--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "PastureMap+" developer_entity: "Pasturemap Inc." bundle_id: "com.pasturemap" app_store_id: "1664810460" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "2.6.6" total_reviews: 24 overall_rating: 3.2 sentiment: "Frustrated" sentiment_score: 35 confidence: "medium" confidence_score: 0.6 top_praise_theme: "Recent updates improved the speed of pasture movement tracking compared to the original application version" top_complaint_theme: "The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations" review_sample_size: 7 total_review_count: 7 analyzed_review_count: 7 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 6 nemesis: "fieldmargin: manage your farm" competitor_count: 15 tags: ["business", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "ranchers", "managers", "focused"] canonical_url: "https://marlvel.ai/apps/pasturemap" license: "CC-BY-NC 4.0" content_version: "v2" --- # PastureMap+ Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Subscription - **Signal**: Rating 3.16 · Sentiment Frustrated - **Recent focus**: The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations (top complaint) · Recent updates improved the speed of pasture movement tracking compared to the original application version (top praise) > **TL;DR:** PastureMap+ is a business app by Pasturemap Inc., rated 3.16/5 by 24 users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** PastureMap+ faces Frustrated user sentiment (3.16/5 from 24 reviews), with users reporting the latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.16/5 (24 reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Pasturemap Inc. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Pasturemap Inc. - **Category:** Business - **Target Audience:** Ranchers and land managers focused on regenerative grazing practices and carbon credit programs. - **Platforms:** iOS & Android - **Version Reviewed:** 2.6.6 - **Report Date:** 2026-07-30 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1664810460 - **Bundle ID:** com.pasturemap - **Google Play ID:** com.pasturemap - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** PastureMap+ is a ranch management app for iOS and Android that provides offline GPS mapping and grazing planning tools for livestock operations. **Why users hire it:** The app removes the connectivity dependency required by general-purpose farm management tools, allowing ranchers to record herd movements in remote areas without cellular reception. ## App DNA (Features & Intent) - **[Differentiator] Offline GPS Mapping:** Maps fences, subdivisions, and water tanks using phone hardware without cellular reception. * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Grazing Chart Planning:** Visualizes herd movements, rest days, and pasture history to optimize grazing cycles. - **[Standard] Livestock Performance Forecasting:** Calculates stocking capacity and forecasts average daily gains based on herd records. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} PastureMap+ competes in the business category with a 2.9-star rating on iOS and 3.8 on Android across a small sample of 24 total ratings. The lack of major updates in the last 93 days signals a maintenance-mode posture that leaves the app vulnerable to rivals with active feature cadences. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Starter plan: 1 member, 50 animals, Basic plan: up to 10 members, Pro plan: unlimited members, premium support, $10/month base - **Analysis:** Subscription model anchored at $10/month, with tiers gated by team size and animal count. ## 🔴 User Sentiment (Medium Confidence: 7 of 7 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.16/5 - **Platform Split:** iOS 2.9/5 (18 ratings) | Android 3.8/5 (6 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Recent updates improved the speed of pasture movement tracking compared to the original application version** ### Top Complaints (Impact Areas) - **The latest update removed essential subdivision functionality, making it difficult to manage complex paddock grazing rotations** ## SWOT Analysis {#swot} **Core Strengths:** - Offline GPS mapping ensures utility in remote field environments where competitors without offline capability fail. - Grazing chart planning provides the measurable ROI data required for carbon credit verification. **Growth Levers:** - Integration of a task management list would improve daily operational efficiency for ranch teams. - Search functionality for map elements would reduce navigation friction for large-scale operations. ## Recent Changes (v5 → v6) {#recent-changes} The removal of core subdivision functionality and reports of historical data loss have triggered a decline in user sentiment and a shift in the product outlook to negative. These regressions have forced a pivot in the development roadmap toward urgent stability and data integrity fixes. