--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "PastureMap+" developer_entity: "Pasturemap Inc." bundle_id: "com.pasturemap" app_store_id: "1664810460" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-11-09" last_verified: "2026-11-09T00:00:00.000Z" report_version: "2.6.6" total_reviews: 24 overall_rating: 3.2 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Recent updates improved the speed of pasture movement tracking compared to the original application version" top_complaint_theme: "The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 7 nemesis: "fieldmargin: manage your farm" competitor_count: 13 tags: ["business", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "ranchers", "managers", "focused"] canonical_url: "https://marlvel.ai/apps/pasturemap" license: "CC-BY-NC 4.0" content_version: "v2" --- # PastureMap+ Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Subscription - **Signal**: Rating 3.16 · Sentiment Frustrated - **Recent focus**: The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations (top complaint) · Recent updates improved the speed of pasture movement tracking compared to the original application version (top praise) > **TL;DR:** PastureMap+ is a business app by Pasturemap Inc., rated 3.16/5 by 24 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** PastureMap+ faces Frustrated user sentiment (3.16/5 from 24 reviews), with users reporting the latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.16/5 (24 reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Pasturemap Inc. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Pasturemap Inc. - **Category:** Business - **Target Audience:** Ranchers and land managers focused on regenerative grazing practices. - **Platforms:** iOS & Android - **Version Reviewed:** 2.6.6 - **Report Date:** 2026-11-09 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1664810460 - **Bundle ID:** com.pasturemap - **Google Play ID:** com.pasturemap - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-11-09 ## Executive Snapshot **What it is:** PastureMap+ is a ranch management app for grazing planning and livestock record-keeping, available on iOS and Android. **Why users hire it:** The app removes the friction of manual grazing logs in remote areas by providing offline GPS mapping and herd movement tracking. ## App DNA (Features & Intent) - **[Differentiator] Offline GPS Mapping:** Maps fences and water tanks without cellular reception, serving as a B2B distribution barrier in remote areas. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Grazing Chart Planning:** Visualizes herd movements and rest days to optimize grazing cycles, gating advanced planning behind the Pro tier. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} PastureMap+ competes in the niche ranch management space, holding a 2.9-star rating on iOS across 18 reviews. The lack of recent major updates compared to rivals like AgriWebb signals a defensive posture in a market where hardware integration is the primary growth lever. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Starter: 1 member, 50 animals, Basic: up to 10 members, Pro: unlimited members, $10/month - **Analysis:** Subscription model anchored at $10/month, with tiers gated by team size and animal count. ## 🔴 User Sentiment (Medium Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.16/5 - **Platform Split:** iOS 2.9/5 (18 ratings) | Android 3.8/5 (6 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Recent updates improved the speed of pasture movement tracking compared to the original application version** ### Top Complaints (Impact Areas) - **The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations** ## SWOT Analysis {#swot} **Core Strengths:** - Offline GPS mapping functions as a distribution barrier in remote ranching environments **Growth Levers:** - Integrating EID reader support would address livestock compliance pain points ## Recent Changes (v6 → v7) {#recent-changes} The competitive positioning shifted from a general regenerative grazing focus to a defensive stance against AgriWebb, while the product remains stalled in a maintenance phase without addressing critical feature regressions. **Overall trend**: Declining **Compared at**: 2026-11-09 ### High-impact changes - **[Shifted] Competitive Stance Pivot** (positioning) - **[Shifted] Target Audience Narrowing** (audience) ### Medium-impact changes - **[Added] New Competitive Threat** (swot) - **[Added] New Opportunity Identified** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### PastureMap+ vs fieldmargin: manage your farm - **[fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm)** by Field Margin Ltd: Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission. - **Key differences:** - Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users. - Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking. - Large-scale user base and established brand