--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "PastureMap+" developer_entity: "Pasturemap Inc." bundle_id: "com.pasturemap" app_store_id: "1664810460" category: "Business" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-05-13" last_verified: "2026-05-13T20:47:45.207Z" report_version: "2.6.6" total_reviews: 24 overall_rating: 3.16 sentiment: "Mixed" sentiment_score: 50 confidence: "medium" confidence_score: 0.6 review_sample_size: 24 data_age_days: 3 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "fieldmargin: manage your farm" competitor_count: 10 tags: ["business", "subscription", "mixed sentiment", "mobile app", "app review", "app analysis", "ranchers", "farmers", "focused"] canonical_url: "https://marlvel.ai/intel-report/business/pasturemap" license: "CC-BY-NC 4.0" content_version: "v2" --- # PastureMap+ App Audit ## TL;DR {#tldr} - **Category**: Business ยท Subscription - **Signal**: Rating 3.16 ยท Sentiment Mixed > **TL;DR:** PastureMap+ is a business app by Pasturemap Inc., rated 3.16/5 by 24 users, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** PastureMap+ has Mixed user sentiment with a 3.16/5 rating from 24 reviews. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.16/5 (24 reviews) | | **User Mood** | Mixed | | **Category** | Business | | **Developer** | Pasturemap Inc. | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Pasturemap Inc. - **Category:** Business - **Target Audience:** Ranchers and farmers focused on regenerative grazing practices and soil health management. - **Platforms:** iOS & Android - **Version Audited:** 2.6.6 - **Audit Date:** 2026-05-13 - **Signal Count:** 7 reviews analyzed - **Confidence:** Medium (0.6/1.0) - **App Store ID (iOS):** 1664810460 - **Bundle ID:** com.pasturemap - **Google Play ID:** com.pasturemap - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-13 ## Executive Snapshot **What it is:** PastureMap+ is a ranch and livestock management app for iOS and Android that provides offline grazing planning and herd record-keeping. **Why users hire it:** Ranchers hire this tool to manage grazing cycles and soil health in remote areas where cellular connectivity is unreliable. ## App DNA (Features & Intent) - **[Differentiator] Offline GPS Mapping:** Maps fences, subdivisions, and water tanks for use in remote areas without cellular reception * *User Intent:* Users want uninterrupted access without internet dependency. - **[Differentiator] Grazing Charting:** Visualizes herd movements, rest days, and pasture history to calculate stocking capacity - **[Differentiator] Livestock Performance Forecasting:** Logs herd records and individual animal notes to forecast average daily gains and profitability * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} PastureMap+ maintains a low-volume presence with 24 total ratings across platforms. The absence of significant chart velocity suggests it currently occupies a niche, standalone position rather than a dominant market share. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Starter plan: 1 member, 50 animals at $10.00/month, Basic plan: up to 10 members, Pro plan: unlimited members with premium support - **Analysis:** Subscription model anchored at $10.00/month for entry-level usage, with pricing scales based on team size and animal count. ## ๐ŸŸก User Sentiment (Medium Confidence: 24 reviews) {#user-sentiment} - **Overall Rating:** 3.16/5 - **Platform Split:** iOS 2.9/5 (18 ratings) | Android 3.8/5 (6 ratings) - **Overall Sentiment:** Mixed ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first GPS mapping enables reliable field use in remote areas without cellular reception **Critical Frictions:** - Manual data entry requirements create high user friction compared to competitors with automated hardware sync **Growth Levers:** - Integrating EID reader support could directly address a major pain point for professional cattle ranchers **Market Threats:** - Established competitors with automated machinery data integrations create high switching costs that drain the potential user base ## Recent Changes (v2 โ†’ v3) {#recent-changes} The report pivots from addressing internal technical debt to highlighting a competitive disadvantage in automated hardware integration. **Overall trend**: Mixed **Compared at**: 2026-05-13 ### High-impact changes - **[Shifted] Strategic Focus Shift** (positioning) โ€” Executive summary focus moved from internal functional regressions (paddock subdivision) to external competitive pressure regarding automated hardware integration. - **[Improved] Sentiment Score Increase** (sentiment) โ€” Overall sentiment classification moved from 'negative' to 'mixed', with the sentiment score rising from 35 to 50. ### Medium-impact changes - **[Shifted] SWOT Weakness Re-alignment** (swot) โ€” Weakness changed from 'missing paddock subdivision tool' to 'manual data entry requirements' as the primary friction point. - **[Added] Competitive Threat Expansion** (swot) โ€” Threats now explicitly cite 'automated machinery data integrations' as a primary driver of switching costs. