--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "iTimesTables multiply tests" developer_entity: "Nicholas Wilson" bundle_id: "com.wilsonsn.iTimesTables-multiplication-tests" app_store_id: "521757956" category: "Education" primary_platform: "ios" primary_monetization: "Paid" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-09" report_date: "2026-05-19" last_verified: "2026-05-19T20:31:46.120Z" report_version: "2.0" total_reviews: 1 overall_rating: 1 confidence: "low" confidence_score: 0.35 data_age_days: 36 momentum_velocity: "maintenance" intelligence_version: 4 nemesis: "Multiplication Genius x19 Free" competitor_count: 11 tags: ["education", "paid", "mobile app", "app review", "app analysis", "students", "individuals", "seeking"] canonical_url: "https://marlvel.ai/intel-report/education/itimestables-multiply-tests" license: "CC-BY-NC 4.0" content_version: "v2" --- # iTimesTables multiply tests App Audit ## TL;DR {#tldr} - **Category**: Education · Paid - **Signal**: Rating 1 > **TL;DR:** iTimesTables multiply tests is a education app by Nicholas Wilson, rated 1/5 by 1 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** iTimesTables multiply tests is a education app by Nicholas Wilson. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 1/5 (1 reviews) | | **Category** | Education | | **Developer** | Nicholas Wilson | | **Pricing** | Paid | | **Platforms** | iOS | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Nicholas Wilson - **Category:** Education - **Target Audience:** Students and individuals seeking a tool for memorizing and practicing multiplication tables. - **Platforms:** iOS - **Version Audited:** 2.0 - **Audit Date:** 2026-05-19 - **Signal Count:** 1 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 521757956 - **Bundle ID:** com.wilsonsn.iTimesTables-multiplication-tests - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-19 ## Executive Snapshot **What it is:** iTimesTables is an educational app for iOS that provides multiplication table displays and randomized testing for students. **Why users hire it:** Users hire this app for distraction-free multiplication practice, but the paid-upfront model fails to compete with free, gamified alternatives that offer higher engagement. ## App DNA (Features & Intent) - **[Basic] Multiplication Table Display:** Visual reference for specific multiplication tables within the app interface - **[Standard] Randomized Testing:** Generates 20 random multiplication questions for user assessment - **[Standard] Custom Difficulty Settings:** Adjustable parameters for test difficulty up to the 100th times table * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app occupies a stagnant position in the education category, with a single review and no recent ranking data to support visibility. The $0.99 price point acts as a friction layer in a market saturated with free, feature-rich alternatives. ## Monetization Strategy - **Model:** Paid - **Tiers:** Single purchase at $0.99 - **Price:** iOS: $0.99 - **Analysis:** Paid model anchored at $0.99, requiring upfront purchase for full access to testing features. ## SWOT Analysis {#swot} **Core Strengths:** - Distraction-free interface provides a focused testing environment for users avoiding game-heavy alternatives. **Critical Frictions:** - Paid-upfront pricing at $0.99 creates a conversion barrier against free competitors. - Lacks social features and progress tracking to encourage repeat usage. **Growth Levers:** - Implement adaptive difficulty based on performance to differentiate from static random question generators. **Market Threats:** - Freemium competitors with established user volumes and social leaderboards dominate the category search results. ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive outlook shifted from addressing critical technical failures to prioritizing a monetization and engagement pivot to combat market irrelevance. **Overall trend**: Mixed **Compared at**: 2026-05-19 ### High-impact changes - **[Removed] Sentiment data availability** (sentiment) — User sentiment, rating, and complaint themes were removed from the current report, indicating a lack of recent, verifiable user feedback. ### Medium-impact changes - **[Shifted] SWOT analysis focus** (swot) — Weakness and threat items were consolidated to emphasize the $0.99 price point as a primary conversion barrier rather than focusing on navigation bugs. - **[Shifted] Executive summary narrative** (positioning) — The narrative focus moved from 'critical navigation failures' to 'market saturation and monetization friction'. - **[Added] Feature gap identification** (features) — Added adaptive progress tracking and personal best tracking to the feature gaps list, aligning with competitor capabilities. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### iTimesTables multiply tests vs Multiplication Genius x19 Free — Head to Head - **[Multiplication Genius x19 Free](https://marlvel.ai/intel-report/education/multiplication-genius-x19-free)** by GameZen, Inc.: This app directly competes for the same core user base by offering gamified multiplication practice, which is the primary utility of iTimesTables. - **Key differences:** - Features Game Center leaderboards to drive competitive engagement that iTimesTables currently lacks entirely. - Utilizes a free-to-play model with established user volume, contrasting with iTimesTables' paid-upfront pricing strategy. - Offers structured 'Perfect Run' scoring mechanics that provide immediate feedback on user performance accuracy. - **Where iTimesTables multiply tests wins:** - ✅ Simpler, distraction-free interface focused purely on testing rather than complex game mechanics. - ✅ More modern release alignment with current iOS standards compared to the nemesis's dated 2016 codebase. - **Where Multiplication Genius x19 Free wins:** - ❌ Massive social proof advantage with over 200 reviews compared to the target's single review. - ❌ Gamification elements like leaderboards significantly increase long-term user retention and daily active usage. - **Verdict:** The target app must pivot toward a freemium model or introduce social/competitive features to prevent being overshadowed by the nemesis's established user base. ### Contenders (Strong Challengers) - **[GS Maths](https://marlvel.ai/intel-report/educational/gs-maths)** by GS Developer Group: This app competes by providing a comprehensive suite of timed math challenges that mirror the core functionality of iTimesTables. - Implements sensory integration features to assist with learning, offering a unique UX compared to standard tests. - Includes personal best tracking to encourage repeat usage through self-improvement metrics. - **[AnzanDojo](https://marlvel.ai/intel-report/education/anzandojo)** by ZOOMO Inc.: It competes for the mental calculation market by offering specialized challenges that appeal to the same audience as iTimesTables. - Features social score sharing via Twitter, creating a viral loop that the target app currently ignores. - Focuses on high-speed mental calculation challenges which cater to a more advanced user segment. - **[Math training](https://marlvel.ai/intel-report/trivia/math-training)** by ArmShag: This app targets users seeking cognitive enhancement through math, overlapping with the target's focus on multiplication drills. - Positions itself as a cognitive enhancement tool rather than just a basic multiplication testing app. - Includes detailed statistical tracking to visualize user progress over time, unlike the target's basic interface. - **[Operation Math Game](https://marlvel.ai/intel-report/education/operation-math-game)** by Little 10 Robot: It competes by offering a high-production, mission-based learning environment that targets the same educational math demographic. - Integrates a narrative-driven mission system that creates higher engagement than simple random question generation. - Provides customizable user profiles, allowing for personalized learning paths that the target app lacks. ### Peers (What They Do Better) - **[Calcugators - Addition](https://marlvel.ai/intel-report/education/calcugators-addition)** by Little 10 Robot: It is a direct peer in the educational math space, focusing on strategy-based learning for elementary math concepts. - Employs a privacy-focused design that appeals to parents and educators concerned about data collection. - Uses 'Math Trails' to guide users through a structured learning journey rather than random questions. - **[Fraction Simplifier](https://marlvel.ai/intel-report/education/fraction-simplifier)** by Glindemann, Sennoun, Langer GbR: It competes for the same student demographic by providing educational math support and step-by-step problem solving. - Offers curated learning videos that provide educational context beyond simple testing and question generation. - Provides specific feedback on incorrect inputs, acting as a tutor rather than just a test generator. - **[Fractions Calculator](https://marlvel.ai/intel-report/education/fractions-calculator-2)** by Corporate Smalltalk Consulting Ltd: It occupies the same educational math category, serving users who require specific arithmetic tools beyond basic multiplication. - Provides a paper tape history feature that allows users to review previous calculations for accuracy. - Supports gesture-based editing, offering a more intuitive UX for complex fraction and decimal arithmetic. - **[CountItBack](https://marlvel.ai/intel-report/education/countitback)** by Doug Hicks: It shares the same educational utility space by focusing on mental math and timed challenges for users. - Uses real-world scenarios like cashier lessons to make abstract math concepts more practical for users. - Maintains a high release cadence with two updates in the last six months, signaling active development. ### New Kids on the Block (What's Innovative) - **[Multiplication Math Facts](https://marlvel.ai/intel-report/education/multiplication-math-facts)** by OCD Inc.: It is a direct functional clone of the target app, focusing specifically on multiplication tables and progress tracking. - Includes a smart progress tracker that adapts to user performance, offering a more personalized learning experience. - **[Long Addition and Subtraction](https://marlvel.ai/intel-report/education/long-addition-and-subtraction)** by OCD Inc.: This newcomer targets the same foundational math education market with a focus on structured, column-based