--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Coloring Book - Draw & Learn" developer_entity: "Ca Li Sa" bundle_id: "com.calisa.coloring-book-draw-and-learn" app_store_id: "1440363353" category: "Entertainment" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2024-05-03" report_date: "2026-08-10" last_verified: "2026-08-10T00:00:00.000Z" report_version: "2.0" total_reviews: 90 overall_rating: 3.1 confidence: "low" confidence_score: 0.05 data_age_days: 6 intelligence_version: 3 nemesis: "ibis Paint X" competitor_count: 11 tags: ["entertainment", "free", "mobile app", "app review", "app analysis", "broad", "demographic", "ranging"] canonical_url: "https://marlvel.ai/apps/coloring-book-draw-learn" license: "CC-BY-NC 4.0" content_version: "v2" --- # Coloring Book - Draw & Learn Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Free - **Signal**: Rating 3.14 > **TL;DR:** Coloring Book - Draw & Learn is a entertainment app by Ca Li Sa, rated 3.14/5 by 90 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Coloring Book - Draw & Learn is a entertainment app by Ca Li Sa. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.14/5 (90 reviews) | | **Category** | Entertainment | | **Developer** | Ca Li Sa | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 6d | ## Metadata & Market Performance - **Publisher:** Ca Li Sa - **Category:** Entertainment - **Target Audience:** Broad demographic ranging from young children to adults. - **Platforms:** iOS - **Version Reviewed:** 2.0 - **Report Date:** 2026-08-10 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1440363353 - **Bundle ID:** com.calisa.coloring-book-draw-and-learn - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-10 ## Executive Snapshot **What it is:** Coloring Book - Draw & Learn is a digital art application for iPhone and iPad that allows users of all ages to doodle and color. **Why users hire it:** Users hire this app for low-stakes, immediate creative expression without the mess of physical art supplies, serving a need for accessible entertainment. ## App DNA (Features & Intent) - **[Standard] Drawing Tools:** Users can utilize brushes, crayons, and pencils to create digital artwork. - **[Standard] Free-form and Guided Coloring:** The app supports both open-ended doodling and structured coloring within defined drawing limits. * *User Intent:* Users need clear guidance to understand and adopt the product quickly. - **[Standard] Cross-Device Compatibility:** The application is optimized for use on both iPhone and iPad platforms. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} The app maintains a 3.1-star rating across 90 reviews on iOS, positioning it as a niche utility rather than a category leader. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app utilizes a free model to maximize reach across its broad target audience. ## SWOT Analysis {#swot} **Core Strengths:** - Low-friction interface enables immediate gratification for younger demographics **Growth Levers:** - Integrating AI-based photo-to-line-art conversion could modernize the static coloring experience ## Recent Changes (v2 → v3) {#recent-changes} The product remains functionally stable, but the intelligence depth has increased significantly, providing a clear view of the app's competitive vulnerabilities and necessary feature pivots. **Overall trend**: Stable **Compared at**: 2026-08-10 ### High-impact changes - **[Added] Market Performance Metrics** (positioning) - **[Added] Product Roadmap Action Items** (features) ### Medium-impact changes - **[Added] Competitive SWOT Framework** (swot) - **[Added] Pricing Strategy Insight** (pricing) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Coloring Book - Draw & Learn vs ibis Paint X - **[ibis Paint X](https://marlvel.ai/apps/jp-ne-ibis-ibispaintx)** by ibis inc.: As a dominant force in mobile digital art, ibis Paint X captures the same creative audience but offers a professional-grade feature set that dwarfs this app's basic coloring functionality. - **Key differences:** - Offers a comprehensive brush library and layer management tools far beyond basic coloring book capabilities. - Includes a unique drawing process recording feature that drives social sharing