--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Burner: Second Phone Number" developer_entity: "Ad Hoc Labs, Inc" bundle_id: "com.adhoclabs.burner" app_store_id: "505800761" category: "Communication" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-03" report_date: "2026-08-09" last_verified: "2026-08-09T00:00:00.000Z" report_version: "7.15.0" total_reviews: 176204 overall_rating: 4.5 sentiment: "Upset" sentiment_score: 15 confidence: "high" confidence_score: 0.7 top_praise_theme: "Simple and intuitive layout allows users to isolate business calls from their personal phone numbers" top_complaint_theme: "Users report deceptive free trial practices where they are charged immediately despite cancelling before the deadline" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 76 data_age_days: 4 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["communication", "subscription", "upset sentiment", "mobile app", "app review", "app analysis", "individuals", "seeking", "protect"] canonical_url: "https://marlvel.ai/apps/burner-second-phone-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Burner: Second Phone Number Intelligence Report ## TL;DR {#tldr} - **Category**: Communication · Subscription - **Signal**: Rating 4.53 · Sentiment Upset - **Recent focus**: Users report deceptive free trial practices where they are charged immediately despite cancelling before the deadline (top complaint) · Simple and intuitive layout allows users to isolate business calls from their personal phone numbers (top praise) > **TL;DR:** Burner: Second Phone Number is a communication app by Ad Hoc Labs, Inc, rated 4.53/5 by 176.2K users, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Burner: Second Phone Number faces Upset user sentiment (4.53/5 from 176.2K reviews), with users reporting users report deceptive free trial practices where they are charged immediately despite cancelling before the deadline as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.53/5 (176.2K reviews) | | **User Mood** | Upset | | **Category** | Communication | | **Developer** | Ad Hoc Labs, Inc | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Ad Hoc Labs, Inc - **Category:** Communication - **Target Audience:** Individuals seeking to protect their primary phone number during online transactions, dating, or professional interactions. - **Platforms:** iOS & Android - **Version Reviewed:** 7.15.0 - **Report Date:** 2026-08-09 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 505800761 - **Bundle ID:** com.adhoclabs.burner - **Google Play ID:** com.adhoclabs.burner - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-09 - **Short Description:** 2nd Phone Number Line for Anonymous Texting, Calling, and Picture Messages ## Executive Snapshot **What it is:** Burner is a virtual phone number utility for anonymous calling and texting on iOS and Android. **Why users hire it:** Users hire Burner to shield their primary identity during high-risk interactions like online dating or classified sales, hiring the app to manage the boundary between public and private communication. ## App DNA (Features & Intent) - **[Differentiator] Disposable Phone Numbers:** Generation of temporary, secondary phone numbers for SMS and voice calls. Subscription-tier gate ($9.99/month) drives primary revenue. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] VPN Service:** Encrypted browsing protection for public Wi-Fi networks. Premium-tier gate ($89.99/year) adds value to the subscription bundle to increase ARPU. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Personal Info Protection:** Monitoring and removal requests for personal data appearing online. Premium-tier gate ($89.99/year) positions the app as a privacy utility to reduce churn. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} Burner holds the #6 Grossing and #21 Top Free position in the US Communication category. The gap between its high grossing rank and lower free-chart visibility indicates a mature, high-conversion user base. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free trial period, Monthly subscription at $9.99/month, Annual subscription at $59.99/year, Premium annual subscription at $89.99/year - **Analysis:** Subscription model anchored at $9.99/month, utilizing tiered annual pricing to incentivize long-term retention. ## 🔴 User Sentiment (High Confidence: 76 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.53/5 - **Platform Split:** iOS 4.7/5 (93.3K ratings) | Android 4.3/5 (82.9K ratings) - **Overall Sentiment:** Upset - **Note:** The 4.53/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Simple and intuitive layout allows users to isolate business calls from their personal phone numbers** ### Top Complaints (Impact Areas) - **Users report deceptive free trial practices where they are charged immediately despite cancelling before the deadline** ## SWOT Analysis {#swot} **Core Strengths:** - High-margin subscription bundle increases ARPU - Intuitive interface for business-personal isolation - Established brand in