--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Specialty Coffee Expo 2025" developer_entity: "Specialty Coffee Association of America" bundle_id: "a2z.Mobile.Event6514" app_store_id: "6740876212" category: "Business" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-01-23" report_date: "2026-08-02" last_verified: "2026-08-02T00:00:00.000Z" report_version: "25.022" total_reviews: 0 confidence: "low" confidence_score: 0 data_age_days: 14 momentum_velocity: "zombie" intelligence_version: 3 tags: ["business", "free", "mobile app", "app review", "app analysis", "coffee", "industry", "professionals,"] canonical_url: "https://marlvel.ai/apps/specialty-coffee-expo-2025" license: "CC-BY-NC 4.0" content_version: "v2" --- # Specialty Coffee Expo 2025 Intelligence Report ## TL;DR {#tldr} - **Category**: Business · Free > **TL;DR:** Specialty Coffee Expo 2025 is a business app by Specialty Coffee Association of America, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Specialty Coffee Expo 2025 is a business app by Specialty Coffee Association of America. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | Specialty Coffee Association of America | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 14d | ## Metadata & Market Performance - **Publisher:** Specialty Coffee Association of America - **Category:** Business - **Target Audience:** Coffee industry professionals, including roasters, retailers, and food and beverage experts. - **Platforms:** iOS - **Version Reviewed:** 25.022 - **Report Date:** 2026-08-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 6740876212 - **Bundle ID:** a2z.Mobile.Event6514 - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-02 ## Executive Snapshot **What it is:** Specialty Coffee Expo 2025 is a business utility app for coffee industry professionals, providing event floor maps and an exhibitor directory on iOS. **Why users hire it:** The app removes the friction of navigating a large-scale trade show floor, allowing attendees to locate specific roasters and retailers for face-to-face purchasing decisions. ## App DNA (Features & Intent) - **[Standard] Exhibitor List:** Directory of participating roasters and retailers. Revenue Link: Facilitates B2B purchasing decisions on the show floor. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Show Floor Maps:** Navigation tool for locating booths. Revenue Link: Increases attendee efficiency during the event. ## Market Position {#market-position} The app serves as a niche business utility for the Specialty Coffee Association's annual event, with no ranking presence in broader business categories. Its value is tied strictly to the event duration, creating a cycle of acquisition and abandonment. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download - **Analysis:** The app functions as a free utility for event attendees, supporting the association's annual trade show objectives. ## SWOT Analysis {#swot} **Core Strengths:** - Direct utility for event navigation **Growth Levers:** - Integration of year-round industry networking features ## Recent Changes (v2 → v3) {#recent-changes} The analysis shifted from a neutral observation of the app's zombie status to a critical assessment of its role as a source of user friction. The primary change is the explicit recommendation to replace the native app with a web-based portal to eliminate annual re-download requirements. **Overall trend**: Stable **Compared at**: 2026-08-02 ### High-impact changes - **[Shifted] Strategic Outlook Pivot** (positioning) ### Medium-impact changes - **[Shifted] SWOT Consolidation** (swot) ## App Momentum (Zombie) {#momentum} - No updates in 556 days. - Maintenance-only status for annual event. > **Cadence:** 1 total versions · 0 majors in last 6 months · 556 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Specialty Coffee Expo 2025 is a business app that is completely free. > **Bottom Line:** The app serves as a transient logistical tool, but the 556-day update gap suggests it no longer warrants the overhead of a dedicated mobile build. Transitioning to a web-based event portal would maintain utility for attendees while eliminating the maintenance burden of an abandoned app. **Best for:** Coffee industry professionals, including roasters, retailers, and food and beverage experts. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the standalone app in favor of a web-based event portal because the 556-day update gap signals a lack of mobile-first commitment → reduce maintenance overhead ### Outlook: Stable The market for event-specific apps is shifting toward web-based portals that do not require annual store re-downloads. The association's current strategy of maintaining a dormant mobile app creates unnecessary friction for users who must re-download the tool every year. - ⚪ The 556-day update gap confirms the app is in maintenance mode, serving only as a temporary logistical aid for the annual show. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Specialty Coffee Expo 2025** (this app) | N/A/5 | N/A | Specialty Coffee Association of America | | [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. | | [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. | | [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno | | [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. | | [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. | ## Company Profile - **Developer:** Specialty Coffee Association of America ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/specialty-coffee-expo-2025/id6740876212?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating - [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating - [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating - [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating - [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating - [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating - [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating - [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating - [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating - [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating ## Frequently Asked Questions {#faq} ### Is the Specialty Coffee Expo 2025 app free to use? Yes, the app is free to download and functions as a utility for event attendees. ### Does the app work year-round? No, the app is designed specifically for the annual Specialty Coffee Expo and does not provide ongoing industry content or networking between events. ### What features does the app offer for exhibitors? The app provides an exhibitor list and show floor maps to help attendees locate booths and facilitate purchasing decisions during the event. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 14 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/specialty-coffee-expo-2025) Data licensed for AI Agent attribution under CC-BY-NC 4.0.