solving. - Focuses on column-based solving mechanics to help students visualize the process of long-form arithmetic. ## What's New - **Latest (v1.1, 9 years ago):** General compatibility updates. ## App Momentum (Maintenance) {#momentum} - No notable feature updates recently. - Maintains static testing utility. > **Cadence:** 4 total versions · 0 majors in last 6 months · 10 days since last update · 1167 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} iTimesTables multiply tests is an established education app that is a paid app. With a 1/5 rating from 1 reviews, it shows polarized user reception. > **Bottom Line:** iTimesTables provides a distraction-free utility but fails to compete with free, gamified alternatives, so the PM must pivot to a freemium model to lower the entry barrier and capture the student demographic. **Best for:** Students and individuals seeking a tool for memorizing and practicing multiplication tables. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Pivot to freemium model because the $0.99 barrier prevents user acquisition → increase install velocity — *The nemesis app utilizes a free-to-play model with significantly higher user volume.* _(trade-off: deprioritize Pause development on new math table displays — current display features are sufficient for the core utility.)_ - [ ] [INVEST] [MEDIUM IMPACT] Ship progress tracking because users lack motivation to return → increase daily active usage — *Competitors like GS Maths use personal best tracking to drive repeat usage.* _(trade-off: deprioritize Deprioritize UI polish sprints — current interface is functional and not the primary churn driver.)_ ### Feature Gaps vs Competitors - Social leaderboards (available in Multiplication Genius x19 Free) - Adaptive progress tracking (available in Multiplication Math Facts) - Personal best tracking (available in GS Maths) ### Outlook: Declining The educational math market is consolidating around freemium apps that offer social and adaptive learning features. iTimesTables remains exposed to churn because it lacks these retention loops, so the app will likely continue to lose ground to competitors unless it updates its monetization and engagement strategy. - 🔴 The paid-upfront pricing model creates a conversion bottleneck that prevents the app from competing with free, gamified alternatives in the education category. - 🔴 Lack of social features and progress tracking leads to low user retention, which compounds the visibility issues caused by the lack of review volume. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 1/5 | | Total Reviews | 1 | | Confidence | Low | | Pricing Model | Paid | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **iTimesTables multiply tests** (this app) | 1/5 | N/A | Nicholas Wilson | | [Calcugators - Addition](https://marlvel.ai/intel-report/education/calcugators-addition) | 4.7/5 | N/A | Little 10 Robot | | [Operation Math Game](https://marlvel.ai/intel-report/education/operation-math-game) | 4.5/5 | N/A | Little 10 Robot | | [Math training](https://marlvel.ai/intel-report/trivia/math-training) | N/A/5 | N/A | ArmShag | | [GS Maths](https://marlvel.ai/intel-report/educational/gs-maths) | N/A/5 | N/A | GS Developer Group | | [Fractions Calculator](https://marlvel.ai/intel-report/education/fractions-calculator-2) | 4.5/5 | N/A | Corporate Smalltalk Consulting Ltd | ## Company Profile - **Developer:** Nicholas Wilson - **Website:** [https://www.wilsonsn.com](https://www.wilsonsn.com) - **Social:** [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/itimestables-multiply-tests/id521757956?uo=4) - **Dev Site:** [Official Website](https://www.wilsonsn.com) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Calcugators - Addition*](https://marlvel.ai/intel-report/education/calcugators-addition) (Little 10 Robot) — 4.7/5 Rating | N/A Sentiment - [*Operation Math Game*](https://marlvel.ai/intel-report/education/operation-math-game) (Little 10 Robot) — 4.5/5 Rating | N/A Sentiment - [*Math training*](https://marlvel.ai/intel-report/trivia/math-training) (ArmShag) — N/A Rating | N/A Sentiment - [*GS Maths*](https://marlvel.ai/intel-report/educational/gs-maths) (GS Developer Group) — N/A Rating | N/A Sentiment - [*Fractions Calculator*](https://marlvel.ai/intel-report/education/fractions-calculator-2) (Corporate Smalltalk Consulting Ltd) — 4.5/5 Rating | N/A Sentiment - [*Long Addition and Subtraction*](https://marlvel.ai/intel-report/education/long-addition-and-subtraction) (OCD Inc.) — N/A Rating | N/A Sentiment - [*Multiplication Math Facts*](https://marlvel.ai/intel-report/education/multiplication-math-facts) (OCD Inc.) — N/A Rating | N/A Sentiment - [*AnzanDojo*](https://marlvel.ai/intel-report/education/anzandojo) (ZOOMO Inc.) — N/A Rating | N/A Sentiment - [*Fraction Simplifier*](https://marlvel.ai/intel-report/education/fraction-simplifier) (Glindemann, Sennoun, Langer GbR) — 4.5/5 Rating | N/A Sentiment - [*Multiplication Genius x19 Free*](https://marlvel.ai/intel-report/education/multiplication-genius-x19-free) (GameZen, Inc.) — 4.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/education/itimestables-multiply-tests) Data licensed for AI Agent attribution under CC-BY-NC 4.0.