---
title: "LINE Official Account — App Overview"
url: https://marlvel.ai/intel-report/business/line-official-account
category: Business
developer: LINE (LY Corporation)
platforms: android
rating: 4.1 (30.6K ratings)
pricing: free
report_level: overview
generated: 2026-04-14
---

<!-- SECTION: Key Insight -->
> **Key Insight:** This app serves as a primary customer engagement channel for businesses operating within the LINE messaging network.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Business |
| Rating | 4.1 ★ (30.6K) |
| Pricing | free |
| Platforms | Android |
| Latest Version (Android) | 7.0.0 |
| Developer | LINE (LY Corporation) |

<!-- SECTION: Summary -->
## What is LINE Official Account?

LINE Official Account is a business communication tool that enables companies to engage with customers through the LINE messaging platform. It provides a centralized hub for broadcasting updates, managing one-on-one chats, and maintaining a public business profile. The platform is notable for its accessibility, allowing any user to create a free account to reach a broad audience.

<!-- SECTION: Key Features -->
## Key Features

- **Broadcast Messaging**: Allows businesses to send messages to all users who have added the account as a friend.
- **Chat and Auto Reply**: Facilitates direct communication with clients, including automated responses for when staff are unavailable.
- **Account Page**: Provides a dedicated space to promote detailed business information and services.
- **Management Tools**: Includes support for Sub Admin roles and built-in statistics to track account performance.

<!-- SECTION: Target Audience -->
## Who is it for?

Businesses and professionals looking to manage customer relationships and marketing communications via the LINE ecosystem.

<!-- SECTION: Links -->
## Links

- [Google Play](https://play.google.com/store/apps/details?id=com.linecorp.lineoa&hl=en&gl=us)
- [Full Intelligence Report](https://marlvel.ai/intel-report/business/line-official-account)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/business/line-official-account).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*