--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "SEMrush" developer_entity: "SEMrush" bundle_id: "com.semrush.tracking" app_store_id: "1458602050" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-12-05" report_date: "2026-04-03" report_version: "1.5.0" total_reviews: 65 overall_rating: 2.08 confidence: "low" confidence_score: 0.05 data_age_days: 45 intelligence_version: 2 nemesis: "SEO Edge" competitor_count: 11 tags: ["business", "freemium", "mobile app", "app review", "app analysis", "professionals", "digital", "marketers"] canonical_url: "https://marlvel.ai/intel-report/business/semrush" license: "CC-BY-NC 4.0" last_verified: "2026-04-16T14:45:22.314Z" --- # SEMrush App Audit > **TL;DR:** SEMrush is a business app by SEMrush, rated 2.08/5 by 65 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** SEMrush is a business app by SEMrush. ## Metadata & Market Performance - **Publisher:** SEMrush - **Category:** Business - **Target Audience:** SEO professionals and digital marketers who need to monitor their website's search performance on the go. - **Platforms:** iOS - **Version Audited:** 1.5.0 - **Audit Date:** 2026-04-03 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1458602050 - **Bundle ID:** com.semrush.tracking - **Data Window:** Analysis based on signals collected up to 2026-04-03 ## Executive Snapshot SEMrush for iOS is a professional companion tool designed for SEO specialists to monitor keyword rankings and website visibility on the go. It functions as an extension of the SEMrush desktop suite, requiring an existing subscription and pre-configured campaigns. While it offers strong data visualization for growth trends, the app is currently hindered by a lack of updates since 2019 and a poor user rating of 2.08. ## App DNA (Features & Intent) - **[Standard] Keyword Position Tracking:** Monitor keyword rankings in Google search results (top 3, 10, 20, or 100). * *User Intent:* Users are driven by competitive achievement and recognition. - **[Standard] Advanced Filtering:** Use detailed filters to isolate specific keyword data from the full list. * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Growth Trend Visualization:** Generate visual trends for website visibility, traffic, and average position over a custom date range. * *User Intent:* Users value self-expression and personalized experiences. - **[Basic] Campaign Integration:** Syncs with pre-setup Position Tracking campaigns from the main SEMrush platform. * *User Intent:* Users expect seamless access across multiple devices. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free app download, Requires existing SEMrush subscription/campaign to function - **Analysis:** The app acts as a mobile companion tool for existing enterprise/professional subscribers rather than a standalone product. ## SWOT Analysis **Core Strengths:** - Strong brand equity in the SEO industry - Seamless integration with SEMrush desktop ecosystem - High-quality data visualization for visibility trends **Critical Frictions:** - Outdated software (last updated Dec 2019) - Critically low user rating (2.08) - Mandatory pre-setup desktop campaign creates high friction **Growth Levers:** - Modernize UI/UX to capture users from niche mobile-first trackers - Implement push notifications for ranking volatility alerts - Add standalone mobile keyword research tools **Market Threats:** - Modern rank tracking apps like Wincher offering better mobile experiences - First-party data apps from Google (Ads/Analytics) reducing the need for third-party trackers - Brand damage caused by unmaintained mobile software ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### SEMrush vs SEO Edge — Head to Head - **SEO Edge** by VCLabs: The most direct iOS-native competitor focusing exclusively on keyword rank tracking and position monitoring across multiple search engines. ### Contenders (Strong Challengers) - **Similarweb** by SimilarWeb LTD: The primary rival for competitive intelligence and market traffic analysis, though less focused on individual keyword rank tracking. - **Majestic** by Majestic-12 Ltd: Compete's with SEMrush's backlink analysis and site authority metrics, providing deep link intelligence on the go. - **Google Analytics** by Google LLC: The