--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Staff Times - My Time" developer_entity: "Daniel Gubler" bundle_id: "com.ios.StaffTimess" app_store_id: "1461013494" category: "Business" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-20" report_date: "2026-05-25" last_verified: "2026-05-25T09:01:28.373Z" report_version: "1.43" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 37 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Customer Management - Contacts" competitor_count: 11 tags: ["business", "freemium", "mobile app", "app review", "app analysis", "business", "owners,", "accountants,"] canonical_url: "https://marlvel.ai/intel-report/business/staff-times-my-time" license: "CC-BY-NC 4.0" content_version: "v2" --- # Staff Times - My Time App Audit ## TL;DR {#tldr} - **Category**: Business · Freemium > **TL;DR:** Staff Times - My Time is a business app by Daniel Gubler, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Staff Times - My Time is a business app by Daniel Gubler. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Business | | **Developer** | Daniel Gubler | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Daniel Gubler - **Category:** Business - **Target Audience:** Business owners, accountants, HR professionals, and project managers overseeing mixed teams of full-time, part-time, and freelance staff. - **Platforms:** iOS - **Version Audited:** 1.43 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1461013494 - **Bundle ID:** com.ios.StaffTimess - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** Staff Times is a professional time, attendance, and project-tracking app for businesses, accountants, and HR professionals on iOS. **Why users hire it:** Users hire the app to automate complex overtime and labor-law compliance, reducing the administrative burden of manual payroll reporting. ## App DNA (Features & Intent) - **[Differentiator] Overtime & Wage Calculation:** Automated calculation of overtime rates and hourly wages based on defined employment terms - **[Standard] Time & Attendance Tracking:** Real-time logging of working hours and absences via smartphone app * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Project & Activity Management:** Customizable activity groups for tracking service orders and project-based billing * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Staff Times operates as a specialized B2B utility within the Business category, lacking the high-volume ratings of generalist CRM tools. The absence of a public rating count suggests the app relies on direct B2B sales rather than App Store discovery. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free 30-day trial for administrator accounts, Paid subscription required for ongoing cloud-based time tracking and reporting - **Analysis:** Freemium model uses a 30-day trial to convert business owners and HR managers into long-term subscribers. ## SWOT Analysis {#swot} **Core Strengths:** - Automated overtime calculation functions as a B2B barrier against manual spreadsheet-based tracking - Specialized labor-law compliance tools provide high switching costs for HR departments **Critical Frictions:** - Zero rating count on iOS indicates low organic discovery - Lack of native CRM integration forces manual data entry for project managers **Growth Levers:** - Vertical expansion into aviation or maintenance logging - API-first integration with major CRM platforms to capture the project-tracking workflow **Market Threats:** - Generalist CRM tools bundling time-tracking as a secondary feature - AI-driven audit tools from Genyo reducing the manual labor of HR compliance ## Recent Changes (v2 → v3) {#recent-changes} The app has pivoted its competitive strategy from payroll-focused growth to CRM-integrated compliance, reflecting a defensive posture against generalist project management tools. **Overall trend**: Mixed **Compared at**: 2026-05-25 ### High-impact changes - **[Shifted] Strategic Market Pivot** (positioning) — Executive summary focus moved from payroll-automation for mixed teams to specialized compliance utility, highlighting vulnerability to generalist CRM bundling. - **[Shifted] Competitive Landscape Overhaul** (positioning) — Replaced payroll-specific competitors (Deputy, 7shifts) with generalist CRM and productivity tools (Smokeball, Solid Calendar, Customer Management - Contacts). ### Medium-impact changes - **[Added] New Competitive Threats** (swot) — Added 'Generalist CRM tools bundling time-tracking' as a primary threat and 'Zero rating count' as a specific weakness. - **[Shifted] PM Action Item Priority** (features) — Shifted development priority from 'Permanent free tier' to 'Native CRM integration' to address enterprise retention. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Staff Times - My Time vs Customer Management - Contacts — Head to Head - **[Customer Management - Contacts](https://marlvel.ai/intel-report/business/customer-management-contacts)** by 永文 胡: This app competes by capturing the professional contact and relationship management data that often serves as the precursor to Staff Times' project tracking workflows. - **Key differences:** - Massive scale with over 1.8 million ratings creates a significant barrier to entry for new competitors. - Deep integration with native contact management provides a frictionless experience that Staff Times currently lacks. - Advanced CSV data export capabilities allow users to migrate professional contact lists into other enterprise tools. - **Where Staff Times - My Time wins:** - ✅ Staff Times offers specialized project and job tracking features that are absent in general contact management. - ✅ Built-in compliance tools for labor laws and overtime provide higher value for business-specific operational needs. - **Where Customer Management - Contacts wins:** - ❌ Unmatched user base and brand recognition provide a network effect that Staff Times cannot currently replicate. - ❌ Long-term market presence ensures stability and trust for users managing sensitive professional contact information. - **Verdict:** Staff Times should avoid a direct feature war on contact management and instead focus on deep integration with existing CRM tools to capture the project-tracking workflow. ### Contenders (Strong Challengers) - **[Pontotel BatePonto](https://marlvel.ai/intel-report/productivity/pontotel-bateponto)** by PontoTel: This app targets the same professional time-tracking market with a focus on security and compliance for enterprise-level teams. - Multi-factor authentication provides a higher security standard for sensitive payroll data than current Staff Times offerings. - Robust offline mode ensures that time logs are captured accurately even when field workers lack connectivity. - **[Controle de Ponto Genyo.](https://marlvel.ai/intel-report/productivity/controle-de-ponto-genyo)** by Genyo - Gestão Inteligente: This is a direct functional competitor in the time and attendance space, specifically targeting the payroll and compliance needs of businesses. - AI-driven inconsistency analysis automatically flags potential time-tracking errors, reducing the manual audit burden for HR managers. - Electronic document signature integration streamlines the legal compliance process for employee time sheets and labor contracts. - **[People Counter: Party, Events](https://marlvel.ai/intel-report/productivity/people-counter-party-events)** by Ramkumar Vellaisamy: It competes on the fundamental utility of tracking headcount and attendance, which is a subset of Staff Times' broader time-tracking functionality. - Offline processing capability ensures reliable data collection in environments without stable internet connectivity for field staff. - Multi-zone management allows for granular tracking of different project areas, a feature Staff Times could adopt. - **[StockUp by Midland Tool](https://marlvel.ai/intel-report/business/stockup-by-midland-tool)** by MarginPoint Inc.: This app competes for the same industrial and trade-focused user base by managing the physical inventory side of project resource planning. - Automated material replenishment features directly reduce administrative overhead for field teams managing project supplies. - Real-time inventory visibility provides a tactical advantage for project managers tracking resource consumption on-site. ### Peers (What They Do Better) - **[Solid Calendar](https://marlvel.ai/intel-report/productivity/solid-calendar)** by Solid Apps S.R.L.: This app competes for the productivity-focused user who requires natural language input to manage complex project schedules. - Natural language input allows for rapid event creation, significantly reducing the time spent on manual scheduling. - Rotating schedule manager simplifies the tracking of complex shift patterns for teams with non-standard working hours. - **[Smokeball](https://marlvel.ai/intel-report/business/smokeball)** by Smokeball: It competes in the professional services sector by bundling time tracking with automated legal workflows and matter management. - AutoTime automatic time tracking removes the manual effort of logging hours, a major pain point for users. - Archie AI matter assistant provides intelligent insights into project progress, significantly outpacing basic manual tracking tools. - **[CalendarBridge](https://marlvel.ai/intel-report/productivity/calendarbridge)** by Cal Bridge Inc: This app competes by solving the fragmentation of scheduling, which is a critical component of Staff Times' project resource planning. - Real-time calendar syncing across multiple platforms eliminates scheduling conflicts for teams using disparate software ecosystems. - AI scheduling assistant automates meeting coordination, saving time for project managers who juggle multiple client calendars. - **[Calendar Planner - PencilCal](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal)** by Brite Technologies: It competes for the project manager's attention by offering visual, calendar-based planning tools that overlap with resource scheduling. - Apple Pencil drawing support offers a natural, tactile interface for sketching project timelines and resource allocations. - Responsive views optimized for iPad provide a superior planning experience compared to standard mobile-first interfaces. ### New Kids on the Block (What's Innovative) - **[Aero Pro - Maintenance Logbook](https://marlvel.ai/intel-report/productivity/aero-pro-maintenance-logbook)** by Cave Club: It enters the market by focusing on compliance-heavy logging, which mirrors the regulatory requirements Staff Times handles for general business. - Authority-compliant PDF export features ensure that logs meet strict industry standards