--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Bead Craft: Hama, Perler Beads" developer_entity: "NUR NURIYE ERSAHIN" bundle_id: "com.nartapps.beadcraft" app_store_id: "6465487043" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-01-19" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "1.1.7" total_reviews: 6 overall_rating: 2.2 confidence: "low" confidence_score: 0.2 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "parents", "seeking", "crafting"] canonical_url: "https://marlvel.ai/apps/bead-craft-hama-perler-beads" license: "CC-BY-NC 4.0" content_version: "v2" --- # Bead Craft: Hama, Perler Beads Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 2.17 > **TL;DR:** Bead Craft: Hama, Perler Beads is a entertainment app by NUR NURIYE ERSAHIN, rated 2.17/5 by 6 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Bead Craft: Hama, Perler Beads is a entertainment app by NUR NURIYE ERSAHIN. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 2.17/5 (6 reviews) | | **Category** | Entertainment | | **Developer** | NUR NURIYE ERSAHIN | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** NUR NURIYE ERSAHIN - **Category:** Entertainment - **Target Audience:** Parents seeking crafting activities for children and hobbyists interested in Hama or Perler bead art. - **Platforms:** iOS - **Version Reviewed:** 1.1.7 - **Report Date:** 2026-08-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6465487043 - **Bundle ID:** com.nartapps.beadcraft - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Bead Craft is a design utility for Hama and Perler bead patterns on iOS, offering grid-based layout tools and row-by-row tracking. **Why users hire it:** Users hire this app to simplify the assembly of complex bead art, replacing manual counting with digital tracking to reduce errors. ## App DNA (Features & Intent) - **[Standard] Pattern Design Tools:** Custom grid creation using square, circle, and hexagon board layouts. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Row-by-Row Guidance:** Step-by-step tracking tool showing bead counts per row. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] PDF Export:** Conversion of digital patterns into printable PDF documents. ## Market Position {#market-position} Bead Craft maintains a niche presence in the Entertainment category with a 2.17-star rating across six reviews. The lack of updates for 201 days signals a maintenance-only posture that limits competitive growth. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently free to download with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - PDF Export functions as a utility-based retention mechanism. - Row-by-row guidance provides a specialized tracking mechanism. **Growth Levers:** - Community pattern sharing could introduce network effects. - Wearable integration could offer hands-free tracking. ## Recent Changes (v2 → v3) {#recent-changes} The product remains in a maintenance state with no feature or pricing changes, though the analytical framework has been updated to highlight the lack of monetization as a core barrier to stability. **Overall trend**: Stable **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Monetization Analysis** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] New PM Action Item** (positioning) ## What's New - **Latest (v1.1.7, 6 months ago):** General bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships ~2 releases per year. - Last major update six months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 201 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Bead Craft: Hama, Perler Beads is an entertainment app that is completely free. It holds a 2.17/5 rating from 6 reviews. > **Bottom Line:** Bead Craft offers a useful design utility for bead enthusiasts, but the six-month update gap and low rating suggest technical instability, so the PM must prioritize a stability sprint to stabilize the core design loop before adding new features. **Best for:** Parents seeking crafting activities for children and hobbyists interested in Hama or Perler bead art. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit core design loop stability because the 2.17-star rating indicates high user frustration → improve retention. ### Outlook: Stable The crafting-utility market is shifting toward community-integrated platforms, yet Bead Craft remains a static tool. The current maintenance-mode posture will likely lead to further rating erosion as users move to more actively supported alternatives. - 🔴 The six-month update cadence indicates the app is in maintenance mode, which limits the ability to address user-reported bugs. - 🔴 Lack of feature expansion leaves the app vulnerable to competitors that offer more frequent updates and community-driven content. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 2.17/5 | | Total Reviews | 6 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Bead Craft: Hama, Perler Beads** (this app) | 2.17/5 | N/A | NUR NURIYE ERSAHIN | | [BESTPLAY Play to earn & donate](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.7/5 | n/a | Bestplay | | [Ghost Science M3](https://marlvel.ai/apps/ghost-science-m3) | 3.1/5 | Excited | Michael Weber | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [Leprecam](https://marlvel.ai/apps/leprecam) | 4.2/5 | N/A | Asinine Games Inc | ## Company Profile - **Developer:** NUR NURIYE ERSAHIN - **Website:** [https://www.nartapps.com/](https://www.nartapps.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/bead-craft-hama-perler-beads/id6465487043?uo=4) - **Dev Site:** [Official Website](https://www.nartapps.com/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*Ghost Science M3*](https://marlvel.ai/apps/ghost-science-m3) (Michael Weber) · 3.1/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*Leprecam*](https://marlvel.ai/apps/leprecam) (Asinine Games Inc) · 4.2/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.4/5 Rating - [*로또 스캐너 - 바로확인*](https://marlvel.ai/apps/app--381) (kim juyoung) · N/A Rating - [*カンペ*](https://marlvel.ai/apps/app--380) (Teruaki Onoda) · 5.0/5 Rating - [*기리고*](https://marlvel.ai/apps/kr-girigo) (KWONSIWON) · 4.0/5 Rating - [*스타투*](https://marlvel.ai/apps/kr-co-startoo-client) (Infobank Corp.) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/bead-craft-hama-perler-beads) Data licensed for AI Agent attribution under CC-BY-NC 4.0.