maintains a stable presence as an enterprise-focused engagement tool. Its integration-heavy model creates a structural moat that generalist productivity apps cannot easily replicate. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Subscription-based model for companies with 25+ employees - **Analysis:** B2B subscription model anchored by employee count, leveraging integration with existing TOTVS ERP suites to drive enterprise adoption. ## SWOT Analysis {#swot} **Core Strengths:** - Native integration with TOTVS ERP suites functions as a B2B distribution barrier. - OKR and 9Box reporting tools create a high-switching-cost retention loop for HR departments. **Growth Levers:** - Expanding into wearable integration could capture real-time engagement data for deskless workforces. - Developing a lightweight, team-only tier could lower the entry barrier for smaller business units. ## Recent Changes (v27 → v28) {#recent-changes} Feedz shifted its strategic focus to address competitive threats from shift-work management tools, moving from a stable to a mixed market outlook. **Overall trend**: Mixed **Compared at**: 2026-07-15 ### High-impact changes - **[Shifted] Market Outlook Pivot** (positioning) - **[Shifted] PM Action Item Priority** (features) ### Medium-impact changes - **[Added] New Weakness and Threat** (swot) - **[Shifted] Feature Gap Update** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Feedz vs UWV - **[UWV](https://marlvel.ai/apps/nl-uwv-app)** by UWV: UWV competes by occupying the critical space of employee-to-organization communication and administrative management, mirroring Feedz's role as a central hub for corporate interaction. - **Key differences:** - Deep integration with government-level benefit administration systems provides a structural barrier to entry for competitors. - Established high-volume user base creates a massive data flywheel for health and status reporting features. - Focuses on mandatory compliance workflows rather than the voluntary engagement culture prioritized by Feedz. ### Contenders (Strong Challengers) - **[Workforce Tech Analyst](https://marlvel.ai/apps/workforce-tech-analyst)** by Sigma Go Solutions Inc: Challenges Feedz in the technical workforce management space by offering specialized mobile integration for service technicians. - Native Cherwell mobile integration provides a specialized workflow for technical support teams and analysts. - Focuses on technical ESM application support rather than the generalist employee engagement model of Feedz. - **[Workforce Self-Service](https://marlvel.ai/apps/workforce-self-service)** by Sigma Go Solutions Inc: Directly competes for the employee's mobile screen time by providing self-service access to corporate HR and service workflows. - Deep integration with enterprise service management modules allows for complex ticket and approval routing. - Knowledge base access provides a centralized repository for corporate policy that Feedz currently lacks. - **[KNOW HK](https://marlvel.ai/apps/know-hk)** by Knowcross Ltd: Targets the operational efficiency of large workforces, overlapping with Feedz's goal of streamlining internal communication. - Automated room management and guest preference integration provide specific value for hospitality-focused enterprise clients. - Supervisor-centric dashboard design prioritizes real-time task tracking over the social recognition features found in Feedz. - **[Glue Up Manager](https://marlvel.ai/apps/glue-up-manager)** by Glue Up: Competes for the enterprise attention budget by offering robust team administration and event-based operational tools. - Provides specialized financial management and onsite event operation tools absent in Feedz's core offering. - Stronger focus on external member administration compared to Feedz's internal-only employee engagement model. ### Peers (What They Do Better) - **[US calendar Holidays 2025 - 27](https://marlvel.ai/apps/com-karthik-uscalendar)** by Karthik raja: Provides basic organizational utility that overlaps with the scheduling and communication needs of Feedz users. - Highly specific focus on holiday categorization and personalization for the US market. - Lightweight widget-first design allows for quick reference without the overhead of a full platform. - **[Family Calendar and Organizer](https://marlvel.ai/apps/family-calendar-and-organizer)** by ZipoApps: Occupies the same space of shared group coordination and communication, albeit in a personal context. - Integrated group chat and shared to-do lists create a social coordination loop for families. - Simpler, consumer-grade UX makes it more accessible for non-corporate group organization tasks. - **[ShiftCal: Shift Schedule Maker](https://marlvel.ai/apps/shiftcal-shift-schedule-maker)** by nguyen thanh: Competes for the attention of shift-based workers who need to manage their schedules and pay. - Integrated pay calculation and time tracking features provide direct financial utility for shift workers. - Multi-view scheduling options allow for complex roster management that Feedz does not currently support. - **[DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks)** by ALAN D NAVARRO LOPEZ: Shares the productivity category by helping users manage their time and daily objectives. - Visual block-based time management offers a more granular approach to daily scheduling than Feedz. - Home screen widgets provide immediate visibility into time allocation without requiring app entry. ### New Kids on the Block (What's Innovative) - **[Shift Calendar: Work Planner](https://marlvel.ai/apps/shift-calendar-work-planner)** by Brite Technologies: Enters the market with a focus on earnings tracking and pattern scheduling for the workforce. - Auto-pattern scheduling and earnings tracking offer immediate value for workers managing variable income streams. - **[Turnify — Calendario de Turnos](https://marlvel.ai/apps/turnify-calendario-de-turnos)** by Alejandro Sanchez: A new entrant targeting the shift-work management space, potentially siphoning users who need simple scheduling. - Live Activities and widget support provide a modern, high-visibility interface for tracking shift swaps. ## What's New - **Latest (v1.8.5, 4 weeks ago):** General performance improvements and bug fixes. ## App Momentum (Maintenance) {#momentum} - Maintains enterprise-focused update cadence. - Climbed 4 spots in Business category. > **Cadence:** 2 total versions · 0 majors in last 6 months · 27 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Feedz is an established business app. > **Bottom Line:** Feedz secures enterprise retention through deep ERP integration, but its culture-first model risks irrelevance among operational workers who prioritize shift-management utility, so the PM should prioritize a lightweight, utility-focused module to defend against shift-work entrants. **Best for:** HR departments and business leaders in companies with 25 or more employees. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a lightweight shift-management module because shift-work apps are siphoning operational staff attention → increase daily active usage. ### Feature Gaps vs Competitors - Shift scheduling and pay calculation (available in Turnify and ShiftCal but absent here) ### Outlook: Mixed The market for workforce engagement is consolidating around tools that provide immediate, utility-based value for operational staff. Feedz remains advantaged in the enterprise segment, but its growth is exposed if it fails to address the needs of shift-based workers who prioritize time-tracking and earnings visibility. - 🔴 Shift-work management apps are pulling operational user attention toward immediate financial utility, which threatens Feedz's long-term engagement model. - 🟢 Native TOTVS ERP integration continues to provide a structural barrier to entry that prevents generalist HR tools from displacing Feedz in enterprise accounts. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Feedz** (this app) | N/A/5 | N/A | TOTVS | | [UWV](https://marlvel.ai/apps/nl-uwv-app) | 4.9/5 | N/A | UWV | | [US calendar Holidays 2025 - 27](https://marlvel.ai/apps/com-karthik-uscalendar) | 5.0/5 | N/A | Karthik raja | | [DayBlocks - Visualize Time](https://marlvel.ai/apps/com-davensix-dayblocks) | 5.0/5 | N/A | ALAN D NAVARRO LOPEZ | | [ShiftCal: Shift Schedule Maker](https://marlvel.ai/apps/shiftcal-shift-schedule-maker) | 5.0/5 | N/A | nguyen thanh | | [Workforce Self-Service](https://marlvel.ai/apps/workforce-self-service) | 4.0/5 | N/A | Sigma Go Solutions Inc | ## Company Profile - **Developer:** TOTVS - **Website:** [https://www.feedz.com.br/](https://www.feedz.com.br/) - **Social:** [Instagram](https://instagram.com/totvs) · [X/Twitter](https://twitter.com/totvs) · [YouTube](https://youtube.com/totvs) · [LinkedIn](https://www.linkedin.com/company/totvs) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/feedz/id1569022343?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.feedzapp&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.feedz.com.br/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*UWV*](https://marlvel.ai/apps/nl-uwv-app) (UWV) · 4.9/5 Rating - [*US calendar Holidays 2025 - 27*](https://marlvel.ai/apps/com-karthik-uscalendar) (Karthik raja) · 5.0/5 Rating - [*DayBlocks - Visualize Time*](https://marlvel.ai/apps/com-davensix-dayblocks) (ALAN D NAVARRO LOPEZ) · 5.0/5 Rating - [*ShiftCal: Shift Schedule Maker*](https://marlvel.ai/apps/shiftcal-shift-schedule-maker) (nguyen thanh) · 5.0/5 Rating - [*Workforce Self-Service*](https://marlvel.ai/apps/workforce-self-service) (Sigma Go Solutions Inc) · 4.0/5 Rating - [*Workforce Tech Analyst*](https://marlvel.ai/apps/workforce-tech-analyst) (Sigma Go Solutions Inc) · 5.0/5 Rating - [*Glue Up Manager*](https://marlvel.ai/apps/glue-up-manager) (Glue Up) · 4.7/5 Rating - [*KNOW HK*](https://marlvel.ai/apps/know-hk) (Knowcross Ltd) · 5.0/5 Rating - [*Shift Calendar: Work Planner*](https://marlvel.ai/apps/shift-calendar-work-planner) (Brite Technologies) · N/A Rating - [*Family Calendar and Organizer*](https://marlvel.ai/apps/family-calendar-and-organizer) (ZipoApps) · 4.1/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 26 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 32 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/feedz) Data licensed for AI Agent attribution under CC-BY-NC 4.0.