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Declined] Rating and Sentiment Drop** (sentiment) - **[Removed] Subdivision Tool Removal** (features) - **[Added] New Critical Weaknesses** (swot) ### Medium-impact changes - **[Shifted] Target Audience Narrowing** (audience) - **[Added] Livestock Performance Forecasting** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### PastureMap+ vs fieldmargin: manage your farm - **[fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm)** by Field Margin Ltd: Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission. - **Key differences:** - Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users. - Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking. - Large-scale user base and established brand presence create significant switching costs for professional farm managers. ### Contenders (Strong Challengers) - **[Cropwise Financials](https://marlvel.ai/apps/cropwise-financials)** by Syngenta Digital LTDA: This app competes for the rancher's wallet by focusing on the financial health and regulatory reporting aspects of farm management. - Provides specialized financial forecasting tools that help ranchers manage input costs and profitability. - Includes dedicated regulatory reporting modules that simplify compliance tasks for large-scale operations. - **[Granular Insights](https://marlvel.ai/apps/granular-insights)** by Corteva, Inc.: Granular Insights competes by leveraging corporate-backed data integrations to provide high-level precision agriculture tools for modern farm operations. - Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps. - Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools. - **[Sirrus](https://marlvel.ai/apps/sirrus)** by Telus Ag and Consumer Goods: Sirrus targets the technical side of farm management, competing for users who require advanced fertilizer and recommendation planning tools. - Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set. - Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations. - **[Agworld for iPhone](https://marlvel.ai/apps/agworld-for-iphone)** by Agworld Pty Ltd: Agworld competes by providing standardized reporting and collaborative workflows that target the same professional agricultural management demographic. - Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities. - Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent. ### Peers (What They Do Better) - **[Ag Leader AgFiniti](https://marlvel.ai/apps/ag-leader-agfiniti)** by Ag Leader Technology: AgFiniti serves the same professional farming demographic by providing remote access to display data and multi-year analysis. - Enables remote display access, allowing users to view real-time machine data from anywhere. - Provides multi-year analysis tools that help users track performance trends over several seasons. - **[Gallagher Animal Performance](https://marlvel.ai/apps/gallagher-animal-performance)** by Gallagher Group Ltd: This app competes by integrating directly with physical livestock hardware, a key requirement for modern ranch management. - Deep integration with physical livestock hardware provides automated data collection for animal performance. - Includes specialized compliance reporting features that are essential for livestock traceability and health. - **[Herdwatch Livestock Management](https://marlvel.ai/apps/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch is a direct functional competitor, specifically targeting livestock management with EID reader integration and offline capabilities. - Direct EID reader integration simplifies livestock tracking and compliance, a major pain point for professional cattle ranchers. - Proven offline mode stability provides a reliable fallback for users operating in areas with poor cellular coverage. - **[FieldView Cab](https://marlvel.ai/apps/fieldview-cab)** by The Climate Corporation - US: FieldView Cab competes by providing real-time data syncing and remote viewing capabilities essential for modern, tech-enabled agricultural operations. - Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match. - Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships. - **[Crop Monitoring](https://marlvel.ai/apps/crop-monitoring)** by EOS DATA ANALYTICS, INC.: This app competes for the rancher's attention by providing high-tech satellite imagery and field activity logs for precision monitoring. - Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping. - Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses. - **[AgriWebb](https://marlvel.ai/apps/agriwebb)** by AgriWebb: AgriWebb serves the exact same livestock management niche, focusing on interactive mapping and unlimited user access for ranch teams. - Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+. - Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations. ### New Kids on the Block (What's Innovative) - **[SiteOwl](https://marlvel.ai/apps/siteowl)** by Site Owl, LLC: SiteOwl is a newcomer that introduces sophisticated infrastructure lifecycle management, signaling a shift toward more technical field oversight. - Integrates live design and floorplan data to manage security infrastructure lifecycles in the field. - **[PetSitterPro](https://marlvel.ai/apps/petsitterpro)** by Andy Arevalo: While focused on small-scale animal care, its GPS tracking and invoicing features represent a lightweight alternative for hobby farmers. - Combines GPS walk tracking with professional invoicing tools for a simplified animal management experience. - **[Platoon: Firehouse](https://marlvel.ai/apps/platoon-firehouse)** by Jacob Hinsenkamp: While primarily for firehouses, its focus on team coordination and shift management overlaps with the organizational needs of large-scale ranching operations. - Shift trade coordination and leadership dashboards offer unique team management features that could inspire future ranch-staffing modules. - **[Tank Track Mobile](https://marlvel.ai/apps/tank-track-mobile)** by Tank Track, LLC: This newcomer targets the operational logistics of ranching, specifically waste and service management, which may overlap with farm maintenance workflows. - Automated service reminders and waste manifest reporting provide niche