--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "AMAkids & SmartUm" developer_entity: "Fedyay Volodymyr" bundle_id: "com.smartum.amakids.bba" app_store_id: "1446282425" category: "Educational" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-18" report_date: "2026-05-19" last_verified: "2026-05-19T22:15:15.238Z" report_version: "6.5.4" total_reviews: 1279 overall_rating: 4.7 confidence: "low" confidence_score: 0.05 data_age_days: 36 momentum_velocity: "intense" intelligence_version: 2 tags: ["educational", "free", "mobile app", "app review", "app analysis", "intended", "students", "enrolled"] canonical_url: "https://marlvel.ai/intel-report/educational/com-smartum-amakids-bba" license: "CC-BY-NC 4.0" content_version: "v2" --- # AMAkids & SmartUm App Audit ## TL;DR {#tldr} - **Category**: Educational · Free - **Signal**: Rating 4.7 > **TL;DR:** AMAkids & SmartUm is a educational app by Fedyay Volodymyr, rated 4.7/5 by 1.3K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** AMAkids & SmartUm is a educational app by Fedyay Volodymyr. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.7/5 (1.3K reviews) | | **Category** | Educational | | **Developer** | Fedyay Volodymyr | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Fedyay Volodymyr - **Category:** Educational - **Target Audience:** The app is intended for students enrolled in the AMAkids and SmartUm intellectual development programs. - **Platforms:** iOS & Android - **Version Audited:** 6.5.4 - **Audit Date:** 2026-05-19 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1446282425 - **Bundle ID:** com.smartum.amakids.bba - **Google Play ID:** com.smartum.amakids.bba - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Mental Ability Development Program for AMAkids & SmartUm students! ## Executive Snapshot AMAkids & SmartUm is an educational platform designed for students of the Intellectual Development Academy, which operates across 22 countries. The application provides gamified training modules focused on cognitive development, including mental arithmetic, speed reading, and memory enhancement. ## App DNA (Features & Intent) - **[Standard] Mental Arithmetic:** Provides interactive tasks designed to improve mathematical calculation skills. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Liberica:** A dedicated program module focused on developing speed reading capabilities. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Memorica:** Features exercises aimed at systematic memory development. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Gamified Learning:** Utilizes a game-based interface to facilitate brain training exercises. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Monetization Strategy - **Model:** Free ## App Momentum (Intense) {#momentum} Last updated 1d ago. 5 versions tracked. > **Cadence:** 5 total versions · 0 majors in last 6 months · 1 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} AMAkids & SmartUm is an established educational app that is completely free. With a 4.7/5 rating from 1.3K reviews, it shows polarized user reception. > **Bottom Line:** This app serves as a digital companion for students of the AMAkids and SmartUm academy to practice core cognitive skills through gamified modules. **Best for:** The app is intended for students enrolled in the AMAkids and SmartUm intellectual development programs. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.7/5 | | Total Reviews | 1.3K | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **AMAkids & SmartUm** (this app) | 4.7/5 | N/A | Fedyay Volodymyr | | [Baby Shark Dentist Play: Game](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bbsdentistgame_android_googlemarket) | 3.5/5 | N/A | The Pinkfong Company | | [Pinkfong Tracing World : ABC](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-tracingworld_android_googlemarket) | 4.2/5 | N/A | The Pinkfong Company | | [Bebefinn Play Phone: Kids Game](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bebefinnphone_android_googlemarket) | 3.6/5 | N/A | The Pinkfong Company | | [Bebefinn Birthday Party: Game](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bebefinnparty_android_googlemarket) | 3.6/5 | N/A | The Pinkfong Company | | [Gabbys Dollhouse: Games & Cats](https://marlvel.ai/intel-report/educational/gabbys-dollhouse-games-cats) | 4.3/5 | N/A | Play Piknik | ## Company Profile - **Developer:** Fedyay Volodymyr - **Website:** [https://amakids.com/](https://amakids.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/bg/app/amakids-smartum/id1446282425?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.smartum.amakids.bba) - **Dev Site:** [Official Website](https://amakids.com/) - **Sources:** App store metadata. ## Related Intel Reports - [*Baby Shark Dentist Play: Game*](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bbsdentistgame_android_googlemarket) (The Pinkfong Company) — 3.5/5 Rating | N/A Sentiment - [*Pinkfong Tracing World : ABC*](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-tracingworld_android_googlemarket) (The Pinkfong Company) — 4.2/5 Rating | N/A Sentiment - [*Bebefinn Play Phone: Kids Game*](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bebefinnphone_android_googlemarket) (The Pinkfong Company) — 3.6/5 Rating | N/A Sentiment - [*Bebefinn Birthday Party: Game*](https://marlvel.ai/intel-report/educational/kr-co-smartstudy-bebefinnparty_android_googlemarket) (The Pinkfong Company) — 3.6/5 Rating | N/A Sentiment - [*Gabbys Dollhouse: Games & Cats*](https://marlvel.ai/intel-report/educational/gabbys-dollhouse-games-cats) (Play Piknik) — 4.3/5 Rating | N/A Sentiment - [*Mecha Dragon*](https://marlvel.ai/intel-report/educational/mecha-dragon) (Clementoni S.p.A.) — 3.1/5 Rating | N/A Sentiment - [*Deepcover*](https://marlvel.ai/intel-report/educational/deepcover) (Whitethorn Games) — 3.6/5 Rating | N/A Sentiment - [*Masha and the Bear Mini Games*](https://marlvel.ai/intel-report/educational/masha-and-the-bear-mini-games) (DTC Lab) — 4.3/5 Rating | N/A Sentiment - [*Muslim Kids: Learn & Fun*](https://marlvel.ai/intel-report/educational/muslim-kids-learn-fun) (Saad Abdullah / Islam World) — N/A Rating | N/A Sentiment - [*Fun Kids Planes 2*](https://marlvel.ai/intel-report/educational/fun-kids-planes-2) (Raz Games) — 3.9/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/educational/com-smartum-amakids-bba) Data licensed for AI Agent attribution under CC-BY-NC 4.0.