---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "eKamus Peribahasa"
developer_entity: "Apicel PLT"
bundle_id: "info.ekamus.sbp.MOEDict"
app_store_id: "995602326"
category: "Education"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-08-17"
report_date: "2026-08-30"
last_verified: "2026-08-30T00:00:00.000Z"
report_version: "5.7.1"
total_reviews: 0
confidence: "low"
confidence_score: 0.2
data_age_days: 72
momentum_velocity: "maintenance"
intelligence_version: 3
tags: ["education", "free", "mobile app", "app review", "app analysis", "malay", "language", "learners"]
canonical_url: "https://marlvel.ai/apps/ekamus-peribahasa"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# eKamus Peribahasa Intelligence Report

## TL;DR {#tldr}

- **Category**: Education · Free

> **TL;DR:** eKamus Peribahasa is a education app by Apicel PLT, available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** eKamus Peribahasa is a education app by Apicel PLT.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Education |
| **Developer** | Apicel PLT |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.2/1.0) |
| **Data Age** | 72d |

## Metadata & Market Performance
- **Publisher:** Apicel PLT
- **Category:** Education
- **Target Audience:** Malay language learners and students requiring bilingual support for Malay idioms.
- **Platforms:** iOS
- **Version Reviewed:** 5.7.1
- **Report Date:** 2026-08-30
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.2/1.0)
- **App Store ID (iOS):** 995602326
- **Bundle ID:** info.ekamus.sbp.MOEDict
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-08-30

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** eKamus Peribahasa is a bilingual Malay idiom dictionary for students and language learners on iOS.
**Why users hire it:** The app removes the friction of searching for specific Malay proverbs by providing instant bilingual definitions and audio pronunciation.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Bilingual Dictionary:** Provides definitions in both Malay and Chinese, with a toggle to hide the Chinese text.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Voice Pronunciation:** Audio playback for idioms to assist with correct pronunciation.
  * *User Intent:* Users seek enhanced value through premium features.
- **[Standard] Bookmark and History:** Saves specific idioms for later review and tracks previously viewed entries.
  * *User Intent:* Users want visibility into their own performance and progress.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

eKamus Peribahasa occupies a niche utility position in the Education category, prioritizing a 12,126-entry database over aggressive monetization.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free access to all dictionary features
- **Analysis:** The app operates as a free utility with no visible subscription or IAP gates, likely serving as a brand surface for the developer's broader educational portfolio.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Bilingual definition toggle allows users to customize learning intensity
- 12,126-entry database provides a deep resource for Malay idiom study

**Growth Levers:**
- Daily idiom notifications could drive recurring daily usage
- Interactive quizzes would leverage the existing 12,126-entry database


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

Strategic recommendations shifted from implementing spaced-repetition flashcards to prioritizing daily idiom notifications to drive recurring engagement. The core product remains a static dictionary, but the analytical focus has moved toward specific notification-based retention triggers.

**Overall trend**: Stable
**Compared at**: 2026-08-30

### Medium-impact changes
- **[Shifted] Strategic Opportunity Pivot** (swot)
- **[Improved] Differentiator Clarification** (positioning)

### Low-impact changes
- **[Added] Strength Identification** (swot)

<!-- section:whats-new -->
## What's New

- **Latest (v5.7.1, 1 weeks ago):** Increased the maximum entry capacity to 12,126.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Maintenance) {#momentum}

- Expanded dictionary to 12,126 entries.
- Maintains infrequent, content-focused update cadence.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 13 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

eKamus Peribahasa is an education app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** Expanding the dictionary database maintains utility, but the lack of engagement loops leaves the user base vulnerable to broader educational platforms that offer gamified learning paths.
<!-- speakable-end -->

**Best for:** Malay language learners and students requiring bilingual support for Malay idioms.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship daily idiom notifications because the current maintenance-only cadence lacks engagement loops → increase daily active usage
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The Malay language learning market is shifting toward gamified, interactive experiences that prioritize daily habit formation. eKamus Peribahasa remains a static utility, which risks losing relevance as users migrate to platforms that offer more frequent engagement triggers.