privacy utility space **Growth Levers:** - Expansion into B2B small-business tools - Integration with CRM platforms for lead tracking ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift to a defensive, maintenance-mode strategy, identifying new competitive threats from data-only VOIP services while exploring B2B expansion opportunities. **Overall trend**: Mixed **Compared at**: 2026-08-09 ### High-impact changes - **[Shifted] Market Outlook Pivot** (positioning) - **[Added] New SWOT Strategic Factors** (swot) ### Medium-impact changes - **[Shifted] Market Position Narrative** (positioning) ## What's New - **Latest (v7.15.0, 6 days ago):** General bug fixes and performance improvements. - **Last Major (v7.24.0.3642.3605452, 1 weeks ago):** Added ability to edit info before privacy scans and visual indicators for verified numbers. ## App Momentum (Maintenance) {#momentum} - Ships maintenance-mode bug fixes. - Last major release over 6 months ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 6 days since last update · 3 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Burner: Second Phone Number is a communication app. With a 4.53/5 rating from 176.2K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Burner secures its revenue through a high-margin privacy bundle, but the recurring billing and support complaints threaten long-term retention, so the PM must prioritize human-in-the-loop support to stabilize the subscription funnel. **Best for:** Individuals seeking to protect their primary phone number during online transactions, dating, or professional interactions. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit cancellation flow because billing transparency is the top complaint → reduce refund surge ### Outlook: Mixed The virtual-number market is consolidating around data-only VOIP solutions that remove the cell-minute dependency. Burner's reliance on legacy telephony infrastructure leaves it exposed to lighter, lower-cost entrants, so the PM must pivot to privacy-utility value-adds to justify the $9.99/month price point. - 🔴 Recurring billing complaints in the latest reviews suggest a systemic friction in the trial-to-paid funnel that will compress LTV if unaddressed. - ⚪ The current maintenance-mode update cadence indicates a focus on defensive stability rather than new feature growth, limiting the app's ability to capture new segments. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.53/5 | | Total Reviews | 176.2K | | Sentiment | Upset (15/100) | | Confidence | High | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Burner: Second Phone Number** (this app) | 4.53/5 | Upset | Ad Hoc Labs, Inc | | [여보야 - 결혼, 재혼을 위한 중매쟁이 앱](https://marlvel.ai/apps/com-yeoboya-com-yeoboya) | N/A/5 | N/A | YEOBOYA Corp. | | [에이닷 전화](https://marlvel.ai/apps/com-skt-prod-dialer) | 4.4/5 | Mixed | SKTelecom | | [ボイスメッセージ](https://marlvel.ai/apps/jp-softbank-mb-amcn) | 3.3/5 | N/A | SoftBank Corp. | | [2ndLine - Second Phone Number](https://marlvel.ai/apps/2ndline-second-phone-number) | 4.1/5 | N/A | TextNow, Inc. | | [456+ Cute Couple Stickers](https://marlvel.ai/apps/456-cute-couple-stickers) | 4.3/5 | N/A | Dhiya Soft | ## Company Profile - **Developer:** Ad Hoc Labs, Inc - **Website:** [https://burnerapp.com/?utm_source=Google&utm_medium=Play_Store](https://burnerapp.com/?utm_source=Google&utm_medium=Play_Store) - **Social:** [Instagram](https://instagram.com/burnerapp) · [Facebook](https://facebook.com/burnerapp) · [X/Twitter](https://twitter.com/burner) · [LinkedIn](https://www.linkedin.com/company/ad-hoc-labs) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/burner-second-phone-number/id505800761?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.adhoclabs.burner&hl=en&gl=us) - **Dev Site:** [Official Website](https://burnerapp.com/?utm_source=Google&utm_medium=Play_Store) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*여보야 - 결혼, 재혼을 위한 중매쟁이 앱*](https://marlvel.ai/apps/com-yeoboya-com-yeoboya) (YEOBOYA Corp.) · N/A Rating - [*에이닷 전화*](https://marlvel.ai/apps/com-skt-prod-dialer) (SKTelecom) · 4.4/5 Rating - [*ボイスメッセージ*](https://marlvel.ai/apps/jp-softbank-mb-amcn) (SoftBank Corp.) · 3.3/5 Rating - [*2ndLine - Second Phone Number*](https://marlvel.ai/apps/2ndline-second-phone-number) (TextNow, Inc.) · 4.1/5 Rating - [*456+ Cute Couple Stickers*](https://marlvel.ai/apps/456-cute-couple-stickers) (Dhiya Soft) · 4.3/5 Rating - [*555+ Anime Stickers for WA*](https://marlvel.ai/apps/555-anime-stickers-for-wa) (Dhiya Soft) · N/A Rating - [*aCuba - La Recarga más Barata*](https://marlvel.ai/apps/com-acuba-mobile) (Recargas aCuba) · 4.9/5 Rating - [*AFH Agent App*](https://marlvel.ai/apps/afh-agent-app) (Konverse) · N/A Rating - [*AI Call Assistant - Ringia Ai*](https://marlvel.ai/apps/com-ringia-aicallreceptionist-callassistant) (Adsfair) · N/A Rating - [*AI Phone*](https://marlvel.ai/apps/ai-phone) (Alexander Elliot Choi) · 4.7/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/burner-second-phone-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.