--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "properly.ie" developer_entity: "Properly" bundle_id: "ie.properly.mobile" app_store_id: "6760796448" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-04-06" report_date: "2026-05-26" last_verified: "2026-05-26T10:22:42.105Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 51 intelligence_version: 2 tags: ["business", "free", "mobile app", "app review", "app analysis", "tenants,", "landlords,", "rental"] canonical_url: "https://marlvel.ai/apps/ie-properly-mobile" license: "CC-BY-NC 4.0" content_version: "v2" --- # properly.ie App Audit ## TL;DR {#tldr} - **Category**: Business · Free > **TL;DR:** properly.ie is a business app by Properly, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** properly.ie is a business app by Properly. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | Properly | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 51d | ## Metadata & Market Performance - **Publisher:** Properly - **Category:** Business - **Target Audience:** Tenants, landlords, and rental agencies operating within the Irish housing market. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-05-26 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6760796448 - **Bundle ID:** ie.properly.mobile - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot Properly is an Irish rental marketplace designed to streamline the housing search for tenants, landlords, and agencies. The platform centralizes property discovery, application management, and roommate matching to reduce administrative friction in the rental process. ## App DNA (Features & Intent) - **[Standard] Renter Profile:** Allows users to set up a profile once to apply to multiple properties with a single tap. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Application Tracking:** Provides a centralized dashboard for tenants to monitor the status of their applications from viewing to offer. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Roommate Matching:** A swipe-based interface that connects individuals looking to share rental costs in the same area. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Property Discovery:** Enables users to browse listings via list or map views with filters for price, location, and bedroom count. * *User Intent:* Users want to quickly find relevant content or features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} properly.ie is an established business app that is completely free. > **Bottom Line:** Properly aims to digitize and simplify the Irish rental experience by automating application workflows and facilitating roommate connections. **Best for:** Tenants, landlords, and rental agencies operating within the Irish housing market. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **properly.ie** (this app) | N/A/5 | N/A | Properly | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | Mixed | Groupon, Inc. | | [Cisco Events App](https://marlvel.ai/apps/cisco-events-app) | 4.3/5 | N/A | Cisco | | [Hours - Tracker & Time Clock](https://marlvel.ai/apps/hours-tracker-time-clock) | 4.6/5 | N/A | One Wave AB | | [Subnet Calc](https://marlvel.ai/apps/subnet-calc) | 4.8/5 | N/A | Swipe Stack Ltd | | [Alloy Fleet+](https://marlvel.ai/apps/alloy-fleet) | N/A/5 | N/A | Cumberland Farms | ## Company Profile - **Developer:** Properly - **Website:** [https://properly.ie](https://properly.ie) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/ie/app/properly-ie/id6760796448?uo=2) - **Dev Site:** [Official Website](https://properly.ie) - **Sources:** App store metadata. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) — 3.0/5 Rating | Mixed Sentiment - [*Cisco Events App*](https://marlvel.ai/apps/cisco-events-app) (Cisco) — 4.3/5 Rating | N/A Sentiment - [*Hours - Tracker & Time Clock*](https://marlvel.ai/apps/hours-tracker-time-clock) (One Wave AB) — 4.6/5 Rating | N/A Sentiment - [*Subnet Calc*](https://marlvel.ai/apps/subnet-calc) (Swipe Stack Ltd) — 4.8/5 Rating | N/A Sentiment - [*Alloy Fleet+*](https://marlvel.ai/apps/alloy-fleet) (Cumberland Farms) — N/A Rating | N/A Sentiment - [*Simple Countertops*](https://marlvel.ai/apps/simple-countertops) (Simple App Solutions) — 3.9/5 Rating | N/A Sentiment - [*Hours Tracker - Salarybook*](https://marlvel.ai/apps/hours-tracker-salarybook) (Centriqo) — 4.5/5 Rating | N/A Sentiment - [*Cisco dCloud Contact Center*](https://marlvel.ai/apps/cisco-dcloud-contact-center) (Cisco) — N/A Rating | N/A Sentiment - [*Time Manager Bar-Timers,Events*](https://marlvel.ai/apps/time-manager-bar-timers-events) (永文 胡) — N/A Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/apps/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 51 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ie-properly-mobile) Data licensed for AI Agent attribution under CC-BY-NC 4.0.