---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Group Contact Lite"
developer_entity: "EJing"
bundle_id: "GroupContactsLite.co.jp"
app_store_id: "386490865"
category: "Business"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-04-28"
report_date: "2026-08-17"
last_verified: "2026-08-17T00:00:00.000Z"
report_version: "8.1.7"
total_reviews: 451
overall_rating: 4.7
sentiment: "Mixed"
sentiment_score: 45
confidence: "medium"
confidence_score: 0.6
top_praise_theme: "Drag and drop contact grouping provides a simple and efficient way to organize large address books"
top_complaint_theme: "Frequent application crashes during group editing or message sending disrupt the core contact management workflow"
review_sample_size: 49
total_review_count: 49
analyzed_review_count: 49
data_age_days: 13
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["business", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "business", "professionals", "individuals"]
canonical_url: "https://marlvel.ai/apps/group-contact-lite"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Group Contact Lite Intelligence Report

## TL;DR {#tldr}

- **Category**: Business · Free
- **Signal**: Rating 4.68 · Sentiment Mixed
- **Recent focus**: Frequent application crashes during group editing or message sending disrupt the core contact management workflow (top complaint) · Drag and drop contact grouping provides a simple and efficient way to organize large address books (top praise)

> **TL;DR:** Group Contact Lite is a business app by EJing, rated 4.68/5 by 451 users, with Mixed user sentiment (45/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Group Contact Lite shows Mixed sentiment (4.68/5 from 451 reviews) - users praise drag and drop contact grouping provides a simple and efficient way to organize large address books but report issues with frequent application crashes during group editing or message sending disrupt the core contact management workflow.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 4.68/5 (451 reviews) |
| **User Mood** | Mixed |
| **Category** | Business |
| **Developer** | EJing |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Medium (0.6/1.0) |
| **Data Age** | 13d |

## Metadata & Market Performance
- **Publisher:** EJing
- **Category:** Business
- **Target Audience:** Business professionals and individuals needing to organize large contact lists into specific categories for bulk communication.
- **Platforms:** iOS
- **Version Reviewed:** 8.1.7
- **Report Date:** 2026-08-17
- **Signal Count:** 49 reviews analyzed
- **Confidence:** Medium (0.6/1.0)
- **App Store ID (iOS):** 386490865
- **Bundle ID:** GroupContactsLite.co.jp
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-17

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Group Contact Lite is a contact management utility for iOS that enables custom group creation, automated company-based sorting, and bulk messaging.
**Why users hire it:** The app removes the friction of manually selecting recipients for recurring group communications, a task the native address book handles poorly for large lists.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Group Management:** Drag and drop interface for organizing contacts into custom groups with color coding.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Differentiator] Automated Grouping:** Automatically sorts contacts into groups based on company name metadata.
- **[Standard] Group Communication:** Bulk email and SMS/MMS messaging to all members within a selected group.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Group Contact Lite maintains a 4.68-star rating across 451 total ratings, reflecting a stable user base despite a maintenance-only update cadence. The lack of recent feature releases suggests a focus on legacy support rather than aggressive market expansion.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** The app is currently offered as a free utility without visible subscription or IAP gates.

<!-- section:sentiment -->
## 🟡 User Sentiment (Medium Confidence: 49 of 49 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 4.68/5
- **Platform Split:** iOS 4.7/5 (451 ratings)
- **Overall Sentiment:** Mixed

### Top Praises
- **Drag and drop contact grouping provides a simple and efficient way to organize large address books**
- **Sending group emails and text messages with individual selection options saves time for frequent communicators**

### Top Complaints (Impact Areas)

- **Frequent application crashes during group editing or message sending disrupt the core contact management workflow**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Automated company-based grouping reduces manual data entry

**Growth Levers:**
- Implementing contact copying between groups satisfies top user requests


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app remains in a maintenance-only cycle, but the strategic outlook has shifted from immediate churn mitigation to a more urgent warning regarding long-term obsolescence against native OS features. The development roadmap now includes a pivot toward implementing contact copying to address user requests.

**Overall trend**: Stable
**Compared at**: 2026-08-17

### High-impact changes
- **[Shifted] Strategic Outlook** (positioning)

### Medium-impact changes
- **[Shifted] SWOT Analysis Refinement** (swot)
- **[Added] Roadmap Pivot** (features)

<!-- section:whats-new -->
## What's New

- **Latest (v8.1.7, 3 months ago):** Resolved issues related to name sorting.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Ships minor bug fixes only.
- No major feature updates recently.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 110 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Group Contact Lite is a business app that is completely free.
With a 4.68/5 rating from 451 reviews, it shows mixed user reception.

<!-- speakable-start -->
> **Bottom Line:** Stability fixes are the only path to retaining the power-user base, as current crash rates undermine the app's core utility. Prioritizing the group-editing rebuild will prevent further churn while the product remains in a maintenance-only cycle.
<!-- speakable-end -->

**Best for:** Business professionals and individuals needing to organize large contact lists into specific categories for bulk communication.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Rebuild the group-editing module because crashes during save operations are the #1 churn risk → restore user trust.
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Mixed

The contact management category is increasingly dominated by native OS features, leaving specialized utilities like Group Contact Lite in a precarious position. Without a return to active feature development, the app will likely continue to lose relevance as users migrate to more stable, integrated solutions.

- 🔴 The maintenance-only release cadence suggests a lack of active investment, which increases the risk of obsolescence following future iOS updates.
- 🔴 Frequent crashes during core editing tasks erode user trust, leading to negative sentiment that outweighs the utility of the grouping features.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.68/5 |
| Total Reviews | 451 |
| Sentiment | Mixed (45/100) |
| Confidence | Medium |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Stable |
| Outlook | Mixed |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Group Contact Lite** (this app) | 4.68/5 | Mixed | EJing |
| [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. |
| [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. |
| [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno |
| [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. |
| [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. |

## Company Profile
- **Developer:** EJing
- **Website:** [https://gcontactlite.imobsoft.com](https://gcontactlite.imobsoft.com)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/group-contact-lite/id386490865?uo=4)
- **Dev Site:** [Official Website](https://gcontactlite.imobsoft.com)
- **Sources:** Developer website content, App store metadata, User reviews.

## Related Intel Reports
- [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating
- [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating
- [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating
- [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating
- [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating
- [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating
- [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating
- [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating
- [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating
- [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating

## Frequently Asked Questions {#faq}

### Is Group Contact Lite suitable for managing large business contact lists?

Yes, the app is designed for large lists, featuring automated grouping by company name and bulk messaging capabilities, though users report stability issues when editing large groups.

### How does Group Contact Lite compare to the native Apple Contacts app?

Group Contact Lite provides advanced group management and bulk communication features that are not natively available in Apple Contacts, such as drag-and-drop grouping and group-wide SMS/email.

### Are there any known issues with Group Contact Lite?

Users report frequent crashes during group editing and message sending, as well as occasional syncing failures with the native contact list.

### What are some alternatives to Group Contact Lite?

Users seeking alternatives should consider native Apple Contacts groups, which are more stable, or other third-party contact managers that offer more frequent updates and cloud-sync support.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 49
- **Data Sources:** user reviews, developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 13 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/group-contact-lite)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.