--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color by Number：Coloring Games" developer_entity: "Wildlife Studios" bundle_id: "com.fungames.colorbynumber" app_store_id: "1317978215" google_play_id: "com.tfgco.apps.coloring.free.color.by.number" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-15" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "12.8.0" total_reviews: 2026124 overall_rating: 4.7 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.85 top_praise_theme: "Creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles" top_complaint_theme: "Excessive ad frequency during coloring sessions disrupts the relaxing experience and causes significant user frustration" review_sample_size: 149 total_review_count: 149 analyzed_review_count: 79 data_age_days: 18 momentum_velocity: "active" intelligence_version: 5 nemesis: "Pixel Art － Color by Number" competitor_count: 7 tags: ["entertainment", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers", "enthusiasts"] canonical_url: "https://marlvel.ai/apps/com-fungames-colorbynumber" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Color by Number：Coloring Games Intelligence Report ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.73 · Sentiment Excited - **Recent focus**: Excessive ad frequency during coloring sessions disrupts the relaxing experience and causes significant user frustration (top complaint) · Creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles (top praise) > **TL;DR:** Color by Number：Coloring Games is a entertainment app by Wildlife Studios, rated 4.73/5 by 2M users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Color by Number：Coloring Games maintains Excited user sentiment (4.73/5 from 2M reviews), with users consistently praising creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (2M reviews) | | **User Mood** | Excited | | **Category** | Entertainment | | **Developer** | Wildlife Studios | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Wildlife Studios - **Category:** Entertainment - **Target Audience:** Casual gamers and art enthusiasts seeking stress-relief through digital coloring activities. - **Platforms:** iOS & Android - **Version Reviewed:** 12.8.0 - **Report Date:** 2026-07-29 - **Signal Count:** 149 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 1317978215 - **Bundle ID:** com.fungames.colorbynumber - **Google Play ID:** com.tfgco.apps.coloring.free.color.by.number - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Pixel art painting game book. 3D Sandbox drawing adult sketchbook paint game. ## Executive Snapshot **What it is:** Color by Number: Coloring Games is a pixel-art painting app for casual users on iOS and Android that features template-based coloring and custom photo conversion. **Why users hire it:** Users hire the app to manage daily stress through a repetitive, satisfying creative loop that removes the cognitive friction of traditional drawing. ## App DNA (Features & Intent) - **[Differentiator] Custom Image Import:** Converts user-provided gallery photos into pixel art templates, increasing time-in-app by enabling personalized content creation. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Community Sharing:** Allows users to post completed pixel art to a shared feed, expanding ad-inventory per active user via social feedback loops. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} The app maintains a strong retention anchor through its custom photo import feature, though its grossing rank frequently lags behind its free chart position. This disparity signals that current monetisation friction, driven by ad-interruption complaints, is limiting revenue conversion relative to its install velocity. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, In-app purchases for content/tools - **Analysis:** The model relies on ad-supported engagement for free users with IAP options for content or tool access. ## 🟢 User Sentiment (High Confidence: 79 of 149 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.73/5 - **Platform Split:** iOS 4.7/5 (1.6M ratings) | Android 4.7/5 (402.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Creative freedom through custom photo imports allows users to turn personal images into color-by-number puzzles** - **Relaxing gameplay loop provides a satisfying way to pass time and manage stress during daily routines** - **Community features like following creators and commenting on posts encourage social interaction and artistic expression** ### Top Complaints (Impact Areas) - **Excessive ad frequency during coloring sessions disrupts the relaxing experience and causes significant user frustration** ## SWOT Analysis {#swot} **Core Strengths:** - Custom image import creates a unique switching cost for users who build personalized libraries - Relaxing gameplay loop provides a satisfying, repeatable stress-relief mechanism **Growth Levers:** - Automated moderation for the community feed would address primary user safety concerns - Refining the custom photo conversion algorithm would improve detail and readability for imported text ## Recent Changes (v4 → v5) {#recent-changes} Technical instability has escalated from minor visual glitches to progress-resetting crashes during ad triggers, resulting in a 10-point drop in sentiment score and increased churn risk. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Declined] Sentiment Score Drop** (sentiment) - **[Declined] Technical Instability Escalation** (swot) ### Medium-impact changes - **[Added] Community Sharing Feature** (features) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Color by Number：Coloring Games vs Pixel Art － Color by Number - **[Pixel Art － Color by Number](https://marlvel.ai/apps/com-europosit-pixelcoloring)** by Easybrain Ltd: This app holds the largest user base in the pixel art coloring niche, directly competing for the same audience with a massive scale of engagement. - **Key differences:** - Offers a massive library of daily updated pixel art content that dwarfs smaller competitors - Integrates social sharing features that foster a persistent community of active daily creators - Provides advanced coloring tools like color boosters and area-fill that simplify complex pixel designs ### Contenders (Strong Challengers) - **[Color Pop AI - Coloring Book](https://marlvel.ai/apps/com-mwm-procolor)** by MWM: High release velocity and AI-integrated features make this a direct threat to this app's creative positioning. - Utilizes generative AI to create unique coloring pages based on user-provided text prompts - Maintains an aggressive update schedule with 16 releases in the last six months alone - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/apps/com-easybrain-art-puzzle)** by Easybrain Ltd: This app captures the same 'relaxing art' audience by combining coloring aesthetics with jigsaw mechanics. - Blends traditional coloring aesthetics with jigsaw puzzle mechanics to increase session depth - Features animated art pieces that provide a more dynamic visual payoff upon completion ### Peers (What They Do Better) - **[Adult Coloring Book - Pigment](https://marlvel.ai/apps/adult-coloring-book-pigment)** by Pixite Inc.: Targets a more mature audience with professional-grade digital drawing tools rather than simple pixel-by-number mechanics. - Offers professional-grade brushes and blending tools that mimic traditional physical art media - Positions itself as a digital sketchbook for artists rather than a casual coloring game - **[Coloring Book for Me](https://marlvel.ai/apps/coloring-book-for-me)** by Mosaic S.r.l.: A long-standing peer in the entertainment category that focuses on traditional coloring book styles. - Provides a wide variety of non-pixelated, intricate mandala and floral coloring patterns - Includes a color-picker tool that allows for greater creative freedom than fixed-palette games - **[Cross-Stitch World](https://marlvel.ai/apps/cross-stitch-world)** by InertiaSoft: Serves the same relaxation-through-repetition intent but uses a cross-stitch simulation instead of pixel art. - Simulates the tactile experience of cross-stitching with realistic thread and fabric textures - Focuses on a specific craft niche that appeals to users seeking a meditative hobby - **[Recolor: Adult Coloring Book](https://marlvel.ai/apps/recolor-adult-coloring-book)** by Sumoing Ltd: A legacy competitor in the adult coloring space that emphasizes high-quality, curated artistic content. - Features collaborations with professional artists to provide exclusive, high-quality coloring content - Reviewers describe the app's interface as cleaner and less cluttered than ad-heavy competitors ## What's New - **Latest (v4.32.0, 3 months ago):** Added new features and image content to the coloring library. ## App Momentum (Active) {#momentum} - Ships ~2 releases per month. - Added new images in latest release. > **Cadence:** 10 total versions · 0 majors in last 6 months · 104 days since last update · 5 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Color by Number：Coloring Games is a market-leading entertainment app that is free with in-app purchases. With a 4.73/5 rating from 2M reviews, it delivers strong user satisfaction. > **Bottom Line:** Prioritizing technical stability over new image content is necessary to protect the retention loop, as progress-resetting crashes directly undermine the app's core value proposition of stress relief. **Best for:** Casual gamers and art enthusiasts seeking stress-relief through digital coloring activities. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-trigger logic to prevent progress resets because technical instability is the #1 churn risk → improve retention ### Feature Gaps vs Competitors - Generative AI coloring prompts (available in Color Pop AI but absent here) ### Outlook: Mixed Casual coloring apps are consolidating around live-ops and AI-integrated features, leaving static-library apps exposed to churn. This app's reliance on custom imports provides a unique differentiator, but the current technical instability will likely accelerate user migration to more stable, feature-rich competitors by Q3. - 🔴 Technical instability during ad triggers causes progress loss, which erodes the daily habit and compounds the rating drag. - ⚪ The latest release focuses on library content, but the lack of stability improvements leaves the core retention loop vulnerable to churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 2M | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color by Number：Coloring Games** (this app) | 4.73/5 | Excited | Wildlife Studios | | [Color Pop AI - Coloring Book](https://marlvel.ai/apps/com-mwm-procolor) | 4.8/5 | n/a | MWM | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/apps/com-easybrain-art-puzzle) | 4.8/5 | Mixed | Easybrain Ltd | | [Recolor: Adult Coloring Book](https://marlvel.ai/apps/recolor-adult-coloring-book) | 4.5/5 | N/A | Sumoing Ltd | | [Adult Coloring Book - Pigment](https://marlvel.ai/apps/adult-coloring-book-pigment) | 4.6/5 | N/A | Pixite Inc. | | [Cross-Stitch World](https://marlvel.ai/apps/cross-stitch-world) | 4.7/5 | n/a | InertiaSoft | ## Company Profile - **Developer:** Wildlife Studios - **Website:** [https://www.fungames-forfree.com/games/colorbynumber](https://www.fungames-forfree.com/games/colorbynumber) - **Social:** [Instagram](https://www.instagram.com/WildlifeStudios) · [Facebook](https://www.facebook.com/Wildlife-Studios-168539526551930/?ref=py_c) · [X/Twitter](https://twitter.com/wildlifestudios) · [YouTube](https://www.youtube.com/channel/UCgYHGkTMJ6iInwyNWOCmbkA) · [LinkedIn](https://www.linkedin.com/company/wildlife-studios) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-by-number-coloring-games/id1317978215?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.tfgco.apps.coloring.free.color.by.number&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.fungames-forfree.com/games/colorbynumber) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Color Pop AI - Coloring Book*](https://marlvel.ai/apps/com-mwm-procolor) (MWM) · 4.8/5 Rating - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/apps/com-easybrain-art-puzzle) (Easybrain Ltd) · 4.8/5 Rating - [*Recolor: Adult Coloring Book*](https://marlvel.ai/apps/recolor-adult-coloring-book) (Sumoing Ltd) · 4.5/5 Rating - [*Adult Coloring Book - Pigment*](https://marlvel.ai/apps/adult-coloring-book-pigment) (Pixite Inc.) · 4.6/5 Rating - [*Cross-Stitch World*](https://marlvel.ai/apps/cross-stitch-world) (InertiaSoft) · 4.7/5 Rating - [*Coloring Book for Me*](https://marlvel.ai/apps/coloring-book-for-me) (Mosaic S.r.l.) · 4.6/5 Rating - [*Pixel Art － Color by Number*](https://marlvel.ai/apps/com-europosit-pixelcoloring) (Easybrain Ltd) · 4.7/5 Rating - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/apps/bestplay-play-to-earn-donate) (Bestplay) · 4.7/5 Rating - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/apps/justplay-earn-loyalty-rewards) (Gimica GmbH) · 4.7/5 Rating - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/apps/justplay-earn-money-or-donate) (JustPlay GmbH) · 4.4/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 149 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/com-fungames-colorbynumber) Data licensed for AI Agent attribution under CC-BY-NC 4.0.