--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "PastureMap+" developer_entity: "Pasturemap Inc." bundle_id: "com.pasturemap" app_store_id: "1664810460" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-06-03" last_verified: "2026-06-03T14:15:48.906Z" report_version: "2.6.6" total_reviews: 24 overall_rating: 3.16 sentiment: "Frustrated" sentiment_score: 30 confidence: "low" confidence_score: 0.55 top_praise_theme: "Map overview functionality provides clear visibility into rest days for pasture management" top_complaint_theme: "Navigation and editing complexity in the latest version hinders core pasture management workflows" top_request_theme: "Search functionality for gates and fencers is required to improve navigation efficiency" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 28 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "fieldmargin: manage your farm" competitor_count: 10 tags: ["business", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "farmers", "ranchers", "managing"] canonical_url: "https://marlvel.ai/intel-report/business/pasturemap" license: "CC-BY-NC 4.0" content_version: "v2" --- # PastureMap+ App Audit ## TL;DR {#tldr} - **Category**: Business · Subscription - **Signal**: Rating 3.16 · Sentiment Frustrated - **Recent focus**: Navigation and editing complexity in the latest version hinders core pasture management workflows (top complaint) · Map overview functionality provides clear visibility into rest days for pasture management (top praise) · Search functionality for gates and fencers is required to improve navigation efficiency (top request) > **TL;DR:** PastureMap+ is a business app by Pasturemap Inc., rated 3.16/5 by 24 users, with Frustrated user sentiment (30/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** PastureMap+ faces Frustrated user sentiment (3.16/5 from 24 reviews), with navigation and editing complexity in the latest version hinders core pasture management workflows as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.16/5 (24 reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Pasturemap Inc. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.55/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Pasturemap Inc. - **Category:** Business - **Target Audience:** Farmers and ranchers managing livestock who require data-driven grazing planning and field-based record keeping. - **Platforms:** iOS & Android - **Version Audited:** 2.6.6 - **Audit Date:** 2026-06-03 - **Signal Count:** 7 reviews analyzed - **Confidence:** Low (0.55/1.0) - **App Store ID (iOS):** 1664810460 - **Bundle ID:** com.pasturemap - **Google Play ID:** com.pasturemap - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-03 ## Executive Snapshot **What it is:** PastureMap+ is a ranch management app for livestock farmers, structured around offline GPS mapping and grazing cycle planning on iOS and Android. **Why users hire it:** Users hire PastureMap+ to translate field-based livestock observations into structured grazing plans, reducing the administrative burden of manual record-keeping. ## App DNA (Features & Intent) - **[Differentiator] Offline GPS Mapping:** Maps fences, subdivisions, and water tanks for use in remote areas without cellular reception. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Grazing Charting:** Visualizes herd movements, rest days, and pasture history to optimize grazing cycles. ## Market Position {#market-position} PastureMap+ maintains a niche focus on grazing planning, but its 3.37 average rating across 24 total ratings trails general-purpose farm management apps. The current interface regressions threaten to erode its remaining professional user base. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Starter plan: $10.00/month for 1 member and 50 animals, Basic plan: Up to 10 members, Pro plan: Unlimited members with premium support - **Analysis:** Subscription model tiered by team size and animal count, anchored at $10/month for entry-level access. ## 🔴 User Sentiment (Low Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.16/5 - **Platform Split:** iOS 2.9/5 (18 ratings) | Android 3.8/5 (6 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Map overview functionality provides clear visibility into rest days for pasture management** ### Top Complaints (Impact Areas) - **Navigation and editing complexity in the latest version hinders core pasture management workflows** ### Top Requests (What Users Want) - **Search functionality for gates and fencers is required to improve navigation efficiency** ## SWOT Analysis {#swot} **Core Strengths:** - Offline GPS mapping ensures utility in remote field environments - Grazing charting functions as a paid-tier gate for Pro subscribers **Critical Frictions:** - Data-loss reports following the latest update - Geometric drawing limitations in pasture subdivision - 0.86★ Android-iOS rating gap **Growth Levers:** - Integration of EID reader hardware - Expansion of team task management modules **Market Threats:** - Fieldmargin’s John Deere data integration - Herdwatch’s EID compliance tools - AgriWebb’s team-wide collaborative network effects ## Recent Changes (v3 → v4) {#recent-changes} The product is experiencing a critical decline in sentiment and stability following a recent update, forcing a pivot from feature growth to urgent technical remediation. **Overall trend**: Declining **Compared at**: 2026-06-03 ### High-impact changes - **[Declined] Sentiment Score Drop** (sentiment) — Sentiment score fell from 50 to 30, with the overall classification moving from 'mixed' to 'negative'. - **[Shifted] Strategic Priority Pivot** (positioning) — PM focus shifted from EID reader integration to critical stability, specifically map interface navigation and data synchronization. - **[Declined] Outlook Trend Downgrade** (positioning) — Outlook trend moved from 'mixed' to 'declining' due to churn risks associated with the latest update. ### Medium-impact changes - **[Added] New Critical Weaknesses** (swot) — Added data-loss reports, geometric drawing limitations, and the Android-iOS rating gap to the SWOT analysis. