--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "No.Pix Color by Number & Pixel" developer_entity: "ideaFun - Pixel Art Coloring Games Color by Number" bundle_id: "com.no.color" category: "Entertainment" primary_platform: "android" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "Android" app_last_updated: "2026-05-11" report_date: "2026-05-20" last_verified: "2026-05-20T08:21:59.213Z" report_version: "26.1.0" total_reviews: 1174971 overall_rating: 4.61 sentiment: "Mixed" sentiment_score: 65 confidence: "high" confidence_score: 0.65 top_praise_theme: "Relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions" top_complaint_theme: "Aggressive ad frequency post-update disrupts the flow of the core coloring experience" top_request_theme: "Restoration of unlimited hints to maintain the original casual play experience" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 38 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Pixel Art － Color by Number" competitor_count: 7 tags: ["entertainment", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "casual", "gamers,", "including"] canonical_url: "https://marlvel.ai/intel-report/entertainment/com-no-color" license: "CC-BY-NC 4.0" content_version: "v2" --- # No.Pix Color by Number & Pixel App Audit ## TL;DR {#tldr} - **Category**: Entertainment · Freemium - **Signal**: Rating 4.61 · Sentiment Mixed - **Recent focus**: Aggressive ad frequency post-update disrupts the flow of the core coloring experience (top complaint) · Relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions (top praise) · Restoration of unlimited hints to maintain the original casual play experience (top request) > **TL;DR:** No.Pix Color by Number & Pixel is a entertainment app by ideaFun - Pixel Art Coloring Games Color by Number, rated 4.61/5 by 1.2M users, with Mixed user sentiment (65/100), available on Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** No.Pix Color by Number & Pixel shows Mixed sentiment (4.61/5 from 1.2M reviews) — users praise relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions but report issues with aggressive ad frequency post-update disrupts the flow of the core coloring experience. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.61/5 (1.2M reviews) | | **User Mood** | Mixed | | **Category** | Entertainment | | **Developer** | ideaFun - Pixel Art Coloring Games Color by Number | | **Pricing** | Freemium | | **Platforms** | Android | | **Confidence** | High (0.65/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** ideaFun - Pixel Art Coloring Games Color by Number - **Category:** Entertainment - **Target Audience:** Casual gamers, including children and adults, seeking stress-relief activities and creative pixel-art tools. - **Platforms:** Android - **Version Audited:** 26.1.0 - **Audit Date:** 2026-05-20 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.65/1.0) - **Google Play ID:** com.no.color - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-20 - **Short Description:** Coloring games with selfie, pixel art games, color by number, happy color time! ## Executive Snapshot **What it is:** No.Pix is a pixel-art coloring game for adults and children, featuring a town-building meta-game on Android. **Why users hire it:** Users hire No.Pix for low-stress creative expression, where the town-building loop provides a sense of long-term accomplishment beyond individual puzzles. ## App DNA (Features & Intent) - **[Differentiator] Pixel Town:** Meta-game layer allowing users to decorate a virtual town using completed coloring projects. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Pixel Art Camera:** Tool to convert user-uploaded photos into pixel art templates for coloring. ## Market Position {#market-position} No.Pix maintains a presence within the top 200 Entertainment charts across multiple regions, though its rank fluctuates significantly with update cycles. The gap between its high install base and mixed sentiment post-update indicates a need to stabilize the core experience to prevent churn. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported content, In-app purchases for premium content - **Analysis:** Ad-supported model utilizing high-volume engagement to monetize over 100 million installs. ## 🟡 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.61/5 - **Platform Split:** Android 4.6/5 (1.2M ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions** ### Top Complaints (Impact Areas) - **Aggressive ad frequency post-update disrupts the flow of the core coloring experience** ### Top Requests (What Users Want) - **Restoration of unlimited hints to maintain the original casual play experience** ## SWOT Analysis {#swot} **Core Strengths:** - Pixel Town progression loop increases DAU/MAU ratio - Pixel Art Camera drives organic social acquisition **Critical Frictions:** - Aggressive ad frequency post-update disrupts core flow - Technical glitches cause progress resets **Growth Levers:** - Education partnerships for B2B distribution - Wearable integration for ambient stress-relief **Market Threats:** - Easybrain's content library scale - Wildlife