--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Microsoft Power BI" developer_entity: "Microsoft Corporation" bundle_id: "com.microsoft.powerbim" app_store_id: "929738808" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-19" report_date: "2026-08-24" last_verified: "2026-08-24T00:00:00.000Z" report_version: "38.2" total_reviews: 170709 overall_rating: 4.6 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.8 top_praise_theme: "Mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals" top_complaint_theme: "Frequent app crashes and blank screens prevent users from accessing critical business rosters and reports" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 61 data_age_days: 0 momentum_velocity: "active" intelligence_version: 3 tags: ["business", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "business", "professionals", "enterprise"] canonical_url: "https://marlvel.ai/apps/microsoft-power-bi-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # Microsoft Power BI Intelligence Report ## TL;DR {#tldr} - **Category**: Business ยท Freemium - **Signal**: Rating 4.63 ยท Sentiment Excited - **Recent focus**: Frequent app crashes and blank screens prevent users from accessing critical business rosters and reports (top complaint) ยท Mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals (top praise) > **TL;DR:** Microsoft Power BI is a business app by Microsoft Corporation, rated 4.63/5 by 170.7K users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Microsoft Power BI maintains Excited user sentiment (4.63/5 from 170.7K reviews), with users consistently praising mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.63/5 (170.7K reviews) | | **User Mood** | Excited | | **Category** | Business | | **Developer** | Microsoft Corporation | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Microsoft Corporation - **Category:** Business - **Target Audience:** Business professionals and enterprise teams requiring mobile access to data analytics and reporting tools. - **Platforms:** iOS & Android - **Version Reviewed:** 38.2 - **Report Date:** 2026-08-24 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 929738808 - **Bundle ID:** com.microsoft.powerbim - **Google Play ID:** com.microsoft.powerbim - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-24 - **Short Description:** Keep your data with you, wherever you are. ## Executive Snapshot **What it is:** Microsoft Power BI is a mobile business intelligence tool for enterprise users to access and annotate data dashboards on iOS and Android. **Why users hire it:** The app removes the dependency on desktop workstations for time-sensitive decision making, allowing professionals to reconcile complex data sets while off-site. ## App DNA (Features & Intent) - **[Differentiator] Q&A Virtual Analyst:** Natural language query interface for generating data insights without manual report building. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] On-premises Data Access:** Secure gateway for connecting mobile reports to local, non-cloud data sources. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Barcode and QR Scanning:** Camera-based trigger to filter reports and retrieve context-specific data in real-world environments. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} Microsoft Power BI maintains a consistent presence in the Business category across global markets, with a 4.51 rating across 170,709 total ratings. The gap between free-tier utility and enterprise licensing requirements defines its market position as a retention tool for the broader Microsoft ecosystem. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free mobile access for existing Power BI users, Enterprise licensing required for full suite functionality - **Analysis:** Monetization is tied to the broader Microsoft enterprise ecosystem, with the mobile app serving as a utility for existing licensed users. ## ๐ŸŸข User Sentiment (High Confidence: 61 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.63/5 - **Platform Split:** iOS 4.7/5 (95.6K ratings) | Android 4.5/5 (75.1K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals** - **Dynamic charts and visuals help teams reconcile complex data sets into actionable business insights** ### Top Complaints (Impact Areas) - **Frequent app crashes and blank screens prevent users from accessing critical business rosters and reports** ## SWOT Analysis {#swot} **Core Strengths:** - Secure gateway for on-premises data access - Camera-based QR scanning for context-specific filtering **Growth Levers:** - Native Excel file ingestion for mobile users ## Recent Changes (v2 โ†’ v3) {#recent-changes} The product roadmap has shifted from a maintenance-only cycle to include active development of native Excel file