--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Color by Number：Coloring Games" developer_entity: "Wildlife Studios" bundle_id: "com.fungames.colorbynumber" app_store_id: "1317978215" google_play_id: "com.tfgco.apps.coloring.free.color.by.number" category: "Entertainment" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-24" report_date: "2026-04-13" report_version: "12.5.0" total_reviews: 1989580 overall_rating: 4.73 sentiment: "Excited" sentiment_score: 65 confidence: "high" confidence_score: 0.95 data_age_days: 52 intelligence_version: 3 nemesis: "Pixel Art - Color by Number" competitor_count: 7 tags: ["entertainment", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "gamers,", "enthusiasts,"] canonical_url: "https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber" license: "CC-BY-NC 4.0" last_verified: "2026-04-18T02:40:08.933Z" --- # Color by Number：Coloring Games App Audit > **TL;DR:** Color by Number：Coloring Games is a entertainment app by Wildlife Studios, rated 4.73/5 by 2M users, with Excited user sentiment (65/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Color by Number：Coloring Games maintains Excited user sentiment (4.73/5 from 2M reviews), with users consistently praising relaxing gameplay. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.73/5 (2M reviews) | | **User Mood** | Excited | | **Category** | Entertainment | | **Developer** | Wildlife Studios | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Wildlife Studios - **Category:** Entertainment - **Target Audience:** Casual gamers, art enthusiasts, and individuals seeking stress-relief activities who enjoy creative, low-pressure digital hobbies. - **Platforms:** iOS & Android - **Version Audited:** 12.5.0 - **Audit Date:** 2026-04-13 - **Signal Count:** 1989580 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1317978215 - **Bundle ID:** com.fungames.colorbynumber - **Google Play ID:** com.tfgco.apps.coloring.free.color.by.number - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-04-13 - **Short Description:** Pixel art painting game book. 3D Sandbox drawing adult sketchbook paint game. ## Executive Snapshot Color by Number: Coloring Games by Wildlife Studios is a high-volume pixel art application that differentiates itself through personalization (Custom Image Import) and social connectivity (Community Sharing). While it maintains strong market positions (#25 Free, #63 Grossing in the US), it faces a declining sentiment trend. The app successfully targets the 'Zen' gaming demographic but is currently struggling to balance aggressive ad monetization with technical stability. ## App DNA (Features & Intent) - **[Differentiator] Custom Image Import:** Allows users to import photos from their gallery or take new pictures to convert into custom color-by-number templates. * *User Intent:* Users value self-expression and personalized experiences. - **[Differentiator] Community Sharing:** A social hub where users can share their completed masterpieces and browse pixel art created by other enthusiasts. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Diverse Painting Tools:** Multiple digital tools and effects to enhance the efficiency and creativity of the coloring process. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free to download and play, In-app purchases for premium content or tools - **Analysis:** The app uses a high-frequency ad model to monetize its large free user base, supplemented by IAP. Sentiment data suggests the ad load has recently increased to a level that is triggering user frustration and churn risks. ## 🟢 User Sentiment (High Confidence: 2M reviews) {#user-sentiment} - **Overall Rating:** 4.73/5 - **Platform Split:** iOS 4.8/5 (1.6M ratings) | Android 4.7/5 (389.9K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Relaxing Gameplay** | *Evidence:* "It's so relaxing every time I'm so sleepy I always play" - **Creative Features** | *Evidence:* "You can import your own photos and turn them into pixelated images" ### Top Complaints (Impact Areas) - **Excessive Advertising** | *Evidence:* "There are too many ads... I’ve watched more ads than I have played the actual game" - **Technical Bugs and Stability** | *Evidence:* "When I go to the game with my internet on it suddenly will kick me out" ## SWOT Analysis **Core Strengths:** - Unique Custom Image Import feature - Established Community Sharing social hub - Massive rating volume (1.9M+) driving App Store visibility - Strong category rankings (#25 Free, #63 Grossing) **Critical Frictions:** - Aggressive ad frequency causing declining sentiment - Technical bugs (crashes and rendering issues) - UI fluidity lags behind top nemesis (Easybrain) **Growth Levers:** - Optimize ad-to-gameplay ratio to improve retention - Introduce 'Daily Challenges' to match competitor retention loops - Expand social features to include collaborative coloring **Market Threats:** - Easybrain's superior technical stability and UI polish - New aesthetic trends (e.g., April's oil painting style) disrupting pixel art dominance - High-value IP licensing by competitors like Happy Color ## What's Changed (v2 → v3) {#recent-changes} The app is experiencing a decline in user sentiment and competitive standing due to aggressive ad monetization and persistent technical stability issues compared to top-tier rivals. - **[HIGH]** **[Declined] Increased User Frustration:** Complaints regarding ad frequency have become more severe, and new reports of technical bugs (crashes/gray screens) have emerged. - **[HIGH]** **[Declined] Emergence of Technical Weaknesses:** Technical stability and UI fluidity are now explicitly identified as weaknesses compared to competitors like Easybrain. - [MED] **[Shifted] Focus Shift to Painting Tools:** The 'Diverse Art Library' feature was replaced by 'Diverse Painting Tools', emphasizing functional efficiency over content breadth. - [MED] **[Added] New Competitive Threats:** The SWOT analysis now identifies specific threats from competitors like Easybrain and new aesthetic trends like oil painting styles. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Color by Number：Coloring Games vs Pixel Art - Color by Number — Head to Head - **Pixel Art - Color by Number** by Easybrain: The most direct rival in the pixel-specific sub-genre, matching Wildlife's scale with over a million ratings and a nearly identical core loop of daily challenges and 2D/3D pixel art. - **Key differences:** - Highly polished user interface with smoother zoom and pan mechanics - Stronger focus on 'Daily Challenges' and seasonal events to drive retention - More consistent technical stability with fewer reported performance bugs - **Publisher (Easybrain) strengths:** Specializes in high-retention casual puzzle and logic games; Expertise in ad-revenue optimization within the 'Zen' gaming category - **Where Color by Number：Coloring Games wins:** - ✅ Superior personalization through the 'Custom Image Import' feature which turns user photos into pixel art - ✅ Vibrant 'Community Sharing' hub that allows users to browse and interact with other creators' work - **Where Pixel Art - Color by Number wins:** - ❌ Significantly higher technical reliability and smoother performance on older devices - ❌ More intuitive 'Booster' tools (like the Magic Wand) that feel more responsive during gameplay - **Verdict:** While Wildlife Studios leads on creative features and social connectivity, Easybrain holds the edge in technical execution and UI fluidity. Users seeking a social experience prefer Wildlife, while those prioritizing a frictionless, bug-free coloring session lean toward Easybrain. ### Contenders (Strong Challengers) - **Sandbox - Pixel Art Coloring** by Alexey Grigorkin: The original pioneer of the pixel art coloring trend with a massive, loyal user base and a distinct, minimalist aesthetic. - Simpler, more 'retro' interface that appeals to purists - Highly effective educational application for children's motor skills - **Paint.by Number** by Better World Games: A high-volume competitor that dominates the 'by number' search intent, though it focuses more on smooth vector art than pixels. - Vast library of high-detail, non-pixelated illustrations - Aggressive content update schedule with hundreds of new images weekly - **Tap Color Lite: Coloring Game** by Talefun: A lightweight, fast-loading alternative that targets the same casual demographic with a focus on ease of use. - Optimized for low-end devices with a smaller app footprint - Heavy emphasis on 'Special Effect' images like neon and glowing art ### Peers (What They Do Better) - **Happy Color®: Coloring Book** by X-Flow: The market leader in the broader coloring category; while not pixel-based, it is the primary alternative for users seeking stress relief. - Exclusive partnerships with major brands like Marvel and Disney - Sophisticated 'tapestry' style art that feels more like a finished painting - **Lake: Coloring Book & Journal** by Lake Coloring: A premium, artist-centric peer that focuses on the 'Art Therapy' aspect of the category. - Curated collections from real-world independent artists - Integration of journaling features alongside coloring ### New Kids on the Block (What's Innovative) - **April: Coloring by Number** by Crimson Pine Games: A rising threat that uses a unique 'oil painting' aesthetic to differentiate from the saturated pixel art market. - Innovative 'swipe-to-color' mechanic that feels more tactile - Modern, high-end aesthetic that targets a younger, design-conscious audience ## What's New - **Latest (v10.4.0, 6 months ago):** Added new images. ## The "So What?" (Strategic Takeaway) {#so-what} Color by Number：Coloring Games is a market-leading entertainment app that is free with in-app purchases. With a 4.73/5 rating from 2M reviews, it delivers strong user satisfaction. > **Bottom Line:** Wildlife Studios holds a powerful market position through its unique social and personalization features, but it is currently over-leveraging its ad-based monetization at the expense of the user experience. To maintain its #25 Free ranking against technically superior rivals like Easybrain, the PM must prioritize fixing the 'gray screen' bug and re-balancing the ad load to protect the core 'relaxing' value proposition. **Best for:** Casual gamers, art enthusiasts, and individuals seeking stress-relief activities who enjoy creative, low-pressure digital hobbies. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Optimize Ad Frequency and Placement — *Excessive advertising is the top complaint and is driving a declining sentiment trend; users report watching more ads than playing.* - [ ] [HIGH] Execute Technical Stability Sprint — *Users report frequent crashes when internet is on and a 'gray screen' bug, while nemesis Easybrain is noted for significantly higher technical reliability.* - [ ] [MEDIUM] Enhance Booster Tool Responsiveness — *Competitor analysis shows nemesis wins on intuitive and responsive booster tools (e.g., Magic Wand) compared to the target app.* ### Feature Gaps vs Competitors - Smoother zoom and pan mechanics (available in Pixel Art - Color by Number) - Stronger focus on 'Daily Challenges' and seasonal events (available in Pixel Art - Color by Number) - More responsive 'Booster' tools like Magic Wand (available in Pixel Art - Color by Number) - Exclusive brand partnerships/IP licensing (available in Happy Color) ### Outlook: Declining - 🔴 Declining sentiment trend driven by 'Frustrated' users citing excessive ad load. - 🟢 v12.5.0 (Mar 2026) shows active investment in community features and content expansion. - 🔴 Technical stability gaps (crashes/rendering bugs) are persisting while competitors improve polish. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.73/5 | | Total Reviews | 2M | | Sentiment | Excited (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Color by Number：Coloring Games** (this app) | 4.73/5 | Excited | Wildlife Studios | | [BESTPLAY Play to earn & donate](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) | 4.7/5 | Mixed | Bestplay | | [JustPlay: Earn Loyalty Rewards](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) | 4.7/5 | Mixed | Gimica GmbH | | [JustPlay: Earn Money or Donate](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) | 4.4/5 | Mixed | JustPlay GmbH | | [TikTok - Videos, Shop & LIVE](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) | 4.4/5 | Excited | TikTok Ltd. | | [Leprecam](https://marlvel.ai/intel-report/entertainment/leprecam) | 4.2/5 | Mixed | Asinine Games Inc | ## Company Profile - **Developer:** Wildlife Studios - **Website:** [https://www.fungames-forfree.com/games/colorbynumber](https://www.fungames-forfree.com/games/colorbynumber) - **Social:** [Instagram](https://www.instagram.com/WildlifeStudios) · [Facebook](https://www.facebook.com/Wildlife-Studios-168539526551930/?ref=py_c) · [X/Twitter](https://twitter.com/wildlifestudios) · [YouTube](https://www.youtube.com/channel/UCgYHGkTMJ6iInwyNWOCmbkA) · [LinkedIn](https://www.linkedin.com/company/wildlife-studios) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/color-by-number-coloring-games/id1317978215?uo=2) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.tfgco.apps.coloring.free.color.by.number&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.fungames-forfree.com/games/colorbynumber) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | Mixed Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | Mixed Sentiment - [*JustPlay: Earn Money or Donate*](https://marlvel.ai/intel-report/entertainment/justplay-earn-money-or-donate) (JustPlay GmbH) — 4.4/5 Rating | Mixed Sentiment - [*TikTok - Videos, Shop & LIVE*](https://marlvel.ai/intel-report/entertainment/tiktok-videos-shop-live) (TikTok Ltd.) — 4.4/5 Rating | Positive Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | Mixed Sentiment - [*WatchWhistle*](https://marlvel.ai/intel-report/entertainment/com-tillywatchwhistle) (Lyndie Granto) — N/A Rating | N/A Sentiment - [*Sudoku! For Watch*](https://marlvel.ai/intel-report/entertainment/com-ztyuu-com-watch-sudoku) (太宇 左) — N/A Rating | N/A Sentiment - [*FAir for FlashAir*](https://marlvel.ai/intel-report/entertainment/com-flashairpro-ios) (杨 李) — N/A Rating | N/A Sentiment - [*Cinema Box - سينما بوكس*](https://marlvel.ai/intel-report/entertainment/co-albox-cinema) (AL BOX HOLDING LIMITED) — N/A Rating | N/A Sentiment - [*AskMyDog*](https://marlvel.ai/intel-report/entertainment/com-bsingley-askmydog) (Elizabeth Singley) — N/A Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2M - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) Data licensed for AI Agent attribution under CC-BY-NC 4.0.