--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Simple Lead Capture" developer_entity: "Joe Scrivens" bundle_id: "leadEnquiry" app_store_id: "1214862188" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-01-16" report_date: "2026-08-22" last_verified: "2026-08-22T00:00:00.000Z" report_version: "1.3" total_reviews: 5 overall_rating: 2.8 sentiment: "Frustrated" sentiment_score: 35 confidence: "low" confidence_score: 0.3 top_praise_theme: "The simple form setup allows business owners to capture lead information quickly at public events" top_complaint_theme: "The app requires a payment to export lead data, which users feel is a deceptive practice" review_sample_size: 4 total_review_count: 4 analyzed_review_count: 4 data_age_days: 39 momentum_velocity: "zombie" intelligence_version: 3 tags: ["business", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "trade", "exhibitors", "professionals"] canonical_url: "https://marlvel.ai/apps/simple-lead-capture" license: "CC-BY-NC 4.0" content_version: "v2" --- # Simple Lead Capture Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Free - **Signal**: Rating 2.8 · Sentiment Frustrated - **Recent focus**: Users report: The app requires a payment to export lead data, which users feel is a deceptive practice (top complaint) · The simple form setup allows business owners to capture lead information quickly at public events (top praise) > **TL;DR:** Simple Lead Capture is a business app by Joe Scrivens, rated 2.8/5 by 5 users, with Frustrated user sentiment (35/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Simple Lead Capture faces Frustrated user sentiment (2.8/5 from 5 reviews), with users reporting the app requires a payment to export lead data, which users feel is a deceptive practice as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.8/5 (5 reviews) | | **User Mood** | Frustrated | | **Category** | Business | | **Developer** | Joe Scrivens | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 39d | ## Metadata & Market Performance - **Publisher:** Joe Scrivens - **Category:** Business - **Target Audience:** Trade show exhibitors and professionals needing a simple, offline-capable tool for collecting contact information. - **Platforms:** iOS - **Version Reviewed:** 1.3 - **Report Date:** 2026-08-22 - **Signal Count:** 4 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1214862188 - **Bundle ID:** leadEnquiry - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-22 ## Executive Snapshot **What it is:** Simple Lead Capture is a business utility for collecting contact information at trade shows, featuring custom form fields and logo personalization on iOS. **Why users hire it:** The app removes the friction of manual paper-based lead collection in offline environments, though the current instability forces users to seek more reliable alternatives. ## App DNA (Features & Intent) - **[Differentiator] Settings Password Protection:** Secures the settings menu with a password to prevent unauthorized configuration changes. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Logo Personalization:** Enables users to add a custom logo to the lead capture form. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Lead Data Export:** Exports captured lead information to email as a CSV file for spreadsheet or database integration. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Simple Lead Capture maintains a 2.8-star rating across five total ratings, reflecting significant user frustration with data export transparency and app stability. The lack of updates since 2019 positions the app as a legacy tool in a category where modern, cloud-synced alternatives are now standard. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app with no subscriptions or registrations required - **Analysis:** The app operates on a free model, but users report a payment requirement for data export, which creates friction. ## 🔴 User Sentiment (Low Confidence: 4 of 4 reviews analyzed) {#user-sentiment} - **Overall Rating:** 2.8/5 - **Platform Split:** iOS 2.8/5 (5 ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **The simple form setup allows business owners to capture lead information quickly at public events** ### Top Complaints (Impact Areas) - **Users report: The app requires a payment to export lead data, which users feel is a deceptive practice** ## SWOT Analysis {#swot} **Core Strengths:** - Password-protected settings menu prevents unauthorized configuration changes **Growth Levers:** - Adding radio buttons and selection boxes would increase form utility for professional users ## What's New - **Latest (v1.3, 7 years ago):** Resolved app crashes and corrected a date field input error. ## App Momentum (Zombie) {#momentum} - No updates for 2,775 days. - Maintenance-mode status since early 2019. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2775 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Simple Lead Capture is a business app that is completely free. It holds a 2.8/5 rating from 5 reviews. > **Bottom Line:** Users report: Simple Lead Capture requires immediate stability remediation to prevent data loss, as the current crash rate renders it unreliable for professional use. Addressing the transparency of the export fee would mitigate the negative sentiment currently driving user churn. **Best for:** Trade show exhibitors and professionals needing a simple, offline-capable tool for collecting contact information. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit crash logs because users report freezing during events → reduce data loss anxiety ### Outlook: Declining The market for trade show lead capture is shifting toward cloud-integrated, multi-platform solutions that offer real-time syncing. Simple Lead Capture remains exposed due to its lack of updates and stability issues, which will likely lead to further user attrition as professional users migrate to more reliable, actively supported tools. - 🔴 The 2,775-day update gap indicates the app is in maintenance mode, which increases the risk of total failure on modern iOS versions. - 🔴 Persistent reports of app crashes during events erode user trust, which compounds the negative sentiment regarding the hidden export costs. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.8/5 | | Total Reviews | 5 | | Sentiment | Frustrated (35/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Simple Lead Capture** (this app) | 2.8/5 | Frustrated | Joe Scrivens | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. | | [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | | [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. | | [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Joe Scrivens ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/simple-lead-capture/id1214862188?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating - [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating - [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating - [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating - [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating - [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating - [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating - [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating - [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating - [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Simple Lead Capture free to use? The app is free to download, but users report that exporting collected lead data requires a payment, which some reviewers find misleading. ### Does Simple Lead Capture work offline? Yes, the app is designed for offline use, making it suitable for environments like trade shows where internet connectivity may be limited. ### Can I customize the lead capture forms? Yes, you can personalize the forms with your own logo and choose up to eight custom text fields for leads to fill in. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 4 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 39 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/simple-lead-capture) Data licensed for AI Agent attribution under CC-BY-NC 4.0.