--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Memor: Gravefinder & Memorial" developer_entity: "Jason Knapp" bundle_id: "com.memor.binate" app_store_id: "6756589530" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-09-22" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "1.4.4" total_reviews: 17 overall_rating: 4.1 sentiment: "Frustrated" sentiment_score: 25 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Personal family history and ancestral connections provide emotional resonance for users exploring their heritage" top_complaint_theme: "Inaccurate database results prevent users from locating specific graves or family members during searches" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 4 momentum_velocity: "active" intelligence_version: 2 tags: ["business", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "families", "seeking", "locate"] canonical_url: "https://marlvel.ai/apps/memor-gravefinder-memorial" license: "CC-BY-NC 4.0" content_version: "v2" --- # Memor: Gravefinder & Memorial Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Freemium - **Signal**: Rating 4.06 · Sentiment Frustrated - **Recent focus**: Inaccurate database results prevent users from locating specific graves or family members during searches (top complaint) · Personal family history and ancestral connections provide emotional resonance for users exploring their heritage (top praise) > **TL;DR:** Memor: Gravefinder & Memorial is a business app by Jason Knapp, rated 4.06/5 by 17 users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Memor: Gravefinder & Memorial faces Frustrated user sentiment (4.06/5 from 17 reviews), with users reporting inaccurate database results prevent users from locating specific graves or family members during searches as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.06/5 (17 reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Jason Knapp | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Jason Knapp - **Category:** Business - **Target Audience:** Families seeking to locate and honor deceased relatives, genealogy researchers, and cemetery operators requiring digital record management. - **Platforms:** iOS & Android - **Version Reviewed:** 2.2 - **Report Date:** 2026-10-02 - **Signal Count:** 4 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6756589530 - **Bundle ID:** com.memor.binate - **Google Play ID:** com.memor.binate - **Data Window:** Analysis based on signals collected up to 2026-10-02 - **Short Description:** GPS grave locator, digital memorials, and veterans cemetery search in one app. ## Executive Snapshot **What it is:** Memor is a GPS-based grave locator and digital memorial app for families and researchers on iOS and Android. **Why users hire it:** The app removes the cognitive and physical friction of navigating large, poorly mapped cemeteries by providing real-time GPS guidance to specific plots. ## App DNA (Features & Intent) - **[Differentiator] GPS Grave Navigation:** Real-time walking icon guides users to specific burial plots using satellite imagery and GPS coordinates. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Differentiator] Digital Memorial Profiles:** Customizable pages featuring photos, biographies, military history, and embedded music. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Grave Care Marketplace:** Platform for ordering cleaning, flower delivery, and flag placement from local vendors. ## Market Position {#market-position} Memor currently holds a niche position in the Business category, ranking #190 Free in the US. The gap between its discovery rank and the high volume of user complaints regarding database accuracy suggests that current acquisition efforts are outpacing the app's core utility. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free consumer app for navigation and memorial creation, B2B pricing for cemetery management software available via demo request - **Analysis:** Freemium model supports consumer adoption while gating B2B cemetery management tools behind a demo-based enterprise sales process. ## 🔴 User Sentiment (Medium Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.06/5 - **Platform Split:** Android 4.1/5 (17 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.06/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Personal family history and ancestral connections provide emotional resonance for users exploring their heritage** ### Top Complaints (Impact Areas) - **Inaccurate database results prevent users from locating specific graves or family members during searches** ## SWOT Analysis {#swot} **Core Strengths:** - GPS-based walking navigation provides a tangible utility for cemetery visitors that static record-based rivals lack **Growth Levers:** - Partnering with local cemetery operators to digitize their private plot inventories could resolve the current database gaps ## What's New - **Latest (v2.2, 1 weeks ago):** Maintenance update focused on general bug fixes. - **Last Major (v1.4.4, 1 months ago):** Introduced live streaming, GPS-based grave location pinning, and one-tap QR code memorial sharing. Streamlined tribute creation with auto-fill functionality. ## App Momentum (Active) {#momentum} - Shipped live streaming and GPS pinning. - Ships maintenance updates every 17 days. - Last major release August 2026. > **Cadence:** 3 total versions · 1 majors in last 6 months · 10 days since last update · 17 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Memor: Gravefinder & Memorial is a business app that is free with in-app purchases. It holds a 4.06/5 rating from 17 reviews. > **Bottom Line:** Memor must resolve its database search failures to retain users, as the current inability to locate graves invalidates the app's primary value proposition. Prioritizing B2B data partnerships will unlock the accuracy required to stabilize the user base. **Best for:** Families seeking to locate and honor deceased relatives, genealogy researchers, and cemetery operators requiring digital record management. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit database search logic because users report inability to find specific cemeteries or individuals → improve search success rate ### Outlook: Declining The cemetery-utility market is consolidating around data accuracy, and Memor's current database gaps leave it vulnerable to established genealogy players. The app must pivot toward B2B data ingestion to survive, as the current consumer-facing search experience is failing to retain users. - 🔴 Critical database gaps prevent users from locating graves, which erodes trust in the app's core utility and drives negative sentiment. - ⚪ The latest release focuses on maintenance and bug fixes, indicating a shift toward stability rather than aggressive feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.06/5 | | Total Reviews | 17 | | Sentiment | Frustrated (25/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Memor: Gravefinder & Memorial** (this app) | 4.06/5 | Frustrated | Jason Knapp | | [Cisco Secure Client](https://marlvel.ai/apps/cisco-secure-client) | 3.8/5 | n/a | Cisco | | [My Mobile Beauty](https://marlvel.ai/apps/my-mobile-beauty) | N/A/5 | n/a | My Mobile Beauty | | [SpraySelect](https://marlvel.ai/apps/sprayselect) | 4.1/5 | n/a | TeeJet Technologies | | [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | ## Company Profile - **Developer:** Jason Knapp - **Website:** [https://thememorapp.com](https://thememorapp.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/memor-gravefinder-memorial/id6756589530?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.memor.binate) - **Dev Site:** [Official Website](https://thememorapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Cisco Secure Client*](https://marlvel.ai/apps/cisco-secure-client) (Cisco) · 3.8/5 Rating - [*My Mobile Beauty*](https://marlvel.ai/apps/my-mobile-beauty) (My Mobile Beauty) · N/A Rating - [*SpraySelect*](https://marlvel.ai/apps/sprayselect) (TeeJet Technologies) · 4.1/5 Rating - [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating - [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating - [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating - [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating - [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating - [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating - [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Memor accurate for finding specific graves? Users report significant issues with database accuracy, noting that the search functionality often fails to return expected results for specific cemeteries or individuals. ### How does Memor compare to genealogy sites like Ancestry? Memor focuses on real-time GPS navigation and on-site cemetery tools, whereas traditional genealogy sites prioritize historical record databases and ancestral research. ### Is Memor free to use? Memor is a freemium app, offering free navigation and memorial creation for consumers, while B2B cemetery management tools are gated behind an enterprise sales process. ### What alternatives should I consider for grave location? Users seeking grave locations should consider major genealogy platforms or local cemetery office records, which often maintain the most current burial data. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/memor-gravefinder-memorial) Data licensed for AI Agent attribution under CC-BY-NC 4.0.