- ⚪ The latest release expanded the dictionary database, confirming a maintenance-only posture that prioritizes content depth over new feature development.
- 🔴 The absence of social or gamified features limits the app's ability to retain users beyond the initial search for a specific idiom.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Trend | Stable |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **eKamus Peribahasa** (this app) | N/A/5 | N/A | Apicel PLT |
| [AlgoApp - Flashcards](https://marlvel.ai/apps/algoapp-flashcards) | 4.5/5 | n/a | AlgoApp Inc |
| [Elevate - Brain Training Games](https://marlvel.ai/apps/elevate-brain-training-games) | 4.7/5 | n/a | The Mind Company |
| [Flashcards Deluxe](https://marlvel.ai/apps/flashcards-deluxe) | 4.5/5 | N/A | OrangeOrApple.com |
| [Flash Cards Flashcards Maker](https://marlvel.ai/apps/flash-cards-flashcards-maker) | 4.0/5 | Mixed | Infinite Wave Media, LLC |
| [Flashcards maker - AI generate](https://marlvel.ai/apps/flashcards-maker-ai-generate) | 4.1/5 | Mixed | Teleprompter LLC |

## Company Profile
- **Developer:** Apicel PLT
- **Website:** [https://www.apicel.com.my](https://www.apicel.com.my)

## Data Sources & Links
- **App Store ID:** 995602326
- **Dev Site:** [Official Website](https://www.apicel.com.my)
- **Sources:** Developer website content, App store metadata.

## Related Intel Reports
- [*AlgoApp - Flashcards*](https://marlvel.ai/apps/algoapp-flashcards) (AlgoApp Inc) · 4.5/5 Rating
- [*Elevate - Brain Training Games*](https://marlvel.ai/apps/elevate-brain-training-games) (The Mind Company) · 4.7/5 Rating
- [*Flashcards Deluxe*](https://marlvel.ai/apps/flashcards-deluxe) (OrangeOrApple.com) · 4.5/5 Rating
- [*Flash Cards Flashcards Maker*](https://marlvel.ai/apps/flash-cards-flashcards-maker) (Infinite Wave Media, LLC) · 4.0/5 Rating
- [*Flashcards maker - AI generate*](https://marlvel.ai/apps/flashcards-maker-ai-generate) (Teleprompter LLC) · 4.1/5 Rating
- [*Impulse - Brain Training*](https://marlvel.ai/apps/impulse-brain-training) (GMRD Apps Limited) · 4.6/5 Rating
- [*Peak - Brain Training*](https://marlvel.ai/apps/peak-brain-training) (Synaptic Labs) · 4.7/5 Rating
- [*자주 틀리는 우리말*](https://marlvel.ai/apps/app--424) (DaolSoft, Co., Ltd.) · N/A Rating
- [*달공부 - 한 달 공부 다이어리 + 루틴/공부 타이머*](https://marlvel.ai/apps/azlabs-dalstudy) (SuWon Choi) · N/A Rating
- [*타요콘 - 타요 아바타 놀이동화*](https://marlvel.ai/apps/com-kigle-project-tayocon) (KIGLE) · 3.1/5 Rating

## Frequently Asked Questions {#faq}

### Is eKamus Peribahasa suitable for beginners?

Yes, the app is designed for learners needing bilingual support, with a toggle to hide Chinese definitions as proficiency increases.

### Does eKamus Peribahasa require a subscription?

No, eKamus Peribahasa is a free utility with no visible subscription or in-app purchase gates.

### What is the main difference between eKamus Peribahasa and general language apps?

eKamus Peribahasa is a specialized utility focused on Malay idioms and proverbs, whereas general language apps typically offer broader, gamified curriculum paths.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 72 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/ekamus-peribahasa)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.