--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Ora: Shift & Earnings Tracker" developer_entity: "Mihaly Marcell Gyori" bundle_id: "dev.selora.ora" app_store_id: "6790713976" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-28" report_date: "2026-08-31" last_verified: "2026-08-31T00:00:00.000Z" report_version: "2.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 30 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["business", "freemium", "mobile app", "app review", "app analysis", "hourly", "workers", "shift-based"] canonical_url: "https://marlvel.ai/apps/ora-shift-earnings-tracker" license: "CC-BY-NC 4.0" content_version: "v2" --- # Ora: Shift & Earnings Tracker Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Freemium > **TL;DR:** Ora: Shift & Earnings Tracker is a business app by Mihaly Marcell Gyori, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Ora: Shift & Earnings Tracker is a business app by Mihaly Marcell Gyori. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | Mihaly Marcell Gyori | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 30d | ## Metadata & Market Performance - **Publisher:** Mihaly Marcell Gyori - **Category:** Business - **Target Audience:** Hourly workers and shift-based employees who need to track complex pay structures and verify earnings against employer records. - **Platforms:** iOS - **Version Reviewed:** 2.0.1 - **Report Date:** 2026-08-31 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6790713976 - **Bundle ID:** dev.selora.ora - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-31 ## Executive Snapshot **What it is:** Ora is a shift and earnings tracker for hourly employees, available on iOS as a one-time purchase utility. **Why users hire it:** Workers use Ora to remove the cognitive and time cost of calculating complex pay structures manually, providing a reliable audit trail against employer payslips. ## App DNA (Features & Intent) - **[Differentiator] Shift Math Engine:** Calculates earnings for overnight shifts, overtime, and holiday multipliers with a higher-rate-wins rule. - **[Differentiator] Live Activity Tracking:** Displays real-time earnings progress on the lock screen during active shifts. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] iCloud Sync:** Backs up shift data to personal iCloud storage, increasing switching costs. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Ora positions itself as a privacy-first alternative in the Business category, utilizing a one-time purchase model to differentiate from subscription-based rivals. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier for basic shift logging, One-time purchase for unlimited jobs, pay rules, currency conversion, exports, and sync - **Analysis:** Monetization relies on a single one-time purchase model to unlock advanced features, avoiding recurring subscription costs. ## SWOT Analysis {#swot} **Core Strengths:** - One-time purchase model lowers long-term cost barriers. - Privacy-first design via local iCloud storage. - Specialized math engine handles complex shift rules. **Growth Levers:** - Develop employer-specific templates to speed up setup. - Introduce referral loops to drive organic growth. ## Recent Changes (v2 → v3) {#recent-changes} Ora transitioned its strategic focus from privacy-based differentiation to mitigating the competitive disadvantage of manual data entry. The developer now prioritizes employer-specific templates to counter the rise of automated payroll-integrated alternatives. **Overall trend**: Stable **Compared at**: 2026-08-31 ### High-impact changes - **[Shifted] Competitive Outlook Pivot** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Risks** (swot) - **[Added] Employer-Specific Templates** (features) ## What's New - **Latest (v2.0.1, 3 days ago):** Introduced seamless subscription management and optimized shift tracking accuracy alongside a brand identity refresh. ## App Momentum (Maintenance) {#momentum} - Refined brand identity in latest release. - Optimized shift tracking accuracy recently. > **Cadence:** 2 total versions · 1 majors in last 6 months · 3 days since last update · 21 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Ora: Shift & Earnings Tracker is a business app that is free with in-app purchases. > **Bottom Line:** Focusing on the reliability of the shift-math engine will solidify Ora's position as the primary audit tool for hourly workers, as long as the manual entry friction does not drive users toward automated payroll alternatives. **Best for:** Hourly workers and shift-based employees who need to track complex pay structures and verify earnings against employer records. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship employer-specific templates because manual setup is a primary friction point for new users → increase conversion rate. ### Outlook: Stable The shift-tracking market is moving toward deeper integration with employer payroll systems, which places manual trackers like Ora at a disadvantage. Ora must emphasize its privacy and audit-trail utility to retain users who prioritize data ownership over automated convenience. - 🟢 The latest release focuses on brand identity and subscription management, signaling active maintenance and refinement of the core value proposition. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Ora: Shift & Earnings Tracker** (this app) | N/A/5 | N/A | Mihaly Marcell Gyori | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. | | [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | | [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. | | [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Mihaly Marcell Gyori - **Website:** [https://selora.dev/ora](https://selora.dev/ora) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ora-shift-earnings-tracker/id6790713976?uo=4) - **Dev Site:** [Official Website](https://selora.dev/ora) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating - [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating - [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating - [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating - [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating - [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating - [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating - [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating - [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating - [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Ora suitable for tracking multiple jobs? Yes, the one-time purchase unlocks unlimited jobs, allowing users to track pay rules and earnings for multiple employers within the same app. ### Does Ora provide tax or legal advice? No, Ora is a tool for recording worked hours and earnings. It does not provide legal or tax advice, and users should check the numbers against their official payslips. ### What is the difference between the free and paid versions? The free version allows basic shift logging. The one-time purchase unlocks unlimited jobs, advanced pay rules, currency conversion, data exports, widgets, and iCloud sync. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 30 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ora-shift-earnings-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.