operational efficiency tools for specialized ranch infrastructure. ## What's New - **Latest (v2.6.6, 3 months ago):** Added a long-press shortcut on the map tab to trigger the 'add note' flow. ## App Momentum (Maintenance) {#momentum} - Shipped minor UI and navigation fixes. - Last major release over 90 days ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 93 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} PastureMap+ is a business app. With a 3.16/5 rating from 24 reviews, it faces significant user friction. > **Bottom Line:** Restoring the subdivision workflow and ensuring data persistence would address the primary drivers of negative sentiment. If these core utilities are not stabilized, the app risks losing its professional user base to rivals like Fieldmargin that offer more reliable, feature-rich alternatives. **Best for:** Ranchers and land managers focused on regenerative grazing practices and carbon credit programs. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Restore subdivision functionality because its removal is the top complaint theme → reduce churn risk ### Feature Gaps vs Competitors - John Deere hardware integration (available in Fieldmargin but absent here) ### Outlook: Declining The market for digital ranch management is consolidating around tools that offer deeper hardware integration and automated compliance reporting. PastureMap+ is currently exposed due to a stalled release cadence and functional regressions that undermine its core value proposition, which will likely accelerate churn to more stable competitors in the coming quarter. - 🔴 The removal of core subdivision tools in the latest update triggers high-frequency user complaints, directly eroding the app's utility for professional grazing management. - 🔴 Reported data loss following the latest update compromises historical grazing records, which are essential for the carbon credit verification workflows that drive subscription value. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.16/5 | | Total Reviews | 24 | | Sentiment | Frustrated (35/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **PastureMap+** (this app) | 3.16/5 | Frustrated | Pasturemap Inc. | | [PetSitterPro](https://marlvel.ai/apps/petsitterpro) | N/A/5 | N/A | Andy Arevalo | | [Tank Track Mobile](https://marlvel.ai/apps/tank-track-mobile) | N/A/5 | N/A | Tank Track, LLC | | [AgriWebb](https://marlvel.ai/apps/agriwebb) | 4.2/5 | N/A | AgriWebb | | [fieldmargin: manage your farm](https://marlvel.ai/apps/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | | [Herdwatch Livestock Management](https://marlvel.ai/apps/herdwatch-livestock-management) | 3.5/5 | Mixed | Herdwatch Ltd | ## Company Profile - **Developer:** Pasturemap Inc. - **Website:** [https://grassrootscarbon.com/pasture-map/](https://grassrootscarbon.com/pasture-map/) - **Social:** [Instagram](https://www.instagram.com/grassrootscarbon) · [Facebook](https://www.facebook.com/grassrootscarbon) · [YouTube](https://www.youtube.com/@grassrootscarbon) · [LinkedIn](https://www.linkedin.com/in/bradtipper) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pasturemap/id1664810460?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.pasturemap&hl=en&gl=us) - **Dev Site:** [Official Website](https://grassrootscarbon.com/pasture-map/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*PetSitterPro*](https://marlvel.ai/apps/petsitterpro) (Andy Arevalo) · N/A Rating - [*Tank Track Mobile*](https://marlvel.ai/apps/tank-track-mobile) (Tank Track, LLC) · N/A Rating - [*AgriWebb*](https://marlvel.ai/apps/agriwebb) (AgriWebb) · 4.2/5 Rating - [*fieldmargin: manage your farm*](https://marlvel.ai/apps/fieldmargin-manage-your-farm) (Field Margin Ltd) · 4.2/5 Rating - [*Herdwatch Livestock Management*](https://marlvel.ai/apps/herdwatch-livestock-management) (Herdwatch Ltd) · 3.5/5 Rating - [*Agworld for iPhone*](https://marlvel.ai/apps/agworld-for-iphone) (Agworld Pty Ltd) · 4.6/5 Rating - [*Platoon: Firehouse*](https://marlvel.ai/apps/platoon-firehouse) (Jacob Hinsenkamp) · 5.0/5 Rating - [*Crop Monitoring*](https://marlvel.ai/apps/crop-monitoring) (EOS DATA ANALYTICS, INC.) · 5.0/5 Rating - [*FieldView Cab*](https://marlvel.ai/apps/fieldview-cab) (The Climate Corporation - US) · 3.8/5 Rating - [*Sirrus*](https://marlvel.ai/apps/sirrus) (Telus Ag and Consumer Goods) · 3.5/5 Rating ## Frequently Asked Questions {#faq} ### Is PastureMap+ suitable for large-scale ranch operations? While PastureMap+ offers grazing planning and herd tracking, professional users report that recent updates removed essential subdivision tools, making it less effective for complex, large-scale paddock rotations. ### How does PastureMap+ compare to Fieldmargin? Fieldmargin offers deeper integration with agricultural hardware like John Deere and provides more extensive field health analysis, whereas PastureMap+ focuses specifically on grazing-cycle optimization and offline field mapping. ### Does PastureMap+ work without an internet connection? Yes, the app is designed for offline GPS mapping and data capture in remote areas. However, users report that syncing this data to the web version for reporting requires a stable connection. ### What are some alternatives to PastureMap+? Ranchers looking for alternatives should consider Herdwatch for EID reader integration, Agworld for standardized reporting, or Fieldmargin for broader farm management and machinery data integration. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/pasturemap) Data licensed for AI Agent attribution under CC-BY-NC 4.0.