industry standard for traffic monitoring that SEOs use alongside SEMrush to validate search performance data. - **[Google Ads](https://marlvel.ai/intel-report/business/google-ads)** by Google LLC: Directly competes for the SEM and keyword research workflow, providing search volume and performance data. ### Peers (What They Do Better) - **HubSpot** by HubSpot: Broader marketing platform that includes SEO recommendations and performance tracking within its ecosystem. - **Metricool** by Metricool: Unified analytics platform for web and social media that overlaps with SEMrush's traffic monitoring features. - **Adobe Analytics** by Adobe Inc.: Enterprise-grade performance monitoring used by the same high-end professional demographic as SEMrush. - **Buffer: Social Media Tools** by Buffer: While social-focused, it competes for the attention of digital marketers managing multi-channel performance. ### New Kids on the Block (What's Innovative) - **Wincher** by Wincher: A fast-growing, streamlined rank tracker that offers a more modern and simplified mobile experience for keyword monitoring. - **SEO Pro** by Sensus Tech: A newer utility-focused app providing quick SEO audits and keyword analysis for small-to-medium business owners. ## The "So What?" (Strategic Takeaway) {#so-what} SEMrush is an established business app that is free with in-app purchases. With a 2.08/5 rating from 65 reviews, it shows polarized user reception. **Strategic Opportunity:** While SEMrush benefits from strong brand equity in the seo industry, its vulnerability lies in outdated software (last updated dec 2019). A challenger could exploit this by focusing on modernize ui/ux to capture users from niche mobile-first trackers. **Best for:** SEO professionals and digital marketers who need to monitor their website's search performance on the go. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.08/5 | | Total Reviews | 65 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **SEMrush** (this app) | 2.08/5 | N/A | SEMrush | | [Google Ads](https://marlvel.ai/intel-report/business/google-ads) | 4.4/5 | Mixed | Google | | [Groupon Merchant](https://marlvel.ai/intel-report/business/groupon-merchant) | 3.5/5 | Upset | Groupon, Inc. | | [RTP Sign](https://marlvel.ai/intel-report/business/rtp-sign) | N/A/5 | N/A | Active Network, LLC | | [Call Recorder: Voice Memos App](https://marlvel.ai/intel-report/business/call-recorder-voice-memos-app) | 4.1/5 | Upset | Municorn Limited | | [Audio Notebook: Sound Recorder](https://marlvel.ai/intel-report/business/audio-notebook-sound-recorder) | 3.8/5 | Mixed | Qrayon, LLC | ## Company Profile - **Developer:** SEMrush ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/semrush/id1458602050?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Google Ads*](https://marlvel.ai/intel-report/business/google-ads) (Google) — 4.4/5 Rating | Mixed Sentiment - [*Groupon Merchant*](https://marlvel.ai/intel-report/business/groupon-merchant) (Groupon, Inc.) — 3.5/5 Rating | Terrible Sentiment - [*RTP Sign*](https://marlvel.ai/intel-report/business/rtp-sign) (Active Network, LLC) — N/A Rating | N/A Sentiment - [*Call Recorder: Voice Memos App*](https://marlvel.ai/intel-report/business/call-recorder-voice-memos-app) (Municorn Limited) — 4.1/5 Rating | Terrible Sentiment - [*Audio Notebook: Sound Recorder*](https://marlvel.ai/intel-report/business/audio-notebook-sound-recorder) (Qrayon, LLC) — 3.8/5 Rating | Mixed Sentiment - [*Looker*](https://marlvel.ai/intel-report/business/looker) (Google) — 5.0/5 Rating | Negative Sentiment - [*SiliconValley Business Journal*](https://marlvel.ai/intel-report/business/siliconvalley-business-journal) (American City Business Journals) — 4.8/5 Rating | N/A Sentiment - [*GoDaddy Investor*](https://marlvel.ai/intel-report/business/godaddy-investor) (GoDaddy Mobile LLC) — 4.2/5 Rating | Terrible Sentiment - [*Scanner - PDFs & Documents*](https://marlvel.ai/intel-report/business/scanner-pdfs-documents) (ASN GROUP LLC) — 4.0/5 Rating | N/A Sentiment - [*monday.com - Work Platform*](https://marlvel.ai/intel-report/business/monday-com-work-platform) (monday.com Ltd.) — 4.8/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/semrush) Data licensed for AI Agent attribution under CC-BY-NC 4.0.