presence create significant switching costs for professional farm managers. ### Contenders (Strong Challengers) - **[Cropwise Financials](https://marlvel.ai/apps/cropwise-financials)** by Syngenta Digital LTDA: This app competes for the rancher's wallet by focusing on the financial health and regulatory reporting aspects of farm management. - Provides specialized financial forecasting tools that help ranchers manage input costs and profitability. - Includes dedicated regulatory reporting modules that simplify compliance tasks for large-scale operations. - **[Granular Insights](https://marlvel.ai/apps/granular-insights)** by Corteva, Inc.: Granular Insights competes by leveraging corporate-backed data integrations to provide high-level precision agriculture tools for modern farm operations. - Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps. - Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools. - **[Sirrus](https://marlvel.ai/apps/sirrus)** by Telus Ag and Consumer Goods: Sirrus targets the technical side of farm management, competing for users who require advanced fertilizer and recommendation planning tools. - Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set. - Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations. - **[Agworld for iPhone](https://marlvel.ai/apps/agworld-for-iphone)** by Agworld Pty Ltd: Agworld competes by providing standardized reporting and collaborative workflows that target the same professional agricultural management demographic. - Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities. - Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent. ### Peers (What They Do Better) - **[Ag Leader AgFiniti](https://marlvel.ai/apps/ag-leader-agfiniti)** by Ag Leader Technology: AgFiniti serves the same professional farming demographic by providing remote access to display data and multi-year analysis. - Enables remote display access, allowing users to view real-time machine data from anywhere. - Provides multi-year analysis tools that help users track performance trends over several seasons. - **[Gallagher Animal Performance](https://marlvel.ai/apps/gallagher-animal-performance)** by Gallagher Group Ltd: This app competes by integrating directly with physical livestock hardware, a key requirement for modern ranch management. - Deep integration with physical livestock hardware provides automated data collection for animal performance. - Includes specialized compliance reporting features that are essential for livestock traceability and health. - **[Herdwatch Livestock Management](https://marlvel.ai/apps/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch is a direct functional competitor, specifically targeting livestock management with EID reader integration and offline capabilities. - Direct EID reader integration simplifies livestock tracking and compliance, a major pain point for professional cattle ranchers. - Proven offline mode stability provides a reliable fallback for users operating in areas with poor cellular coverage. - **[FieldView Cab](https://marlvel.ai/apps/fieldview-cab)** by The Climate Corporation - US: FieldView Cab competes by providing real-time data syncing and remote viewing capabilities essential for modern, tech-enabled agricultural operations. - Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match. - Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships. - **[Crop Monitoring](https://marlvel.ai/apps/crop-monitoring)** by EOS DATA ANALYTICS, INC.: This app competes for the rancher's attention by providing high-tech satellite imagery and field activity logs for precision monitoring. - Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping. - Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses. - **[AgriWebb](https://marlvel.ai/apps/agriwebb)** by AgriWebb: AgriWebb serves the exact same livestock management niche, focusing on interactive mapping and unlimited user access for ranch teams. - Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+. - Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations. ### New Kids on the Block (What's Innovative) - **[SiteOwl](https://marlvel.ai/apps/siteowl)** by Site Owl, LLC: SiteOwl is a newcomer that introduces sophisticated infrastructure lifecycle management, signaling a shift toward more technical field oversight. - Integrates live design and floorplan data to manage security infrastructure lifecycles in the field. - **[PetSitterPro](https://marlvel.ai/apps/petsitterpro)** by Andy Arevalo: While focused on small-scale animal care, its GPS tracking and invoicing features represent a lightweight alternative for hobby farmers. - Combines GPS walk tracking with professional invoicing tools for a simplified animal management experience. ## What's New - **Latest (v2.6.6, 3 months ago):** Added a long-press shortcut on the map tab to trigger the 'add note' flow. ## App Momentum (Maintenance) {#momentum} - Ships minor UI bug fixes only. - Last major release over 90 days ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 93 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} PastureMap+ is a business app. With a 3.16/5 rating from 24 reviews, it faces significant user friction. > **Bottom Line:** Restoring core subdivision tools and fixing data-sync regressions would address the primary churn drivers identified in recent reviews. Stabilizing the existing management workflow is the prerequisite for any future expansion into hardware-integrated features. **Best for:** Ranchers and land managers focused on regenerative grazing practices. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore paddock subdivision functionality because it is the top-cited missing feature → reduce churn ### Feature Gaps vs Competitors - John Deere machinery data integration (available in Fieldmargin) ### Outlook: Declining The ranch management market is consolidating around platforms that offer deep hardware integration and team collaboration. PastureMap+'s current maintenance-mode cadence and recent interface regressions leave it vulnerable to churn, as professional ranchers prioritize data reliability and collaborative utility over basic mapping. - 🔴 Data loss and removal of subdivision tools in the latest update trigger negative sentiment, eroding user trust in historical record reliability. - 🔴 Maintenance-only release cadence leaves PastureMap+ exposed to rivals like AgriWebb, who are actively expanding collaborative features and team-based network effects. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.16/5 | | Total Reviews | 24 | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **PastureMap+** (this app) | 3.16/5 | Frustrated | Pasturemap Inc. | | [PetSitterPro](https://marlvel.ai/apps/petsitterpro) | N/A/5 | N/A | Andy Arevalo | | [AgriWebb](https://marlvel.ai/apps/agriwebb) | 4.2/5 | N/A | AgriWebb | | [fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | | [Herdwatch Livestock Management](https://marlvel.ai/apps/herdwatch-livestock-management) | 3.5/5 | Mixed | Herdwatch Ltd | | [Agworld for iPhone](https://marlvel.ai/apps/agworld-for-iphone) | 4.6/5 | Mixed | Agworld Pty Ltd | ## Company Profile - **Developer:** Pasturemap Inc. - **Website:** [https://grassrootscarbon.com/pasture-map/](https://grassrootscarbon.com/pasture-map/) - **Social:** [Instagram](https://www.instagram.com/grassrootscarbon) · [Facebook](https://www.facebook.com/grassrootscarbon) · [YouTube](https://www.youtube.com/@grassrootscarbon) · [LinkedIn](https://www.linkedin.com/in/bradtipper) ## Data Sources & Links - **App Store ID:** 1664810460 - **Google Play ID:** com.pasturemap - **Dev Site:** [Official Website](https://grassrootscarbon.com/pasture-map/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*PetSitterPro*](https://marlvel.ai/apps/petsitterpro) (Andy Arevalo) · N/A Rating - [*AgriWebb*](https://marlvel.ai/apps/agriwebb) (AgriWebb) · 4.2/5 Rating - [*fieldmargin: manage your farm*](https://marlvel.ai/apps/fieldmargin-manage-your-farm) (Field Margin Ltd) · 4.2/5 Rating - [*Herdwatch Livestock Management*](https://marlvel.ai/apps/herdwatch-livestock-management) (Herdwatch Ltd) · 3.5/5 Rating - [*Agworld for iPhone*](https://marlvel.ai/apps/agworld-for-iphone) (Agworld Pty Ltd) · 4.6/5 Rating - [*Crop Monitoring*](https://marlvel.ai/apps/crop-monitoring) (EOS DATA ANALYTICS, INC.) · 5.0/5 Rating - [*FieldView Cab*](https://marlvel.ai/apps/fieldview-cab) (The Climate Corporation - US) · 3.8/5 Rating - [*Sirrus*](https://marlvel.ai/apps/sirrus) (Telus Ag and Consumer Goods) · 3.5/5 Rating - [*Granular Insights*](https://marlvel.ai/apps/granular-insights) (Corteva, Inc.) · N/A Rating - [*Gallagher Animal Performance*](https://marlvel.ai/apps/gallagher-animal-performance) (Gallagher Group Ltd) · 3.8/5 Rating ## Frequently Asked Questions {#faq} ### Is PastureMap+ suitable for large-scale ranch operations? PastureMap+ is designed for grazing planning, but current user reviews highlight concerns regarding data reliability and team-collaboration features compared to enterprise-focused rivals like AgriWebb. ### How does PastureMap+ compare to AgriWebb? AgriWebb offers unlimited user access and interactive mapping, creating a stronger collaborative network effect for teams, whereas PastureMap+ focuses on grazing planning with a tiered subscription model. ### Does PastureMap+ work without an internet connection? Yes, the app is marketed as an offline GPS tool for field activities, though recent user reviews report issues with data syncing after reconnecting to the network. ### What are some alternatives to PastureMap+? Ranchers looking for alternatives should consider AgriWebb for team collaboration, Fieldmargin for machinery data integration, or Herdwatch for EID reader support. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/pasturemap) Data licensed for AI Agent attribution under CC-BY-NC 4.0.