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### PastureMap+ vs fieldmargin: manage your farm — Head to Head - **[fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm)** by Field Margin Ltd: Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission. - **Key differences:** - Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users. - Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking. - Large-scale user base and established brand presence create significant switching costs for professional farm managers. - **Where PastureMap+ wins:** - ✅ Focused architecture specifically optimized for grazing planning rather than general-purpose farm management. - ✅ Streamlined, reengineered interface designed for faster performance during field-based livestock operations. - **Where fieldmargin: manage your farm wins:** - ❌ Robust ecosystem integrations with major agricultural hardware like John Deere for automated data collection. - ❌ Superior community scale and review volume, signaling higher trust and reliability for enterprise users. - **Verdict:** PastureMap+ must prioritize high-value hardware integrations to match Fieldmargin's utility or double down on a niche, superior UX for grazing-specific workflows. ### Contenders (Strong Challengers) - **[Granular Insights](https://marlvel.ai/intel-report/business/granular-insights)** by Corteva, Inc.: Granular Insights competes by leveraging corporate-backed data integrations to provide high-level precision agriculture tools for modern farm operations. - Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps. - Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools. - **[Sirrus](https://marlvel.ai/intel-report/productivity/sirrus)** by Telus Ag and Consumer Goods: Sirrus targets the technical side of farm management, competing for users who require advanced fertilizer and recommendation planning tools. - Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set. - Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations. - **[Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone)** by Agworld Pty Ltd: Agworld competes by providing standardized reporting and collaborative workflows that target the same professional agricultural management demographic. - Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities. - Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent. ### Peers (What They Do Better) - **[Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch is a direct functional competitor, specifically targeting livestock management with EID reader integration and offline capabilities. - Direct EID reader integration simplifies livestock tracking and compliance, a major pain point for professional cattle ranchers. - Proven offline mode stability provides a reliable fallback for users operating in areas with poor cellular coverage. - **[FieldView Cab](https://marlvel.ai/intel-report/productivity/fieldview-cab)** by The Climate Corporation - US: FieldView Cab competes by providing real-time data syncing and remote viewing capabilities essential for modern, tech-enabled agricultural operations. - Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match. - Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships. - **[Crop Monitoring](https://marlvel.ai/intel-report/business/crop-monitoring)** by EOS DATA ANALYTICS, INC.: This app competes for the rancher's attention by providing high-tech satellite imagery and field activity logs for precision monitoring. - Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping. - Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses. - **[AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb)** by AgriWebb: AgriWebb serves the exact same livestock management niche, focusing on interactive mapping and unlimited user access for ranch teams. - Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+. - Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations. ### New Kids on the Block (What's Innovative) - **[Platoon: Firehouse](https://marlvel.ai/intel-report/social-networking/platoon-firehouse)** by Jacob Hinsenkamp: While primarily for firehouses, its focus on team coordination and shift management overlaps with the organizational needs of large-scale ranching operations. - Shift trade coordination and leadership dashboards offer unique team management features that could inspire future ranch-staffing modules. - **[Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile)** by Tank Track, LLC: This newcomer targets the operational logistics of ranching, specifically waste and service management, which may overlap with farm maintenance workflows. - Automated service reminders and waste manifest reporting provide