Studios' rapid release cadence ## Recent Changes (v2 → v3) {#recent-changes} The app has transitioned to a maintenance-focused development cycle while simultaneously increasing ad frequency, leading to a decline in user sentiment and increased churn risk. **Overall trend**: Declining **Compared at**: 2026-05-20 ### High-impact changes - **[Declined] Increased Ad-Frequency Complaints** (sentiment) — Users report being bombarded by back-to-back ads post-update, which was not a reported issue in the previous version. - **[Added] Technical Glitches** (swot) — New weakness identified: technical glitches causing progress resets, impacting user trust. ### Medium-impact changes - **[Improved] Pixel Town Repositioning** (features) — Pixel Town moved from a 'standard' competitive position to a 'differentiator' to anchor long-term retention. - **[Shifted] Maintenance Cadence** (positioning) — Development shifted to a maintenance-only cadence with no new content or events in the latest patch. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### No.Pix Color by Number & Pixel vs Pixel Art － Color by Number — Head to Head - **[Pixel Art － Color by Number](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring)** by Easybrain Ltd: With over 2.5 million reviews and a massive, established user base, this is the dominant market leader in the pixel art coloring niche. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Offers a massive, curated library of high-quality pixel art content that dwarfs smaller competitors. - Provides advanced community features like daily challenges and social sharing that drive long-term retention. - Maintains a highly polished, professional UI that sets the industry standard for coloring game UX. - **Where No.Pix Color by Number & Pixel wins:** - ✅ Offers a more lightweight, niche-focused experience for users who prefer simplicity over massive content libraries. - ✅ Includes unique gamification elements like 'Pixel Town' decoration that provide a distinct meta-layer beyond coloring. - **Where Pixel Art － Color by Number wins:** - ❌ Maintains a massive, constantly updated content library that creates a significant barrier to entry for rivals. - ❌ Leverages deep social integration and community-driven events to keep users engaged over multiple years. - **Verdict:** The target app should focus on its unique 'Pixel Town' meta-game to differentiate from the content-heavy, traditional approach of the market leader. ### Contenders (Strong Challengers) - **[Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber)** by Wildlife Studios [Moat: Medium]: A high-velocity competitor with 19 releases in six months, signaling aggressive feature iteration and content updates. - Aggressive release cadence ensures fresh content drops that keep the user base highly engaged. - Optimized monetization funnel that balances ad-supported play with high-value subscription tiers for power users. - **[Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor)** by MWM [Moat: Medium]: Leverages AI-driven content generation to differentiate from static, pre-drawn coloring book models. - Utilizes generative AI to provide infinite, unique coloring pages, reducing reliance on manual artist production. - Focuses on a modern, sleek aesthetic that appeals to a more design-conscious adult demographic. - **[Sandbox - Pixel Art Coloring](https://marlvel.ai/intel-report/entertainment/sandbox-pixel-art-coloring)** by Alexey Grigorkin [Moat: Medium]: A long-standing, highly-rated pillar of the pixel art category with a massive, loyal user base. - Pioneered the minimalist, clean UI approach that many modern coloring apps now attempt to emulate. - Maintains a distinct, recognizable art style that creates strong brand identity within the pixel niche. ### Peers (What They Do Better) - **[Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle)** by Easybrain Ltd: Shares the same developer and high-quality production values as the market leader, but focuses on jigsaw mechanics. - Combines traditional jigsaw assembly with coloring mechanics to create a unique, hybrid puzzle experience. - Uses high-fidelity, animated art pieces that provide a more premium visual experience than standard pixel art. - **[Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game)** by Wildlife Studios: An adjacent coloring product from a major studio, serving as a secondary brand for the same audience. - Focuses on a broader, more traditional coloring book aesthetic rather than strictly pixel-based art. - Leverages cross-promotion within the Wildlife Studios ecosystem to acquire users at a lower cost. ### New Kids on the Block (What's Innovative) - **[Zen Color - Color By Number](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number)** by Oakever Games: Rapidly growing with 10 releases in the last six months, targeting the 'mindfulness' segment of the market. ## What's New - **Latest (v26.1.0, 1 weeks ago):** Added a feedback submission module to the settings page and included general bug fixes. ## App Momentum (Maintenance) {#momentum} - Launched Pixel Town virtual decoration