--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MixrPro Neat" developer_entity: "ANDREW TURNBULL" bundle_id: "uk.atbio.mixrproneat" app_store_id: "6753956209" category: "Business" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-10-17" report_date: "2026-05-19" last_verified: "2026-05-19T15:44:13.082Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Valley Irrigation Run Time" competitor_count: 8 tags: ["business", "paid", "mobile app", "app review", "app analysis", "course", "superintendents", "agronomically-minded"] canonical_url: "https://marlvel.ai/intel-report/business/mixrpro-neat" license: "CC-BY-NC 4.0" content_version: "v2" --- # MixrPro Neat App Audit ## TL;DR {#tldr} - **Category**: Business · Paid > **TL;DR:** MixrPro Neat is a business app by ANDREW TURNBULL, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MixrPro Neat is a business app by ANDREW TURNBULL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | ANDREW TURNBULL | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ANDREW TURNBULL - **Category:** Business - **Target Audience:** Golf course superintendents and agronomically-minded farmers who manage liquid fertilizer mixing. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6753956209 - **Bundle ID:** uk.atbio.mixrproneat - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot **What it is:** MixrPro Neat is a specialized liquid fertilizer recipe calculator for golf course superintendents and farmers on iOS. **Why users hire it:** Users hire this tool to eliminate manual math and prevent chemical compatibility errors in field-level mixing, ensuring nutrient balance without the overhead of complex farm management software. ## App DNA (Features & Intent) - **[Differentiator] Nutrient Recipe Calculator:** Calculates weight of soluble materials to match specific nutrient concentrate percentages for liquid fertilizer - **[Differentiator] Compatibility Warnings:** Flags incompatible material combinations and maximum solubility limits during the mixing process * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Tank Displacement Calculation:** Estimates water displacement and finished bulk density based on selected fertilizer ingredients ## Market Position {#market-position} MixrPro Neat occupies a niche utility space in the Business category, competing against established irrigation and farm management tools that offer broader documentation features. ## Monetization Strategy - **Model:** Paid - **Tiers:** One-time purchase at $3.99 - **Price:** iOS: $3.99 - **Analysis:** Paid model anchored at $3.99 per download, targeting professional users requiring specific agronomic calculations. ## SWOT Analysis {#swot} **Core Strengths:** - Compatibility warning engine reduces chemical waste - NPK calculation logic provides high-precision utility **Critical Frictions:** - One-time $3.99 purchase model limits R&D budget - Lack of historical log or notes feature - No cloud-sync for recipe storage **Growth Levers:** - Integration with hardware-based irrigation controllers - Expansion into multi-language support **Market Threats:** - Subscription-based competitors aggregating calculation tools - Academic-backed diagnostic apps gaining professional trust ## Recent Changes (v3 → v4) {#recent-changes} The analysis shifted from a general business-utility assessment to a targeted agronomy-focused competitive review, identifying historical logging as a critical missing feature for retention. **Overall trend**: Stable **Compared at**: 2026-05-19 ### High-impact changes - **[Added] Historical Logging Gap** (features) — Identified the absence of historical notes logs as a primary retention disadvantage compared to Valley Irrigation Run Time. - **[Shifted] Competitive Landscape Refinement** (positioning) — Replaced generic business calculators with direct agronomy-focused nemeses like Valley Irrigation Run Time and Fertilizer Calc App. ### Medium-impact changes - **[Added] New Weaknesses and Threats** (swot) — Added lack of cloud-sync and historical logs as weaknesses, and identified subscription-based aggregators as a primary market threat. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MixrPro Neat vs Valley Irrigation Run Time — Head to Head - **[Valley Irrigation Run Time](https://marlvel.ai/intel-report/business/valley-irrigation-run-time)** by Valmont Industries, Inc.: Both apps serve professional agricultural operators by providing critical calculation tools for irrigation and nutrient management, directly competing for the superintendent's workflow time. - **Key differences:** - Offers a graphical pivot list for visual management that MixrPro Neat currently lacks entirely. - Includes a built-in notes log, providing a historical record-keeping layer missing from our calculation-focused tool. - Provides cross-brand compatibility features that appeal to users managing diverse, multi-vendor irrigation hardware setups. - **Where MixrPro Neat wins:** - ✅ Focuses specifically on nutrient-balanced liquid fertiliser recipes rather than generic irrigation run-time calculations. - ✅ Provides a more modern, specialized interface for agronomically-minded users compared to the legacy feel of Valley. - **Where Valley Irrigation Run Time wins:** - ❌ Established brand presence in the irrigation sector provides higher trust for hardware-integrated operational tasks. - ❌ Includes a notes log feature that allows for better field-level documentation over time. - **Verdict:** MixrPro Neat should lean into its specialized NPK calculation niche while adding a lightweight 'history' or 'log' feature to neutralize the nemesis's documentation advantage. ### Contenders (Strong Challengers) - **[Fertilizer Calc App](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app)** by Alberto Giambone: This app competes directly by offering a similar utility-focused approach to fertilizer calculations and field management for farmers. - Includes field management modules that allow users to track specific areas beyond just recipe calculation. - Provides custom area unit conversion tools that simplify the math for international or non-standard field sizes. ### Peers (What They Do Better) - **[Identify Cereal Pests](https://marlvel.ai/intel-report/utilities/identify-cereal-pests)** by University of Idaho: It serves the same agronomic professional audience, focusing on the diagnostic side of crop management rather than the nutrient side. - Uses AI-driven pest identification to solve immediate field problems that require specific chemical interventions. - Builds community trust through regional research contributions, positioning