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### PastureMap+ vs fieldmargin: manage your farm โ€” Head to Head - **[fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm)** by Field Margin Ltd: Fieldmargin competes directly for the rancher's digital workspace by offering comprehensive farm mapping and team collaboration tools that overlap with PastureMap+'s core grazing management mission. - **Key differences:** - Deep John Deere integration provides automated machinery data that PastureMap+ currently lacks for its users. - Extensive field health analysis tools offer predictive insights beyond simple grazing planning and livestock tracking. - Large-scale user base and established brand presence create significant switching costs for professional farm managers. - **Where PastureMap+ wins:** - โœ… Focused architecture specifically optimized for grazing planning rather than general-purpose farm management. - โœ… Streamlined, reengineered interface designed for faster performance during field-based livestock operations. - **Where fieldmargin: manage your farm wins:** - โŒ Robust ecosystem integrations with major agricultural hardware like John Deere for automated data collection. - โŒ Superior community scale and review volume, signaling higher trust and reliability for enterprise users. - **Verdict:** PastureMap+ must prioritize high-value hardware integrations to match Fieldmargin's utility or double down on a niche, superior UX for grazing-specific workflows. ### Contenders (Strong Challengers) - **[Granular Insights](https://marlvel.ai/intel-report/business/granular-insights)** by Corteva, Inc.: Granular Insights competes by leveraging corporate-backed data integrations to provide high-level precision agriculture tools for modern farm operations. - Variable rate seeding prescriptions offer precision agronomy capabilities that differentiate it from basic livestock management apps. - Extensive third-party data integration ecosystem allows for a more holistic view of farm performance than standalone tools. - **[Sirrus](https://marlvel.ai/intel-report/productivity/sirrus)** by Telus Ag and Consumer Goods: Sirrus targets the technical side of farm management, competing for users who require advanced fertilizer and recommendation planning tools. - Advanced fertilizer recommendation editor provides granular agronomic control that is absent from PastureMap+'s grazing-focused feature set. - Wireless recommendation sync streamlines the transition from office planning to field-level execution for complex operations. - **[Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone)** by Agworld Pty Ltd: Agworld competes by providing standardized reporting and collaborative workflows that target the same professional agricultural management demographic. - Standardized reporting features allow for professional-grade data sharing that exceeds PastureMap+'s current output capabilities. - Proven offline data synchronization ensures reliability in remote ranching environments where connectivity is often inconsistent. ### Peers (What They Do Better) - **[Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management)** by Herdwatch Ltd: Herdwatch is a direct functional competitor, specifically targeting livestock management with EID reader integration and offline capabilities. - Direct EID reader integration simplifies livestock tracking and compliance, a major pain point for professional cattle ranchers. - Proven offline mode stability provides a reliable fallback for users operating in areas with poor cellular coverage. - **[FieldView Cab](https://marlvel.ai/intel-report/productivity/fieldview-cab)** by The Climate Corporation - US: FieldView Cab competes by providing real-time data syncing and remote viewing capabilities essential for modern, tech-enabled agricultural operations. - Real-time field mapping and RemoteView features provide immediate operational visibility that PastureMap+ cannot currently match. - Deep integration with precision planting hardware creates a high barrier to entry for competitors lacking similar partnerships. - **[Crop Monitoring](https://marlvel.ai/intel-report/business/crop-monitoring)** by EOS DATA ANALYTICS, INC.: This app competes for the rancher's attention by providing high-tech satellite imagery and field activity logs for precision monitoring. - Multispectral satellite imagery provides visual field health data that is significantly more advanced than standard mapping. - Variable rate application maps offer actionable insights for crop-heavy operations that overlap with diversified ranching businesses. - **[AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb)** by AgriWebb: AgriWebb serves the exact same livestock management niche, focusing on interactive mapping and unlimited user access for ranch teams. - Unlimited user access model encourages team-wide adoption, creating a stronger collaborative network effect than PastureMap+. - Interactive farm mapping provides a more visual, intuitive interface for managing complex grazing rotations. ### New Kids on the Block (What's Innovative) - **[Platoon: Firehouse](https://marlvel.ai/intel-report/social-networking/platoon-firehouse)** by Jacob Hinsenkamp: While primarily for firehouses, its focus on team coordination and shift management overlaps with the organizational needs of large-scale ranching operations. - Shift trade coordination and leadership dashboards offer unique team management features that could inspire future ranch-staffing modules. - **[Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile)** by Tank Track, LLC: This newcomer targets the operational logistics of ranching, specifically waste and service management, which may overlap with farm maintenance workflows. - Automated service reminders and waste manifest reporting provide niche operational efficiency tools for specialized ranch infrastructure. ## What's New - **Latest (v2.6.6, 2 weeks