feature. - Integrated user feedback module in settings. > **Cadence:** 1 total versions · 0 majors in last 6 months · 9 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} No.Pix Color by Number & Pixel is an established entertainment app that is free with in-app purchases. With a 4.61/5 rating from 1.2M reviews, it shows polarized user reception. > **Bottom Line:** No.Pix succeeds by gamifying coloring through the Pixel Town meta-layer, but the current ad-heavy monetization strategy is actively driving churn, so the PM must prioritize an ad-frequency audit to protect the long-term retention of the core user base. **Best for:** Casual gamers, including children and adults, seeking stress-relief activities and creative pixel-art tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit ad frequency because high-volume back-to-back ads are the top complaint → reduce churn — *Aggressive ad frequency is the primary driver of negative sentiment in the latest update.* _(trade-off: deprioritize Pause new content production for one sprint — ad-churn has a higher impact on retention.)_ - [ ] [INVEST] [HIGH IMPACT] Fix progress-reset glitch because it prevents artwork completion → restore user trust — *Technical glitches regarding progress tracking are actively frustrating users.* _(trade-off: deprioritize Delay the next Pixel Town theme release — stability is a prerequisite for meta-game engagement.)_ ### Feature Gaps vs Competitors - Curated high-quality content library (available in Pixel Art － Color by Number) ### Outlook: Mixed The casual coloring market is consolidating around apps that balance ad-revenue with user-retention loops. No.Pix is currently exposed due to its aggressive ad-placement strategy, which threatens to negate the retention gains from its new Pixel Town feature. - 🔴 Aggressive ad frequency in the latest release disrupts the coloring flow, leading to increased churn among long-term users. - 🟢 The launch of Pixel Town provides a unique meta-game layer that differentiates the app from static coloring competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.61/5 | | Total Reviews | 1.2M | | Sentiment | Mixed (65/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | Android | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **No.Pix Color by Number & Pixel** (this app) | 4.61/5 | Mixed | ideaFun - Pixel Art Coloring Games Color by Number | | [Color by Number：Coloring Games](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) | 4.7/5 | Excited | Wildlife Studios | | [Color Pop AI - Coloring Book](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) | 4.8/5 | Frustrated | MWM | | [Art Puzzle - Jigsaw Games](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) | 4.8/5 | Excited | Easybrain Ltd | | [Paint by Number: Coloring Game](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) | 4.8/5 | Mixed | Wildlife Studios | | [Sandbox - Pixel Art Coloring](https://marlvel.ai/intel-report/entertainment/sandbox-pixel-art-coloring) | 4.7/5 | Mixed | Alexey Grigorkin | ## Company Profile - **Developer:** ideaFun - Pixel Art Coloring Games Color by Number - **Website:** [https://droid-fun.com/](https://droid-fun.com/) - **Social:** [Instagram](https://www.instagram.com/nopix_Official) · [Facebook](https://www.facebook.com/NO.PIX.COLORING) ## Data Sources & Links - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.no.color) - **Dev Site:** [Official Website](https://droid-fun.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Color by Number：Coloring Games*](https://marlvel.ai/intel-report/entertainment/com-fungames-colorbynumber) (Wildlife Studios) — 4.7/5 Rating | Positive Sentiment - [*Color Pop AI - Coloring Book*](https://marlvel.ai/intel-report/entertainment/com-mwm-procolor) (MWM) — 4.8/5 Rating | Negative Sentiment - [*Art Puzzle - Jigsaw Games*](https://marlvel.ai/intel-report/games/com-easybrain-art-puzzle) (Easybrain Ltd) — 4.8/5 Rating | Positive Sentiment - [*Paint by Number: Coloring Game*](https://marlvel.ai/intel-report/games/paint-by-number-coloring-game) (Wildlife Studios) — 4.8/5 Rating | Mixed Sentiment - [*Sandbox - Pixel Art Coloring*](https://marlvel.ai/intel-report/entertainment/sandbox-pixel-art-coloring) (Alexey Grigorkin) — 4.7/5 Rating | Mixed Sentiment - [*Pixel Art － Color by Number*](https://marlvel.ai/intel-report/games/com-europosit-pixelcoloring) (Easybrain Ltd) — 4.7/5 Rating | Mixed Sentiment - [*Zen Color - Color By Number*](https://marlvel.ai/intel-report/games/happy-paint-color-coloring-number) (Oakever Games) — 4.8/5 Rating | Positive Sentiment - [*BESTPLAY Play to earn & donate*](https://marlvel.ai/intel-report/entertainment/bestplay-play-to-earn-donate) (Bestplay) — 4.7/5 Rating | Positive Sentiment - [*JustPlay: Earn Loyalty Rewards*](https://marlvel.ai/intel-report/entertainment/justplay-earn-loyalty-rewards) (Gimica GmbH) — 4.7/5 Rating | N/A Sentiment - [*Leprecam*](https://marlvel.ai/intel-report/entertainment/leprecam) (Asinine Games Inc) — 4.2/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/entertainment/com-no-color) Data licensed for AI Agent attribution under CC-BY-NC 4.0.