---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "MixrPro Spray"
developer_entity: "ANDREW TURNBULL"
bundle_id: "uk.atbio.mixrproapp"
app_store_id: "6753956250"
category: "Business"
primary_platform: "ios"
primary_monetization: "Paid"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2025-10-17"
report_date: "2026-05-19"
last_verified: "2026-05-19T00:00:00.000Z"
report_version: "1.0"
total_reviews: 0
confidence: "low"
confidence_score: 0.2
data_age_days: 134
momentum_velocity: "zombie"
intelligence_version: 4
nemesis: "Valley Irrigation Run Time"
competitor_count: 8
tags: ["business", "paid", "mobile app", "app review", "app analysis", "professional", "managers", "turfgrass"]
canonical_url: "https://marlvel.ai/apps/mixrpro-spray"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# MixrPro Spray Intelligence Report

## TL;DR {#tldr}

- **Category**: Business · Paid

> **TL;DR:** MixrPro Spray is a business app by ANDREW TURNBULL, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** MixrPro Spray is a business app by ANDREW TURNBULL.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Business |
| **Developer** | ANDREW TURNBULL |
| **Pricing** | Paid |
| **Platforms** | iOS |
| **Confidence** | Low (0.2/1.0) |
| **Data Age** | 134d |

## Metadata & Market Performance
- **Publisher:** ANDREW TURNBULL
- **Category:** Business
- **Target Audience:** Professional land managers and turfgrass specialists who need to calculate precise liquid fertilizer and nutrient mix ratios.
- **Platforms:** iOS
- **Version Reviewed:** 1.0
- **Report Date:** 2026-05-19
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.2/1.0)
- **App Store ID (iOS):** 6753956250
- **Bundle ID:** uk.atbio.mixrproapp
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-05-19

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** MixrPro Spray is a portable tank calculator for professional land managers to determine precise liquid fertilizer mix ratios on iOS.
**Why users hire it:** Users hire the app to eliminate manual math errors and prevent chemical waste, serving the job of operational risk mitigation in field-side mixing.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Spray Tank Calculator:** Calculates precise mix ratios for liquid fertilizers based on sprayer volume and area treated.
- **[Differentiator] Compatibility Warnings:** Flags incompatible material combinations and solubility limits during the mixing process.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Nutrient Target Adjustment:** Allows input of target nutrient levels to determine required material weights for specific turfgrass recipes.
- **[Differentiator] Bulk Density Calculation:** Computes finished bulk density and water displacement for precise formulation accuracy.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

MixrPro Spray operates as a niche utility in the Business category, relying on a $3.99 price point to signal professional-grade accuracy. The absence of a subscription model limits its ability to compete with free, feature-dense agricultural calculators.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Paid
- **Tiers:** Single purchase at $3.99 USD
- **Price:** iOS: $3.99
- **Analysis:** Paid model at $3.99 USD per download, targeting professional users who require specialized agronomy calculation tools.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Chemical-specific blending logic prevents costly overdosing
- Portable calculator focus fits modern mobile field workflows

**Growth Levers:**
- Integration with field-health monitoring apps as calculation layer
- Expansion into multi-disciplinary construction math


<!-- /section:swot -->
## Recent Changes (v3 → v4) {#recent-changes}

The intelligence report shifted focus from general enterprise-grade threats to specific feature-parity competition with Valley Irrigation Run Time, resulting in a roadmap pivot toward digital logbook development.

**Overall trend**: Stable
**Compared at**: 2026-05-19

### High-impact changes
- **[Shifted] Primary Nemesis Re-alignment** (positioning)
- **[Shifted] PM Roadmap Priority** (features)

### Medium-impact changes
- **[Added] Logbook Weakness Identified** (swot)
- **[Added] Expanded Feature Gaps** (features)

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### MixrPro Spray vs Valley Irrigation Run Time
- **[Valley Irrigation Run Time](https://marlvel.ai/apps/valley-irrigation-run-time)** by Valmont Industries, Inc.: This app competes directly by providing specialized field-side calculation tools for land managers, mirroring MixrPro's focus on operational efficiency for spray and irrigation tasks.
  - **Key differences:**
    - Offers a dedicated notes log feature for tracking historical irrigation data across different field zones.
    - Provides cross-brand compatibility, allowing users to calculate run times regardless of the specific pivot hardware.
    - Features a graphical pivot list interface that simplifies navigation for managers overseeing multiple irrigation systems.

### Contenders (Strong Challengers)
- **[Fertilizer Calc App](https://marlvel.ai/apps/fertilizer-calc-app)** by Alberto Giambone: This app targets the same professional agricultural user base by focusing on the specific math required for field fertilization and management.
  - Includes custom area unit conversion tools that accommodate diverse international land measurement standards for farmers.
  - Provides specific fertilization target setting features that help users align application rates with crop requirements.

