--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color Number: Color by Number" developer_entity: "YOYA MOBILE TEKNOLOJI ANONIM SIRKETI" bundle_id: "com.numberly.photo" app_store_id: "6755252795" google_play_id: "com.yoya.numberly" category: "Entertainment" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-01" report_date: "2026-05-18" last_verified: "2026-05-18T06:41:03.091Z" report_version: "1.0.9" total_reviews: 110 overall_rating: 4.69 confidence: "low" confidence_score: 0.7 data_age_days: 0 momentum_velocity: "intense" intelligence_version: 3 nemesis: "Color by Number：Coloring Games" competitor_count: 6 tags: ["entertainment", "subscription", "mobile app", "app review", "app analysis", "parents,", "children,", "hobbyists"] canonical_url: "https://marlvel.ai/intel-report/entertainment/color-number-color-by-number" license: "CC-BY-NC 4.0" content_version: "v2" --- # Color Number: Color by Number App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Subscription - **Signal**: Rating 4.69 > **TL;DR:** Color Number: Color by Number is a entertainment app by YOYA MOBILE TEKNOLOJI ANONIM SIRKETI, rated 4.69/5 by 110 users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Color Number: Color by Number is a entertainment app by YOYA MOBILE TEKNOLOJI ANONIM SIRKETI. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.69/5 (110 reviews) | | **Category** | Entertainment | | **Developer** | YOYA MOBILE TEKNOLOJI ANONIM SIRKETI | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Low (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** YOYA MOBILE TEKNOLOJI ANONIM SIRKETI - **Category:** Entertainment - **Target Audience:** Parents, children, and hobbyists seeking creative tools to convert personal photos into printable or digital coloring activities. - **Platforms:** iOS & Android - **Version Audited:** 1.0.9 - **Audit Date:** 2026-05-18 - **Signal Count:** 110 reviews analyzed - **Confidence:** Low (0.7/1.0) - **App Store ID (iOS):** 6755252795 - **Bundle ID:** com.numberly.photo - **Google Play ID:** com.yoya.numberly - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-05-18 - **Short Description:** Create custom pixel art photo ## Executive Snapshot **What it is:** Color Number is an AI-powered photo-to-pixel art conversion and coloring app for iOS and Android. **Why users hire it:** Users hire the app to transform personal memories into creative, printable, or digital coloring activities without requiring drawing skills. ## App DNA (Features & Intent) - **[Differentiator] AI Photo-to-Pixel Conversion:** Generates pixel art grids from user-uploaded photos using image processing algorithms * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Printable Coloring Sheets:** Exports generated pixel art into printable formats for physical coloring - **[Standard] Ad-free Coloring Mode:** Provides an uninterrupted coloring interface without interstitial or banner advertisements * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Pixel Style Customization:** Allows adjustment of grid size, pixel density, and color complexity * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} The app maintains a 4.7-star rating on iOS with 90 reviews, signaling strong early adoption among its niche audience. However, the lack of a free-to-play content library leaves it vulnerable to incumbents with massive, daily-updated template catalogs. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with ad-supported access, Premium subscription with weekly, monthly, or yearly packages - **Analysis:** Subscription-only model across three durations, gating HD output and advanced styles to force conversion. ## SWOT Analysis {#swot} **Core Strengths:** - AI-driven custom photo conversion creates a personalized creative experience - Printable export functionality enables physical craft use-cases - Ad-free mode provides a clean interface for younger users **Critical Frictions:** - Subscription-only model creates a high barrier to entry - Lack of a daily-updated template library limits long-term retention - No cloud-save functionality reported in user feedback **Growth Levers:** - Education partnerships offer untapped B2B distribution - Wearable integration for digital art display remains unexplored **Market Threats:** - Wildlife Studios' high-frequency update cadence outpaces feature iteration - MWM's aggressive AI model updates threaten the conversion differentiator - EU data-minimization tightening impacts kids-category apps ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned to a subscription-only model and updated its competitive strategy to address gaps in content volume and retention compared to market incumbents. **Overall trend**: Mixed **Compared at**: 2026-05-18 ### High-impact changes - **[Shifted] Subscription-only monetization** (pricing) — Pricing model shifted from freemium to subscription-only, gating HD output and advanced styles to force conversion. - **[Shifted] Competitive stance update** (positioning) — Executive summary shifted from describing a creative tool to acknowledging a high barrier to entry and retention challenges against free-to-play incumbents. ### Medium-impact changes - **[Added] New SWOT entries** (swot) — Added weaknesses (lack of cloud-save) and threats (high-frequency update cadences from Wildlife Studios and MWM) to the analysis. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Color Number: Color by Number vs Color by Number：Coloring Games — Head to Head - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios: Dominates the category with massive scale and a high-frequency release cadence that keeps the product at the top of search results. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Maintains a massive library of daily updated content that creates a strong habit-forming retention loop. - Aggressive release schedule of 19 updates in six months ensures constant feature iteration and bug fixes. - Deep integration of social sharing features allows users to build community around their completed pixel art. - **Where Color Number: Color by Number wins:** - ✅ Focuses on AI-driven custom photo conversion which offers a more personalized creative experience than static templates. - ✅ Lower barrier to entry for users wanting to turn personal memories into art rather than just coloring. - **Where Color by Number：Coloring Games wins:** - ❌ Massive content library provides endless variety that keeps casual users engaged without needing to upload photos. - ❌ High-frequency update cadence allows for rapid testing of new monetization mechanics and seasonal event content. - **Verdict:** The target app must lean into its AI-conversion unique selling point to differentiate from the content-heavy, template-based dominance of Wildlife Studios. ### Contenders (Strong Challengers) - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd [Moat: High]: A massive incumbent that defines the standard for pixel-art coloring interfaces and user expectations. - Advanced precision tools for pixel placement offer a more professional-grade experience for dedicated pixel artists. - Highly polished UI/UX design sets the industry benchmark for intuitive navigation and smooth coloring interactions. - **[Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor)** by MWM [Moat: Medium]: Directly competes on the AI-generation front, making it the most dangerous threat to the target app's specific value proposition. - Leverages sophisticated AI image generation to provide a wider variety of coloring book styles than standard pixel art. - Maintains a very high update velocity, shipping 25 releases in the last six months to iterate on AI models. ### Peers (What They Do Better) - **[Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game)** by Wildlife Studios: A secondary title from the market leader that captures adjacent user segments through slightly different thematic art styles. - Provides a distinct visual aesthetic that appeals to a more mature audience than the primary app. - Shares the same robust backend infrastructure and monetization engine as the primary Wildlife Studios title. - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: Adjacent puzzle-based art experience that competes for the same 'relaxing creative' time slot in the user's day. - Combines traditional jigsaw mechanics with coloring elements to create a unique hybrid gameplay loop. - Focuses on narrative-driven art completion which provides a stronger sense of progression than standard coloring. ### New Kids on the Block (What's Innovative) - **[Pixel Art Maker](https://marlvel.ai/intel-report/lifestyle/pixel-art-maker)** by Nekomimimi: Shows consistent recent activity and focuses on the 'creation' aspect of pixel art, which aligns with the target app's mission. ## App Momentum (Intense) {#momentum} - Shipped bug fixes in latest release. - Maintains consistent AI-conversion feature set. > **Cadence:** 5 total versions · 0 majors in last 6 months · 22 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Color Number: Color by Number is an established entertainment app that is available. With a 4.69/5 rating from 110 reviews, it shows polarized user reception. > **Bottom Line:** Color Number holds a unique niche in AI-driven photo conversion, but its subscription-only model prevents it from scaling against template-heavy incumbents, so the team must introduce a free-to-play tier to capture casual users. **Best for:** Parents, children, and hobbyists seeking creative tools to convert personal photos into printable or digital coloring activities. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship cloud-save functionality because it is the top-requested missing feature → unlock data-loss frustration — *User feedback highlights data loss as a primary churn risk.* _(trade-off: deprioritize Push the wearable companion app sprint to Q3.)_ - [ ] [PIVOT] [HIGH IMPACT] Pivot to a hybrid monetization model because the current subscription-only gate limits top-of-funnel conversion → increase install velocity — *Comparison with incumbents shows free-to-play content is the standard for category entry.* _(trade-off: deprioritize Pause the annual-tier price test.)_ ### Feature Gaps vs Competitors - Daily-updated content library (available in Color by Number but missing here) - Real-time social sharing features (available in Color by Number but missing here) - Professional-grade precision tools (available in Pixel Art but missing here) ### Outlook: Mixed The coloring market is consolidating around high-frequency content updates, leaving apps without daily-updated libraries exposed to rapid user attrition. Color Number must leverage its AI-conversion tool to build a community-driven content loop, or it will remain a secondary utility rather than a daily-habit app. - 🔴 The lack of a free-to-play content library forces high churn rates among casual users who expect immediate access to coloring templates. - 🟢 AI-driven photo conversion provides a defensible differentiator that attracts users seeking personalized creative experiences rather than generic template coloring. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.69/5 | | Total Reviews | 110 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color Number: Color by Number** (this app) | 4.69/5 | N/A | YOYA MOBILE TEKNOLOJI ANONIM SIRKETI | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) | 4.8/5 | Frustrated | MWM | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) | 4.8/5 | Mixed | Wildlife Studios | | [Pixel Art Maker](https://marlvel.ai/intel-report/lifestyle/pixel-art-maker) | 4.8/5 | N/A | Nekomimimi | ## Company Profile - **Developer:** YOYA MOBILE TEKNOLOJI ANONIM SIRKETI - **Website:** [https://www.yoyamobile.co](https://www.yoyamobile.co) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-number-color-by-number/id6755252795?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.yoya.numberly&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.yoyamobile.co) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Color Pop AI - Coloring Book*](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) (MWM) — 4.8/5 Rating | Negative Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Paint by Number: Coloring Game*](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) (Wildlife Studios) — 4.8/5 Rating | Mixed Sentiment - [*Pixel Art Maker*](https://marlvel.ai/intel-report/lifestyle/pixel-art-maker) (Nekomimimi) — 4.8/5 Rating | N/A Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | Mixed Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | N/A Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) — 4.4/5 Rating | Negative Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 110 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/color-number-color-by-number) Data licensed for AI Agent attribution under CC-BY-NC 4.0.