---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "UofA Safe"
developer_entity: "Adam Conway"
bundle_id: "com.cutcom.apparmor.ualberta"
app_store_id: "1275678959"
category: "Education"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2023-01-04"
report_date: "2026-09-12"
last_verified: "2026-09-12T00:00:00.000Z"
report_version: "2.7"
total_reviews: 0
confidence: "low"
confidence_score: 0.05
data_age_days: 48
momentum_velocity: "zombie"
intelligence_version: 2
tags: ["education", "free", "mobile app", "app review", "app analysis", "university", "alberta", "students,"]
canonical_url: "https://marlvel.ai/apps/uofa-safe"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# UofA Safe Intelligence Report

## TL;DR {#tldr}

- **Category**: Education · Free

> **TL;DR:** UofA Safe is a education app by Adam Conway, available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** UofA Safe is a education app by Adam Conway.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Education |
| **Developer** | Adam Conway |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.05/1.0) |
| **Data Age** | 48d |

## Metadata & Market Performance
- **Publisher:** Adam Conway
- **Category:** Education
- **Target Audience:** University of Alberta students, faculty, and staff requiring access to campus safety alerts and resources.
- **Platforms:** iOS
- **Version Reviewed:** 2.7
- **Report Date:** 2026-09-12
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.05/1.0)
- **App Store ID (iOS):** 1275678959
- **Bundle ID:** com.cutcom.apparmor.ualberta
- **Data Window:** Analysis based on signals collected up to 2026-09-12

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** UofA Safe is a free institutional safety app for University of Alberta students and staff, providing emergency notifications and resource access on iOS.
**Why users hire it:** The app removes the friction of searching for emergency contact information during high-stress situations by centralizing safety resources into a single mobile touchpoint.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Safety Notifications:** Push alerts for on-campus emergencies and instructions from campus safety staff.
  * *User Intent:* Users want timely prompts to stay engaged without missing updates.
- **[Standard] Emergency Help:** Direct contact interface for campus safety personnel.
- **[Standard] Campus Safety Resources:** Centralized repository for university safety documentation and support materials.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

UofA Safe occupies a niche institutional role as the official safety tool for the University of Alberta. The absence of updates for over 1,300 days signals that the app is currently in a maintenance-only lifecycle.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** UofA Safe is a free institutional utility with no monetization or subscription tiers.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Official status as the primary emergency communication channel for the University of Alberta

**Growth Levers:**
- Integration of real-time location-based safety features to improve utility during off-campus transit


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v2.7, 3 years ago):** General performance optimizations.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No major updates since early 2023.
- Maintenance-only lifecycle for 3 years.

> **Cadence:** 1 total versions · 0 majors in last 6 months · 1346 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

UofA Safe is an education app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** UofA Safe provides essential institutional utility, but the three-year development silence creates a technical debt risk that could compromise emergency alerts. A minor maintenance sprint to ensure compatibility with current OS standards would secure the reliability of this critical communication channel.
<!-- speakable-end -->

**Best for:** University of Alberta students, faculty, and staff requiring access to campus safety alerts and resources.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [MAINTAIN] Audit notification reliability because the app has not been updated in over three years → ensure emergency alerts still function on current OS versions
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Stable

The institutional safety app market is consolidating around modern, frequently updated communication platforms. UofA Safe remains stable in its current utility, but the lack of development investment leaves it exposed to technical obsolescence that could erode user trust when the app is needed most.

- 🔴 The 1,346-day update gap suggests the app is in a dormant state, which increases the risk of critical failure during an emergency.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Outlook | Stable |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **UofA Safe** (this app) | N/A/5 | N/A | Adam Conway |
| [AlgoApp - Flashcards](https://marlvel.ai/apps/algoapp-flashcards) | 4.5/5 | n/a | AlgoApp Inc |
| [Elevate - Brain Training Games](https://marlvel.ai/apps/elevate-brain-training-games) | 4.7/5 | n/a | The Mind Company |
| [Flashcards Deluxe](https://marlvel.ai/apps/flashcards-deluxe) | 4.5/5 | N/A | OrangeOrApple.com |
| [Flash Cards Flashcards Maker](https://marlvel.ai/apps/flash-cards-flashcards-maker) | 4.0/5 | Mixed | Infinite Wave Media, LLC |
| [Flashcards maker - AI generate](https://marlvel.ai/apps/flashcards-maker-ai-generate) | 4.1/5 | Mixed | Teleprompter LLC |

## Company Profile
- **Developer:** Adam Conway

## Data Sources & Links
- **App Store ID:** 1275678959
- **Sources:** App store metadata.

## Related Intel Reports
- [*AlgoApp - Flashcards*](https://marlvel.ai/apps/algoapp-flashcards) (AlgoApp Inc) · 4.5/5 Rating
- [*Elevate - Brain Training Games*](https://marlvel.ai/apps/elevate-brain-training-games) (The Mind Company) · 4.7/5 Rating
- [*Flashcards Deluxe*](https://marlvel.ai/apps/flashcards-deluxe) (OrangeOrApple.com) · 4.5/5 Rating
- [*Flash Cards Flashcards Maker*](https://marlvel.ai/apps/flash-cards-flashcards-maker) (Infinite Wave Media, LLC) · 4.0/5 Rating
- [*Flashcards maker - AI generate*](https://marlvel.ai/apps/flashcards-maker-ai-generate) (Teleprompter LLC) · 4.1/5 Rating
- [*Impulse - Brain Training*](https://marlvel.ai/apps/impulse-brain-training) (GMRD Apps Limited) · 4.6/5 Rating
- [*Peak - Brain Training*](https://marlvel.ai/apps/peak-brain-training) (Synaptic Labs) · 4.7/5 Rating
- [*자주 틀리는 우리말*](https://marlvel.ai/apps/app--424) (DaolSoft, Co., Ltd.) · N/A Rating
- [*달공부 - 한 달 공부 다이어리 + 루틴/공부 타이머*](https://marlvel.ai/apps/azlabs-dalstudy) (SuWon Choi) · N/A Rating
- [*타요콘 - 타요 아바타 놀이동화*](https://marlvel.ai/apps/com-kigle-project-tayocon) (KIGLE) · 3.1/5 Rating

## Frequently Asked Questions {#faq}

### Is UofA Safe free to use?

Yes, UofA Safe is a free institutional utility provided by the University of Alberta with no subscription or in-app purchases.

### Does UofA Safe work for off-campus emergencies?

UofA Safe is designed specifically for on-campus safety alerts and resources at the University of Alberta. It is not intended for off-campus emergency use.

### Is UofA Safe still being updated?

The app has not received a major update since early 2023, indicating it is currently in a maintenance-only phase.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 48 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/uofa-safe)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.