--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My BLE-ID" developer_entity: "Synerion Systems LTD" bundle_id: "com.rosslaresecurity.btreader" app_store_id: "1311321123" category: "Communication" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-19" report_date: "2026-05-19" last_verified: "2026-05-19T22:32:15.850Z" report_version: "1.21" total_reviews: 0 confidence: "low" confidence_score: 0.25 data_age_days: 43 momentum_velocity: "intense" intelligence_version: 2 tags: ["communication", "free", "mobile app", "app review", "app analysis", "facility", "managers", "end-users"] canonical_url: "https://marlvel.ai/intel-report/communication/com-rosslaresecurity-btreader" license: "CC-BY-NC 4.0" content_version: "v2" --- # My BLE-ID App Audit ## TL;DR {#tldr} - **Category**: Communication · Free > **TL;DR:** My BLE-ID is a communication app by Synerion Systems LTD, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My BLE-ID is a communication app by Synerion Systems LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Communication | | **Developer** | Synerion Systems LTD | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Synerion Systems LTD - **Category:** Communication - **Target Audience:** Facility managers and end-users requiring mobile-based access control for sites equipped with Rosslare BLE readers. - **Platforms:** iOS & Android - **Version Audited:** 1.21 - **Audit Date:** 2026-05-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 1311321123 - **Bundle ID:** com.rosslaresecurity.btreader - **Google Play ID:** com.rosslaresecurity.btreader - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** The app allows you to use your smartphone as a credential using Bluetooth® ## Executive Snapshot My BLE-ID by Synerion Systems LTD turns smartphones into digital credentials for secure site access. It utilizes Bluetooth Low Energy technology to communicate with Rosslare BLE-supported readers from a distance of up to 12 meters. ## App DNA (Features & Intent) - **[Standard] Mobile Credentialing:** Replaces physical access cards by transforming the user's smartphone into a digital credential. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Long-Range BLE Connectivity:** Supports communication with Rosslare BLE readers at a range of up to 12 meters. * *User Intent:* Users want real-time communication within the app experience. - **[Standard] Simplified User Interface:** Designed for ease of use with minimal taps required to trigger access. ## Monetization Strategy - **Model:** Free ## App Momentum (Intense) {#momentum} Last updated 0d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} My BLE-ID is an established communication app that is completely free. > **Bottom Line:** While the app effectively enables mobile access for Rosslare systems, user feedback highlights a significant demand for Apple Watch integration to improve convenience. **Best for:** Facility managers and end-users requiring mobile-based access control for sites equipped with Rosslare BLE readers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My BLE-ID** (this app) | N/A/5 | N/A | Synerion Systems LTD | | [Rakuten Viber Messenger](https://marlvel.ai/intel-report/communication/rakuten-viber-messenger) | 4.4/5 | Mixed | Viber Media | | [LINE: Calls & Messages](https://marlvel.ai/intel-report/communication/line-calls-messages) | 3.2/5 | Frustrated | LINE (LY Corporation) | | [Instil Chat Admin](https://marlvel.ai/intel-report/communication/instil-chat-admin) | N/A/5 | N/A | TOTAL-X | | [Sideline: 2nd Phone Line App](https://marlvel.ai/intel-report/communication/sideline-2nd-phone-line-app) | 3.5/5 | N/A | Pinger, Inc | | [InfoDeck For Institutions](https://marlvel.ai/intel-report/communication/infodeck-for-institutions) | N/A/5 | N/A | GeeDevelopers | ## Company Profile - **Developer:** Synerion Systems LTD - **Website:** [https://rosslaresecurity.com/](https://rosslaresecurity.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/ro/app/my-ble-id/id1311321123?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.rosslaresecurity.btreader) - **Dev Site:** [Official Website](https://rosslaresecurity.com/) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Rakuten Viber Messenger*](https://marlvel.ai/intel-report/communication/rakuten-viber-messenger) (Viber Media) — 4.4/5 Rating | Mixed Sentiment - [*LINE: Calls & Messages*](https://marlvel.ai/intel-report/communication/line-calls-messages) (LINE (LY Corporation)) — 3.2/5 Rating | Negative Sentiment - [*Instil Chat Admin*](https://marlvel.ai/intel-report/communication/instil-chat-admin) (TOTAL-X) — N/A Rating | N/A Sentiment - [*Sideline: 2nd Phone Line App*](https://marlvel.ai/intel-report/communication/sideline-2nd-phone-line-app) (Pinger, Inc) — 3.5/5 Rating | N/A Sentiment - [*InfoDeck For Institutions*](https://marlvel.ai/intel-report/communication/infodeck-for-institutions) (GeeDevelopers) — N/A Rating | N/A Sentiment - [*InfoDeck Scanner*](https://marlvel.ai/intel-report/communication/infodeck-scanner) (GeeDevelopers) — N/A Rating | N/A Sentiment - [*Speed Dial*](https://marlvel.ai/intel-report/communication/speed-dial) (Softpulse Infotech) — 3.4/5 Rating | N/A Sentiment - [*Status: Ethereum Crypto Wallet*](https://marlvel.ai/intel-report/communication/status-ethereum-crypto-wallet) (Status Research and Development GmbH) — 4.3/5 Rating | N/A Sentiment - [*Nextplus: Phone # Text + Call*](https://marlvel.ai/intel-report/communication/nextplus-phone-text-call) (textPlus) — 4.4/5 Rating | N/A Sentiment - [*Yapmo for Callaway Henderson*](https://marlvel.ai/intel-report/communication/yapmo-for-callaway-henderson) (Konverse) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/communication/com-rosslaresecurity-btreader) Data licensed for AI Agent attribution under CC-BY-NC 4.0.