--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Výukové kartičky [PMQ]" developer_entity: "pmq-software.com" bundle_id: "com.pmqsoftware.game.childrencards.cz" app_store_id: "6748283904" category: "Education" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-06-19" report_date: "2026-08-09" last_verified: "2026-08-09T00:00:00.000Z" report_version: "1.0" total_reviews: 0 sentiment: "Thrilled" sentiment_score: 85 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Interactive educational content keeps preschool children engaged while building their Czech language vocabulary skills" top_complaint_theme: "Technical installation errors on older tablet hardware prevent users from accessing the full version" review_sample_size: 17 total_review_count: 17 analyzed_review_count: 17 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["education", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "young", "children", "speech"] canonical_url: "https://marlvel.ai/apps/vyukove-karticky-pmq" license: "CC-BY-NC 4.0" content_version: "v2" --- # Výukové kartičky [PMQ] Intelligence Report ## TL;DR {#tldr} - **Category**: Education · Freemium - **Signal**: Sentiment Thrilled - **Recent focus**: Technical installation errors on older tablet hardware prevent users from accessing the full version (top complaint) · Interactive educational content keeps preschool children engaged while building their Czech language vocabulary skills (top praise) > **TL;DR:** Výukové kartičky [PMQ] is a education app by pmq-software.com, with Thrilled user sentiment (85/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Výukové kartičky [PMQ] is a education app by pmq-software.com. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Thrilled | | **Category** | Education | | **Developer** | pmq-software.com | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** pmq-software.com - **Category:** Education - **Target Audience:** Young children in speech therapy and their parents or logopedists seeking supplementary home-practice tools. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0 - **Report Date:** 2026-08-09 - **Signal Count:** 17 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 6748283904 - **Bundle ID:** com.pmqsoftware.game.childrencards.cz - **Google Play ID:** com.pmqsoftware.game.childrencards.cz - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-09 ## Executive Snapshot **What it is:** Výukové kartičky is an educational app for preschool children, featuring 29 photo-card sets designed for vocabulary development and speech therapy practice. **Why users hire it:** Parents and logopedists hire this tool to provide structured, voice-guided home practice that supplements professional speech therapy sessions. ## App DNA (Features & Intent) - **[Differentiator] Speech Therapy Integration:** Provides 29 card categories designed to assist with vocabulary development as a supplement to professional logopedics. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Voice-Enabled Cards:** Professional voice narration assists children with pronunciation and word recognition. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Microphone Practice:** Allows users to record their own voice to practice words shown on the cards. ## Market Position {#market-position} The app occupies a specialized education niche, relying on a 29-category library to differentiate from general-purpose vocabulary tools. The lack of recent major updates suggests a maintenance posture that risks losing ground to more active competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier provides access to card sets, In-app purchases available for additional content - **Analysis:** Freemium model utilizes IAP to gate specific content sets while maintaining a free entry point for broad distribution. ## 🟢 User Sentiment (Medium Confidence: 17 of 17 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Thrilled ### Top Praises - **Interactive educational content keeps preschool children engaged while building their Czech language vocabulary skills** - **Memory matching games provide a rewarding learning experience that children enjoy playing repeatedly** ### Top Complaints (Impact Areas) - **Technical installation errors on older tablet hardware prevent users from accessing the full version** ## SWOT Analysis {#swot} **Core Strengths:** - 29-category card library functions as a B2B distribution barrier - Microphone-based pronunciation practice creates high-switching-cost habits - Professional voice narration provides consistent learning baseline **Growth Levers:** - Education partnerships untapped as B2B