--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ACM Midwives" developer_entity: "ACM" bundle_id: "com.clowder.acm" app_store_id: "6749310948" category: "Education" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-17" report_date: "2026-09-16" last_verified: "2026-09-16T00:00:00.000Z" report_version: "4.4.3" total_reviews: 0 sentiment: "Thrilled" sentiment_score: 90 confidence: "medium" confidence_score: 0.45 top_praise_theme: "Mobile access to professional membership resources allows users to manage their career tools while on the move" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 21 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["education", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "professional", "midwives", "australia"] canonical_url: "https://marlvel.ai/apps/acm-midwives" license: "CC-BY-NC 4.0" content_version: "v2" --- # ACM Midwives Intelligence Report ## TL;DR {#tldr} - **Category**: Education · Free - **Signal**: Sentiment Thrilled - **Recent focus**: Mobile access to professional membership resources allows users to manage their career tools while on the move (top praise) > **TL;DR:** ACM Midwives is a education app by ACM, with Thrilled user sentiment (90/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ACM Midwives is a education app by ACM. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Thrilled | | **Category** | Education | | **Developer** | ACM | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 21d | ## Metadata & Market Performance - **Publisher:** ACM - **Category:** Education - **Target Audience:** Professional midwives in Australia seeking to manage their professional development, access clinical guidelines, and connect with peers. - **Platforms:** iOS & Android - **Version Reviewed:** 4.4.3 - **Report Date:** 2026-09-16 - **Signal Count:** 1 review analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 6749310948 - **Bundle ID:** com.clowder.acm - **Google Play ID:** com.clowder.acm - **Data Window:** Analysis based on signals collected up to 2026-09-16 - **Short Description:** Australian College of Midwives ## Executive Snapshot **What it is:** ACM Midwives is a professional utility app for Australian midwives, providing access to e-learning, CPD tracking, and clinical guidelines on iOS and Android. **Why users hire it:** The app removes the administrative friction of manual professional development logging and physical guideline reference, replacing it with a portable, member-exclusive digital tool. ## App DNA (Features & Intent) - **[Differentiator] CPD Tracking:** Digital logging of Continuing Professional Development hours. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Guidelines Access:** Mobile-optimized access to the ACM Guidelines for Consultation and Referral. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] E-learning Modules:** In-app completion of professional development modules. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} ACM Midwives holds a specialized position in the Education category, currently ranking #188 in the Australian Education chart. The app's utility-focused design prioritizes member retention over broad market acquisition. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access for members - **Analysis:** The app functions as a member-exclusive utility, with monetization tied to the broader organizational membership model. ## 🟢 User Sentiment (Medium Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Sentiment:** Thrilled ### Top Praises - **Mobile access to professional membership resources allows users to manage their career tools while on the move** - **Integrated communication and learning features keep members connected to their professional community and educational content** ## SWOT Analysis {#swot} **Core Strengths:** - Digital CPD logging creates a high-utility habit for professional compliance. - Mobile-optimized clinical guidelines establish the app as the primary reference tool. **Growth Levers:** - Expanding peer networking features to build stronger community network effects. ## What's New - **Latest (v4.4.3, 5 months ago):** Platform maintenance update focused on core stability. ## App Momentum (Maintenance) {#momentum} - Ships minor platform maintenance updates. - Last major release 5 months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 151 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} ACM Midwives is an education app that is completely free. > **Bottom Line:** ACM Midwives maintains its position by anchoring professional compliance tools within the membership model, but the current maintenance-mode cadence risks long-term engagement. Prioritizing a stability audit will ensure the core utility remains reliable for members. **Best for:** Professional midwives in Australia seeking to manage their professional development, access clinical guidelines, and connect with peers. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit current CPD tracking UX because the app has been in maintenance mode for 5 months → identify potential friction points ### Outlook: Stable The professional utility market for midwives is consolidating around ACM Midwives as the central reference point. Continued stability is essential to maintain the trust of professional members, as any degradation in the core CPD tracking or guideline access would directly impact member retention. - ⚪ The app has been in maintenance mode for 5 months, indicating a focus on stability rather than active feature expansion. - 🟢 High sentiment scores from existing members suggest the current feature set successfully serves the primary professional needs of the audience. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Thrilled (90/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ACM Midwives** (this app) | N/A/5 | Thrilled | ACM | | [AlgoApp - Flashcards](https://marlvel.ai/apps/algoapp-flashcards) | 4.5/5 | n/a | AlgoApp Inc | | [Catbus Student](https://marlvel.ai/apps/catbus-student) | 4.3/5 | N/A | Cohota Join Stock Company | | [Elevate - Brain Training Games](https://marlvel.ai/apps/elevate-brain-training-games) | 4.7/5 | n/a | The Mind Company | | [Flashcards Deluxe](https://marlvel.ai/apps/flashcards-deluxe) | 4.5/5 | N/A | OrangeOrApple.com | | [Flash Cards Flashcards Maker](https://marlvel.ai/apps/flash-cards-flashcards-maker) | 4.0/5 | Mixed | Infinite Wave Media, LLC | ## Company Profile - **Developer:** ACM - **Website:** [https://apps.apple.com/us/developer/acm/id1294127350?uo=4](https://apps.apple.com/us/developer/acm/id1294127350?uo=4) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/acm-midwives/id6749310948?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.clowder.acm) - **Dev Site:** [Official Website](https://apps.apple.com/us/developer/acm/id1294127350?uo=4) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*AlgoApp - Flashcards*](https://marlvel.ai/apps/algoapp-flashcards) (AlgoApp Inc) · 4.5/5 Rating - [*Catbus Student*](https://marlvel.ai/apps/catbus-student) (Cohota Join Stock Company) · 4.3/5 Rating - [*Elevate - Brain Training Games*](https://marlvel.ai/apps/elevate-brain-training-games) (The Mind Company) · 4.7/5 Rating - [*Flashcards Deluxe*](https://marlvel.ai/apps/flashcards-deluxe) (OrangeOrApple.com) · 4.5/5 Rating - [*Flash Cards Flashcards Maker*](https://marlvel.ai/apps/flash-cards-flashcards-maker) (Infinite Wave Media, LLC) · 4.0/5 Rating - [*Flashcards maker - AI generate*](https://marlvel.ai/apps/flashcards-maker-ai-generate) (Teleprompter LLC) · 4.1/5 Rating - [*Impulse - Brain Training*](https://marlvel.ai/apps/impulse-brain-training) (GMRD Apps Limited) · 4.6/5 Rating - [*Peak - Brain Training*](https://marlvel.ai/apps/peak-brain-training) (Synaptic Labs) · 4.7/5 Rating - [*Quran Treasure Island for Kids*](https://marlvel.ai/apps/quran-treasure-island-for-kids) (Akeela Manekia) · 4.9/5 Rating - [*Valencia College - MyVC*](https://marlvel.ai/apps/valencia-college-myvc) (Valencia College) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is ACM Midwives free to use? ACM Midwives is free to download and use, but it is designed as a member-exclusive utility for Australian College of Midwives members. ### Can I track my CPD hours in the app? Yes, the app includes a digital CPD tracking feature that allows members to log their professional development hours directly within the platform. ### Does ACM Midwives work offline? The app is designed for connectivity, and while some content may be cached, most features like event registration and peer networking require an active internet connection. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 21 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/acm-midwives) Data licensed for AI Agent attribution under CC-BY-NC 4.0.