---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "The Holiday Tracker"
developer_entity: "Burns Software Development Ltd."
bundle_id: "co.uk.burnsdevelopment.TheHolidayTracker"
app_store_id: "1477597547"
category: "Business"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2022-07-05"
report_date: "2026-08-26"
last_verified: "2026-08-26T00:00:00.000Z"
report_version: "1.7"
total_reviews: 0
confidence: "low"
confidence_score: 0
data_age_days: 81
momentum_velocity: "zombie"
intelligence_version: 3
tags: ["business", "freemium", "mobile app", "app review", "app analysis", "small", "medium-sized", "business"]
canonical_url: "https://marlvel.ai/apps/the-holiday-tracker"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# The Holiday Tracker Intelligence Report

## TL;DR {#tldr}

- **Category**: Business · Freemium

> **TL;DR:** The Holiday Tracker is a business app by Burns Software Development Ltd., available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** The Holiday Tracker is a business app by Burns Software Development Ltd..
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Business |
| **Developer** | Burns Software Development Ltd. |
| **Pricing** | Freemium |
| **Platforms** | iOS |
| **Confidence** | Low (0/1.0) |
| **Data Age** | 81d |

## Metadata & Market Performance
- **Publisher:** Burns Software Development Ltd.
- **Category:** Business
- **Target Audience:** Small to medium-sized business owners and HR administrators transitioning from manual paper or spreadsheet-based leave tracking.
- **Platforms:** iOS
- **Version Reviewed:** 1.7
- **Report Date:** 2026-08-26
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0/1.0)
- **App Store ID (iOS):** 1477597547
- **Bundle ID:** co.uk.burnsdevelopment.TheHolidayTracker
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-26

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** The Holiday Tracker is a business utility for managing employee annual leave, designed for small business owners and HR administrators.
**Why users hire it:** The tool removes the administrative friction of manual paper forms and spreadsheets by centralizing leave requests and balances in a digital format.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Employee Leave Management:** Centralized tracking of annual leave requests and balances.
  * *User Intent:* Users want visibility into their own performance and progress.
- **[Standard] Cross-Platform Access:** Synchronized access to leave data via web browser and mobile app.
  * *User Intent:* Users expect seamless access across multiple devices.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

The Holiday Tracker occupies a legacy niche in the Business category, with no updates since 2022. The lack of recent development activity limits its ability to compete with modern, mobile-first HR platforms.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free trial available via website, Account required for app access
- **Analysis:** Monetization relies on B2B account registration, with the mobile app serving as a secondary interface for the web-based service.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Centralized leave tracking removes manual overhead

**Growth Levers:**
- Modernizing mobile interface to capture mobile-first HR demand


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.7, 4 years ago):** General bug fixes and stability improvements.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Dormant development for 1,513 days
- No feature updates since 2022

> **Cadence:** 1 total versions · 0 majors in last 6 months · 1513 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

The Holiday Tracker is a business app that is free with in-app purchases.

<!-- speakable-start -->
> **Bottom Line:** The Holiday Tracker serves as a functional legacy utility, but the absence of development since 2022 makes it a high-risk choice for businesses seeking long-term HR infrastructure.
<!-- speakable-end -->

**Best for:** Small to medium-sized business owners and HR administrators transitioning from manual paper or spreadsheet-based leave tracking.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [SUNSET] Sunset the mobile app because the 4-year update gap signals a lack of strategic priority → prevent brand erosion
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

The HR software market is consolidating around integrated, mobile-first platforms that offer more than just leave tracking. The Holiday Tracker's lack of development since 2022 leaves it exposed to churn as businesses prioritize platforms that support broader HR workflows.

- 🔴 The 1,513-day update gap signals that the product is in maintenance mode, which risks total abandonment by users as mobile OS requirements evolve.
- 🔴 Lack of feature expansion against modern HR competitors suggests the product will continue to lose market share to integrated, mobile-first alternatives.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 2 analyzed |
| Trend | Stable |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **The Holiday Tracker** (this app) | N/A/5 | N/A | Burns Software Development Ltd. |
| [Groupon Merchant](https://marlvel.ai/apps/groupon-merchant) | 3.0/5 | n/a | Groupon, Inc. |
| [긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼](https://marlvel.ai/apps/com-gigtalk-gigtalk) | 4.5/5 | N/A | Nextstep Inc. |
| [두란노](https://marlvel.ai/apps/app--971) | N/A/5 | N/A | Duranno |
| [쿠펀치](https://marlvel.ai/apps/coupang-app-coupunch) | 1.0/5 | N/A | Coupang Corp. |
| [아지트 - 함께 소통하는 업무용 커뮤니티](https://marlvel.ai/apps/app--797) | 3.0/5 | N/A | Kakao Corp. |

## Company Profile
- **Developer:** Burns Software Development Ltd.

## Data Sources & Links
- **App Store ID:** 1477597547
- **Sources:** App store metadata.

## Related Intel Reports
- [*Groupon Merchant*](https://marlvel.ai/apps/groupon-merchant) (Groupon, Inc.) · 3.0/5 Rating
- [*긱톡 - 재택부업, 프리랜서, 단기알바 정보 플랫폼*](https://marlvel.ai/apps/com-gigtalk-gigtalk) (Nextstep Inc.) · 4.5/5 Rating
- [*두란노*](https://marlvel.ai/apps/app--971) (Duranno) · N/A Rating
- [*쿠펀치*](https://marlvel.ai/apps/coupang-app-coupunch) (Coupang Corp.) · 1.0/5 Rating
- [*아지트 - 함께 소통하는 업무용 커뮤니티*](https://marlvel.ai/apps/app--797) (Kakao Corp.) · 3.0/5 Rating
- [*シフオプ*](https://marlvel.ai/apps/shift-management-service-to-support-optimal-placem) (Recruit Co.,Ltd.) · N/A Rating
- [*아임히어 - 모바일 출결 관리 앱*](https://marlvel.ai/apps/com-imhere-client-student) (LFin) · 2.9/5 Rating
- [*카매니저 - 중고차 딜러전용 전국 매물공유 플랫폼*](https://marlvel.ai/apps/kr-co-autocafe-carmanager) (atonmobility appmaster) · 3.0/5 Rating
- [*금호고속 셔틀*](https://marlvel.ai/apps/kr-co-kumhobuslines-shuttle-route-passengernew) (kumhoexpress) · 2.1/5 Rating
- [*쿠팡이츠 배달 파트너*](https://marlvel.ai/apps/coupang-eats-delivery) (Coupang Corp.) · 2.6/5 Rating

## Frequently Asked Questions {#faq}

### Is The Holiday Tracker suitable for large enterprises?

The Holiday Tracker is specifically targeted at small to medium-sized business owners and HR administrators transitioning from manual paper or spreadsheet-based tracking.

### Can I use the app without a web account?

No, you need an account with The Holiday Tracker to use the iPhone app; if you do not have one, you must start a free trial at the developer's website.

### What is the main difference between this and modern HR software?

The Holiday Tracker focuses on simple, centralized annual leave tracking, whereas modern HR platforms typically offer integrated workflows beyond basic leave management.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 81 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/the-holiday-tracker)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.