---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Salesforce Maps"
developer_entity: "salesforce.com"
bundle_id: "com.salesforcemaps"
app_store_id: "1474978934"
category: "Business"
primary_platform: "ios"
primary_monetization: "Subscription"
offline_capable: false
market_region: "US"
platforms: "iOS & Android"
app_last_updated: "2024-11-12"
report_date: "2026-04-01"
report_version: "1.0.13"
total_reviews: 86
overall_rating: 2.06
sentiment: "Frustrated"
sentiment_score: 30
confidence: "high"
confidence_score: 0.7
data_age_days: 28
intelligence_version: 2
nemesis: "Badger Maps: Sales Route Planner"
competitor_count: 12
tags: ["business", "subscription", "frustrated sentiment", "mobile app", "app review", "app analysis", "field", "sales", "service"]
canonical_url: "https://marlvel.ai/intel-report/business/salesforce-maps"
license: "CC-BY-NC 4.0"
last_verified: "2026-04-18T18:17:32.276Z"
---

# Salesforce Maps App Audit

> **TL;DR:** Salesforce Maps is a business app by salesforce.com, rated 2.06/5 by 86 users, with Frustrated user sentiment (30/100), available on iOS & Android.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Salesforce Maps faces Frustrated user sentiment (2.06/5 from 86 reviews), with app stability and crashes as the primary user concern.
<!-- speakable-end -->

## Metadata & Market Performance
- **Publisher:** salesforce.com
- **Category:** Business
- **Target Audience:** Field sales and service teams already utilizing the Salesforce ecosystem who need to optimize travel, prospecting, and activity tracking.
- **Platforms:** iOS & Android
- **Version Audited:** 1.0.13
- **Audit Date:** 2026-04-01
- **Signal Count:** 20 reviews analyzed
- **Confidence:** High (0.7/1.0)
- **App Store ID (iOS):** 1474978934
- **Bundle ID:** com.salesforcemaps
- **Google Play ID:** com.salesforcemaps
- **Data Window:** Analysis based on signals collected up to 2026-04-01

## Executive Snapshot
Salesforce Maps is a specialized mobile extension of the Salesforce CRM ecosystem, designed to optimize field operations through route planning, location-based prospecting, and real-time activity tracking. It serves field sales and service teams who require a map-centric interface to manage their daily appointments and territory coverage.

While the app provides a powerful value proposition by integrating directly with Salesforce data, its market position is currently compromised by significant technical instability. The app acts as a critical productivity tool for existing Salesforce enterprise customers, yet it struggles to maintain user trust due to performance bottlenecks and frequent crashes.

## App DNA (Features & Intent)
- **[Differentiator] Route Planning & Optimization:** Builds and optimizes travel routes for field reps, including the ability to replace cancelled appointments on the fly.
- **[Differentiator] Location-Based Prospecting:** Enables teams to discover nearby customers using map-based search functionality.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Standard] Field Activity Accountability:** Allows field reps to check in and out of appointments with one click for real-time activity tracking.
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Standard] Visual Reporting:** Provides a 360-degree view of team activities and performance metrics on an interactive map.
  * *User Intent:* Users seek enhanced value through premium features.

## Monetization Strategy
- **Model:** Subscription
- **Tiers:** Requires existing Salesforce license, Requires additional Salesforce Maps license
- **Analysis:** The app follows a B2B enterprise model where the mobile tool is an extension of the core Salesforce CRM ecosystem, requiring specific paid licenses for access.

## 🔴 User Sentiment (High Confidence: 86 reviews) {#user-sentiment}
- **Overall Rating:** 2.06/5
- **Platform Split:** iOS 1.9/5 (26 ratings) | Android 2.1/5 (60 ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **General Satisfaction** | *Evidence:* "Good"

### Top Complaints (Impact Areas)
- **App Stability and Crashes** | *Evidence:* "it has to be reinstalled every week"
- **Performance and Latency** | *Evidence:* "It is slow it eats your phone’s battery"

## SWOT Analysis

**Core Strengths:**
- Deep native integration with Salesforce CRM
- Enterprise-grade security
- Comprehensive field lifecycle features

**Critical Frictions:**
- Severe technical instability and crashes
- Poor performance and battery usage
- Low user satisfaction ratings

**Growth Levers:**
- Improve offline-first capabilities
- Modernize UI to compete with agile startups
- Leverage ecosystem dominance to bundle value

**Market Threats:**
- Specialized competitors winning on mobile performance
- CRM rivals improving field-service features
- High churn risk due to poor mobile UX

## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Salesforce Maps vs Badger Maps: Sales Route Planner — Head to Head
- **Badger Maps: Sales Route Planner** by Badger Maps, Inc.: The direct market leader in field sales route optimization and CRM-integrated territory management.
- **Route4Me Route Planner** by Route4Me, Inc.: Provides enterprise-grade route optimization and field activity tracking that competes directly for the same field sales user base.
- **Circuit Route Planner** by Circuit: Focuses heavily on multi-stop route optimization and efficiency for mobile field workers.

