--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "CallApp: Caller ID & Block" developer_entity: "CallApp Caller ID, Call Recorder & Spam Blocker" bundle_id: "com.callapp.contacts" app_store_id: "6739289261" category: "Communication" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-02" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "1.22" total_reviews: 1805609 overall_rating: 4.3 sentiment: "Mixed" sentiment_score: 45 confidence: "high" confidence_score: 0.8 top_praise_theme: "Accurate caller identification provides immediate clarity on unknown numbers for users managing daily communication" top_complaint_theme: "Aggressive advertising and pop-ups disrupt the core calling experience and frustrate long-term users" review_sample_size: 66 total_review_count: 66 analyzed_review_count: 66 data_age_days: 5 momentum_velocity: "steady" intelligence_version: 3 tags: ["communication", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "android", "users", "seeking"] canonical_url: "https://marlvel.ai/apps/callapp-caller-id-block" license: "CC-BY-NC 4.0" content_version: "v2" --- # CallApp: Caller ID & Block Intelligence Report ## TL;DR {#tldr} - **Category**: Communication · Freemium - **Signal**: Rating 4.28 · Sentiment Mixed - **Recent focus**: Aggressive advertising and pop-ups disrupt the core calling experience and frustrate long-term users (top complaint) · Accurate caller identification provides immediate clarity on unknown numbers for users managing daily communication (top praise) > **TL;DR:** CallApp: Caller ID & Block is a communication app by CallApp Caller ID, Call Recorder & Spam Blocker, rated 4.28/5 by 1.8M users, with Mixed user sentiment (45/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** CallApp: Caller ID & Block shows Mixed sentiment (4.28/5 from 1.8M reviews) - users praise accurate caller identification provides immediate clarity on unknown numbers for users managing daily communication but report issues with aggressive advertising and pop-ups disrupt the core calling experience and frustrate long-term users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.28/5 (1.8M reviews) | | **User Mood** | Mixed | | **Category** | Communication | | **Developer** | CallApp Caller ID, Call Recorder & Spam Blocker | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** CallApp Caller ID, Call Recorder & Spam Blocker - **Category:** Communication - **Target Audience:** Android and iOS users seeking to filter unwanted communications and manage call logs with advanced identification and recording tools. - **Platforms:** iOS & Android - **Version Reviewed:** 1.22 - **Report Date:** 2026-08-08 - **Signal Count:** 66 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 6739289261 - **Bundle ID:** com.callapp.contacts - **Google Play ID:** com.callapp.contacts - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-08 - **Short Description:** Caller ID & spam call blocker. Always know who calls!🇺🇸 ## Executive Snapshot **What it is:** CallApp is a communication utility for Android and iOS that provides caller identification, spam blocking, and automatic call recording. **Why users hire it:** Users hire CallApp to regain control over their phone experience by filtering unwanted telemarketing and capturing important conversation details. ## App DNA (Features & Intent) - **[Standard] Caller ID & Spam Detection:** Identifies unknown callers using an 8-billion-number database. - **[Differentiator] Automatic Call Recorder (ACR):** Records calls for cloud storage, serving as a key differentiator. * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] WhatsApp & IM Caller ID:** Identifies callers from third-party messaging apps. ## Market Position {#market-position} CallApp holds a #31 Grossing rank in the US Communication category. The gap between its high install base and monetization efficiency suggests that ad-intrusiveness is currently capping revenue potential. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, Premium tier with advanced features - **Analysis:** Freemium model relies on ad-supported free usage for scale, with specific utility features like call recording gated behind premium conversion. ## 🟡 User Sentiment (High Confidence: 66 of 66 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.28/5 - **Platform Split:** iOS 4.5/5 (596 ratings) | Android 4.3/5 (1.8M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Accurate caller identification provides immediate clarity on unknown numbers for users managing daily communication** - **User-friendly interface design makes managing call logs and spam blocking straightforward for daily users** ### Top Complaints (Impact Areas) - **Aggressive advertising and pop-ups disrupt the core calling experience and frustrate long-term users** ## SWOT Analysis {#swot} **Core Strengths:** - 8-billion-number database provides high identification coverage - Cross-platform IM identification captures non-standard communication channels **Growth Levers:** - Wearable integration offers a path to increase daily active usage - Enterprise-grade spam protection could shift the revenue model away from ad-dependency ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a more focused competitive analysis, identifying specific feature gaps against market leaders and refining the threat landscape to include platform-level privacy risks. **Overall trend**: Stable **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Competitive Benchmarking** (positioning) ### Medium-impact changes - **[Added] Feature Gap Identification** (features) - **[Shifted] Threat