ago):** Added long-press shortcut on map pastures to quickly trigger the 'add note' flow. ## App Momentum (Maintenance) {#momentum} - Ships frequent updates for offline stability. - Maintains grazing-focused feature set. > **Cadence:** 2 total versions ยท 0 majors in last 6 months ยท 15 days since last update ยท 1 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} PastureMap+ is an established business app that is available. With a 3.16/5 rating from 24 reviews, it shows polarized user reception. > **Bottom Line:** PastureMap+ holds a clear niche in offline grazing planning, but the lack of automated hardware integration limits its appeal to professional operations, so the PM should prioritize EID reader support to prevent churn to more automated competitors. **Best for:** Ranchers and farmers focused on regenerative grazing practices and soil health management. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Integrate EID reader support because it is a top pain point for professional ranchers โ†’ increase professional segment retention โ€” *Competitor analysis identifies EID reader integration as a key differentiator for Herdwatch, a direct functional competitor.* _(trade-off: deprioritize Deprioritize the UI redesign of the grazing chart โ€” EID integration has higher impact on professional user acquisition.)_ ### Feature Gaps vs Competitors - Automated machinery data integration (available in fieldmargin) - Direct EID reader integration (available in Herdwatch) - Real-time field mapping and RemoteView (available in FieldView Cab) ### Outlook: Mixed The agricultural software market is consolidating around platforms that offer automated data collection, putting standalone tools at risk. PastureMap+ must bridge the automation gap to remain relevant for professional ranchers, or it will be relegated to a secondary, manual-entry tool. - ๐Ÿ”ด Lack of automated hardware integration creates a competitive disadvantage against fieldmargin, which limits the app's appeal to large-scale, tech-enabled ranching operations. - ๐ŸŸข Offline-first functionality remains a strong retention mechanism for users in remote areas, providing a stable foundation for future feature expansion. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.16/5 | | Total Reviews | 24 | | Sentiment | Mixed (50/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **PastureMap+** (this app) | 3.16/5 | Mixed | Pasturemap Inc. | | [Tank Track Mobile](https://marlvel.ai/intel-report/business/tank-track-mobile) | N/A/5 | N/A | Tank Track, LLC | | [AgriWebb](https://marlvel.ai/intel-report/productivity/agriwebb) | 4.2/5 | N/A | AgriWebb | | [fieldmargin: manage your farm](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) | 4.2/5 | Mixed | Field Margin Ltd | | [Herdwatch Livestock Management](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) | 3.5/5 | N/A | Herdwatch Ltd | | [Agworld for iPhone](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) | 4.6/5 | N/A | Agworld Pty Ltd | ## Company Profile - **Developer:** Pasturemap Inc. - **Website:** [https://grassrootscarbon.com/pasture-map/](https://grassrootscarbon.com/pasture-map/) - **Social:** [Instagram](https://www.instagram.com/grassrootscarbon) ยท [Facebook](https://www.facebook.com/grassrootscarbon) ยท [YouTube](https://www.youtube.com/@grassrootscarbon) ยท [LinkedIn](https://www.linkedin.com/in/bradtipper) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/pasturemap/id1664810460?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.pasturemap&hl=en&gl=us) - **Dev Site:** [Official Website](https://grassrootscarbon.com/pasture-map/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Tank Track Mobile*](https://marlvel.ai/intel-report/business/tank-track-mobile) (Tank Track, LLC) โ€” N/A Rating | N/A Sentiment - [*AgriWebb*](https://marlvel.ai/intel-report/productivity/agriwebb) (AgriWebb) โ€” 4.2/5 Rating | N/A Sentiment - [*fieldmargin: manage your farm*](https://marlvel.ai/intel-report/productivity/fieldmargin-manage-your-farm) (Field Margin Ltd) โ€” 4.2/5 Rating | Mixed Sentiment - [*Herdwatch Livestock Management*](https://marlvel.ai/intel-report/productivity/herdwatch-livestock-management) (Herdwatch Ltd) โ€” 3.5/5 Rating | N/A Sentiment - [*Agworld for iPhone*](https://marlvel.ai/intel-report/productivity/agworld-for-iphone) (Agworld Pty Ltd) โ€” 4.6/5 Rating | N/A Sentiment - [*Platoon: Firehouse*](https://marlvel.ai/intel-report/social-networking/platoon-firehouse) (Jacob Hinsenkamp) โ€” 5.0/5 Rating | N/A Sentiment - [*Crop Monitoring*](https://marlvel.ai/intel-report/business/crop-monitoring) (EOS DATA ANALYTICS, INC.) โ€” 5.0/5 Rating | Mixed Sentiment - [*FieldView Cab*](https://marlvel.ai/intel-report/productivity/fieldview-cab) (The Climate Corporation - US) โ€” 3.8/5 Rating | N/A Sentiment - [*Sirrus*](https://marlvel.ai/intel-report/productivity/sirrus) (Telus Ag and Consumer Goods) โ€” 3.5/5 Rating | N/A Sentiment - [*Granular Insights*](https://marlvel.ai/intel-report/business/granular-insights) (Corteva, Inc.) โ€” N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** โ€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** โ€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** โ€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** โ€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** โ€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 7 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/pasturemap) Data licensed for AI Agent attribution under CC-BY-NC 4.0.