### Peers (What They Do Better)
- **[Identify Cereal Pests](https://marlvel.ai/apps/identify-cereal-pests)** by University of Idaho: This utility provides specialized diagnostic data that helps land managers determine the chemical needs that MixrPro then calculates.
  - Features an AI-driven pest identification tool that assists users in diagnosing specific crop threats accurately.
  - Maintains a localized database supported by university research to ensure regional relevance for pest management.
- **[Cropwise Imagery](https://marlvel.ai/apps/cropwise-imagery)** by Syngenta Digital LTDA: This app provides satellite-based monitoring that serves as a diagnostic layer for the same professional audience using MixrPro.
  - Delivers automated anomaly detection via satellite imagery to identify stressed crop areas requiring immediate attention.
  - Sends quick action notifications to users when significant changes in field health are detected remotely.
- **[Taranis mobile](https://marlvel.ai/apps/taranis-mobile)** by Taranis: Taranis competes for the land manager's attention by providing high-level AI-driven insights that inform the decisions MixrPro helps calculate.
  - Employs AI-powered threat identification to automatically detect crop issues from high-resolution field imagery.
  - Provides a comprehensive data-driven farming dashboard that aggregates field health metrics for strategic decision-making.
- **[GeoPard Agriculture](https://marlvel.ai/apps/geopard-agriculture)** by FlyPard: GeoPard operates in the broader precision agriculture space, offering advanced mapping tools that complement MixrPro's calculation utility.
  - Integrates directly with MyJohnDeere to sync variable rate application maps for automated field equipment execution.
  - Utilizes multi-year field potential zones to provide deep analytical insights beyond simple spray calculations.

### New Kids on the Block (What's Innovative)
- **[Moro AgriExpert Farm Calc](https://marlvel.ai/apps/moro-agriexpert-farm-calc)** by BMAC INFOTECH: This is a direct feature-set competitor that has recently entered the market with a broad range of agricultural calculation tools.
  - Offers a comprehensive all-in-one suite including seed rate, NPK fertilizer, and boom spray calibration tools.
- **[Build Specs](https://marlvel.ai/apps/build-specs)** by Luke Kazmierowicz: While focused on construction, this app competes for the same 'on-the-go professional' utility market by offering specialized calculation tools.
  - Provides a multi-disciplinary calculator suite covering gas lines, stair geometry, and electrical voltage drops.

<!-- /section:rivals -->
<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Released initial version Oct 2025.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 214 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

MixrPro Spray is an established business app that is a paid app.

<!-- speakable-start -->
> **Bottom Line:** MixrPro Spray provides high-value chemical blending logic, but the lack of historical data logging leaves it vulnerable to rivals, so the PM should prioritize a digital logbook to increase user switching costs.
<!-- speakable-end -->

**Best for:** Professional land managers and turfgrass specialists who need to calculate precise liquid fertilizer and nutrient mix ratios.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship digital logbook feature because it is the primary differentiator of the nemesis → neutralize competitive advantage
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors


- Historical irrigation/spray logbook (available in Valley Irrigation Run Time)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Stable

The precision agriculture market is consolidating around platforms that offer both calculation and historical data management. MixrPro must evolve beyond a single-use calculator to avoid being displaced by broader, free farm-management suites.

- ⚪ The app remains in a stable utility state with no recent feature updates, risking stagnation against competitors with active development cycles.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Paid |
| Platforms | iOS |
| Key Features | 4 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **MixrPro Spray** (this app) | N/A/5 | N/A | ANDREW TURNBULL |
| [Identify Cereal Pests](https://marlvel.ai/apps/identify-cereal-pests) | 5.0/5 | N/A | University of Idaho |
| [Build Specs](https://marlvel.ai/apps/build-specs) | N/A/5 | N/A | Luke Kazmierowicz |
| [Moro AgriExpert Farm Calc](https://marlvel.ai/apps/moro-agriexpert-farm-calc) | N/A/5 | N/A | BMAC INFOTECH |
| [Fertilizer Calc App](https://marlvel.ai/apps/fertilizer-calc-app) | 1.0/5 | n/a | Alberto Giambone |
| [Taranis mobile](https://marlvel.ai/apps/taranis-mobile) | 5.0/5 | N/A | Taranis |

## Company Profile
- **Developer:** ANDREW TURNBULL
- **Website:** [https://www.swagronomy.com/products/mixrpro](https://www.swagronomy.com/products/mixrpro)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mixrpro-spray/id6753956250?uo=4)
- **Dev Site:** [Official Website](https://www.swagronomy.com/products/mixrpro)
- **Sources:** Developer website content, App store metadata.

## Related Intel Reports
- [*Identify Cereal Pests*](https://marlvel.ai/apps/identify-cereal-pests) (University of Idaho) · 5.0/5 Rating
- [*Build Specs*](https://marlvel.ai/apps/build-specs) (Luke Kazmierowicz) · N/A Rating
- [*Moro AgriExpert Farm Calc*](https://marlvel.ai/apps/moro-agriexpert-farm-calc) (BMAC INFOTECH) · N/A Rating
- [*Fertilizer Calc App*](https://marlvel.ai/apps/fertilizer-calc-app) (Alberto Giambone) · 1.0/5 Rating
- [*Taranis mobile*](https://marlvel.ai/apps/taranis-mobile) (Taranis) · 5.0/5 Rating
- [*GeoPard Agriculture*](https://marlvel.ai/apps/geopard-agriculture) (FlyPard) · 5.0/5 Rating
- [*Cropwise Imagery*](https://marlvel.ai/apps/cropwise-imagery) (Syngenta Digital LTDA) · 5.0/5 Rating
- [*Valley Irrigation Run Time*](https://marlvel.ai/apps/valley-irrigation-run-time) (Valmont Industries, Inc.) · 3.0/5 Rating
- [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating
- [*AA Crew Check In*](https://marlvel.ai/apps/aa-crew-check-in) (American Airlines) · 1.6/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 134 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mixrpro-spray)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.