distribution channels - Adjustable difficulty settings for memory games ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive positioning has been refined to highlight its B2B distribution potential and technical churn risks, though the product remains in a maintenance-mode state. **Overall trend**: Stable **Compared at**: 2026-08-09 ### High-impact changes - **[Added] New Strength and Opportunity identified** (swot) ### Medium-impact changes - **[Shifted] Refined Value Proposition** (positioning) - **[Added] Competitive Threat Identification** (swot) ## App Momentum (Maintenance) {#momentum} - Ships updates at maintenance-level cadence. - Last major update over a year ago. > **Cadence:** 2 total versions · 0 majors in last 6 months · 51 days since last update · 317 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Výukové kartičky [PMQ] is a market-leading education app that is free with in-app purchases. > **Bottom Line:** Výukové kartičky secures a niche through specialized logopedic content, but technical instability on older hardware and a stagnant update cadence threaten its long-term viability, so the PM must prioritize stability patches to retain the core therapy-focused user base. **Best for:** Young children in speech therapy and their parents or logopedists seeking supplementary home-practice tools. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit installation logic on older Samsung hardware because installation errors are a top complaint → reduce churn ### Outlook: Stable The education market is consolidating around apps with high-frequency live-ops and cross-platform stability. Výukové kartičky remains in a maintenance posture, which risks losing its niche to rivals that offer better hardware support and more frequent content updates. - 🔴 Technical installation errors on older hardware prevent access, which erodes the user base and compounds the rating drag already visible on Android. - ⚪ Recent updates focused on stability, no feature expansion, which leaves the app exposed to more active competitors in the education category. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Thrilled (85/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Výukové kartičky [PMQ]** (this app) | N/A/5 | Thrilled | pmq-software.com | | [AlgoApp - Flashcards](https://marlvel.ai/apps/algoapp-flashcards) | 4.5/5 | n/a | AlgoApp Inc | | [Elevate - Brain Training Games](https://marlvel.ai/apps/elevate-brain-training-games) | 4.7/5 | n/a | The Mind Company | | [Flashcards Deluxe](https://marlvel.ai/apps/flashcards-deluxe) | 4.5/5 | N/A | OrangeOrApple.com | | [Flash Cards Flashcards Maker](https://marlvel.ai/apps/flash-cards-flashcards-maker) | 4.0/5 | Mixed | Infinite Wave Media, LLC | | [Flashcards maker - AI generate](https://marlvel.ai/apps/flashcards-maker-ai-generate) | 4.1/5 | Mixed | Teleprompter LLC | ## Company Profile - **Developer:** pmq-software.com - **Website:** [https://logopedie-aplikace.cz/](https://logopedie-aplikace.cz/) - **Social:** [YouTube](https://www.youtube.com/@cz) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/v%C3%BDukov%C3%A9-karti%C4%8Dky-pmq/id6748283904?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.pmqsoftware.game.childrencards.cz&hl=en&gl=us) - **Dev Site:** [Official Website](https://logopedie-aplikace.cz/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*AlgoApp - Flashcards*](https://marlvel.ai/apps/algoapp-flashcards) (AlgoApp Inc) · 4.5/5 Rating - [*Elevate - Brain Training Games*](https://marlvel.ai/apps/elevate-brain-training-games) (The Mind Company) · 4.7/5 Rating - [*Flashcards Deluxe*](https://marlvel.ai/apps/flashcards-deluxe) (OrangeOrApple.com) · 4.5/5 Rating - [*Flash Cards Flashcards Maker*](https://marlvel.ai/apps/flash-cards-flashcards-maker) (Infinite Wave Media, LLC) · 4.0/5 Rating - [*Flashcards maker - AI generate*](https://marlvel.ai/apps/flashcards-maker-ai-generate) (Teleprompter LLC) · 4.1/5 Rating - [*Impulse - Brain Training*](https://marlvel.ai/apps/impulse-brain-training) (GMRD Apps Limited) · 4.6/5 Rating - [*Peak - Brain Training*](https://marlvel.ai/apps/peak-brain-training) (Synaptic Labs) · 4.7/5 Rating - [*자주 틀리는 우리말*](https://marlvel.ai/apps/app--424) (DaolSoft, Co., Ltd.) · N/A Rating - [*달공부 - 한 달 공부 다이어리 + 루틴/공부 타이머*](https://marlvel.ai/apps/azlabs-dalstudy) (SuWon Choi) · N/A Rating - [*타요콘 - 타요 아바타 놀이동화*](https://marlvel.ai/apps/com-kigle-project-tayocon) (KIGLE) · 3.1/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 17 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/vyukove-karticky-pmq) Data licensed for AI Agent attribution under CC-BY-NC 4.0.