--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "LeadPlotter Route & Sales CRM" developer_entity: "Cram Cards" bundle_id: "com.leadplotter.sales.map.route.planner.crm" app_store_id: "1452721872" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2019-04-05" report_date: "2026-09-17" last_verified: "2026-09-17T00:00:00.000Z" report_version: "1.0" total_reviews: 8 overall_rating: 4.5 confidence: "low" confidence_score: 0.3 data_age_days: 56 momentum_velocity: "zombie" intelligence_version: 2 tags: ["business", "subscription", "mobile app", "app review", "app analysis", "field", "sales", "representatives,"] canonical_url: "https://marlvel.ai/apps/leadplotter-route-sales-crm" license: "CC-BY-NC 4.0" content_version: "v2" --- # LeadPlotter Route & Sales CRM Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Subscription - **Signal**: Rating 4.5 > **TL;DR:** LeadPlotter Route & Sales CRM is a business app by Cram Cards, rated 4.5/5 by 8 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** LeadPlotter Route & Sales CRM is a business app by Cram Cards. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.5/5 (8 reviews) | | **Category** | Business | | **Developer** | Cram Cards | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 56d | ## Metadata & Market Performance - **Publisher:** Cram Cards - **Category:** Business - **Target Audience:** Field sales representatives, pharmaceutical reps, and small business owners managing territory-based customer visits. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-17 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1452721872 - **Bundle ID:** com.leadplotter.sales.map.route.planner.crm - **Google Play ID:** com.leadplotter.sales.map.route.planner.crm - **Data Window:** Analysis based on signals collected up to 2026-09-17 ## Executive Snapshot **What it is:** LeadPlotter is a CRM and route-planning tool for field sales representatives to manage customer visits and territory coverage on iOS and Android. **Why users hire it:** The platform removes the cognitive and time cost of manual route planning for sales reps who visit multiple locations daily. ## App DNA (Features & Intent) - **[Differentiator] Lasso Route Optimization:** Generates multi-stop driving routes from map-selected accounts to reduce travel time. - **[Differentiator] LeadMapper:** Automated discovery of leads based on industry keywords and location. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Team Collaboration:** Managerial access to view employee performance and territory coverage. ## Market Position {#market-position} LeadPlotter operates in the Business category with a 4.5-star rating on iOS, though the total volume of 8 ratings indicates a very limited user base. The lack of updates for over 2,700 days signals a product that is not actively competing for new market share. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Slim: $98.99/year, Medium: $299.99/year, Large: $399.99/year - **Analysis:** Subscription tiers are anchored by account capacity, segmenting individual reps from larger sales organizations. ## SWOT Analysis {#swot} **Core Strengths:** - Lasso Route Optimization reduces travel overhead for field-based roles **Growth Levers:** - Untapped market for modern, map-integrated CRM tools in regional sales territories ## What's New - **Latest (v1.0.9, 7 years ago):** Marketing copy describing existing CRM and ABM lead management and route planning capabilities. ## App Momentum (Zombie) {#momentum} - No feature updates since 2019. - Maintenance-mode status for 89 months. > **Cadence:** 2 total versions · 2 majors in last 6 months · 2722 days since last update · 28 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} LeadPlotter Route & Sales CRM is a business app. It holds a 4.5/5 rating from 8 reviews. > **Bottom Line:** LeadPlotter serves a narrow field-sales niche, but the seven-year development silence renders it a legacy asset rather than a growth product. Sunset the platform to avoid the brand risk of maintaining an unpatched, inactive tool. **Best for:** Field sales representatives, pharmaceutical reps, and small business owners managing territory-based customer visits. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the 89-month development silence indicates no viable path to market relevance → stop resource drain ### Outlook: Declining The field-sales CRM market is consolidating around platforms with active AI-routing and real-time collaboration features. LeadPlotter's lack of updates since 2019 leaves it exposed to modern competitors, and the so-what for the business is a total loss of competitive standing. - 🔴 The 89-month development gap indicates the product is in terminal maintenance mode, which will inevitably lead to platform-compatibility failures. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.5/5 | | Total Reviews | 8 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **LeadPlotter Route & Sales CRM** (this app) | 4.5/5 | N/A | Cram Cards | | [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | | [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. | | [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. | | [シフオプ](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) | N/A/5 | N/A | Recruit Co.,Ltd. | ## Company Profile - **Developer:** Cram Cards - **Website:** [https://leadplotter.com/features.html](https://leadplotter.com/features.html) - **Social:** [Instagram](https://instagram.com/leadplotter) · [Facebook](https://facebook.com/leadplotters) · [X/Twitter](https://twitter.com/leadplotter) · [LinkedIn](https://www.linkedin.com/company/leadplotter) ## Data Sources & Links - **App Store ID:** 1452721872 - **Google Play ID:** com.leadplotter.sales.map.route.planner.crm - **Dev Site:** [Official Website](https://leadplotter.com/features.html) - **Sources:** Developer website content, About us / company information, App store metadata. ## Related Intel Reports - [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating - [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating - [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating - [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating - [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating - [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating - [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating - [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating - [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating - [*쿠팡이츠 스토어*](https://marlvel.ai/apps/coupang-eats-merchant) (Coupang Corp.) · N/A Rating ## Frequently Asked Questions {#faq} ### Is LeadPlotter still receiving updates? No, LeadPlotter has not received a feature or maintenance update since April 2019. ### Does LeadPlotter offer a free trial? Yes, LeadPlotter provides a 14-day free trial upon account registration, with no credit card required. ### What is the primary difference between the subscription tiers? The subscription tiers are primarily differentiated by account capacity, ranging from 50 accounts in the Slim tier to 1,000 accounts in the Large tier. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 56 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/leadplotter-route-sales-crm) Data licensed for AI Agent attribution under CC-BY-NC 4.0.