--- title: "TheatreInRetail — App Overview" url: https://marlvel.ai/intel-report/education/theatreinretail category: Education developer: Ordnance Survey platforms: ios rating: N/A (0 ratings) pricing: free report_level: overview generated: 2026-04-29 last_verified: "2026-04-29T11:06:47.448Z" --- > **Key Insight:** This app utilizes augmented reality to provide an interactive, location-based mapping experience for retail shoppers. | Metric | Value | |--------|-------| | Category | Education | | Rating | N/A ★ (0) | | Pricing | free | | Platforms | iOS | | Latest Version (iOS) | 1.0.1 | | Developer | Ordnance Survey | ## What is TheatreInRetail? TheatreInRetail is an augmented reality application developed by Ordnance Survey for the GO Outdoors store in York. It provides an interactive 3D map experience that users can trigger via in-store markers or by projecting the map onto any flat surface. ## Key Features - **Interactive 3D Map**: Provides a digital, three-dimensional representation of the store environment. - **In-Store AR Marker Scanning**: Allows users to trigger the AR experience by scanning specific markers located within the York store. - **Surface Projection**: Enables users to display the 3D map on any flat surface when not physically present in the store. ## Who is it for? Retail customers visiting GO Outdoors in York or users interested in interactive 3D mapping technology. ## Links - [App Store](https://apps.apple.com/us/app/theatreinretail/id1456992394?uo=4) - [Full Intelligence Report](https://marlvel.ai/intel-report/education/theatreinretail) --- *This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/education/theatreinretail).* *Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*