itself as an academic-backed authority. - **[Cropwise Imagery](https://marlvel.ai/intel-report/utilities/cropwise-imagery)** by Syngenta Digital LTDA: This app competes for the same professional agricultural audience by providing satellite-based monitoring and anomaly detection. - Provides automated satellite imagery monitoring, shifting the user's focus from manual calculation to visual field health. - Sends quick action notifications based on detected anomalies, offering a proactive service model MixrPro lacks. - **[Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile)** by Taranis: Taranis occupies the high-end agronomy space, competing for the attention of farmers who prioritize data-driven decision-making. - Leverages AI-powered threat identification to provide actionable field intelligence beyond simple chemical mixing math. - Features a comprehensive farming dashboard that aggregates disparate data points into a single operational view. - **[GeoPard Agriculture](https://marlvel.ai/intel-report/business/geopard-agriculture)** by FlyPard: While more advanced, it competes for the same professional user base by offering high-level variable rate application mapping and data integration. - Integrates directly with MyJohnDeere, creating a data flywheel that is difficult for standalone calculators to replicate. - Utilizes multi-year field potential zones to provide predictive insights rather than just reactive nutrient mixing. ### New Kids on the Block (What's Innovative) - **[Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc)** by BMAC INFOTECH: This is a direct feature-for-feature threat that covers fertilizer, pesticide, and seed rate calculations in one package. - Offers a broader suite of tools including boom spray calibration and seed rate spacing guides. - **[Build Specs](https://marlvel.ai/intel-report/utilities/build-specs)** by Luke Kazmierowicz: Though focused on construction, it competes for the same 'professional calculator' utility market share among field-based operators. - Bundles multiple specialized calculators like stair and voltage drop tools into one single utility interface. ## App Momentum (Zombie) {#momentum} - Launched initial version Oct 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 214 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MixrPro Neat is an established business app that is a paid app. > **Bottom Line:** MixrPro Neat provides high-precision utility for fertilizer mixing, but its lack of historical logging and cloud-sync leaves it vulnerable to more comprehensive agricultural tools, so the PM should prioritize a log feature to neutralize the nemesis's retention advantage. **Best for:** Golf course superintendents and agronomically-minded farmers who manage liquid fertilizer mixing. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship historical log feature because nemesis Valley Irrigation Run Time uses it to anchor user retention → increase repeat usage — *Nemesis analysis identifies the notes log as a primary retention driver missing from the current tool.* _(trade-off: deprioritize Push the tank displacement UI refinement to Q2 — log feature has higher retention impact.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit cloud-sync requirements because professional users need cross-device recipe access → reduce churn risk — *Professional operators manage multiple field sites and require data portability.* _(trade-off: deprioritize Deprioritize new micronutrient database expansion — data portability is a higher-frequency user pain point.)_ ### Feature Gaps vs Competitors - Historical notes log (available in Valley Irrigation Run Time) - Field management modules (available in Fertilizer Calc App) - Automated satellite imagery monitoring (available in Cropwise Imagery) ### Outlook: Stable The professional agronomy market is consolidating around tools that offer both calculation and historical documentation, exposing MixrPro Neat's utility-only focus. The PM must transition the app from a standalone calculator to a lightweight field-management tool to prevent user migration to broader platforms. - ⚪ The app maintains a stable, utility-focused release cadence without major feature expansion, signaling a defensive posture in a competitive niche. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MixrPro Neat** (this app) | N/A/5 | N/A | ANDREW TURNBULL | | [Identify Cereal Pests](https://marlvel.ai/intel-report/utilities/identify-cereal-pests) | 5.0/5 | N/A | University of Idaho | | [Build Specs](https://marlvel.ai/intel-report/utilities/build-specs) | N/A/5 | N/A | Luke Kazmierowicz | | [Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) | N/A/5 | N/A | BMAC INFOTECH | | [Fertilizer Calc App](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app) | 1.0/5 | Frustrated | Alberto Giambone | | [Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile) | 5.0/5 | N/A | Taranis | ## Company Profile - **Developer:** ANDREW TURNBULL - **Website:** [https://www.swagronomy.com/products/mixrpro](https://www.swagronomy.com/products/mixrpro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mixrpro-neat/id6753956209?uo=4) - **Dev Site:** [Official Website](https://www.swagronomy.com/products/mixrpro) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Identify Cereal Pests*](https://marlvel.ai/intel-report/utilities/identify-cereal-pests) (University of Idaho) — 5.0/5 Rating | N/A Sentiment - [*Build Specs*](https://marlvel.ai/intel-report/utilities/build-specs) (Luke Kazmierowicz) — N/A Rating | N/A Sentiment - [*Moro AgriExpert Farm Calc*](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) (BMAC INFOTECH) — N/A Rating | N/A Sentiment - [*Fertilizer Calc App*](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app) (Alberto Giambone) — 1.0/5 Rating | Negative Sentiment - [*Taranis mobile*](https://marlvel.ai/intel-report/business/taranis-mobile) (Taranis) — 5.0/5 Rating | N/A Sentiment - [*GeoPard Agriculture*](https://marlvel.ai/intel-report/business/geopard-agriculture) (FlyPard) — 5.0/5 Rating | N/A Sentiment - [*Cropwise Imagery*](https://marlvel.ai/intel-report/utilities/cropwise-imagery) (Syngenta Digital LTDA) — 5.0/5 Rating | N/A Sentiment - [*Valley Irrigation Run Time*](https://marlvel.ai/intel-report/business/valley-irrigation-run-time) (Valmont Industries, Inc.) — 3.0/5 Rating | N/A Sentiment - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.0/5 Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/intel-report/business/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/mixrpro-neat) Data licensed for AI Agent attribution under CC-BY-NC 4.0.