niche operational efficiency tools for specialized ranch infrastructure. ## What's New - **Latest (v2.6.6, 2 weeks ago):** Added long-press shortcut on map pastures to quickly trigger the 'add note' flow. ## App Momentum (Maintenance) {#momentum} - Shipped map note flow improvements. - Refined herd movement navigation logic. > **Cadence:** 2 total versions · 0 majors in last 6 months · 15 days since last update · 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} PastureMap+ is a challenged business app that is available. With a 3.16/5 rating from 24 reviews, it faces significant user friction. > **Bottom Line:** PastureMap+ provides specialized grazing tools that outperform general farm apps, but the latest update’s data-loss bugs threaten its core utility, so the PM must prioritize stability over new features to prevent professional user attrition. **Best for:** Farmers and ranchers managing livestock who require data-driven grazing planning and field-based record keeping. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Rebuild map editing interface because navigation complexity is the top complaint → reduce churn — *Navigation and editing complexity is the primary driver of negative sentiment in the latest version.* _(trade-off: deprioritize Push the EID reader integration sprint to Q3 — stability is the immediate retention priority.)_ - [ ] [INVEST] [HIGH IMPACT] Audit data synchronization logic because reports of missing grazing history are critical blockers → restore data trust — *Data loss and sync failures prevent accurate tracking, rendering the app unusable for professional record-keeping.* _(trade-off: deprioritize Pause the UI legibility adjustments — data integrity has 10x the impact on user retention.)_ ### Feature Gaps vs Competitors - John Deere machinery integration (available in fieldmargin) - EID reader integration (available in Herdwatch) - Real-time field mapping (available in FieldView Cab) ### Outlook: Declining The ranch management market is consolidating around integrated hardware solutions that automate data collection, leaving standalone manual-entry apps like PastureMap+ exposed. The current decline in user sentiment signals that the app is losing its professional base to competitors that offer higher operational efficiency. - 🔴 Data loss and navigation regressions in the latest update drive user churn, which compounds the existing rating gap between iOS and Android. - 🔴 Competitors like fieldmargin and Herdwatch are accelerating hardware integrations, which makes PastureMap+'s manual data entry model increasingly obsolete for professional ranch managers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.16/5 | | Total Reviews | 24 | | Sentiment | Frustrated (30/100) | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **PastureMap+** (this app) | 3.16/5 | Frustrated | Pasturemap Inc. | | [Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile) | N/A/5 | N/A | Tank Track, LLC | | [AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb) | 4.2/5 | N/A | AgriWebb | | [fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | | [Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) | 3.5/5 | Frustrated | Herdwatch Ltd | | [Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) | 4.6/5 | Mixed | Agworld Pty Ltd | ## Company Profile - **Developer:** Pasturemap Inc. - **Website:** [https://grassrootscarbon.com/pasture-map/](https://grassrootscarbon.com/pasture-map/) - **Social:** [Instagram](https://www.instagram.com/grassrootscarbon) · [Facebook](https://www.facebook.com/grassrootscarbon) · [YouTube](https://www.youtube.com/@grassrootscarbon) · [LinkedIn](https://www.linkedin.com/in/bradtipper) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pasturemap/id1664810460?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.pasturemap&hl=en&gl=us) - **Dev Site:** [Official Website](https://grassrootscarbon.com/pasture-map/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Tank Track Mobile*](https://marlvel.ai/intel-report/business/tank-track-mobile) (Tank Track, LLC) — N/A Rating | N/A Sentiment - [*AgriWebb*](https://marlvel.ai/intel-report/productivity/agriwebb) (AgriWebb) — 4.2/5 Rating | N/A Sentiment - [*fieldmargin: manage your farm*](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) (Field Margin Ltd) — 4.2/5 Rating | Mixed Sentiment - [*Herdwatch Livestock Management*](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) (Herdwatch Ltd) — 3.5/5 Rating | Negative Sentiment - [*Agworld for iPhone*](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) (Agworld Pty Ltd) — 4.6/5 Rating | Mixed Sentiment - [*Platoon: Firehouse*](https://marlvel.ai/intel-report/social-networking/platoon-firehouse) (Jacob Hinsenkamp) — 5.0/5 Rating | N/A Sentiment - [*Crop Monitoring*](https://marlvel.ai/intel-report/business/crop-monitoring) (EOS DATA ANALYTICS, INC.) — 5.0/5 Rating | Mixed Sentiment - [*FieldView Cab*](https://marlvel.ai/intel-report/productivity/fieldview-cab) (The Climate Corporation - US) — 3.8/5 Rating | Mixed Sentiment - [*Sirrus*](https://marlvel.ai/intel-report/productivity/sirrus) (Telus Ag and Consumer Goods) — 3.5/5 Rating | Mixed Sentiment - [*Granular Insights*](https://marlvel.ai/intel-report/business/granular-insights) (Corteva, Inc.) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/pasturemap) Data licensed for AI Agent attribution under CC-BY-NC 4.0.