--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MixrPro Spray" developer_entity: "ANDREW TURNBULL" bundle_id: "uk.atbio.mixrproapp" app_store_id: "6753956250" category: "Business" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-10-17" report_date: "2026-05-19" last_verified: "2026-05-19T15:45:27.846Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 4 nemesis: "Valley Irrigation Run Time" competitor_count: 8 tags: ["business", "paid", "mobile app", "app review", "app analysis", "professional", "managers", "turfgrass"] canonical_url: "https://marlvel.ai/intel-report/business/mixrpro-spray" license: "CC-BY-NC 4.0" content_version: "v2" --- # MixrPro Spray App Audit ## TL;DR {#tldr} - **Category**: Business · Paid > **TL;DR:** MixrPro Spray is a business app by ANDREW TURNBULL, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** MixrPro Spray is a business app by ANDREW TURNBULL. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | ANDREW TURNBULL | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ANDREW TURNBULL - **Category:** Business - **Target Audience:** Professional land managers and turfgrass specialists who need to calculate precise liquid fertilizer and nutrient mix ratios. - **Platforms:** iOS - **Version Audited:** 1.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6753956250 - **Bundle ID:** uk.atbio.mixrproapp - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot **What it is:** MixrPro Spray is a portable tank calculator for professional land managers to determine precise liquid fertilizer mix ratios on iOS. **Why users hire it:** Users hire the app to eliminate manual math errors and prevent chemical waste, serving the job of operational risk mitigation in field-side mixing. ## App DNA (Features & Intent) - **[Standard] Spray Tank Calculator:** Calculates precise mix ratios for liquid fertilizers based on sprayer volume and area treated. - **[Differentiator] Compatibility Warnings:** Flags incompatible material combinations and solubility limits during the mixing process. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Nutrient Target Adjustment:** Allows input of target nutrient levels to determine required material weights for specific turfgrass recipes. - **[Differentiator] Bulk Density Calculation:** Computes finished bulk density and water displacement for precise formulation accuracy. ## Market Position {#market-position} MixrPro Spray operates as a niche utility in the Business category, relying on a $3.99 price point to signal professional-grade accuracy. The absence of a subscription model limits its ability to compete with free, feature-dense agricultural calculators. ## Monetization Strategy - **Model:** Paid - **Tiers:** Single purchase at $3.99 USD - **Price:** iOS: $3.99 - **Analysis:** Paid model at $3.99 USD per download, targeting professional users who require specialized agronomy calculation tools. ## SWOT Analysis {#swot} **Core Strengths:** - Chemical-specific blending logic prevents costly overdosing - Portable calculator focus fits modern mobile field workflows **Critical Frictions:** - No digital logbook for historical record-keeping - Paid-only model limits user acquisition vs free competitors **Growth Levers:** - Integration with field-health monitoring apps as calculation layer - Expansion into multi-disciplinary construction math **Market Threats:** - Free all-in-one calculators eroding utility-app market - Lack of recurring revenue prevents rapid feature-parity updates ## Recent Changes (v3 → v4) {#recent-changes} The intelligence report shifted focus from general enterprise-grade threats to specific feature-parity competition with Valley Irrigation Run Time, resulting in a roadmap pivot toward digital logbook development. **Overall trend**: Stable **Compared at**: 2026-05-19 ### High-impact changes - **[Shifted] Primary Nemesis Re-alignment** (positioning) — Competitive focus shifted from John Deere Operations Center Mobile to Valley Irrigation Run Time, emphasizing the need for field-side documentation. - **[Shifted] PM Roadmap Priority** (features) — Development priority shifted from cloud-sync to digital logbook implementation to increase user switching costs. ### Medium-impact changes - **[Added] Logbook Weakness Identified** (swot) — Added 'No digital logbook for historical record-keeping' as a core weakness in the SWOT analysis. - **[Added] Expanded Feature Gaps** (features) — Added historical irrigation/spray logbook and cross-brand hardware compatibility to the identified feature gaps. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### MixrPro Spray vs Valley Irrigation Run Time — Head to Head - **[Valley Irrigation Run Time](https://marlvel.ai/intel-report/business/valley-irrigation-run-time)** by Valmont Industries, Inc.: This app competes directly by providing specialized field-side calculation tools for land managers, mirroring MixrPro's focus on operational efficiency for spray and irrigation tasks. - **Key differences:** - Offers a dedicated notes log feature for tracking historical irrigation data across different field zones. - Provides cross-brand compatibility, allowing users to calculate run times regardless of the specific pivot hardware. - Features a graphical pivot list interface that simplifies navigation for managers overseeing multiple irrigation systems. - **Where MixrPro Spray wins:** - ✅ MixrPro offers superior chemical-specific blending logic that prevents overdosing and flags compatibility issues. - ✅ The app is built for modern mobile workflows with a more intuitive, portable spray tank calculator focus. - **Where Valley Irrigation Run Time wins:** - ❌ Valley Irrigation leverages a strong industrial brand presence and established trust within the agricultural sector. - ❌ The app includes a built-in notes log, providing a basic record-keeping layer that MixrPro currently lacks. - **Verdict:** MixrPro should prioritize adding a simple digital logbook or history feature to neutralize the nemesis's advantage in field documentation. ### Contenders (Strong Challengers) - **[Fertilizer Calc App](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app)** by Alberto Giambone: This app targets the same professional agricultural user base by focusing on the specific math required for field fertilization and management. - Includes custom area unit conversion tools that accommodate diverse international land measurement standards for farmers. - Provides specific fertilization target setting features that help users align application rates with crop requirements. ### Peers (What They Do Better) - **[Identify Cereal Pests](https://marlvel.ai/intel-report/utilities/identify-cereal-pests)** by University of Idaho: This utility provides specialized diagnostic data that helps land managers determine the chemical needs that MixrPro then calculates. - Features an AI-driven pest identification tool that assists users in diagnosing specific crop threats accurately. - Maintains a localized database supported by university research to ensure regional relevance for pest management. - **[Cropwise Imagery](https://marlvel.ai/intel-report/utilities/cropwise-imagery)** by Syngenta Digital LTDA: This app provides satellite-based monitoring that serves as a diagnostic layer for the same professional audience using MixrPro. - Delivers automated anomaly detection via satellite imagery to identify stressed crop areas requiring immediate attention. - Sends quick action notifications to users when significant changes in field health are detected remotely. - **[Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile)** by Taranis: Taranis competes for the land manager's attention by providing high-level AI-driven insights that inform the decisions MixrPro helps calculate. - Employs AI-powered threat identification to automatically detect crop issues from high-resolution field imagery. - Provides a comprehensive data-driven farming dashboard that aggregates field health metrics for strategic decision-making. - **[GeoPard Agriculture](https://marlvel.ai/intel-report/business/geopard-agriculture)** by FlyPard: GeoPard operates in the broader precision agriculture space, offering advanced mapping tools that complement MixrPro's calculation utility. - Integrates directly with MyJohnDeere to sync variable rate application maps for automated field equipment execution. - Utilizes multi-year field potential zones to provide deep analytical insights beyond simple spray calculations. ### New Kids on the Block (What's Innovative) - **[Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc)** by BMAC INFOTECH: This is a direct feature-set competitor that has recently entered the market with a broad range of agricultural calculation tools. - Offers a comprehensive all-in-one suite including seed rate, NPK fertilizer, and boom spray calibration tools. - **[Build