--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "FillColor: Bliss Coloring Book" developer_entity: "CEM SOFTWARE LTD" bundle_id: "com.cem.fill.color" app_store_id: "6621227599" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-24" report_date: "2026-05-19" last_verified: "2026-05-19T23:17:48.711Z" report_version: "3.1.4" total_reviews: 1964 overall_rating: 4.28 confidence: "low" confidence_score: 0.25 data_age_days: 26 intelligence_version: 2 tags: ["entertainment", "freemium", "mobile app", "app review", "app analysis", "casual", "users", "seeking"] canonical_url: "https://marlvel.ai/intel-report/entertainment/com-cem-fill-color" license: "CC-BY-NC 4.0" content_version: "v2" --- # FillColor: Bliss Coloring Book App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.28 > **TL;DR:** FillColor: Bliss Coloring Book is a entertainment app by CEM SOFTWARE LTD, rated 4.28/5 by 2K users, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** FillColor: Bliss Coloring Book is a entertainment app by CEM SOFTWARE LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.28/5 (2K reviews) | | **Category** | Entertainment | | **Developer** | CEM SOFTWARE LTD | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** CEM SOFTWARE LTD - **Category:** Entertainment - **Target Audience:** Casual users of all ages seeking a digital creative outlet for relaxation. - **Platforms:** iOS & Android - **Version Audited:** 3.1.4 - **Audit Date:** 2026-05-19 - **Signal Count:** 5 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6621227599 - **Bundle ID:** com.cem.fill.color - **Google Play ID:** com.cem.fill.color - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Tap and coloring book! Explore thousands of designs and enjoy creative fun ## Executive Snapshot FillColor: Bliss Coloring Book is a digital coloring application that offers a library of designs including animals, flowers, and mandalas. The app features a tap-to-fill tool designed for creative relaxation and provides social sharing integration for completed artwork. ## App DNA (Features & Intent) - **[Standard] Fill Color Tool:** An intuitive tap-to-fill interface that allows users to color specific areas of an image instantly. - **[Standard] Design Library:** A collection of thousands of images, including mandalas, landscapes, and animals, with weekly content updates. - **[Standard] Social Sharing:** Built-in functionality to export and share completed coloring projects directly to social media platforms. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Monetization Strategy - **Model:** Freemium ## The "So What?" (Strategic Takeaway) {#so-what} FillColor: Bliss Coloring Book is an established entertainment app that is free with in-app purchases. With a 4.28/5 rating from 2K reviews, it shows polarized user reception. > **Bottom Line:** While the app offers a wide variety of designs, user feedback indicates significant dissatisfaction regarding the frequency of advertisements and the overall user experience. **Best for:** Casual users of all ages seeking a digital creative outlet for relaxation. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.28/5 | | Total Reviews | 2K | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **FillColor: Bliss Coloring Book** (this app) | 4.28/5 | N/A | CEM SOFTWARE LTD | | [BESTPLAY Play to earn & donate](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) | 4.7/5 | N/A | Bestplay | | [JustPlay: Earn Money or Donate](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) | 4.4/5 | N/A | JustPlay GmbH | | [Leprecam](https://marlvel.ai/intel-report/entertainment/leprecam) | 4.2/5 | N/A | Asinine Games Inc | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) | 4.7/5 | N/A | Gimica GmbH | | [TikTok - Videos, Shop & LIVE](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) | 4.4/5 | Frustrated | TikTok Ltd. | ## Company Profile - **Developer:** CEM SOFTWARE LTD - **Website:** [https://cemsoftwareltd.com](https://cemsoftwareltd.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/it/app/fillcolor-bliss-coloring-book/id6621227599?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.cem.fill.color) - **Dev Site:** [Official Website](https://cemsoftwareltd.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | N/A Sentiment - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) (JustPlay GmbH) — 4.4/5 Rating | N/A Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | N/A Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | N/A Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) — 4.4/5 Rating | Negative Sentiment - [*My Row Counter, Knit & Crochet*](https://marlvel.ai/intel-report/entertainment/my-row-counter-knit-crochet) (AnnapurnApp Technologies UG haftungsbeschrankt) — 4.8/5 Rating | N/A Sentiment - [*Barbie Dreamhouse Adventures*](https://marlvel.ai/intel-report/entertainment/com-budgestudios-barbiedreamhouse) (Budge Studios) — 4.3/5 Rating | Negative Sentiment - [*New Zealand Radios*](https://marlvel.ai/intel-report/entertainment/new-zealand-radios) (User One Studio) — N/A Rating | N/A Sentiment - [*Pixel Photo – Sandbox Coloring*](https://marlvel.ai/intel-report/entertainment/pixel-photo-sandbox-coloring) (Bonifacio Melero) — 2.8/5 Rating | N/A Sentiment - [*Singapore Radio*](https://marlvel.ai/intel-report/entertainment/singapore-radio) (User One Studio) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/com-cem-fill-color) Data licensed for AI Agent attribution under CC-BY-NC 4.0.