for maintenance and safety documentation. - **[CrewLog MX](https://marlvel.ai/intel-report/productivity/crewlog-mx)** by CARLOS CANE AREVALO: This newcomer targets the specialized time-tracking needs of aviation crews, highlighting a niche vertical that Staff Times could potentially address. - Airline-specific pay tracking and duty limit monitoring provide highly specialized value for a specific professional demographic. ## What's New - **Latest (v1.43, 4 days ago):** General performance improvements and minor bug fixes. ## App Momentum (Maintenance) {#momentum} - Maintained core compliance feature set. - Last major update May 2026. > **Cadence:** 2 total versions · 0 majors in last 6 months · 4 days since last update · 127 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Staff Times - My Time is an established business app that is free with in-app purchases. > **Bottom Line:** Staff Times provides essential compliance utility for small businesses, but its lack of workflow integration leaves it exposed to generalist tools, so the PM must prioritize CRM connectivity to secure the project-tracking funnel. **Best for:** Business owners, accountants, HR professionals, and project managers overseeing mixed teams of full-time, part-time, and freelance staff. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship native CRM integration because manual data entry is a top friction point → increase enterprise retention — *Competitor analysis shows CRM-native tools capture the workflow before Staff Times can engage.* _(trade-off: deprioritize Pause the development of new activity-group customization — CRM integration has higher revenue-retention impact.)_ ### Feature Gaps vs Competitors - AI-driven inconsistency analysis (available in Genyo but absent here) - Multi-factor authentication (available in PontoTel but absent here) - Natural language scheduling (available in Solid Calendar but absent here) ### Outlook: Stable The B2B time-tracking market is shifting toward automated audit and compliance tools, which places pressure on manual-entry platforms like Staff Times. The app must transition from a standalone utility to an integrated workflow component to avoid being displaced by generalist CRM tools that bundle time-tracking as a standard feature. - ⚪ The latest release maintains core compliance functionality without expanding into high-growth AI audit features, signaling a focus on stability over rapid market expansion. - 🔴 The absence of public user feedback on the latest version limits the ability to iterate on UX, which compounds the risk of churn to feature-rich competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Staff Times - My Time** (this app) | N/A/5 | N/A | Daniel Gubler | | [Customer Management - Contacts](https://marlvel.ai/intel-report/business/customer-management-contacts) | 4.3/5 | Mixed | 永文 胡 | | [Calendar Planner - PencilCal](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal) | 3.5/5 | N/A | Brite Technologies | | [Solid Calendar](https://marlvel.ai/intel-report/productivity/solid-calendar) | 4.9/5 | N/A | Solid Apps S.R.L. | | [People Counter: Party, Events](https://marlvel.ai/intel-report/productivity/people-counter-party-events) | 4.2/5 | N/A | Ramkumar Vellaisamy | | [Smokeball](https://marlvel.ai/intel-report/business/smokeball) | 3.2/5 | Upset | Smokeball | ## Company Profile - **Developer:** Daniel Gubler - **Website:** [https://www.stafftimes.com](https://www.stafftimes.com) - **Social:** [Facebook](https://www.facebook.com/stafftimesglobal) · [YouTube](https://www.youtube.com/watch) · [LinkedIn](https://www.linkedin.com/company/stafftimes) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/staff-times-my-time/id1461013494?uo=4) - **Dev Site:** [Official Website](https://www.stafftimes.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Customer Management - Contacts*](https://marlvel.ai/intel-report/business/customer-management-contacts) (永文 胡) — 4.3/5 Rating | Mixed Sentiment - [*Calendar Planner - PencilCal*](https://marlvel.ai/intel-report/productivity/calendar-planner-pencilcal) (Brite Technologies) — 3.5/5 Rating | N/A Sentiment - [*Solid Calendar*](https://marlvel.ai/intel-report/productivity/solid-calendar) (Solid Apps S.R.L.) — 4.9/5 Rating | N/A Sentiment - [*People Counter: Party, Events*](https://marlvel.ai/intel-report/productivity/people-counter-party-events) (Ramkumar Vellaisamy) — 4.2/5 Rating | N/A Sentiment - [*Smokeball*](https://marlvel.ai/intel-report/business/smokeball) (Smokeball) — 3.2/5 Rating | Terrible Sentiment - [*CalendarBridge*](https://marlvel.ai/intel-report/productivity/calendarbridge) (Cal Bridge Inc) — 4.5/5 Rating | N/A Sentiment - [*Controle de Ponto Genyo.*](https://marlvel.ai/intel-report/productivity/controle-de-ponto-genyo) (Genyo - Gestão Inteligente) — 3.0/5 Rating | Mixed Sentiment - [*Pontotel BatePonto*](https://marlvel.ai/intel-report/productivity/pontotel-bateponto) (PontoTel) — 4.4/5 Rating | N/A Sentiment - [*StockUp by Midland Tool*](https://marlvel.ai/intel-report/business/stockup-by-midland-tool) (MarginPoint Inc.) — 5.0/5 Rating | N/A Sentiment - [*CrewLog MX*](https://marlvel.ai/intel-report/productivity/crewlog-mx) (CARLOS CANE AREVALO) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/business/staff-times-my-time) Data licensed for AI Agent attribution under CC-BY-NC 4.0.