--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "HubSpot" developer_entity: "HubSpot, Inc." bundle_id: "com.hubspot.CRMAppRelease" app_store_id: "1107711722" google_play_id: "com.hubspot.android" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-13" report_date: "2026-04-14" report_version: "4.85.0" total_reviews: 27663 overall_rating: 4.61 confidence: "low" confidence_score: 0.25 data_age_days: 75 intelligence_version: 2 tags: ["business", "freemium", "mobile app", "app review", "app analysis", "sales", "marketing", "professionals"] canonical_url: "https://marlvel.ai/intel-report/business/hubspot" license: "CC-BY-NC 4.0" last_verified: "2026-04-18T00:44:15.441Z" --- # HubSpot App Audit > **TL;DR:** HubSpot is a business app by HubSpot, Inc., rated 4.61/5 by 27.7K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** HubSpot is a business app by HubSpot, Inc.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.61/5 (27.7K reviews) | | **Category** | Business | | **Developer** | HubSpot, Inc. | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** HubSpot, Inc. - **Category:** Business - **Target Audience:** Sales and marketing professionals seeking a unified CRM and customer management solution. - **Platforms:** iOS & Android - **Version Audited:** 4.85.0 - **Audit Date:** 2026-04-14 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1107711722 - **Bundle ID:** com.hubspot.CRMAppRelease - **Google Play ID:** com.hubspot.android - **Data Window:** Analysis based on signals collected up to 2026-04-14 ## Executive Snapshot HubSpot is an AI-powered customer platform designed to unify Sales and Marketing teams through a centralized view of the customer journey. It enables cross-functional collaboration by integrating multiple business tools into a single, cohesive mobile interface. ## App DNA (Features & Intent) - **[Standard] Unified Customer Platform:** Provides a single view of the customer across every stage of their journey. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] AI-Powered Tools:** Leverages artificial intelligence to enhance sales and marketing workflows. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Cross-Team Integration:** Connects sales and marketing functions to ensure data consistency and collaboration. ## Monetization Strategy - **Model:** Freemium ## The "So What?" (Strategic Takeaway) HubSpot is an established business app that is free with in-app purchases. With a 4.61/5 rating from 27.7K reviews, it shows polarized user reception. > **Bottom Line:** While the platform offers a powerful, unified CRM experience, users report that the mobile app currently lacks feature parity with the desktop version. **Best for:** Sales and marketing professionals seeking a unified CRM and customer management solution. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.61/5 | | Total Reviews | 27.7K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **HubSpot** (this app) | 4.61/5 | N/A | HubSpot, Inc. | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.1/5 | Upset | Groupon, Inc. | | [Cisco Events App](https://marlvel.ai/intel-report/business/cisco-events-app) | 4.7/5 | N/A | Cisco | | [TN5250](https://marlvel.ai/intel-report/business/dk-mochasoft-tn5250) | N/A/5 | N/A | MochaSoft | | [Retail Cash Register-Cashier](https://marlvel.ai/intel-report/business/retail-cash-register-cashier) | N/A/5 | N/A | 永文 胡 | | [Datasite](https://marlvel.ai/intel-report/business/datasite) | 4.8/5 | Thrilled | Datasite LLC | ## Company Profile - **Developer:** HubSpot, Inc. - **Website:** [https://www.hubspot.com/products/mobile](https://www.hubspot.com/products/mobile) - **Social:** [Instagram](https://www.instagram.com/hubspot) · [Facebook](https://www.facebook.com/hubspot?hubs_content=www.hubspot.com/our-story) · [X/Twitter](https://twitter.com/HubSpot) · [YouTube](https://youtube.com/user/HubSpot) · [TikTok](https://www.tiktok.com/@hubspot) · [LinkedIn](https://www.linkedin.com/company/hubspot) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/hubspot/id1107711722?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.hubspot.com/products/mobile) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.1/5 Rating | Terrible Sentiment - [*Cisco Events App*](https://marlvel.ai/intel-report/business/cisco-events-app) (Cisco) — 4.7/5 Rating | N/A Sentiment - [*TN5250*](https://marlvel.ai/intel-report/business/dk-mochasoft-tn5250) (MochaSoft) — N/A Rating | N/A Sentiment - [*Retail Cash Register-Cashier*](https://marlvel.ai/intel-report/business/retail-cash-register-cashier) (永文 胡) — N/A Rating | N/A Sentiment - [*Datasite*](https://marlvel.ai/intel-report/business/datasite) (Datasite LLC) — 4.8/5 Rating | Excellent Sentiment - [*Cisco dCloud Contact Center*](https://marlvel.ai/intel-report/business/cisco-dcloud-contact-center) (Cisco) — N/A Rating | N/A Sentiment - [*Hours Tracker - Salarybook*](https://marlvel.ai/intel-report/business/hours-tracker-salarybook) (Centriqo) — 4.5/5 Rating | N/A Sentiment - [*Time Manager Bar-Timers,Events*](https://marlvel.ai/intel-report/business/time-manager-bar-timers-events) (永文 胡) — N/A Rating | N/A Sentiment - [*Microsoft Teams*](https://marlvel.ai/intel-report/business/microsoft-teams) (Microsoft Corporation) — 4.7/5 Rating | Negative Sentiment - [*Customer Management - Contacts*](https://marlvel.ai/intel-report/business/customer-management-contacts) (永文 胡) — N/A Rating | N/A Sentiment ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/hubspot) Data licensed for AI Agent attribution under CC-BY-NC 4.0.