Specs](https://marlvel.ai/intel-report/utilities/build-specs)** by Luke Kazmierowicz: While focused on construction, this app competes for the same 'on-the-go professional' utility market by offering specialized calculation tools. - Provides a multi-disciplinary calculator suite covering gas lines, stair geometry, and electrical voltage drops. ## App Momentum (Zombie) {#momentum} - Released initial version Oct 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 214 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} MixrPro Spray is an established business app that is a paid app. > **Bottom Line:** MixrPro Spray provides high-value chemical blending logic, but the lack of historical data logging leaves it vulnerable to rivals, so the PM should prioritize a digital logbook to increase user switching costs. **Best for:** Professional land managers and turfgrass specialists who need to calculate precise liquid fertilizer and nutrient mix ratios. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship digital logbook feature because it is the primary differentiator of the nemesis → neutralize competitive advantage — *Valley Irrigation Run Time captures historical data, creating a switching cost that MixrPro lacks.* _(trade-off: deprioritize Pause the bulk density calculation refinement — logbook has higher impact on user retention.)_ ### Feature Gaps vs Competitors - Historical irrigation/spray logbook (available in Valley Irrigation Run Time) - Cross-brand hardware compatibility (available in Valley Irrigation Run Time) - Variable rate application map syncing (available in GeoPard Agriculture) ### Outlook: Stable The precision agriculture market is consolidating around platforms that offer both calculation and historical data management. MixrPro must evolve beyond a single-use calculator to avoid being displaced by broader, free farm-management suites. - ⚪ The app remains in a stable utility state with no recent feature updates, risking stagnation against competitors with active development cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MixrPro Spray** (this app) | N/A/5 | N/A | ANDREW TURNBULL | | [Identify Cereal Pests](https://marlvel.ai/intel-report/utilities/identify-cereal-pests) | 5.0/5 | N/A | University of Idaho | | [Build Specs](https://marlvel.ai/intel-report/utilities/build-specs) | N/A/5 | N/A | Luke Kazmierowicz | | [Moro AgriExpert Farm Calc](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) | N/A/5 | N/A | BMAC INFOTECH | | [Fertilizer Calc App](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app) | 1.0/5 | Frustrated | Alberto Giambone | | [Taranis mobile](https://marlvel.ai/intel-report/business/taranis-mobile) | 5.0/5 | N/A | Taranis | ## Company Profile - **Developer:** ANDREW TURNBULL - **Website:** [https://www.swagronomy.com/products/mixrpro](https://www.swagronomy.com/products/mixrpro) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mixrpro-spray/id6753956250?uo=4) - **Dev Site:** [Official Website](https://www.swagronomy.com/products/mixrpro) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Identify Cereal Pests*](https://marlvel.ai/intel-report/utilities/identify-cereal-pests) (University of Idaho) — 5.0/5 Rating | N/A Sentiment - [*Build Specs*](https://marlvel.ai/intel-report/utilities/build-specs) (Luke Kazmierowicz) — N/A Rating | N/A Sentiment - [*Moro AgriExpert Farm Calc*](https://marlvel.ai/intel-report/tools/moro-agriexpert-farm-calc) (BMAC INFOTECH) — N/A Rating | N/A Sentiment - [*Fertilizer Calc App*](https://marlvel.ai/intel-report/utilities/fertilizer-calc-app) (Alberto Giambone) — 1.0/5 Rating | Negative Sentiment - [*Taranis mobile*](https://marlvel.ai/intel-report/business/taranis-mobile) (Taranis) — 5.0/5 Rating | N/A Sentiment - [*GeoPard Agriculture*](https://marlvel.ai/intel-report/business/geopard-agriculture) (FlyPard) — 5.0/5 Rating | N/A Sentiment - [*Cropwise Imagery*](https://marlvel.ai/intel-report/utilities/cropwise-imagery) (Syngenta Digital LTDA) — 5.0/5 Rating | N/A Sentiment - [*Valley Irrigation Run Time*](https://marlvel.ai/intel-report/business/valley-irrigation-run-time) (Valmont Industries, Inc.) — 3.0/5 Rating | N/A Sentiment - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.0/5 Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/intel-report/business/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/mixrpro-spray) Data licensed for AI Agent attribution under CC-BY-NC 4.0.