--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color by number: Coloring book" developer_entity: "Coloring puzzle games sp. z o.o." bundle_id: "com.concolorgames.gifcoloring" app_store_id: "1317932704" category: "Entertainment" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-02-24" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "1.25" total_reviews: 3356 overall_rating: 4.7 confidence: "low" confidence_score: 0.05 data_age_days: 10 momentum_velocity: "zombie" intelligence_version: 2 tags: ["entertainment", "subscription", "mobile app", "app review", "app analysis", "casual", "mobile", "users"] canonical_url: "https://marlvel.ai/apps/color-by-number-coloring-book" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color by number: Coloring book Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Subscription - **Signal**: Rating 4.66 > **TL;DR:** Color by number: Coloring book is a entertainment app by Coloring puzzle games sp. z o.o., rated 4.66/5 by 3.4K users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Color by number: Coloring book is a entertainment app by Coloring puzzle games sp. z o.o.. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.66/5 (3.4K reviews) | | **Category** | Entertainment | | **Developer** | Coloring puzzle games sp. z o.o. | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 10d | ## Metadata & Market Performance - **Publisher:** Coloring puzzle games sp. z o.o. - **Category:** Entertainment - **Target Audience:** Casual mobile users seeking stress-relief activities through digital art and animation. - **Platforms:** iOS - **Version Reviewed:** 1.25 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1317932704 - **Bundle ID:** com.concolorgames.gifcoloring - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Color by number: Coloring book is a digital art application for iOS that provides animated coloring pages and relaxing music for casual users. **Why users hire it:** The app removes the cognitive friction of traditional art by providing a guided, animated coloring process that functions as an anti-stress activity. ## App DNA (Features & Intent) - **[Differentiator] Animated Coloring Pages:** Coloring book images that feature motion animations upon completion, serving as the primary premium-tier gate. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Weekly Content Updates:** Library expansion with new images added every week to reduce churn. - **[Standard] Relaxing Music Library:** Curated audio tracks intended to accompany the coloring process and increase session duration. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Color by number: Coloring book maintains a 4.66-star rating across 3,356 ratings. The lack of updates since 2019 positions the app as a legacy product in a category now dominated by high-cadence live-ops competitors. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited access, $7.99 weekly, $12.99 monthly, $39.99 annually - **Analysis:** Subscription-first model anchored at $7.99 weekly, utilizing high-frequency billing cycles to capture revenue. ## SWOT Analysis {#swot} **Core Strengths:** - Animated coloring mechanic provides a distinct visual hook **Growth Levers:** - Localized pricing could capture price-sensitive segments ## What's New - **Latest (v1.25, 7 years ago):** General bug fixes and stability improvements. ## App Momentum (Zombie) {#momentum} - No feature updates since 2019. - Development cycle currently dormant. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2765 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Color by number: Coloring book is an entertainment app. It holds a 4.66/5 rating from 3.4K reviews. > **Bottom Line:** Color by number: Coloring book rests on a high-quality animation mechanic that continues to drive positive ratings, but the seven-year development freeze makes the current weekly subscription model unsustainable against active, content-rich rivals. **Best for:** Casual mobile users seeking stress-relief activities through digital art and animation. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot the monetization strategy to an annual-first model because the $7.99 weekly price is an outlier → reduce churn ### Outlook: Declining The casual coloring category is consolidating around apps with bi-weekly content updates and lower-cost annual tiers. Color by number: Coloring book's lack of updates since 2019 leaves it exposed to competitors that offer more value for less cost, signaling a continued decline in relevance. - 🔴 The seven-year development freeze prevents the app from competing with modern live-ops, leading to a slow erosion of the user base. - 🔴 High-frequency weekly billing creates a churn risk that the app cannot mitigate without new content or feature updates. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.66/5 | | Total Reviews | 3.4K | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color by number: Coloring book** (this app) | 4.66/5 | N/A | Coloring puzzle games sp. z o.o. | | [JustPlay: Earn Money or Donate](https://marlvel.ai/apps/justplay-earn-money-or-donate) | 4.4/5 | n/a | JustPlay GmbH | | [BestPlay: Play Games & Earn](https://marlvel.ai/apps/bestplay-play-to-earn-donate) | 4.6/5 | n/a | Bestplay | | [BIBLIOTECA LDM](https://marlvel.ai/apps/biblioteca-ldm) | 4.8/5 | Mixed | Esteban Gonzalez | | [DramaBox - Stream Drama Shorts](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) | 4.7/5 | n/a | STORYMATRIX | | [DramaWave - Dramas & Reels](https://marlvel.ai/apps/dramawave-dramas-reels) | 4.7/5 | Mixed | SKYWORK AI PTE LTD | ## Company Profile - **Developer:** Coloring puzzle games sp. z o.o. ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-by-number-coloring-book/id1317932704?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating - [*BestPlay: Play Games & Earn*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.6/5 Rating - [*BIBLIOTECA LDM*](https://marlvel.ai/apps/biblioteca-ldm) (Esteban Gonzalez) · 4.8/5 Rating - [*DramaBox - Stream Drama Shorts*](https://marlvel.ai/apps/dramabox-stream-drama-shorts-1) (STORYMATRIX) · 4.7/5 Rating - [*DramaWave - Dramas & Reels*](https://marlvel.ai/apps/dramawave-dramas-reels) (SKYWORK AI PTE LTD) · 4.7/5 Rating - [*PACIFIC RIM: JAEGER VS KAIJU BATTLE*](https://marlvel.ai/apps/pacific-rim-jaeger-vs-kaiju-battle) (Warner Bros.) · 3.5/5 Rating - [*PLAYZONE - Play & Earn Rewards*](https://marlvel.ai/apps/money-well-earn-rewards) (Vanessa Calatayud Gomis) · 2.5/5 Rating - [*TikTok Pro - Events*](https://marlvel.ai/apps/com-ss-iphone-ugc-tiktok-pro) (TikTok Ltd.) · 4.7/5 Rating - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/apps/tiktok-videos-shop-live) (TikTok Ltd.) · 4.3/5 Rating - [*YouTube TV*](https://marlvel.ai/apps/com-google-ios-youtubeunplugged) (Google) · 3.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Color by number: Coloring book free to use? The app offers a free tier with limited access, but the primary features, including the animated coloring pages, are gated behind a subscription starting at $7.99 weekly. ### Does Color by number: Coloring book receive new images? While the app description promises new images every week, there have been no updates to the app since 2019, which may impact the availability of new content. ### What are some alternatives to Color by number: Coloring book? Users should consider coloring apps that offer more frequent content updates and lower-cost annual subscription tiers, as many current market leaders provide bi-weekly content drops. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 10 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/color-by-number-coloring-book) Data licensed for AI Agent attribution under CC-BY-NC 4.0.