--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Salesforce on Tour" developer_entity: "salesforce.com" bundle_id: "com.salesforce.salesforcetour" app_store_id: "6760916606" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-30" report_date: "2026-04-01" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 75 intelligence_version: 2 nemesis: "Cvent Events" competitor_count: 14 tags: ["business", "free", "mobile app", "app review", "app analysis", "salesforce", "customers", "professionals"] canonical_url: "https://marlvel.ai/apps/salesforce-on-tour" license: "CC-BY-NC 4.0" last_verified: "2026-04-18T18:17:42.686Z" --- # Salesforce on Tour App Audit > **TL;DR:** Salesforce on Tour is a business app by salesforce.com, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Salesforce on Tour is a business app by salesforce.com. ## Metadata & Market Performance - **Publisher:** salesforce.com - **Category:** Business - **Target Audience:** Salesforce customers and professionals attending regional Salesforce events who need to manage their onsite experience. - **Platforms:** iOS & Android - **Version Audited:** 1.0 - **Audit Date:** 2026-04-01 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6760916606 - **Bundle ID:** com.salesforce.salesforcetour - **Google Play ID:** com.salesforce.salesforcetour - **Data Window:** Analysis based on signals collected up to 2026-04-01 ## Executive Snapshot Salesforce on Tour is a specialized utility application designed to enhance the onsite experience for attendees of regional Salesforce events. By providing a centralized hub for agenda management, session details, and real-time event updates, the app functions as a critical logistical tool for professional event participants. Positioned firmly within the Business category, the app serves as a non-monetized, value-add service for the Salesforce ecosystem. Its primary value proposition lies in streamlining event navigation and communication, ensuring that attendees can maximize their time and engagement during high-value professional gatherings. ## App DNA (Features & Intent) - **[Standard] Agenda Builder:** Allows users to create and manage a personalized schedule for regional Salesforce events. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Session Information:** Provides details on event sessions and speaker profiles. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Real-time Notifications:** Delivers important updates and alerts to attendees during the event. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Monetization Strategy - **Model:** Free - **Tiers:** Completely free to download and use for event attendees - **Analysis:** The app serves as a utility tool for existing Salesforce event attendees rather than a standalone revenue-generating product. ## SWOT Analysis **Core Strengths:** - Deep integration with the Salesforce brand - Focused, clutter-free feature set - Zero-cost barrier to entry **Critical Frictions:** - Lack of social/networking features - Limited utility outside event windows - Absence of community feedback loops **Growth Levers:** - AI-driven session recommendations - Expansion into virtual/hybrid support - Implementation of networking features **Market Threats:** - Competition from comprehensive platforms like Cvent - Risk of replacement by feature-rich third-party apps - Market shift toward AI-driven event engagement ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Salesforce on Tour vs Cvent Events — Head to Head - **Cvent Events** by Cvent, Inc.: The industry standard for enterprise-grade event management, offering identical agenda building and session tracking features. - **[Whova - Event & Conference App](https://marlvel.ai/apps/com-whova-event)** by Whova: Direct competitor in the professional event space, providing robust agenda management and attendee networking tools. - **Bizzabo** by Bizzabo: A leading event experience platform that mirrors the functionality of managing personalized schedules and real-time event updates. - **Attendify** by Attendify: Provides a similar mobile-first experience for conference attendees to navigate sessions and receive push notifications. ### Contenders (Strong Challengers) - **Pathable** by Pathable, Inc.: Focuses on the same user need of managing complex conference agendas and speaker information. - **CrowdCompass Events** by Cvent, Inc.: A specialized event app platform that competes directly on the utility of onsite event navigation. - **Guidebook** by Guidebook, Inc.: A widely used platform for creating custom event guides and schedules for professional gatherings. - **Swapcard** by Swapcard: Offers deep integration for session management and attendee engagement at large-scale professional events. ### Peers (What They Do Better) - **[Eventbrite](https://marlvel.ai/apps/eventbrite)** by Eventbrite: Broad event discovery and management platform that overlaps with the attendee experience for professional events. - **Sched** by Sched: Focuses specifically on the agenda-building aspect of conferences and professional summits. - **Hubilo** by Hubilo: Provides a comprehensive event engagement platform that serves the same business-professional demographic. - **Grenadine Event App** by Grenadine Technologies: Targets the same niche of conference scheduling and attendee information management. ### New Kids on the Block (What's Innovative) - **Brella** by Brella: Gaining traction with AI-driven networking and agenda optimization for modern professional events. - **Hopin** by Hopin: A rapidly growing platform that bridges the gap between virtual and onsite event experiences. ## The "So What?" (Strategic Takeaway) {#so-what} Salesforce on Tour is an established business app that is completely free. **Strategic Opportunity:** While Salesforce on Tour benefits from deep integration with the salesforce brand, its vulnerability lies in lack of social/networking features. A challenger could exploit this by focusing on ai-driven session recommendations. **Best for:** Salesforce customers and professionals attending regional Salesforce events who need to manage their onsite experience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Salesforce on Tour** (this app) | N/A/5 | N/A | salesforce.com | | [Whova - Event & Conference App](https://marlvel.ai/apps/com-whova-event) | 4.9/5 | Thrilled | Whova Inc. | | [Eventbrite](https://marlvel.ai/apps/eventbrite) | 4.9/5 | Excited | Eventbrite | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.5/5 | Upset | Groupon, Inc. | | [RTP Sign](https://marlvel.ai/apps/rtp-sign) | N/A/5 | N/A | Active Network, LLC | | [Call Recorder: Voice Memos App](https://marlvel.ai/apps/call-recorder-voice-memos-app) | 4.1/5 | Upset | Municorn Limited | ## Company Profile - **Developer:** salesforce.com ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/salesforce-on-tour/id6760916606?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.salesforce.salesforcetour&hl=en&gl=us) - **Sources:** App store metadata. ## Related Intel Reports - [*Whova - Event & Conference App*](https://marlvel.ai/apps/com-whova-event) (Whova Inc.) — 4.9/5 Rating | Excellent Sentiment - [*Eventbrite*](https://marlvel.ai/apps/eventbrite) (Eventbrite) — 4.9/5 Rating | Positive Sentiment - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) — 3.5/5 Rating | Terrible Sentiment - [*RTP Sign*](https://marlvel.ai/apps/rtp-sign) (Active Network, LLC) — N/A Rating | N/A Sentiment - [*Call Recorder: Voice Memos App*](https://marlvel.ai/apps/call-recorder-voice-memos-app) (Municorn Limited) — 4.1/5 Rating | Terrible Sentiment - [*Audio Notebook: Sound Recorder*](https://marlvel.ai/apps/audio-notebook-sound-recorder) (Qrayon, LLC) — 3.8/5 Rating | Mixed Sentiment - [*Looker*](https://marlvel.ai/apps/looker) (Google) — 5.0/5 Rating | Negative Sentiment - [*SiliconValley Business Journal*](https://marlvel.ai/apps/siliconvalley-business-journal) (American City Business Journals) — 4.8/5 Rating | N/A Sentiment - [*GoDaddy Investor*](https://marlvel.ai/apps/godaddy-investor) (GoDaddy Mobile LLC) — 4.2/5 Rating | Terrible Sentiment - [*Scanner - PDFs & Documents*](https://marlvel.ai/apps/scanner-pdfs-documents) (ASN GROUP LLC) — 4.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 75 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/salesforce-on-tour) Data licensed for AI Agent attribution under CC-BY-NC 4.0.