Landscape Update** (swot) ## What's New - **Latest (v1.22, 3 weeks ago):** Improved call log search functionality and enhanced Caller ID accuracy. ## App Momentum (Steady) {#momentum} - Shipped SMS management in latest release. - Expanded WhatsApp identification support. - Maintains monthly update cadence. > **Cadence:** 2 total versions · 1 majors in last 6 months · 6 days since last update · 20 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} CallApp: Caller ID & Block is a communication app that is free with in-app purchases. With a 4.28/5 rating from 1.8M reviews, it shows mixed user reception. > **Bottom Line:** CallApp holds a strong position through its massive identification database, but technical instability and ad-intrusiveness threaten long-term retention. The PM should prioritize stability and UI hygiene over new feature expansion to protect the current chart rank. **Best for:** Android and iOS users seeking to filter unwanted communications and manage call logs with advanced identification and recording tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit ad-placement logic because ads block incoming call screens → restore core utility ### Feature Gaps vs Competitors - Real-time collaborative spam reporting (available in Truecaller but absent here) ### Outlook: Mixed The caller-identification market is consolidating around high-accuracy databases, leaving apps with poor UI hygiene vulnerable to churn. CallApp's reliance on aggressive ad-monetization creates a short-term revenue boost that risks long-term user sentiment, so the PM must prioritize stability to prevent users from migrating to cleaner competitors. - 🔴 Technical instability during incoming calls disrupts the core value proposition, which compounds the rating drag already visible on Android. - 🟢 The latest release expands Caller ID support to third-party messaging apps, increasing the app's utility for users who rely on IM over SMS. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.28/5 | | Total Reviews | 1.8M | | Sentiment | Mixed (45/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **CallApp: Caller ID & Block** (this app) | 4.28/5 | Mixed | CallApp Caller ID, Call Recorder & Spam Blocker | | [여보야 - 결혼, 재혼을 위한 중매쟁이 앱](https://marlvel.ai/apps/com-yeoboya-com-yeoboya) | N/A/5 | N/A | YEOBOYA Corp. | | [에이닷 전화](https://marlvel.ai/apps/com-skt-prod-dialer) | 4.4/5 | Mixed | SKTelecom | | [ボイスメッセージ](https://marlvel.ai/apps/jp-softbank-mb-amcn) | 3.3/5 | N/A | SoftBank Corp. | | [2ndLine - Second Phone Number](https://marlvel.ai/apps/2ndline-second-phone-number) | 4.1/5 | N/A | TextNow, Inc. | | [456+ Cute Couple Stickers](https://marlvel.ai/apps/456-cute-couple-stickers) | 4.3/5 | N/A | Dhiya Soft | ## Company Profile - **Developer:** CallApp Caller ID, Call Recorder & Spam Blocker - **Website:** [https://callapp.com](https://callapp.com) - **Social:** [Instagram](https://www.instagram.com/getcallapp) · [Facebook](https://www.facebook.com/CallApp) · [X/Twitter](https://twitter.com/GetCallApp) · [YouTube](https://www.youtube.com/@CallApp) · [TikTok](https://www.tiktok.com/@callapp.latam) · [LinkedIn](https://www.linkedin.com/company/callapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/co/app/callapp-identificador-llamadas/id6739289261?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.callapp.contacts&hl=en&gl=us) - **Dev Site:** [Official Website](https://callapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*여보야 - 결혼, 재혼을 위한 중매쟁이 앱*](https://marlvel.ai/apps/com-yeoboya-com-yeoboya) (YEOBOYA Corp.) · N/A Rating - [*에이닷 전화*](https://marlvel.ai/apps/com-skt-prod-dialer) (SKTelecom) · 4.4/5 Rating - [*ボイスメッセージ*](https://marlvel.ai/apps/jp-softbank-mb-amcn) (SoftBank Corp.) · 3.3/5 Rating - [*2ndLine - Second Phone Number*](https://marlvel.ai/apps/2ndline-second-phone-number) (TextNow, Inc.) · 4.1/5 Rating - [*456+ Cute Couple Stickers*](https://marlvel.ai/apps/456-cute-couple-stickers) (Dhiya Soft) · 4.3/5 Rating - [*555+ Anime Stickers for WA*](https://marlvel.ai/apps/555-anime-stickers-for-wa) (Dhiya Soft) · N/A Rating - [*aCuba - La Recarga más Barata*](https://marlvel.ai/apps/com-acuba-mobile) (Recargas aCuba) · 4.9/5 Rating - [*AFH Agent App*](https://marlvel.ai/apps/afh-agent-app) (Konverse) · N/A Rating - [*AI Call Assistant - Ringia Ai*](https://marlvel.ai/apps/com-ringia-aicallreceptionist-callassistant) (Adsfair) · N/A Rating - [*AI Phone*](https://marlvel.ai/apps/ai-phone) (Alexander Elliot Choi) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is CallApp free to use? CallApp offers a free, ad-supported version with basic caller identification and spam blocking. Advanced features like automatic call recording are gated behind a premium subscription. ### How does CallApp compare to Truecaller? Both apps provide caller ID and spam blocking. Truecaller generally holds a larger market share and is often cited for a more stable, less ad-intrusive user experience compared to CallApp. ### Does CallApp have intrusive ads? Yes, many users report that advertisements can be intrusive, sometimes appearing in ways that interfere with the ability to answer or make calls. ### What are the best alternatives to CallApp? Users looking for alternatives often consider Truecaller for its extensive database or native phone app features provided by device manufacturers like Google or Samsung. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 66 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/callapp-caller-id-block) Data licensed for AI Agent attribution under CC-BY-NC 4.0.