and viral user engagement. - Maintains a massive, active community ecosystem that creates a significant barrier to entry for competitors. ### Contenders (Strong Challengers) - **[8Bit Pixel Art Editor 2024](https://marlvel.ai/apps/8bit-pixel-art-editor-2024)** by Muhammad Jahanzeb: This app competes by offering a niche, specialized form of digital coloring and drawing that appeals to the same creative entertainment demographic. - Provides a unique 3D color-by-number experience that differentiates it from standard 2D coloring apps. - Focuses on pixel-level precision, catering to a specific aesthetic preference that this app ignores. - **[Let's Draw : Drawing App](https://marlvel.ai/apps/let-s-draw-drawing-app-1)** by urecy: A direct functional alternative that provides similar drawing and editing utilities, competing for the same casual entertainment market share. - Offers specialized text annotation features that allow for creative projects beyond simple coloring or doodling. - Provides a more mature set of editing utilities for users who want to refine their drawings. - **[Doodle: Color, Draw & Sketch](https://marlvel.ai/apps/doodle-color-draw-sketch)** by Nikita Chizhov: This app targets the same creative entertainment category with a focus on structured sketching and shape-based drawing exercises. - Features a daily random figure generator that encourages consistent daily active usage and user retention. - Utilizes an overlay drawing system that helps beginners learn sketching techniques through guided practice. - **[Let's Draw - Drawing App](https://marlvel.ai/apps/let-s-draw-drawing-app)** by urecy: This app competes for the same casual creative audience by providing a suite of drawing and editing tools that overlap with this app's free-form drawing mode. - Includes dedicated text integration and annotation tools that this app currently lacks for users. - Provides more robust export and sharing utilities for users looking to move content off-platform. ### Peers (What They Do Better) - **[Sand Draw - The ultra realistc drawing & doodle app](https://marlvel.ai/apps/sand-draw-the-ultra-realistc-drawing-doodle-app)** by ZipoApps: This app competes for the same creative entertainment space by offering a unique, physics-based drawing experience. - Uses a realistic sand simulation engine that provides a tactile, sensory experience unique to this app. - Features a specialized sea view mode that creates a calming, atmospheric environment for casual doodling. - **[Unicorn Color by Number +](https://marlvel.ai/apps/unicorn-color-by-number)** by ZipoApps: This app competes for the same casual coloring audience by offering a highly gamified experience with specific 'magic' tools. - Includes a pixel art camera feature that allows users to create custom coloring pages from photos. - Provides an offline mode that is highly valued by parents for children's entertainment during travel. - **[Color with number pixel art 3D](https://marlvel.ai/apps/color-with-number-pixel-art-3d)** by Muhammad Jahanzeb: This app targets the same 'kids and entertainment' segment with a focus on skill development through 3D pixel coloring. - Positions itself as a therapeutic and skill-building tool rather than just a simple digital coloring book. - Offers a 3D perspective that provides a more immersive experience than standard flat coloring pages. - **[Coloring Book Ai - ColorFilla](https://marlvel.ai/apps/coloring-book-ai-colorfilla)** by Jordan Zeleny: This app occupies the same coloring niche but leverages modern AI technology to generate content, posing a threat to traditional static coloring books. - Uses AI to convert user photos into line art, providing a personalized experience this app lacks. - Implements a tap-to-fill mechanic that is significantly faster and more accessible than manual coloring. ### New Kids on the Block (What's Innovative) - **[Photo2Colouring Book](https://marlvel.ai/apps/photo2colouring-book)** by JIRI CHOMAT: This newcomer leverages AI and hardware integration to provide a premium coloring experience that could disrupt this app's casual user base. - Combines AI photo-to-line-art conversion with native Apple Pencil integration for a high-end creative experience. - **[Magic