### Contenders (Strong Challengers)
- **OptimoRoute** by OptimoRoute: Offers advanced automated scheduling and real-time tracking for field teams.
- **Map My Customers** by Map My Customers: Specifically designed for field sales reps to visualize territories and manage customer data on a map.
- **WorkWave Route Manager** by WorkWave: Enterprise-focused field service management tool with strong route planning capabilities.

### Peers (What They Do Better)
- **HubSpot CRM** by HubSpot, Inc.: A primary CRM alternative that offers mobile field activity logging and contact management.
- **Zoho CRM** by Zoho Corporation: Comprehensive CRM suite that includes field visit check-in features and territory management.
- **Pipedrive CRM** by Pipedrive: Sales-focused CRM with mobile capabilities for tracking activities and managing client interactions.
- **[Monday.com](https://marlvel.ai/intel-report/business/monday-com-work-platform)** by Monday.com: Project management platform often used by field teams to track tasks and location-based work.

### New Kids on the Block (What's Innovative)
- **Spotio** by SPOTIO: Rapidly growing platform focusing on field sales engagement and territory management with a modern UI.
- **SalesRabbit** by SalesRabbit: Aggressively targeting the field sales market with integrated lead management and map-based canvassing tools.

## The "So What?" (Strategic Takeaway) {#so-what}

Salesforce Maps is a challenged business app that is available.
With a 2.06/5 rating from 86 reviews, it faces significant user friction.

**Strategic Opportunity:** While Salesforce Maps benefits from deep native integration with salesforce crm, its vulnerability lies in severe technical instability and crashes. A challenger could exploit this by focusing on improve offline-first capabilities.

**Best for:** Field sales and service teams already utilizing the Salesforce ecosystem who need to optimize travel, prospecting, and activity tracking.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 2.06/5 |
| Total Reviews | 86 |
| Sentiment | Frustrated (30/100) |
| Confidence | High |
| Pricing Model | Subscription |
| Platforms | iOS & Android |
| Key Features | 4 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Salesforce Maps** (this app) | 2.06/5 | Frustrated | salesforce.com |
| [monday.com - Work Platform](https://marlvel.ai/intel-report/business/monday-com-work-platform) | 4.8/5 | Mixed | monday.com Ltd. |
| [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.5/5 | Upset | Groupon, Inc. |
| [RTP Sign](https://marlvel.ai/intel-report/business/rtp-sign) | N/A/5 | N/A | Active Network, LLC |
| [Call Recorder: Voice Memos App](https://marlvel.ai/intel-report/business/call-recorder-voice-memos-app) | 4.1/5 | Upset | Municorn Limited |
| [Audio Notebook: Sound Recorder](https://marlvel.ai/intel-report/business/audio-notebook-sound-recorder) | 3.8/5 | Mixed | Qrayon, LLC |

## Company Profile
- **Developer:** salesforce.com
- **Website:** [https://mapanything.com/products/mapanything-for-salesforce](https://mapanything.com/products/mapanything-for-salesforce)
- **Social:** [Instagram](https://instagram.com/salesforce) · [Facebook](https://www.facebook.com/salesforce) · [X/Twitter](https://twitter.com/salesforce) · [YouTube](https://www.youtube.com/Salesforce) · [TikTok](https://www.tiktok.com/@salesforce) · [LinkedIn](https://www.linkedin.com/company/salesforce)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/salesforce-maps/id1474978934?uo=4)
- **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.salesforcemaps&hl=en&gl=us)
- **Dev Site:** [Official Website](https://mapanything.com/products/mapanything-for-salesforce)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*monday.com - Work Platform*](https://marlvel.ai/intel-report/business/monday-com-work-platform) (monday.com Ltd.) — 4.8/5 Rating | Mixed Sentiment
- [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.5/5 Rating | Terrible Sentiment
- [*RTP Sign*](https://marlvel.ai/intel-report/business/rtp-sign) (Active Network, LLC) — N/A Rating | N/A Sentiment
- [*Call Recorder: Voice Memos App*](https://marlvel.ai/intel-report/business/call-recorder-voice-memos-app) (Municorn Limited) — 4.1/5 Rating | Terrible Sentiment
- [*Audio Notebook: Sound Recorder*](https://marlvel.ai/intel-report/business/audio-notebook-sound-recorder) (Qrayon, LLC) — 3.8/5 Rating | Mixed Sentiment
- [*Looker*](https://marlvel.ai/intel-report/business/looker) (Google) — 5.0/5 Rating | Negative Sentiment
- [*SiliconValley Business Journal*](https://marlvel.ai/intel-report/business/siliconvalley-business-journal) (American City Business Journals) — 4.8/5 Rating | N/A Sentiment
- [*GoDaddy Investor*](https://marlvel.ai/intel-report/business/godaddy-investor) (GoDaddy Mobile LLC) — 4.2/5 Rating | Terrible Sentiment
- [*Scanner - PDFs & Documents*](https://marlvel.ai/intel-report/business/scanner-pdfs-documents) (ASN GROUP LLC) — 4.0/5 Rating | N/A Sentiment
- [*SEMrush*](https://marlvel.ai/intel-report/business/semrush) (SEMrush) — 2.1/5 Rating | N/A Sentiment

## Methodology {#methodology}

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 20
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 7 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/salesforce-maps)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.