ingestion. This change addresses a core user request that previously hindered mobile-native utility. **Overall trend**: Mixed **Compared at**: 2026-08-24 ### High-impact changes - **[Shifted] Roadmap pivot to native Excel ingestion** (pmActionItems) ### Medium-impact changes - **[Added] New competitive threat identified** (swot) - **[Shifted] FAQ clarification on data ingestion** (pricing) ## What's New - **Latest (v38.2, 4 days ago):** Maintenance update focused on stability improvements and bug fixes. ## App Momentum (Active) {#momentum} - Ships frequent stability and bug fixes. - Maintains consistent global Business category presence. > **Cadence:** 3 total versions ยท 0 majors in last 6 months ยท 4 days since last update ยท 9 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Microsoft Power BI is a market-leading business app that is free with in-app purchases. With a 4.63/5 rating from 170.7K reviews, it delivers strong user satisfaction. > **Bottom Line:** Addressing the authentication and performance bottlenecks would stabilize the mobile workflow for enterprise users. If the app fails to resolve these stability issues, it risks losing its status as the primary mobile interface for Microsoft's data ecosystem. **Best for:** Business professionals and enterprise teams requiring mobile access to data analytics and reporting tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild authentication flow because repetitive credential entry is a top-cited productivity blocker โ†’ reduce session churn ### Outlook: Mixed The mobile BI market is consolidating around performance and ease of ingestion, leaving Microsoft Power BI exposed if it remains in a maintenance-only cycle. Resolving the current technical friction is essential to maintaining its position as the default mobile interface for enterprise data. - ๐Ÿ”ด Frequent crashes and authentication loops erode the daily active habit, which compounds the rating drag already visible on Android. - โšช The latest release focuses on stability and bug fixes, indicating a maintenance-heavy phase rather than active feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.63/5 | | Total Reviews | 170.7K | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Microsoft Power BI** (this app) | 4.63/5 | Excited | Microsoft Corporation | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. | | [๊ธฑํ†ก - ์žฌํƒ๋ถ€์—…, ํ”„๋ฆฌ๋žœ์„œ, ๋‹จ๊ธฐ์•Œ๋ฐ” ์ •๋ณด ํ”Œ๋žซํผ](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [๋‘๋ž€๋…ธ](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | | [์ฟ ํŽ€์น˜](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. | | [์•„์ง€ํŠธ - ํ•จ๊ป˜ ์†Œํ†ตํ•˜๋Š” ์—…๋ฌด์šฉ ์ปค๋ฎค๋‹ˆํ‹ฐ](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Microsoft Corporation - **Website:** [https://www.powerbi.com/](https://www.powerbi.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/microsoft-power-bi/id929738808?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.microsoft.powerbim&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.powerbi.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) ยท 3.0/5 Rating - [*๊ธฑํ†ก - ์žฌํƒ๋ถ€์—…, ํ”„๋ฆฌ๋žœ์„œ, ๋‹จ๊ธฐ์•Œ๋ฐ” ์ •๋ณด ํ”Œ๋žซํผ*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) ยท 4.5/5 Rating - [*๋‘๋ž€๋…ธ*](https://marlvel.ai/apps/app--971) (Duranno) ยท N/A Rating - [*์ฟ ํŽ€์น˜*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) ยท 1.0/5 Rating - [*์•„์ง€ํŠธ - ํ•จ๊ป˜ ์†Œํ†ตํ•˜๋Š” ์—…๋ฌด์šฉ ์ปค๋ฎค๋‹ˆํ‹ฐ*](https://marlvel.ai/apps/app--797) (Kakao Corp.) ยท 3.0/5 Rating - [*ใ‚ทใƒ•ใ‚ชใƒ—*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) ยท N/A Rating - [*์•„์ž„ํžˆ์–ด - ๋ชจ๋ฐ”์ผ ์ถœ๊ฒฐ ๊ด€๋ฆฌ ์•ฑ*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) ยท 2.9/5 Rating - [*์นด๋งค๋‹ˆ์ € - ์ค‘๊ณ ์ฐจ ๋”œ๋Ÿฌ์ „์šฉ ์ „๊ตญ ๋งค๋ฌผ๊ณต์œ  ํ”Œ๋žซํผ*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) ยท 3.0/5 Rating - [*๊ธˆํ˜ธ๊ณ ์† ์…”ํ‹€*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) ยท 2.1/5 Rating - [*์ฟ ํŒก์ด์ธ  ๋ฐฐ๋‹ฌ ํŒŒํŠธ๋„ˆ*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) ยท 2.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Microsoft Power BI free to use? The mobile app is free to download and use for existing Power BI users, but full suite functionality requires an enterprise license. ### Can I import Excel files directly into the mobile app? Currently, the mobile app does not support direct Excel file ingestion; users report needing a desktop connection to manage data sources. ### Does Microsoft Power BI work offline? The app is designed for real-time data access, and users report that connectivity is required for loading reports and syncing data. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/microsoft-power-bi-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.