--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Single Touch Payroll - STP" developer_entity: "Bookipi Pty Ltd" bundle_id: "payroll.payslip.free.payrun.app.generator" app_store_id: "1464478416" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "N/A" report_date: "2026-05-19" last_verified: "2026-05-19T18:46:07.293Z" report_version: "N/A" total_reviews: 0 confidence: "low" confidence_score: 0 data_age_days: 43 intelligence_version: 2 tags: ["business", "free", "mobile app", "app review", "app analysis", "small", "business", "owners"] canonical_url: "https://marlvel.ai/intel-report/business/payroll-payslip-free-payrun-app-generator" license: "CC-BY-NC 4.0" content_version: "v2" --- # Single Touch Payroll - STP App Audit ## TL;DR {#tldr} - **Category**: Business · Free > **TL;DR:** Single Touch Payroll - STP is a business app by Bookipi Pty Ltd, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Single Touch Payroll - STP is a business app by Bookipi Pty Ltd. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | Bookipi Pty Ltd | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Bookipi Pty Ltd - **Category:** Business - **Target Audience:** Small business owners and employers in Australia requiring ATO-compliant payroll reporting. - **Platforms:** iOS - **Version Audited:** N/A - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 1464478416 - **Bundle ID:** payroll.payslip.free.payrun.app.generator - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot Single Touch Payroll - STP by Bookipi is a business utility designed to help Australian employers comply with ATO reporting requirements. The app facilitates the digital submission of payroll data directly to the Australian Taxation Office to meet regulatory obligations. ## App DNA (Features & Intent) - **[Standard] ATO Reporting:** Enables the electronic submission of payroll information directly to the Australian Taxation Office. - **[Standard] Payroll Compliance:** Designed to assist employers in meeting mandatory Single Touch Payroll regulatory standards. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} Single Touch Payroll - STP is an established business app that is completely free. > **Bottom Line:** This is a specialized compliance tool focused exclusively on streamlining ATO payroll reporting for Australian businesses. **Best for:** Small business owners and employers in Australia requiring ATO-compliant payroll reporting. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Single Touch Payroll - STP** (this app) | N/A/5 | N/A | Bookipi Pty Ltd | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.0/5 | N/A | Groupon, Inc. | | [Cisco Events App](https://marlvel.ai/intel-report/business/cisco-events-app) | 4.3/5 | N/A | Cisco | | [Hours - Tracker & Time Clock](https://marlvel.ai/intel-report/business/hours-tracker-time-clock) | 4.6/5 | N/A | One Wave AB | | [Subnet Calc](https://marlvel.ai/intel-report/business/subnet-calc) | 4.8/5 | N/A | Swipe Stack Ltd | | [Alloy Fleet+](https://marlvel.ai/intel-report/business/alloy-fleet) | N/A/5 | N/A | Cumberland Farms | ## Company Profile - **Developer:** Bookipi Pty Ltd ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/au/app/single-touch-payroll-stp/id1464478416?uo=2) - **Sources:** App store metadata. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.0/5 Rating | N/A Sentiment - [*Cisco Events App*](https://marlvel.ai/intel-report/business/cisco-events-app) (Cisco) — 4.3/5 Rating | N/A Sentiment - [*Hours - Tracker & Time Clock*](https://marlvel.ai/intel-report/business/hours-tracker-time-clock) (One Wave AB) — 4.6/5 Rating | N/A Sentiment - [*Subnet Calc*](https://marlvel.ai/intel-report/business/subnet-calc) (Swipe Stack Ltd) — 4.8/5 Rating | N/A Sentiment - [*Alloy Fleet+*](https://marlvel.ai/intel-report/business/alloy-fleet) (Cumberland Farms) — N/A Rating | N/A Sentiment - [*Simple Countertops*](https://marlvel.ai/intel-report/business/simple-countertops) (Simple App Solutions) — 3.9/5 Rating | N/A Sentiment - [*Hours Tracker - Salarybook*](https://marlvel.ai/intel-report/business/hours-tracker-salarybook) (Centriqo) — 4.5/5 Rating | N/A Sentiment - [*Cisco dCloud Contact Center*](https://marlvel.ai/intel-report/business/cisco-dcloud-contact-center) (Cisco) — N/A Rating | N/A Sentiment - [*Time Manager Bar-Timers,Events*](https://marlvel.ai/intel-report/business/time-manager-bar-timers-events) (永文 胡) — N/A Rating | N/A Sentiment - [*AA Crew Check In*](https://marlvel.ai/intel-report/business/aa-crew-check-in) (American Airlines) — 1.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/payroll-payslip-free-payrun-app-generator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.