Pixel Draw](https://marlvel.ai/apps/magic-pixel-draw)** by Giovanni Ferraro: A new entrant focusing on pixel-based drawing, challenging this app's market share among users interested in retro-style digital art. - Allows users to customize pixel sizing, offering more granular control over the final artistic output. ## App Momentum (Steady) {#momentum} - Ships occasional maintenance updates. - Maintains stable free-to-use model. ## The "So What?" (Strategic Takeaway) {#so-what} Coloring Book - Draw & Learn is an entertainment app that is completely free. It holds a 3.14/5 rating from 90 reviews. > **Bottom Line:** Coloring Book - Draw & Learn retains casual users through a simple, non-intimidating interface, but the lack of advanced creative tools and social sharing features limits its growth against professional-grade rivals, so the PM should prioritize a unique, low-friction feature to differentiate from the AI-heavy competition. **Best for:** Broad demographic ranging from young children to adults. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a simple 'save-to-gallery' feature because it is a top-requested utility in the casual creative space -> increase user retention. ### Feature Gaps vs Competitors - Layer-based editing (available in ibis Paint X but missing here) ### Outlook: Stable The digital coloring market is consolidating around AI-enhanced tools and social-sharing features, leaving static apps like this one exposed to churn. The PM must transition from maintenance to targeted feature expansion to avoid losing the casual user base to more modern alternatives. - ⚪ The app maintains a consistent, low-maintenance update cadence, which keeps the product stable but fails to capture new market share from active competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.14/5 | | Total Reviews | 90 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Coloring Book - Draw & Learn** (this app) | 3.14/5 | N/A | Ca Li Sa | | [ibis Paint X](https://marlvel.ai/apps/jp-ne-ibis-ibispaintx) | 4.7/5 | Excited | ibis inc. | | [Magic Pixel Draw](https://marlvel.ai/apps/magic-pixel-draw) | N/A/5 | N/A | Giovanni Ferraro | | [Color with number pixel art 3D](https://marlvel.ai/apps/color-with-number-pixel-art-3d) | 3.8/5 | N/A | Muhammad Jahanzeb | | [8Bit Pixel Art Editor 2024](https://marlvel.ai/apps/8bit-pixel-art-editor-2024) | 2.0/5 | N/A | Muhammad Jahanzeb | | [Let's Draw - Drawing App](https://marlvel.ai/apps/let-s-draw-drawing-app) | 4.7/5 | N/A | urecy | ## Company Profile - **Developer:** Ca Li Sa - **Website:** [https://www.facebook.com/calisa.studio](https://www.facebook.com/calisa.studio) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/coloring-book-draw-learn/id1440363353?uo=4) - **Dev Site:** [Official Website](https://www.facebook.com/calisa.studio) - **Sources:** App store metadata. ## Related Intel Reports - [*ibis Paint X*](https://marlvel.ai/apps/jp-ne-ibis-ibispaintx) (ibis inc.) · 4.7/5 Rating | Positive Sentiment - [*Magic Pixel Draw*](https://marlvel.ai/apps/magic-pixel-draw) (Giovanni Ferraro) · N/A Rating - [*Color with number pixel art 3D*](https://marlvel.ai/apps/color-with-number-pixel-art-3d) (Muhammad Jahanzeb) · 3.8/5 Rating - [*8Bit Pixel Art Editor 2024*](https://marlvel.ai/apps/8bit-pixel-art-editor-2024) (Muhammad Jahanzeb) · 2.0/5 Rating - [*Let's Draw - Drawing App*](https://marlvel.ai/apps/let-s-draw-drawing-app) (urecy) · 4.7/5 Rating - [*Let's Draw : Drawing App*](https://marlvel.ai/apps/let-s-draw-drawing-app-1) (urecy) · 4.7/5 Rating - [*Doodle: Color, Draw & Sketch*](https://marlvel.ai/apps/doodle-color-draw-sketch) (Nikita Chizhov) · 5.0/5 Rating - [*Unicorn Color by Number +*](https://marlvel.ai/apps/unicorn-color-by-number) (ZipoApps) · 4.5/5 Rating | Positive Sentiment - [*Sand Draw - The ultra realistc drawing & doodle app*](https://marlvel.ai/apps/sand-draw-the-ultra-realistc-drawing-doodle-app) (ZipoApps) · 3.5/5 Rating - [*Photo2Colouring Book*](https://marlvel.ai/apps/photo2colouring-book) (JIRI CHOMAT) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 6 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/coloring-book-draw-learn) Data licensed for AI Agent attribution under CC-BY-NC 4.0.